VSFS:BA_BM_1 Business Management 1 - Course Information

BA_BM_1 Business Management 1

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Miroslav Halouzka, CSc. (seminar tutor)

Guaranteed by

Ing. Miroslav Halouzka, CSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková

Timetable of Seminar Groups

BA_BM_1/cECPH: each odd Wednesday 12:15–12:59 E401, each odd Wednesday 13:00–13:45 E401, M. Halouzka
BA_BM_1/pECPH: Mon 10:30–11:14 E306, Mon 11:15–12:00 E306, M. Halouzka

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to acquaint students with the basic processes of business management, based on management theory. Students will get acquainted with the role of business owners and managers, the creation of medium-term strategies and the essence of operational management processes primarily in the field of marketing, business, human resource management, risk management. Special attention will be paid to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will end with a list of prerequisites for the managerial work of the relevant section of the company.

Learning outcomes

After finishing this course, students will understand how is the company managed and which processes are important there. The course is focused on who is a manager and what is important for successfully enterprise managing. Students will understand the evolution of management and reasons, which caused this evolution. Very important is ethics and social responsibility politic inside the company and it should be used as a competitiveness advance in national or global markets. Students will understand, how to manage a company in consistence with that and how to use this policy for enterprise managing and growth. The very important course objective is how to create a successful company strategy. Students will understand how is the enterprise manager able to make an effective decision-making process, how to learn ourselves and others and support creativity in an enterprise. This course is the first step, how to start managing a modern company and how to develop it.

Syllabus

• 1. Hypercompetitive environment - market environment, company, mission, vision, goals, opportunities and threats, competitiveness, strategy, productivity 2. Processes and enterprise - Definition of the term process. Measurability, development, maturity of processes and their impact on the company 3. Strategic management, Controlling - analysis, planning, decision making 4. Operational management, Controlling, Audit - analysis, planning, implementation, feedback 5. Corporate Culture, culture clusters - Corporate culture, cultural clusters, enterprise and employee, enterprise and customer, environmental impact 6. Marketing - marketing mix, 4P - 4C, 5P, 7P, new approaches, segmentation, green Deal 7. Business planning - analysis, forecasting, business controlling 8. Human resources - communication, diversity, motivation, loyalty, personal development 9. Leadership - Team and theory of 5 levels of Leadership, manager vs. Leader, shared values, performance, creativity 10. Specifics of the company - SME, family company, concern, non-profit organization, contributory organization, shared economy, organizational structure, culture, customs, Business Management models 11. Unethical practices in Business - internal threats, external threats, suspicious organizational structures 12. Risk management - classification of risks in business, risk quantification, basic methods of risk management

Literature

required literature
• HAVLÍČEK, Karel. Small business: management & controlling. Kyjev: Unyversitet Ukrajina, 2014. 177 s. ISBN 978-966-388-494-3.

recommended literature
• BREYFOGLE, Forrest W. Business Management Systems Thinking: Integrated Enterprise Excellence Orchestrates Business Process Management, Analytics and Statistics with Reporting, Strategic Planning & Process Improvement. Citius. 2019. ISBN 978-0982923184.
• DAVID, Fred R. a Forest R DAVID. Strategic management: concepts and cases : a competitive advantage approach. Sixteenth edition; Global edition. Boston: Pearson Education Limited. 2017. eBook. ISBN 978-1-292-14849-6.
• KIMBALL, David. Cases in human resource management: David Kimball. Los Angeles: SAGE, 2017. eBook. ISBN 978-1-5063-3214-7.
• KINGSNORTH, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing . 2nd Edition. Kogan Page. 2019. 384 p. ISBN 978-0749484224.
• LANGEVOORT, Donald C. Selling hope, selling risk: corporations, Wall Street, and the dilemmas of investor protection. New York: Oxford University Press, 2016. eBook. ISBN 978-0-19-022566-7.
• PORTNY, Stanley E PMP et al. Project management All – in – One. For Dummies. 2020. 608 p. ISBN 978-1119700265.

Teaching methods

All daily form student’s attendance minimum is 75%, part-time and ISP student’s attendance minimum is 50% of seminars. In case of lack attendance (include online classes - depends on COVID-19) a student will select some course topic with teacher agreement for extra assignment. The closer conditions will be uploaded by the teacher to IS during the course. All students will check their email boxes and course materials minimum once time a week. By this way will be delivered information about study tasks, exams, seminar papers etc.
Teaching in the distance form of study will be realized in the form of tutorials, continuous consultation and control of the fulfillment of ongoing tasks, tests.

Assessment methods

3x continuous test during the course for 15 points each. Task specifications will be published in the presentations of the course, including a deadline for processing. The tests will not be repeated - only once time and if the student will not take the test, then evaluation = 0 points. Total 45 points. No test will be evaluated after the deadline, no one test will be repeated. Teacher define student´s project – research in the real company (needed teacher´s agreement for the selected company). This project - research will be oriented to course knowledge and evaluated max. by 70 points. Minimum quality for research acceptance is 50 points if not, the student will proceed new research. The deadline for a research paper is on December 18. 2021. After the deadline, the project evaluation will be penalized by 50% of decreasing reached points. The research total 70 points if not missed the deadline, if yes – 35 points. For extra activity in class = extra points. 45 points from the test, 70 from seminar paper = 115 points + extra points is a maximum. The minimum for reaching the grade is 60 points. Scope of ratings and grades: A =100-93 points (115-93 points), B = 92-85 points, C = 84-77 points, D = 76-69 points, E = 68-60 points, F = less than 60 points.
Distance learning: The conditions for completing the course are as follows: 1. passing 3x continuous test 2. Credit is tied to participation in tutorials (but not only attendance, but active participation in tutorial, discussion, interaction, argumentation) and defending the student´s project research.

Language of instruction

English

Follow-Up Courses

• BA_BM_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.

Teacher's information

Students of all forms of teaching (full-time, part-time, distance):late attendance during classes will not be accepted, and if classes are conducted through Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by a tutor.

During the course, learning materials and task assignments will be gradually uploaded to IS. Also, check IS and your email regularly - minimum once a week!. If you have any questions, please use the consulting hours or write to premyslpisar@mail.vsfs.cz I am looking forward to our meeting and your questions. P. Pisar

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