VSFS:B_RP_1 Business Management 1 - Course Information

B_RP_1 Business Management 1

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Lukáš Blažek, Ph.D. (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

Ing. Mgr. Jaromír Tichý, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Petra Dovhunová

Timetable of Seminar Groups

B_RP_1/cEKKV: each odd Tuesday 14:00–14:44 KV204, each odd Tuesday 14:45–15:30 KV204, J. Tichý
B_RP_1/cEKPH: each even Thursday 12:15–12:59 E004, each even Thursday 13:00–13:45 E004, L. Blažek
B_RP_1/cFPH: each odd Thursday 12:15–12:59 E309, each odd Thursday 13:00–13:45 E309, except Thu 6. 11. ; and Mon 24. 11. 12:15–13:45 E228, L. Blažek
B_RP_1/cPPPH: each even Thursday 14:00–14:44 E404, each even Thursday 14:45–15:30 E404, L. Blažek
B_RP_1/pEKFPPPH: each even Thursday 8:45–9:29 E004, each even Thursday 9:30–10:15 E004, each even Thursday 10:30–11:14 E004, each even Thursday 11:15–12:00 E004, J. Tichý
B_RP_1/pEKKV: Tue 15:45–16:29 KV204, Tue 16:30–17:15 KV204, J. Tichý
B_RP_1/vEKPH: Fri 3. 10. 14:00–15:30 E228, 15:45–17:15 E228, Fri 17. 10. 14:00–15:30 E228, 15:45–17:15 E228, Fri 7. 11. 14:00–15:30 E228, 15:45–17:15 E228, Fri 5. 12. 14:00–15:30 E228, 15:45–17:15 E228, J. Tichý

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to familiarize students with the basic processes of business management in the current economic climate and dynamic competitive environment, based on management theory. Students will understand the role of business owners and managers. Students will become familiar with the main areas of business activity – the establishment and legal aspects of business, strategic and operational management, the importance of creating medium-term strategies, and the essence of operational management processes in the areas of marketing and trade. Emphasis is placed on linking theoretical knowledge with practice through the analysis of real Czech and international companies. The course includes the development of the ability to critically evaluate business strategies, plan key business processes, propose appropriate solutions, and reflect on modern trends in management, digitization, sustainability, and the use of innovative technologies. The course aims to develop managerial thinking and practical skills that will enable students to actively participate in the management and development of business entities. Special attention will be paid to the role of managers, their competencies, and responsibilities in managing key business activities. The lectures will conclude with a list of prerequisites for managerial work in the relevant department of the company.

Learning outcomes

After successfully completing the course, students will have the following professional knowledge and skills: • They will understand the basic principles of business operations, the business life cycle, and the role of management in establishing and managing an organization. • They will explain the importance of strategic management and plan basic business strategies using environmental analysis (SWOT, PESTEL, Porter). • Analyze the operational management of a business and assess the work of a manager in the context of decision-making processes. • Characterize the principles of production and operational management and apply them to examples of specific Czech companies. • Assess the importance of marketing management and develop a basic marketing plan, including segmentation and targeting strategies. • Explain marketing research methods and propose a procedure for obtaining and interpreting customer data. • Evaluate the financial aspects of business management, calculate basic indicators (e.g., break-even point, cash flow, sales forecast). • Analyze the business strategy of a selected company and propose recommendations for its improvement. • Identify the connections between strategic, marketing, and business management and link them into an integrated business perspective. • Develop teamwork, critical thinking, and presentation skills through case studies based on real Czech companies.

