BA_CC Consumer Culture

Vysoká škola finanční a správní
léto 2025
Rozsah
2/1/0. 12 hodin KS/semestr. 6 kr. Ukončení: zk.
Garance
Mgr. Jitka Cirklová, M.A., Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Dita Egertová
Předpoklady
The course is offered to students of any study field. There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
Course objectives The course Commercialisation culture enrich the knowledge of students in the area of Sociology of consumption. Course is planed for one semestr with 24 hours of lectures and 12 hours of seminar (combined form students 10 hours). Students will obtain 6 credits after succesful examination. The course focuses on the desires, values and indentities that intersect consumer practices and trends today and in selected historical periods. We approach this topic from the basic sociological assumption that there is more than just material satisfaciton to the material needs. We can ask how social, economic, politic and environmental aspects are related to the consumption culture? We are going to use sociological theories and methodology in order to understand deeper dynamic of the consumption culture.
Výstupy z učení
Course objectives The course Consumer culture enrich the knowledge of students in the area of Sociology of consumption. Course is planed for one semestr with 24 hours of lectures and 12 hours of seminar (combined form students 10 hours). Students will obtain 6 credits after succesful examination. The course focuses on the desires, values and indentities that intersect consumer practices and trends today and in selected historical periods. We approach this topic from the basic sociological assumption that there is more than just material satisfaciton to the material needs. We can ask how social, economic, politic and environmental aspects are related to the consumption culture? We are going to use sociological theories and methodology in order to understand deeper dynamic of the consumption culture.
Osnova
  • Syllabus 1. Introduction: consumption and consumer culture 2. Production and consumption in pre-capitalist societies: Kula, the gift. 3. History of consumer culture 4. Mass production and mass consumption. The Fordist and post-fordist model. 5. Taste, lifestyle and class 6. Consumerism and its values 7. Spaces of consumption in urban settings. Commodification. Commodification of body: fitness culture 8. Commodification of home, feelings, and religion. 9. Brands as a refuge. Brands and identity. Social dimension of brands: brand communities. 10. Anti-consumerism. DIY. Subculture, resistance. Alternative consumption and social movement. 11. Ethical consumption. Ecological luxury. 12. Globalization and glocalisation. Commodification of cultural identities.
Literatura
    povinná literatura
  • Mauss, M. (2001 [1950]) The gift: the form and reason for Exchange in archaic societies. pp. 10-23.
  • Sassatelli, R. (2010) Fitness culture: gyms and the commercialisation of discipline and fun. New York: Palgrave Macmillan, pp. 1-15, 21-24.
  • Lury, C., Consumer culture. (2011). Cambridge: Polity.
  • Campbell, C. (1987). The romantic ethic and the spirit of modern consumerism. Oxford: Basil Blackwell, pp. 89-92, 202-207.
  • Boltanski, L. and Chiapello, E. (2007) The new spirit of capitalism. London: Version, pp. 68-86.
  • Malinowski, B. (2005 [1922]) Argonauts of the Western Pacific: an account of native entreprise and adventure in the archipelagoes of Melanesian New Guinea. With a Preface by Sir James George Frazer. London: Routledge, pp. 62-64, 165-167.
  • Slater, D. (1997) ʽConsumer culture and Modernityʼ, in Slater, D., Consumer culture and modernity. Cambridge: Polity Press, pp. 24-36, 95-97.
  • Palmisano, S. (2013) „The Paradoxes of New Monasticism in the Consumer Society,“ in F. Gauthier, T. Martikainen (eds.) Religion in Consumer Society. Brands, Consumers and Markets, Surrey, Burlington: Ashgate, pp. 75-90.
  • Muniz, A. M. Jr. and O’Guinn, T. C. (2001) ʽBrand communityʼ, Journal of Consumer Research, 27(4), pp. 412-432.
    doporučená literatura
  • Wiedenhoft Murphy, W. (2017). Consumer culture and society. Los Angeles: SAGE.
  • Arnould, E. J., and Thomson, C. J. (2018). Consumer Culture Theory. Los Angeles: SAGE.
Výukové metody
Interactive lectures + focused discussions during lectures. Minimal seminar participation - 75%. Students will get three assignements, in order to prove their competencies during specific study period and to close successfully the above mentioned subject. An exam will take place in the form of discussion over student's notes on selected topics during the last week of semester.
Metody hodnocení
Credits are obtained aginst subbmitting 3 essays on selected topic (TBA at the start of the semester) and after final exam at the end of the semester. Lectures are going to be published in IS. The areas and the topics of final exam are going to be published at the start of the semester.
Vyučovací jazyk
Angličtina
Informace učitele
Literature: For ALL materials as well as on-line materials look in ProQuest database. E-books in Ebsco Accessible from IS system. Download your reader composed from various articles and build up your knowledge by regular reading. The essays are based on reading. You have to be able critically approach and combine several articles related to one topic (eg. Global cities, Ethical consumption, Brand and various types of identities, World System Theory versus Globalization).
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2017, zima 2018, zima 2019, zima 2020, zima 2021, zima 2022, zima 2023, zima 2024.
  • Statistika zápisu (nejnovější)
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