Course Information

B_RP_A1 Business Management A 1

Extent and Intensity

2/0/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Mgr. Jaromír Tichý, Ph.D., MBA (lecturer)
Ing. Přemysl Písař, Ph.D., MBA (seminar tutor)

Guaranteed by

Ing. Pavla Břečková, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková

Timetable of Seminar Groups

B_RP_A1/pRKV: each odd Wednesday 14:00–14:44 KV205, each odd Wednesday 14:45–15:30 KV205, each odd Wednesday 15:45–16:29 KV205, each odd Wednesday 16:30–17:15 KV205, J. Tichý
B_RP_A1/pRPH: Mon 8:45–9:29 E129, Mon 9:30–10:15 E129, P. Písař
B_RP_A1/vRMO: Sat 16. 11. 8:00–9:30 M14, 9:45–11:15 M14, 11:30–13:00 M14, J. Tichý
B_RP_A1/vRPH: Fri 22. 11. 14:00–15:30 E223, 15:45–17:15 E223, 17:30–19:00 E223, P. Písař

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Business management encompasses all activities ranging from setting up the entire management system, values and business rules, organizational structures, strategic coordination and strategic management to day-to-day operations and performance. It is a cross-sectional area, it uses methods of strategic management, methods of quality and efficiency management, excellence and others. In this course the students will build on the knowledge gained in the Managerial minima and will get acquainted with the basic processes of company management in its organizational units. Particular attention will be given to the role of managers, their competencies and responsibilities in the management of key corporate activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company. Objective of the course in terms of learning outcomes and competences The aim of the course is to acquaint students with basic management processes based on management theory. Students will understand the role of business owners and managers, the importance of creating medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be paid to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.

Learning outcomes

The aim of the course is to acquaint students with basic business management processes, based on management theory. Students will become acquainted with the role of business owners and managers, the creation of medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be given to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.

Syllabus

• 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business Planning 9. Business forecasting management 10. Management of the company's distribution processes 11. Business-to-business relationships 12. Receivables and their management

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• FIŠER, Roman. Procesní řízení pro manažery. 1. vyd. Praha: Grada. 2014. 176 s. ISBN 978-80-247-5038-5.
• VÁCHAL, Jan a Marek VOCHOZKA. Podnikové řízení. 1. vyd. Praha: Grada. 2014. 688 s. ISBN 978-80-247-4642-5.
• JANIŠOVÁ, Dana a Mirko KŘIVÁNEK. Velká kniha o řízení firmy. Praktické postupy pro úspěšný rozvoj. 1. vyd. Praha: Grada. 2013. 400 s. ISBN 978-80-247-4337-0.

Teaching methods

Teaching in full-time form of study will be based on interactive lectures, in which the theory will be supplemented by practical examples, on the basis of which the student will create an idea of ​​the actual role of business management for its successful development. Part of the lectures will be discussions on the topic, group work, etc. Teaching in the combined study will take the form of controlled consultation. It assumes continuous preparation of students for guided group consultations, where the emphasis will be on practical applications with the aim of optimal use of the knowledge of the given subject in business practice. Minimum compulsory attendance in full-time study is 75%, combined form of study and ISP students 50%. If the minimum attendance is not met, the student will prepare an extra seminar work. The student will consult the topic of the work in advance with the teacher who will approve it. The scope of work will be at least 3-4 pages of text in the BP template. At least 3 sources from the ProQuest database (available from IS) will be cited in this work.

Assessment methods

Students will be assigned a research project (seminar work on two forms) at the beginning of the course (about two thirds of the lessons). A detailed assignment of the semester work (two forms) will be published in the study materials of the course. The teacher determines the date of submission of the work (eg the last exercise in full-time study or according to the schedule of combined study) and the date by which it will provide feedback to students. Students who submit their work after the deadline will be penalized by deducting 50% of the total score. Maximum number of points earned for semester work = 60 points Minimum number of points for credit = 60 points. Students who submit the perfect semestral work will be given credit. Other students will pass a credit test (oral / written form - determined by the teacher / instructor). During the exam students answer 4 questions. 10 points each. The total number of points for awarding the credit must be at least 60 points for research work and exam. The purpose of the course is to understand the theoretical knowledge and the ability to use it in practice. The seminar work and the credit test are directed towards this.

