NA_NMA New Media Analytics

Vysoká škola finanční a správní
zima 2026
Rozsah
0/2/0. 3 kr. Doporučované ukončení: z. Jiná možná ukončení: zk.
Vyučující
Mirela Moldoveanu, M.Sc., Ph.D. (cvičící)
Garance
Mirela Moldoveanu, M.Sc., Ph.D.
Katedra společenských věd (FES, KSV) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Mgr. Petra Dovhunová
Rozvrh seminárních/paralelních skupin
NA_NMA/cNCPH: Čt 14:00–14:44 S26, Čt 14:45–15:30 S26, M. Moldoveanu
Předpoklady
There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The course teaches students how new media channels and platforms collect and use data from users for various purposes. One focus of the course is to understand user profiles and how to limit the collection of data by third parties.
Výstupy z učení
At the end of the course, a student who actively participated in it will be be able to: - understand the basics concepts of new media analytics - identify the ways data is collected on new media - how user data can be used for various purposes - what are the ways to protect user data from misuse
Osnova
The course will target twelve specific themes, covered in course activities: 1. Basic concepts of new media analytics 2. Sources of data on social media 3. Data protection and the regulation of the Internet 4. Data warehouse, web scrapping, and analytics 5. Social platforms as part of data collection – qualitative data and their transformation 6. Privacy in Web 2.0 and Web 2.2 7. Problems of data analysis, sample, methods, reliability 8. AI as human language analyst 9. Web data for marketing campaigns 10. Misuse of privacy data 11. Online privacy data protection methods 12. Students’ case studies
Literature:


Aggarwal, C. C. (2011). Social network data analytics. Springer Science & Business Media.


Kaushik, A. (2007). Web analytics: An hour a day. Sybex. https://epdf.tips/web-analytics.html


Sostre, P., & LeClaire, J. (2007). Web analytics for dummies. John Wiley & Sons. https://epdf.tips/web-analytics-for-dummies2493.html


Dunay, P., & Krueger, R. (2010). Facebook marketing for dummies®. John Wiley & Sons. https://epdf.tips/facebook-marketing-for-dummies9513.html


Thomases, H. (2010). Twitter marketing: An hour a day. John Wiley & Sons. https://epdf.tips/twitter-marketing-an-hour-a-day.html


European Commission. (2019). Data protection in the EU. https://commission.europa.eu/law/law-topic/data-protection/data-protection-eu_en


Kaushik, A. (2007). Web analytics: An hour a day. Sybex. https://epdf.tips/web-analytics.html


Proton AG. (2022, May 26). What is GDPR, the EU’s new data protection law? GDPR.eu. https://gdpr.eu/what-is-gdpr/


European Commission (2023). Data Services Act. https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/europe-fit-digital-age/digital-services-act_en 

Literatura
    povinná literatura
  • Aggarwal, C. C. (2011). Social network data analytics. Springer Science & Business Media.
  • Kaushik, A. (2007). Web analytics: An hour a day. Sybex. https://epdf.tips/web-analytics.html
  • Sostre, P., & LeClaire, J. (2007). Web analytics for dummies. John Wiley & Sons. https://epdf.tips/web-analytics-for-dummies2493.html
  • Dunay, P., & Krueger, R. (2010). Facebook marketing for dummies®. John Wiley & Sons. https://epdf.tips/facebook-marketing-for-dummies9513.html
  • Thomases, H. (2010). Twitter marketing: An hour a day. John Wiley & Sons. https://epdf.tips/twitter-marketing-an-hour-a-day.html
  • European Commission. (2019). Data protection in the EU. https://commission.europa.eu/law/law-topic/data-protection/data-protection-eu_en
    doporučená literatura
  • Kaushik, A. (2007). Web analytics: An hour a day. Sybex. https://epdf.tips/web-analytics.html
  • Proton AG. (2022, May 26). What is GDPR, the EU’s new data protection law? GDPR.eu. https://gdpr.eu/what-is-gdpr/
  • European Commission (2023). Data Services Act. https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/europe-fit-digital-age/digital-services-act_en
Výukové metody
Class activities, individual and group presentations of seminar assignments that focus on exemplifying the course themes with real data.
Metody hodnocení
Active participation in seminars, on time completion and submission of seminar assignments.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2024, zima 2025.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.vsfs.cz/predmet/vsfs/zima2026/NA_NMA