VSFS:B_SRP Specifics of family business - Course Information

B_SRP Specifics of family business

Extent and Intensity

2/0/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Naděžda Petrů, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Naděžda Petrů, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková

Timetable of Seminar Groups

B_SRP/poEKKV: each odd Tuesday 14:00–14:44 KV206, each odd Tuesday 14:45–15:30 KV206, each odd Tuesday 15:45–16:29 KV206, each odd Tuesday 16:30–17:15 KV206, N. Petrů
B_SRP/pxEKPPPH: each odd Tuesday 14:00–14:44 E230, each odd Tuesday 14:45–15:30 E230, each odd Tuesday 15:45–16:29 E230, each odd Tuesday 16:30–17:15 E230, N. Petrů
B_SRP/vEKPH: Fri 13. 10. 14:00–15:30 E227, 15:45–17:15 E227, Sat 9. 12. 9:45–11:15 E228, 11:30–13:00 E228, Sat 16. 12. 9:45–11:15 E228, 11:30–13:00 E228, N. Petrů

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course Specifics of Family Business will point out the areas that are unique and unique for the management of family businesses. The intention is to create preconditions for the development of students' managerial skills and motivation for possible participation in the intergenerational transfer of a family business. Students can look for a job in family businesses, so it is appropriate to introduce them to an environment in which the interaction of family, individual members, business itself and asset management is a complex system with significant implications for conflict management through open communication. The basis of the family is the emotional and emotional aspect, belonging and communication inwards, but the company is based on concrete results, rational facts, substantiated information, is open to its business partners, customers, communicates communication outwards. The task of the family is mutual encouragement, help, tolerance and education. In business, on the other hand, ferocity, rivalry, making profits are more appreciated, and more than education, they focus on developing professional skills. These seemingly disparate variables must be in complete harmony in order to ensure the functioning of the family business, and it is the family conflict, socio-emotional wealth, ownership and approach to management that form the basic specifics of the family business.

Learning outcomes

Subject graduate:
He will get the theoretical foundations of the issue of the specifics of family business in the field of management.
Understand the importance of internal communication in conflict resolution.
It will look for examples of good practice of socially responsible behavior of family businesses.
He will realize the importance of building the brand of a family business and will design modern online communication tools to make the brand more visible on the market.
Creates a succession strategy plan, or will draft the text of the family constitution.
He will learn the basic rules of a successful presentation, he will be able to put together and deliver a high-quality presentation in front of an audience, convincingly argue and defend the proposed project.
He will be able to connect the knowledge and skills acquired by studying other subjects, perceive them in the context of the family business.

Syllabus

• 1: Basic dilemma, DNA, history, definition, vision of family business.
• 2: An excursion into the life of family businesses abroad.
• 3: Management and administration of family business.
• 4: Strategy, management (business, company entry into foreign markets), parallel planning in the family and in the family business.
• 5: Succession – preparation and management of the succession strategy project, analysis of the company's readiness.
• 6: Strategic succession management – processes associated with handing over management to the next generation.
• 7: Succession management strategy - processes associated with change in the post-succession phase, with the transfer of property, innovation.
• 8: Conflict as an integral and permanent part of interpersonal relations, internal communication.
• 9: Strategic management of marketing, external communication and brand management.
• 10: Socio-emotional wealth, social responsibility of family business and its perception by the environment.
• 11: Sources of family business financing.
• 12: Barriers to development, support of family businesses abroad and in the Czech Republic.

Literature

required literature
• PETRŮ, Naděžda. Nástupnická strategie v českých rodinných podnicích. 1. vyd. Praha: Vysoká škola finanční a správní, a.s., 2018. 104 s. SCIENCEpress. ISBN 978-80-7408-162-0., dostupná z https://drive.google.com/file/d/1r6YH1YNC2DYmoHKCLXz1ApKhsQccac3M/vi
• PETRŮ, Naděžda. RODINNÉ PODNIKÁNÍ fenomén, příležitost, budoucnost. 1. vyd. Praha: Vysoká škola finanční a správní, a. s., 2020. 278 s. EUpress. ISBN 978-80-7408-207-8.