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

Teacher's information

For consultation hours please contact teacher by email. Also is possible have a consultation before and after finishing course.

B_RP_A1 Business Management A 1

Extent and Intensity

2/0/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

Ing. Přemysl Písař, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková

Timetable of Seminar Groups

B_RP_A1/pRKV: each even Thursday 14:00–14:44 KV202, each even Thursday 14:45–15:30 KV202, each even Thursday 15:45–16:29 KV202, each even Thursday 16:30–17:15 KV202, J. Tichý
B_RP_A1/pRPH: each even Monday 8:45–9:29 E306, each even Monday 9:30–10:15 E306, each even Monday 10:30–11:14 E306, each even Monday 11:15–12:00 E306, J. Tichý
B_RP_A1/vRMO: Fri 5. 10. 17:30–19:00 M24, 19:15–20:45 M24, Sat 3. 11. 9:45–11:15 M22, J. Tichý
B_RP_A1/vRPH: Fri 26. 10. 14:00–15:30 E125, Fri 9. 11. 14:00–15:30 E129, Fri 23. 11. 14:00–15:30 E129, K. Havlíček

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Business management encompasses all activities ranging from setting up the entire management system, values and business rules, organizational structures, strategic coordination and strategic management to day-to-day operations and performance. It is a cross-sectional area, it uses methods of strategic management, methods of quality and efficiency management, excellence and others. In this course the students will build on the knowledge gained in the Managerial minima and will get acquainted with the basic processes of company management in its organizational units. Particular attention will be given to the role of managers, their competencies and responsibilities in the management of key corporate activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company. Objective of the course in terms of learning outcomes and competences The aim of the course is to acquaint students with basic management processes based on management theory. Students will understand the role of business owners and managers, the importance of creating medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be paid to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.

Learning outcomes

The aim of the course is to acquaint students with basic business management processes, based on management theory. Students will become acquainted with the role of business owners and managers, the creation of medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be given to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.

Syllabus

• 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business Planning 9. Business forecasting management 10. Management of the company's distribution processes 11. Business-to-business relationships 12. Receivables and their management

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• VÁCHAL, Jan a Marek VOCHOZKA. Podnikové řízení. 1. vyd. Praha: Grada. 2014. 688 s. ISBN 978-80-247-4642-5.
• FIŠER, Roman. Procesní řízení pro manažery. 1. vyd. Praha: Grada. 2014. 176 s. ISBN 978-80-247-5038-5.
• JANIŠOVÁ, Dana a Mirko KŘIVÁNEK. Velká kniha o řízení firmy. Praktické postupy pro úspěšný rozvoj. 1. vyd. Praha: Grada. 2013. 400 s. ISBN 978-80-247-4337-0.

Teaching methods

Teaching in full-time form of study will be based on interactive lectures in which the theory will be supplemented by practical examples on the basis of which the student will create an idea of ​​the factual role of company management for its successful development. Lectures will include discussions on the topic, group work, etc. The assignment of tasks for home preparation for the next lessons will also be part of the lectures. Combined study will take place in the form of a controlled consultation. It assumes continuous preparation of students for managed group consultations, which will focus on practical applications aiming at optimal use of knowledge from the subject in the company practice. Minimum attendance in full-time teaching is 75%, combined form of study and ISP students 50%. If the minimum attendance is not met, then the student will prepare extra seminar work. The topic of the student's paper will be consulted with the teacher who agrees. The scope of paper will be minimum 3-4 pages of the text Times New Roman 11, spacing 1.15. At least 3 sources from the ProQuest database (available from the IS) will be cited in the paper.

