Course Information

B_RP_B Business Management B

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Přemysl Písař, Ph.D., MBA (lecturer)
Ing. Roman Mentlík, Ph.D. (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková

Timetable of Seminar Groups

B_RP_B/pMMO: Wed 8:45–9:29 M14, Wed 9:30–10:15 M14, J. Tichý
B_RP_B/pMPPPH: Wed 12:15–12:59 E230, Wed 13:00–13:45 E230, R. Mentlík
B_RP_B/vMPH: Fri 15. 2. 14:00–15:30 E222, 15:45–17:15 E222, Fri 15. 3. 14:00–15:30 E222, 15:45–17:15 E222, J. Tichý

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.

Learning outcomes

The aim of the course is to acquaint students with basic business management processes, based on management theory. Students will become acquainted with the role of business owners and managers, the creation of medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be given to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.

Syllabus

• 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• VEBER, Jaromír a kol. Management. Základy, moderní manažerské přístupy, výkonnost a prosperita. Praha : Management Press, 2009, 736 s. ISBN 80-7261-200-0
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• SYNEK, Miloslav. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011. 471 s. ISBN 978-80-247-3494-1
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.

Teaching methods

Teaching in full-time form of study will be based on interactive lectures, within which the theory will be explained by practical examples, on the basis of which the student will create an idea of the factual role of business management for its successful development. Lectures will give discussions on the topic, group work, etc. The assignment of tasks for home preparation for the next lessons will also be part of the lectures. Combined study will take place in the form of a controlled consultation. It assumes continuous preparation of students for managed group consultations, which will focus on practical applications aiming at optimal use of knowledge from the subject in the company practice.

Assessment methods

In middle of course students will receive a research project (seminar paper), which will analyse the way how is the SME managed. This research will be focused on management style, basic performance ratios and the student´s ability to analysis process, define problems and offer solutions. The detailed assignment of the research project will be published in the study materials on IS in middle of course. The student has the possibility to consult the research with a teacher who will provide feedback on request. The teacher determines the date of submission of the research and the date by which it will provide feedback to the students. Students who post the research after the deadline will be penalized by - 50% of the total points score. Maximum points earned for research work SME = 60 points. Minimum points for obtaining credit = 60 points. Students who submit a perfect research work will receive a credit. Other students will pass the exam. The form of the exam (oral, written) is determined by the teacher. During the exam students will answer 4 questions. Every for 10 points. The total sum of points for obtaining the credit must be at least 60 points for the research work and the exam together. The aim of the course is to understand the theoretical knowledge and the ability to use it in practice. This is the aim of the research seminar paper and the exam.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

Teacher's information

For consultation hours please contact teacher by email. Also is possible have a consultation before and after finishing course.

B_RP_B Business Management B

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Bažantová

Timetable of Seminar Groups

B_RP_B/pMPPPH: Mon 8:45–9:29 E007KC, Mon 9:30–10:15 E007KC, J. Tichý
B_RP_B/vMKV: Sat 7. 4. 9:45–11:15 KV309, 11:30–13:00 KV309, Fri 20. 4. 15:45–17:15 KV202, 17:30–19:00 KV309, J. Tichý
B_RP_B/vMMO: Sat 24. 2. 8:00–9:30 M14, 9:45–11:15 M14, Sat 24. 3. 9:45–11:15 M14, Fri 13. 4. 17:30–19:00 M17, J. Tichý
B_RP_B/vMPH: Sat 17. 2. 9:45–11:15 E128, 11:30–13:00 E128, Sat 17. 3. 9:45–11:15 E127, 11:30–13:00 E127, K. Havlíček
B_RP_B/vPPPH: Fri 16. 2. 17:30–19:00 E126, Sat 17. 3. 14:00–15:30 E127, 15:45–17:15 E127, Fri 6. 4. 15:45–17:15 E129, K. Havlíček

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.

Syllabus

• 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• VEBER, Jaromír a kol. Management. Základy, moderní manažerské přístupy, výkonnost a prosperita. Praha : Management Press, 2009, 736 s. ISBN 80-7261-200-0
• SYNEK, Miloslav. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011. 471 s. ISBN 978-80-247-3494-1
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Ludvík Filip (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Bažantová

Timetable of Seminar Groups

B_RP_B/pMPPPH: each odd Monday 8:45–9:29 E004, each odd Monday 9:30–10:15 E004, each odd Monday 10:30–11:14 E004, each odd Monday 11:15–12:00 E004, L. Filip
B_RP_B/vMMO: Fri 24. 2. 17:30–19:00 M14, Sat 8. 4. 8:00–9:30 M14, Fri 21. 4. 14:00–15:30 M14, 15:45–17:15 M14, J. Tichý
B_RP_B/vMPH: Sat 1. 4. 9:45–11:15 E129, 11:30–13:00 E129, Sat 22. 4. 14:00–15:30 E127, 15:45–17:15 E127, L. Filip
B_RP_B/vPPPH: Sat 1. 4. 14:00–15:30 E128, 15:45–17:15 E128, Sat 22. 4. 9:45–11:15 E128, 11:30–13:00 E128, L. Filip

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.

