VSFS:NA_MC Media and Culture - Course Information
NA_MC Media and Culture
University of Finance and AdministrationWinter 2021
- Extent and Intensity
- 2/1/0. 7 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Mgr. Iva Baslarová, Ph.D. (seminar tutor)
doc. Giuseppe Maiello, Ph.D. (seminar tutor) - Guaranteed by
- doc. Giuseppe Maiello, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková - Timetable of Seminar Groups
- NA_MC/cMCPH: each odd Monday 10:30–11:14 S11, each odd Monday 11:15–12:00 S11, except Mon 25. 10., except Mon 6. 12. ; and Mon 15. 11. 10:30–12:00 S01, Mon 13. 12. 10:30–12:00 S14, I. Baslarová
NA_MC/pMCPH: Mon 8:45–9:29 S13, Mon 9:30–10:15 S13, G. Maiello - Course Enrolment Limitations
- The course is offered to students of any study field.
- Learning outcomes
- Grade: Elaboration of a professional study, which will be devoted to a more detailed analysis of a historical phenomenon from the lectured material in the range of 6 - 10 standard pages in electronic form as a Word document. Exam: Oral exam
- Syllabus
- The first part of the course acquaints students with a historical overview of the more general development of communication media, their roles and the cultural significance of the civilization process. It monitors the genesis of forms of communication in the environment of oral tribal cultures, as well as the cultural and social context of the origin and spread of writing and new forms of media in the form of plates, tables, silk or papyrus. It is followed by a reminder of the era of the press with the hitherto unsurpassed development of culture and education. This is followed by the description of the advent of electronic media, when radio and television broadcasting shaped new directions of communication with anonymous recipients, including the birth of effective methods of manipulation. The conclusion of the course belongs to the reflections on the relationship between digital technologies and the society of late modernity.
- Literature
- required literature
- Ludwig Jäger, Erika Linz, Irmela Schneider, Media, Culture, and Mediality, Bielefield, Transcript Verlag, 2014. ISBN 9783839413760
- MCLUHAN, Marshall, The global village. Transformation on world life and media in the 21. century, New York, Oxford University Press, 1992. ISBN 0-19-507910-8
- recommended literature
- BURKE, Peter. Cultural hybridity. Cambridge, Polity Press, 2009. ISBN 978-0-7456-4697-8 ISBN
- ONG, Walter J., Orality and literacy, New York, Routledge, 2012. ISBN 978-0-415-53838-1
- Teaching methods
- Frontal lessons
- Language of instruction
- English
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
- Enrolment Statistics (Winter 2021, recent)
- Permalink: https://is.vsfs.cz/course/vsfs/winter2021/NA_MC