Assessment methods

In middle of course students will receive a research project (seminar paper), which will analyse the way how is the SME managed. This research will be focused on management style, basic performance ratios and the student´s ability to analysis process, define problems and offer solutions. The detailed assignment of the research project will be published in the study materials on IS in middle of course. The student has the possibility to consult the research with a teacher who will provide feedback on request. The teacher determines the date of submission of the research and the date by which it will provide feedback to the students. Students who post the research after the deadline will be penalized by - 50% of the total points score. Maximum points earned for research work SME = 60 points. Minimum points for obtaining credit = 60 points. Students who submit a perfect research work will receive a credit. Other students will pass the exam. The form of the exam (oral, written) is determined by the teacher. During the exam students will answer 4 questions. Every for 10 points. The total sum of points for obtaining the credit must be at least 60 points for the research work and the exam together. The aim of the course is to understand the theoretical knowledge and the ability to use it in practice. This is the aim of the research seminar paper and the exam.

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

Teacher's information

For consultation hours please contact teacher by email. Also is possible have a consultation before and after finishing course.

B_RP_A1 Business Management A 1

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Bažantová

Timetable of Seminar Groups

B_RP_A1/pRPH: each odd Monday 10:30–11:14 E230, each odd Monday 11:15–12:00 E230, each odd Monday 12:15–12:59 E230, each odd Monday 13:00–13:45 E230, J. Tichý
B_RP_A1/vRMO: Sat 7. 10. 8:00–9:30 M22, Fri 3. 11. 15:45–17:15 M22, 17:30–19:00 M22, J. Tichý
B_RP_A1/vRPH: Sat 11. 11. 9:45–11:15 E225, 11:30–13:00 E225, Sat 16. 12. 8:00–9:30 E124, K. Havlíček

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales (A1), quality, innovation, finances and personnel management (A2). Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management and controlling.

Syllabus

• 1.Role of managers in hypercompetitive environment
• - Role and objectives of owners
• - Role and objectives of top management team
• - Role and objectives of managers
• - Role of managers within the team building
• 2. Business process management (BPM)
• - BPM: planning - controlling- risk
• - Strategic and operational planning
• - Strategic and operational controlling
• - Management and financial accounting in business management
• 3. Strategic management
• - Strategic plan and strategic objectives
• - Strategic analysis
• - Mission ans vision
• - Strategic scenarios
• - Strategic controlling
• 4. Operational planning
• - Operational plan
• - Operational objectives
• - Operational controlling
• 5. Marketing research
• - Role of marketing research in business management
• - Quantitative and qualitative research
• - Primary and secondary research
• 6. Marketing analysis
• - Far and near environment analysis
• - Internal analysis
• - BCG analysis
• 7. Marketing plan I
• - Marketing objectives
• - Marketing mix
• - Marketing controlling
• 8. Marketing plan II
• - Product strategy
• - Pricing strategy
• - Distribution strategy
• - Communication strategy
• 9. Sales plan
• - Sales plan management
• - Types of sales plans
• - Preparation of SP
• - Links between SP and MP
• 10. Sales forecasts management
• - Role of forecasting in business management
• - Management of deviations
• - Sales forecasts and controlling
• 11. Sales receivables management I.
• - Sales receivables and life cycle of business clients
• - Phase 1 of management receivables
• - Assurance of receivables
• 12. Sales receivables management II.
• - Phase 2 of management receivables
• - Phase 2 of management receivables
• - Debt collection

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• SYNEK, Miloslav. Manažerská ekonomika. 3. přeprac. a aktualiz. vyd. Praha: Grada, c2003, 466 s. ISBN 80-247-0515-X.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• PITRA, Zbyněk. Management inovačních aktivit. 1. vyd. Praha: Professional Publishing, 2006, 438 s. ISBN 80-869-4610-X.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_RP_A1 Business Management A 1

Extent and Intensity

2/0/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)
Ing. Ludvík Filip (alternate examiner)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Bažantová

Timetable of Seminar Groups

B_RP_A1/pRPH: Wed 10:30–11:14 E007KC, Wed 11:15–12:00 E007KC, except Wed 26. 10. ; and Wed 19. 10. 15:45–17:15 E230, E. Tóth
B_RP_A1/vRPH: Fri 2. 12. 17:30–19:00 E129, 19:15–20:45 E129, Fri 16. 12. 14:00–15:30 E123, K. Havlíček

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales (A1), quality, innovation, finances and personnel management (A2). Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management and controlling.