Syllabus

Lectures 1. Starting a business – business idea, business plan, legal forms of business 2. The role of business management in a hyper-competitive environment 3. Strategic management and planning (vision, mission, strategy) 4. Strategic management (strategic analysis tools) 5. Operational management and planning 6. Prerequisites for working as a manager and in a management team 7. Production and operational management 8. Marketing management (strategy and planning) 9. Marketing research and analysis 10. Business management (planning) 11. Business management (forecast management, business contractual relationships) 12. Financial management Exercises 1. Lecture topics 1 and 2 – Starting a business, the role of management. Analysis of the Rohlík Group's business story (Best Managed Companies 2023 award): how the business idea came about, how the strategy changed over time. Task: formulating a business mission and vision for a start-up in a different industry. 2. Lecture topics 3 and 4 – Strategic management and planning, strategic management. Alza.cz case study: application of SWOT and Porter's analysis to the Czech e-commerce market. Task: calculation and interpretation of the break-even point for a selected product. 3. Lecture topics 5 and 6 – Operational management, the work of a manager. Analysis of production and logistics management at Zásilkovna (Packeta Group): capacity constraints and expansion. Task: model for calculating production or distribution capacity in Excel. 4. Topics of lectures 7 and 8 – Production and operational management, marketing management. Example of Linet Group (global manufacturer of hospital beds): product innovation and operational management. Task: identification of opportunity costs associated with investment in a new product. 5. Lecture topics 9 and 10 – Marketing research and analysis. Notino case study: marketing planning and expansion into foreign markets. Task: design a customer satisfaction survey and create a segmentation map. 6. Lecture topics 11 and 12 – Business and financial management. Analysis of the business strategy of Penny Market ČR (Best Managed Companies 2024 award): forecasts, working with suppliers, retail expansion. Task: creation of a simple sales forecast and proposal for a business relationship strategy. Translated with DeepL.com (free version)

Literature

required literature
• VOCHOZKA, M. Finance podniku: Komplexní pojetí. Finanční řízení. Praha: Grada Publishing, 2021. ISBN 978-80-271-3267-6.
• ONDŘEJ, J. Zahájení podnikání: Právní, ekonomické, daňové, účetní aspekty (2. vyd.). Praha: Wolters Kluwer, 2022. ISBN 978-80-7676-445-3.
• NECKÁŘ, P., & KOLÁŘ, D. Průvodce úspěšného obchodníka. Praha: Grada Publishing, 2019. ISBN 978-80-271-2218-9.
• LALOUX, F. Budoucnost organizací: Průvodce evolucí toho, jak spolupracujeme s ostatními (3. vyd.). Praha: PeopleComm, 2024. ISBN 978-80-87917-99-2.
• HÁLOVÁ, P., SLABOCH, J., & ŽÍDKOVÁ, D. Ekonomika podniku: Základní oblasti. Plzeň: Aleš Čeněk, 2025. ISBN 978-80-7380-971-3.
• FOTR, J., VACÍK, E., SOUČEK, I., ŠPAČEK, M., & HÁJEK, S. Tvorba strategie a strategické plánování. (2., aktualiz. a dopl. vyd.). Praha: Grada Publishing, 2020. ISBN 978-80-271-2499-2.
• KOTLER, P., KARTAJAYA, H., & SETIAWAN, I. Marketing 6.0: Budoucnost ve znamení zážitků. Praha: Grada Publishing, 2025. ISBN 978-80-271-5321-3.

recommended literature
• CHMIELOVÁ DALAJKOVÁ, I. Etika a hodnoty v organizacích. Praha: Wolters Kluwer, 2023. ISBN 978-80-7676-821-5.
• SALAČOVÁ SVOBODOVÁ, H. Šťastný management: Jak mít úspěch díky Happiness Managementu a Employee Value Proposition. Praha: Nakladatelství TN, 2024. ISBN 978-80-88422-61-7.
• RŮČKOVÁ, P. Finanční analýza (7., aktualiz. vyd.). Praha: Grada Publishing, 2022. ISBN 978-80-271-1521-1.
• DŘÍMALKA, Filip. Jak uspět v digitálním světě. Praha: Jan Melvil publishing. 2020. 384 s. ISBN 978-80-7555-101-6.
• DŘÍMALKA, F. Budoucnost nepráce: Ovládněte AI, získejte superschopnosti, vydělávejte víc a žijte podle vlastních pravidel. Brno: Nowork.ai Publishing, 2023. ISBN 978-80-11-03715-4.
• VEBER, J. et al. Management: základy, přístupy, soudobé trendy. Praha: Ekopress, 2021, ISBN 978-80-87865-69-9.
• SVOBODOVÁ, H., & MEJDRECH, V. Provozní management – příklady [e-kniha]. Praha: Nakladatelství Oeconomica, VŠE, 2024. ISBN 978-80-245-2531-8.
• HES, A., & Knihová, L. Moderní marketingové trendy. Praha: Vysoká škola finanční a správní / Educopress, 2023. ISBN 978-80-7408-253-5.