recommended literature
• ZELLWEGER, Thomas M. Managing the family business: theory and practice. Cheltenham, UK: Edward Elgar Publishing, [2017]. ISBN 978-1-78347-070-9.

not specified
• TETŘEVOVÁ, Liběna. Společenská odpovědnost firem společensky citlivých odvětví. 1. vyd. Praha: Grada, 2017. 215 s. ISBN 978-80-271-0285-3.
• BEDNÁŘ, Vojtěch. Konflikty ve firmách. Příčiny, následky, řešení. 1.vyd. Praha: Management Press. 2015. 144 s. ISBN 9788072613472
• ROUVINEZOVÁ, Kenyon Denise a John L. WARD. Rodinná firma. Jak vybudovat, úspěšně vést a předat rodinný podnik. 1.vyd. Brno: Barrister & Principal. 2016. 135 s. ISBN 978-80-7485-095-0
• STEENKAMP, Jan-Benedict E.M. Global Brand Strategy : World-wise in the Age of Branding. 1st ed. London: Palgrave Macmillan. 2017. eBook. ISBN 9781349949939.
• MACHEK, Ondřej. Rodinné firmy. 1.vyd. Praha: C.H.Beck. 2017. 160 s. ISBN 978-80-7400-638-8
• MARTEL, Judy. Rodinné firmy na rozcestí. Jak postupovat při nástupnictví, dědictví a udržení rodinné soudržnosti. 1. vyd. Praha: Grada Publishing, a.s. 2017. 240 s. ISBN 978-80-271-0332-4
• NAĎOVÁ-KROŠLÁKOVÁ, Monika. Rodinné podnikanie ako významná zložka ekonomických aktivít v hospodárstve Slovenska. Zlín : Radim Bačuvčík - VeRBuM, 2020. ISBN 978-80-88356-02-8.
• MIKETA, Kamil. Mapa úspěchu. 111 tajemství firem, které změnily tvář české ekonomiky. 1.vyd. Praha: Mladá fronta, a.s. 2016. 196 s. ISBN 978-80-204-4352-6.
• SEKNIČKA, Pavel a Anna PUTNOVÁ. Etika v podnikání a hodnoty trhu: aktuální metody a nástroje etického řízení : uplatnění etických hodnot, norem a standardů v podnikání : vztahy mezi rizikem a nejistotou v tržním prostředí. 1. vyd. Praha: Grada, 2016. 199
• Proquest, články vztažené k rodinnému podnikání

Teaching methods

Teaching in the daily form of study - Lectures will usually include a lecture part (theory, new knowledge including practical examples) and a practical part (case study). Part of the lecture may include filling in self-assessment questionnaires, discussions on the given topic, group work, etc. Part of it will be entering topics for home preparation for the following lesson. Emphasis will be placed on exact thinking based on verified qualitative and quantitative data, on the ability to work with information, with trendy information and presentation systems. Family business management will be presented on a scientific basis as a sequence of interconnected projects and processes.
Teaching in the combined form of study will take place in the form of guided consultation, where, in addition to a condensed presentation of the topic, prior self-study is also expected, so that subsequent consultation, exchange of opinions and experiences on the given topic is possible.

Assessment methods

The subject ends with an EXAM (5 credits). Full-time study: Participation in the exam is tied to the fulfillment of the obligation of active attendance of min. 75% (i.e. not just mere presence, but active participation in the course of teaching, discussion, interaction, argumentation, presentation of topics for home preparation).
EXAMINATION - oral form. The student will present the results of the questionnaire survey and his own proposals and recommendations related to a specific family business, there will be a relevant discussion of the work.
Combined study: Participation in the exam is tied to the fulfillment of the obligation of active attendance in min. in the range of 50% on guided consultations (however, not just mere presence, but active participation in the course of teaching, discussion, interaction, argumentation).
EXAMINATION - - oral form. The student will present the results of the questionnaire survey and his own proposals and recommendations related to a specific family business, there will be a relevant discussion of the work.
Late attendance will not be accepted for students during the lesson, and if a lesson, tutorial or consultation takes place via Microsoft Teams, the camera and microphone are expected to be switched on when the teacher calls.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

• Enrolment Statistics (Winter 2023, recent)
  
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