Syllabus

• 1.Role of managers in hypercompetitive environment
• - Role and objectives of owners
• - Role and objectives of top management team
• - Role and objectives of managers
• - Role of managers within the team building
• 2. Business process management (BPM)
• - BPM: planning - controlling- risk
• - Strategic and operational planning
• - Strategic and operational controlling
• - Management and financial accounting in business management
• 3. Strategic management
• - Strategic plan and strategic objectives
• - Strategic analysis
• - Mission ans vision
• - Strategic scenarios
• - Strategic controlling
• 4. Operational planning
• - Operational plan
• - Operational objectives
• - Operational controlling
• 5. Marketing research
• - Role of marketing research in business management
• - Quantitative and qualitative research
• - Primary and secondary research
• 6. Marketing analysis
• - Far and near environment analysis
• - Internal analysis
• - BCG analysis
• 7. Marketing plan I
• - Marketing objectives
• - Marketing mix
• - Marketing controlling
• 8. Marketing plan II
• - Product strategy
• - Pricing strategy
• - Distribution strategy
• - Communication strategy
• 9. Sales plan
• - Sales plan management
• - Types of sales plans
• - Preparation of SP
• - Links between SP and MP
• 10. Sales forecasts management
• - Role of forecasting in business management
• - Management of deviations
• - Sales forecasts and controlling
• 11. Sales receivables management I.
• - Sales receivables and life cycle of business clients
• - Phase 1 of management receivables
• - Assurance of receivables
• 12. Sales receivables management II.
• - Phase 2 of management receivables
• - Phase 2 of management receivables
• - Debt collection

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• SYNEK, Miloslav. Manažerská ekonomika. 3. přeprac. a aktualiz. vyd. Praha: Grada, c2003, 466 s. ISBN 80-247-0515-X.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• PITRA, Zbyněk. Management inovačních aktivit. 1. vyd. Praha: Professional Publishing, 2006, 438 s. ISBN 80-869-4610-X.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_RP_A1 Business Management A 1

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

PaedDr. Ing. Otto Hain (seminar tutor)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

B_RP_A1/pRMO: Tue 14:00–14:44 M26, Tue 14:45–15:30 M26, J. Tichý
B_RP_A1/pRPH: each odd Wednesday 10:30–11:14 E004, each odd Wednesday 11:15–12:00 E004, each odd Wednesday 12:15–12:59 E004, each odd Wednesday 13:00–13:45 E004, E. Tóth
B_RP_A1/uRPH: Tue 20. 10. 19:15–20:45 E224, Tue 1. 12. 17:30–19:00 E224, 19:15–20:45 E224, K. Havlíček
B_RP_A1/vRKL: Fri 30. 10. 17:15–18:45 K205, Fri 27. 11. 15:30–17:00 K205, 17:15–18:45 K205, E. Tóth
B_RP_A1/vRPH: Sat 14. 11. 14:00–15:30 E122, 15:45–17:15 E122, Fri 27. 11. 15:30–17:00 E122, K. Havlíček

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales (A1), quality, innovation, finances and personnel management (A2). Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management and controlling.