Teaching methods

Teaching in the full-time form of study will take place on the basis of interactive lectures, in which the theory will be supplemented by practical examples, based on which the student will get an idea of the actual role of business management for its successful development. The lectures will include discussions on the topic, group work, etc. Teaching in combined study will take place in the form of guided consultations. It is assumed that students will be continuously prepared for guided group consultations, in which emphasis will be placed on practical applications with the aim of optimal use of knowledge from the subject in business practice. Lectures. Presentation of basic and advanced theoretical knowledge in the field of business management, based on current professional literature and case studies. Visualization of models, processes, and diagrams of strategic, operational, marketing, and financial management. Discussions on selected concepts and their application in the Czech business environment. Emphasis on the need to translate theoretical knowledge into practical use – each theoretical block is supplemented with examples from corporate practice. Recording of knowledge through presentations, syllabi, and recommended literature with ongoing requirements for application to specific companies. Exercises – application of knowledge, development of skills. Case studies based on real companies (e.g., Rohlík, Alza, Zásilkovna, Linet, Notino, Penny Market). Teamwork on specific tasks (strategy analysis, marketing plan design, calculation of financial indicators). Simulation of managerial decisions and their impact on the functioning of the company. Presentation of exercise results and peer review among students. Development of communication and analytical skills when defending proposals in front of the teacher and classmates. Modern methods (supported by technology) – motivation, greater interactivity. Use of digital tools (MS Teams) for interactive voting, feedback collection, and knowledge testing. Working with open data, company websites, and databases (e.g., annual reports, CzechInvest portals, Deloitte Best Managed Companies). Online collaborative environment (Miro, Padlet, Google Workspace) for team creation of business analyses and models. Integration of AI tools (e.g., ChatGPT, Midjourney, financial analysis tools) to support creativity, predictions, and solution proposals. E-learning modules and lecture recordings in the IS for self-study and preparation for exercises. The minimum compulsory attendance at the full-time form of study is 75%, the combined form of study and ISP students 50%. If contact teaching and consultation in the personal presence of the student in full-time and combined form of study will be impossible, teaching is replaced by distance form of study and self-study.

Assessment methods

Continuous assessment of activities within the exercise, continuous electronic tests. (Furthermore, students will take two electronic tests during the semester (the tests will be made available by the course supervisor), the results will be automatically recorded (in points and percentages) in the notebook in the assessment of course B_RP_1. Each test is worth 15 points. These tests will not be repeated. Students who do not participate in the online test will automatically receive a score of 0 points. Furthermore, during the semester, students will complete a numerical example, which is an Excel spreadsheet "ŘP-1_cv_test_var_A_student 2020". They will calculate the assignment and submit it to the course submission system. The test is worth 15 points. In total, students can earn 3x15 points from the continuous testing, i.e., a maximum of 45+70 points. The course exam will be conducted as an electronic EXAM TEST during the exam period. The test is worth 15 points. It is possible to take the exam orally online or physically in writing, depending on the decision of the teacher (examiner). The exam will consist of 3 questions, and each question will be worth a maximum of 5 points. Thus, a total of 15 points is possible. Students can earn a maximum of 130 points. Conversion of points to grades: A = 130-111 points, B = 110-89 points, C = 90-77 points, D = 76-59 points, E = 60-0 points, F = less than 60 points. Students who do not obtain the minimum number of points (60) to obtain a grade, or students who aspire to obtain a grade, may request an individual exam date. Final assessment – term paper, oral exam/electronic test. (Students will be assigned a seminar paper (on two forms) whose aim will be to analyze the company's management style and key performance indicators and to demonstrate the student's ability to analyze and make recommendations for the company under review. Detailed assignment instructions (two forms) will be published in the course study materials. Maximum number of points for the term paper = 70 points. The instructor may set a deadline for submitting the seminar paper to the course drop-off point. After this date, papers that are submitted late will be penalized with a deduction of 50 points.)

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further Comments

The course can also be completed outside the examination period.

• Enrolment Statistics (Winter 2025, recent)
  
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