Syllabus

• 1.Role of managers in hypercompetitive environment
• - Role and objectives of owners
• - Role and objectives of top management team
• - Role and objectives of managers
• - Role of managers within the team building
• 2. Business process management (BPM)
• - BPM: planning - controlling- risk
• - Strategic and operational planning
• - Strategic and operational controlling
• - Management and financial accounting in business management
• 3. Strategic management
• - Strategic plan and strategic objectives
• - Strategic analysis
• - Mission ans vision
• - Strategic scenarios
• - Strategic controlling
• 4. Operational planning
• - Operational plan
• - Operational objectives
• - Operational controlling
• 5. Marketing research
• - Role of marketing research in business management
• - Quantitative and qualitative research
• - Primary and secondary research
• 6. Marketing analysis
• - Far and near environment analysis
• - Internal analysis
• - BCG analysis
• 7. Marketing plan I
• - Marketing objectives
• - Marketing mix
• - Marketing controlling
• 8. Marketing plan II
• - Product strategy
• - Pricing strategy
• - Distribution strategy
• - Communication strategy
• 9. Sales plan
• - Sales plan management
• - Types of sales plans
• - Preparation of SP
• - Links between SP and MP
• 10. Sales forecasts management
• - Role of forecasting in business management
• - Management of deviations
• - Sales forecasts and controlling
• 11. Sales receivables management I.
• - Sales receivables and life cycle of business clients
• - Phase 1 of management receivables
• - Assurance of receivables
• 12. Sales receivables management II.
• - Phase 2 of management receivables
• - Phase 2 of management receivables
• - Debt collection

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• SYNEK, Miloslav. Manažerská ekonomika. 3. přeprac. a aktualiz. vyd. Praha: Grada, c2003, 466 s. ISBN 80-247-0515-X.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• PITRA, Zbyněk. Management inovačních aktivit. 1. vyd. Praha: Professional Publishing, 2006, 438 s. ISBN 80-869-4610-X.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_RP_A1 Business Management A 1

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

B_RP_A1/pRMO: each even Monday 10:30–11:14 M14, each even Monday 11:15–12:00 M14, each even Monday 12:15–12:59 M14, each even Monday 13:00–13:45 M14, J. Tichý
B_RP_A1/pRPH: Mon 14:00–14:44 E004, Mon 14:45–15:30 E004, E. Tóth
B_RP_A1/uRKL: Tue 7. 10. 15:45–17:15 K205, Tue 4. 11. 17:30–19:00 K205, 19:15–20:45 K205, E. Tóth
B_RP_A1/uRPH: Tue 30. 9. 17:30–19:00 E123, Tue 14. 10. 17:30–19:00 E123, Tue 11. 11. 17:30–19:00 E123, K. Havlíček
B_RP_A1/vRMO: Fri 26. 9. 15:30–17:00 M26, Fri 24. 10. 13:45–15:15 M26, 15:30–17:00 M26, J. Tichý
B_RP_A1/vRPH: Fri 31. 10. 17:15–18:45 E125, Fri 14. 11. 15:30–17:00 E125, 17:15–18:45 E125, K. Havlíček

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales (A1), quality, innovation, finances and personnel management (A2). Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management and controlling.

Syllabus

• 1.Role of managers in hypercompetitive environment
• - Role and objectives of owners
• - Role and objectives of top management team
• - Role and objectives of managers
• - Role of managers within the team building
• 2. Business process management (BPM)
• - BPM: planning - controlling- risk
• - Strategic and operational planning
• - Strategic and operational controlling
• - Management and financial accounting in business management
• 3. Strategic management
• - Strategic plan and strategic objectives
• - Strategic analysis
• - Mission ans vision
• - Strategic scenarios
• - Strategic controlling
• 4. Operational planning
• - Operational plan
• - Operational objectives
• - Operational controlling
• 5. Marketing research
• - Role of marketing research in business management
• - Quantitative and qualitative research
• - Primary and secondary research
• 6. Marketing analysis
• - Far and near environment analysis
• - Internal analysis
• - BCG analysis
• 7. Marketing plan I
• - Marketing objectives
• - Marketing mix
• - Marketing controlling
• 8. Marketing plan II
• - Product strategy
• - Pricing strategy
• - Distribution strategy
• - Communication strategy
• 9. Sales plan
• - Sales plan management
• - Types of sales plans
• - Preparation of SP
• - Links between SP and MP
• 10. Sales forecasts management
• - Role of forecasting in business management
• - Management of deviations
• - Sales forecasts and controlling
• 11. Sales receivables management I.
• - Sales receivables and life cycle of business clients
• - Phase 1 of management receivables
• - Assurance of receivables
• 12. Sales receivables management II.
• - Phase 2 of management receivables
• - Phase 2 of management receivables
• - Debt collection

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• SYNEK, Miloslav. Manažerská ekonomika. 3. přeprac. a aktualiz. vyd. Praha: Grada, c2003, 466 s. ISBN 80-247-0515-X.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• PITRA, Zbyněk. Management inovačních aktivit. 1. vyd. Praha: Professional Publishing, 2006, 438 s. ISBN 80-869-4610-X.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_RP_A1 Business Management A 1

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Barnabáš Krešne (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

B_RP_A1/pRMO: Mon 8:45–9:29 M15, Mon 9:30–10:15 M15, J. Tichý
B_RP_A1/pRPH: Wed 12:15–12:59 E007KC, Wed 13:00–13:45 E007KC, E. Tóth
B_RP_A1/uRKL: Tue 8. 10. 19:15–20:45 K312, Tue 29. 10. 14:00–15:30 K312, 15:45–17:15 K312, E. Tóth
B_RP_A1/uRPH: Tue 22. 10. 14:00–15:30 E124, 15:45–17:15 E124, Tue 12. 11. 15:45–17:15 E124, K. Havlíček
B_RP_A1/vRMO: Sat 5. 10. 9:45–11:15 M26, Sat 19. 10. 8:00–9:30 M26, Sat 2. 11. 8:00–9:30 M26, B. Krešne
B_RP_A1/vRPH: Fri 25. 10. 17:15–18:45 E225, Sat 9. 11. 9:45–11:15 E125, 11:30–13:00 E125, K. Havlíček

Prerequisites

Accounting A1. Accounting A2 The course is offered to students of BMCF (Business management and corporate finance) field

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales (A1), quality, innovation, finances and personnel management (A2). Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management and controlling.

Syllabus

• 1.Role of managers in hypercompetitive environment - Role and objectives of owners - Role and objectives of top management team - Role and objectives of managers - Role of managers within the team building 2. Business process management (BPM) - BPM: planning - controlling- risk - Strategic and operational planning - Strategic and operational controlling - Management and financial accounting in business management 3. Strategic management - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 4. Operational planning - Operational plan - Operational objectives - Operational controlling 5. Marketing research - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research 6. Marketing analysis - Far and near environment analysis - Internal analysis - BCG analysis 7. Marketing plan I - Marketing objectives - Marketing mix - Marketing controlling 8. Marketing plan II - Product strategy - Pricing strategy - Distribution strategy - Communication strategy 9. Sales plan - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 10. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 11. Sales receivables management I. - Sales receivables and life cycle of business clients - Phase 1 of management receivables - Assurance of receivables 12. Sales receivables management II. - Phase 2 of management receivables - Phase 2 of management receivables - Debt collection

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• PITRA, Zbyněk. Management inovačních aktivit. 1. vyd. Praha: Professional Publishing, 2006, 438 s. ISBN 80-869-4610-X.
• SYNEK, Miloslav. Manažerská ekonomika. 3. přeprac. a aktualiz. vyd. Praha: Grada, c2003, 466 s. ISBN 80-247-0515-X.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Bb2.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_RP_A1 Business Management A 1

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Mgr. Dina Riegerová

Timetable of Seminar Groups

B_RP_A1/pRMO: each even Thursday 8:00–8:44 M14, each even Thursday 8:45–9:29 M14, each even Thursday 9:30–10:15 M14, each even Thursday 10:30–11:14 M14, J. Tichý
B_RP_A1/pRPH: Thu 14:00–14:44 E004, Thu 14:45–15:30 E004, E. Tóth
B_RP_A1/sRKL: Wed 3. 10. 19:15–20:45 K312, Wed 17. 10. 17:30–19:00 K211, 19:15–20:45 K211, E. Tóth
B_RP_A1/sRPH: Wed 14. 11. 17:30–19:00 E224, Wed 28. 11. 15:45–17:15 E224, 17:30–19:00 E224, K. Havlíček
B_RP_A1/vRMO: Fri 5. 10. 17:15–18:45 M14, Fri 7. 12. 13:45–15:15 M14, 15:30–17:00 M14, J. Tichý
B_RP_A1/vRPH: Fri 26. 10. 15:30–17:00 E225, Sat 10. 11. 9:45–11:15 E225, 11:30–13:00 E225, K. Havlíček

Prerequisites

Accounting A1. Accounting A2 The course is offered to students of BMCF (Business management and corporate finance) field

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales (A1), quality, innovation, finances and personnel management (A2). Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management and controlling.

Syllabus

• 1.Role of managers in hypercompetitive environment - Role and objectives of owners - Role and objectives of top management team - Role and objectives of managers - Role of managers within the team building 2. Business process management (BPM) - BPM: planning - controlling- risk - Strategic and operational planning - Strategic and operational controlling - Management and financial accounting in business management 3. Strategic management - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 4. Operational planning - Operational plan - Operational objectives - Operational controlling 5. Marketing research - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research 6. Marketing analysis - Far and near environment analysis - Internal analysis - BCG analysis 7. Marketing plan I - Marketing objectives - Marketing mix - Marketing controlling 8. Marketing plan II - Product strategy - Pricing strategy - Distribution strategy - Communication strategy 9. Sales plan - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 10. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 11. Sales receivables management I. - Sales receivables and life cycle of business clients - Phase 1 of management receivables - Assurance of receivables 12. Sales receivables management II. - Phase 2 of management receivables - Phase 2 of management receivables - Debt collection

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• SYNEK, Miloslav. Manažerská ekonomika. 3. přeprac. a aktualiz. vyd. Praha: Grada, c2003, 466 s. ISBN 80-247-0515-X.
• PITRA, Zbyněk. Management inovačních aktivit. 1. vyd. Praha: Professional Publishing, 2006, 438 s. ISBN 80-869-4610-X.
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Bb2.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_RP_A1 Business Management A 1

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Barnabáš Krešne (seminar tutor)
Ing. Martin Petrášek (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová

Prerequisites (in Czech)

Zvládnutí základů rozpočtování a porozumění kapitálové struktuře podniku Absolvování předmětů Podnikové finance A1, Účetnictví 1 a 2

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Cílem předmětu je seznámit posluchače se základními procesy řízení podniku, založených na teorii managementu, manažerském účetnictví a personálním řízení. Studenti se seznámí s rolí vlastníků a manažerů podniků, tvorbou střednědobých strategií a podstatou operativních řídících procesů v oblasti marketingu, obchodu a financí. Na to naváže dalším semestru RP A2) řízení, jakosti, inovací, IS/IT a personálu. S ohledem na nedávnou světovou hospodářskou krizi byly do výuky začleněny nově i kapitoly řízení rizik a podniků v restrukturalizaci. Zvláštní pozornost bude věnována roli manažerů, jejich kompetencím a odpovědnostem při řízení klíčových podnikových aktivit. Každá přednáška bude zakončena výčtem předpokladů pro manažerskou práci příslušného úseku firmy.

Syllabus (in Czech)

• Detailní osnova je uvedena v ML RP A1 a RP A2

Literature

required literature
• Havlíček,K.: Management & Controlling malé a střední firmy, Eupress, 2011(vyjde v 11/2011)

not specified
• Synek, M. a kol : Manažerská ekonomika, Grada publishing, 2007
• Pitra, Z : Management inovačních aktivit, Linde, 2006
• Havlíček, K. : Úloha manažerů v řízení podniku, Eupress, 2009
• Stýblo, J. : Management současný a budoucí, Professional publishing, 2008
• Kašík, M., Havlíček, K. : Marketing při utváření podnikové strategie, Eupress, 2009

Teaching methods (in Czech)

Výuka bude probíhat na bázi přednášek, v rámci kterých bude teorie doplňována praktickými příklady, na základě kterých si posluchač vytvoří představu o faktické úloze procesního řízení podniku, založeném na interdisciplinárním pojetí.

Assessment methods (in Czech)

Předmět je ukončen v ZS zápočtem formou krátkého pohovoru, v LS zkouškou, podmínky pro zakončení předmětu budou sděleny na přednáškách, hlavní pozornost při zkoušce a zápočtu bude věnována tzv. klíčovým pojmům, uvedeným v ML.

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_A1 Business Management A 1

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Barnabáš Krešne (seminar tutor)
Ing. Martin Petrášek (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová

Timetable of Seminar Groups

B_RP_A1/pRMO: Wed 17:30–18:14 M17, Wed 18:15–19:00 M17, B. Krešne
B_RP_A1/pRPH: Wed 14:00–14:44 E004, Wed 14:45–15:30 E004, M. Petrášek
B_RP_A1/uRKL: Tue 1. 11. 15:45–17:15 K211, Tue 8. 11. 17:30–19:00 K211, 19:15–20:45 K211, M. Petrášek
B_RP_A1/uRPH: Tue 11. 10. 15:45–17:15 E122, 17:30–19:00 E122, Tue 8. 11. 19:15–20:45 E122, K. Havlíček
B_RP_A1/vRMO: Sat 8. 10. 9:45–11:15 M24, Sat 22. 10. 9:45–11:15 M24, 11:30–13:00 M24, B. Krešne
B_RP_A1/vRPH: Sat 10. 12. 8:00–9:30 E126, Fri 6. 1. 15:30–17:00 E126, 17:15–18:45 E126, K. Havlíček

Prerequisites (in Czech)

Zvládnutí základů rozpočtování a porozumění kapitálové struktuře podniku Absolvování předmětů Podnikové finance A1, Účetnictví 1 a 2

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Cílem předmětu je seznámit posluchače se základními procesy řízení podniku, založených na teorii managementu, manažerském účetnictví a personálním řízení. Studenti se seznámí s rolí vlastníků a manažerů podniků, tvorbou střednědobých strategií a podstatou operativních řídících procesů v oblasti marketingu, obchodu a financí. Na to naváže dalším semestru RP A2) řízení, jakosti, inovací, IS/IT a personálu. S ohledem na nedávnou světovou hospodářskou krizi byly do výuky začleněny nově i kapitoly řízení rizik a podniků v restrukturalizaci. Zvláštní pozornost bude věnována roli manažerů, jejich kompetencím a odpovědnostem při řízení klíčových podnikových aktivit. Každá přednáška bude zakončena výčtem předpokladů pro manažerskou práci příslušného úseku firmy.

Syllabus (in Czech)

• Detailní osnova je uvedena v ML RP A1 a RP A2

Literature

required literature
• Havlíček,K.: Management & Controlling malé a střední firmy, Eupress, 2011(vyjde v 11/2011)

not specified
• Stýblo, J. : Management současný a budoucí, Professional publishing, 2008
• Havlíček, K. : Úloha manažerů v řízení podniku, Eupress, 2009
• Synek, M. a kol : Manažerská ekonomika, Grada publishing, 2007
• Pitra, Z : Management inovačních aktivit, Linde, 2006
• Kašík, M., Havlíček, K. : Marketing při utváření podnikové strategie, Eupress, 2009

Teaching methods (in Czech)

Výuka bude probíhat na bázi přednášek, v rámci kterých bude teorie doplňována praktickými příklady, na základě kterých si posluchač vytvoří představu o faktické úloze procesního řízení podniku, založeném na interdisciplinárním pojetí.

Assessment methods (in Czech)

Předmět je ukončen v ZS zápočtem formou krátkého pohovoru, v LS zkouškou, podmínky pro zakončení předmětu budou sděleny na přednáškách, hlavní pozornost při zkoušce a zápočtu bude věnována tzv. klíčovým pojmům, uvedeným v ML.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

• Enrolment Statistics (recent)