Syllabus

• 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• VEBER, Jaromír a kol. Management. Základy, moderní manažerské přístupy, výkonnost a prosperita. Praha : Management Press, 2009, 736 s. ISBN 80-7261-200-0
• SYNEK, Miloslav. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011. 471 s. ISBN 978-80-247-3494-1
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Ludvík Filip (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Bažantová

Timetable of Seminar Groups

B_RP_B/vKV: Fri 7. 10. 15:45–17:15 KV202, 17:30–19:00 KV202, Fri 21. 10. 17:30–19:00 KV202, 19:15–20:45 KV202, J. Tichý
B_RP_B/vPV: Sat 26. 11. 14:00–15:30 E129, 15:45–17:15 E129, Sat 10. 12. 9:45–11:15 E129, 11:30–13:00 E129, L. Filip

Course Enrolment Limitations

The course is offered to students of any study field.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (lecturer)
PaedDr. Ing. Otto Hain (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)
Ing. Ivana Turková, Ph.D., MBA (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

B_RP_B/pMMO: each odd Monday 10:30–11:14 M14, each odd Monday 11:15–12:00 M14 and each even Monday 12:15–12:59 M21, each even Monday 13:00–13:45 M21, J. Tichý
B_RP_B/pMPH: Mon 14:00–14:44 E306, Mon 14:45–15:30 E306, O. Hain
B_RP_B/pPPPH: Tue 12:15–12:59 E004, Tue 13:00–13:45 E004, E. Tóth
B_RP_B/vMMO: Fri 12. 2. 15:30–17:00 M14, 17:15–18:45 M14, Fri 26. 2. 15:30–17:00 M14, 17:15–18:45 M14, I. Turková
B_RP_B/vMPH: Fri 4. 3. 12:00–13:30 E222, 13:45–15:15 E222, Fri 18. 3. 15:30–17:00 E222, Fri 1. 4. 13:45–15:15 E222, O. Hain
B_RP_B/vPPPH: Sat 19. 3. 8:00–9:30 E124, Fri 1. 4. 15:30–17:00 E124, Fri 15. 4. 13:45–15:15 E128, 15:30–17:00 E128, O. Hain

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.

Syllabus

• 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• VEBER, Jaromír a kol. Management. Základy, moderní manažerské přístupy, výkonnost a prosperita. Praha : Management Press, 2009, 736 s. ISBN 80-7261-200-0
• SYNEK, Miloslav. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011. 471 s. ISBN 978-80-247-3494-1
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Pavla Břečková, Ph.D. (seminar tutor)
PaedDr. Ing. Otto Hain (seminar tutor)
Ing. Přemysl Rohlíček (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

B_RP_B/pMMO: Tue 15:45–16:29 M27, Tue 16:30–17:15 M27, P. Rohlíček
B_RP_B/pMPH: Wed 10:30–11:14 E007KC, Wed 11:15–12:00 E007KC, E. Tóth
B_RP_B/uMPH: Tue 3. 3. 14:00–15:30 E124, Tue 24. 3. 15:45–17:15 E123, 17:30–19:00 E123, Tue 21. 4. 15:45–17:15 E123, P. Břečková
B_RP_B/vMPH: Fri 10. 4. 15:30–17:00 E123, 17:15–18:45 E123, Fri 24. 4. 15:30–17:00 E123, 17:15–18:45 E123, O. Hain

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.

Syllabus

• 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• VEBER, Jaromír a kol. Management. Základy, moderní manažerské přístupy, výkonnost a prosperita. Praha : Management Press, 2009, 736 s. ISBN 80-7261-200-0
• SYNEK, Miloslav. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011. 471 s. ISBN 978-80-247-3494-1
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0. 5 credit(s). Recommended Type of Completion: zk (examination). Other types of completion: z (credit).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (lecturer)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

B_RP_B/pPPPH: Wed 15:45–16:29 E128, Wed 16:30–17:15 E128, E. Tóth

Prerequisites

The course is offered to students of MC (Marketing communication) field

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.

Syllabus

• 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.
• VEBER, J. a kol.: Management – základy, moderní manažerské přístupy, výkonnost a prosperita. Praha: Management Press, 2009. 734 s. ISBN 978-80-7261-200-0.
• SYNEK, M. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011.471 s.ISBN 978-80-247-3494-1
• KISLINGEROVÁ, E. a kol.: Manažerské finance. Praha: C. H. Beck, 2010, 811s. ISBN 978-80-7400-194-9.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Pavla Břečková, Ph.D. (seminar tutor)
PaedDr. Ing. Otto Hain (seminar tutor)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

B_RP_B/pMMO: Tue 12:15–12:59 M27, Tue 13:00–13:45 M27, J. Tichý
B_RP_B/pMPH: Wed 12:15–12:59 E004, Wed 13:00–13:45 E004, E. Tóth
B_RP_B/uMKL: Tue 18. 2. 14:00–15:30 K212, 15:45–17:15 K212, Tue 25. 2. 14:00–15:30 K312, Tue 18. 3. 19:15–20:45 K212, E. Tóth
B_RP_B/uMPH: Tue 11. 3. 14:00–15:30 E127, 15:45–17:15 E127, Tue 8. 4. 14:00–15:30 E127, 15:45–17:15 E127, P. Břečková
B_RP_B/vMMO: Fri 14. 2. 12:00–13:30 M14, Fri 28. 2. 12:00–13:30 M14, Fri 28. 3. 12:00–13:30 M14, Fri 11. 4. 12:00–13:30 M14, J. Tichý
B_RP_B/vMPH: Fri 4. 4. 12:00–13:30 E223, 13:45–15:15 E223, Fri 18. 4. 12:00–13:30 E223, 13:45–15:15 E223, O. Hain

Prerequisites

The course is offered to students of MC (Marketing communication) field

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.

Syllabus

• 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• SYNEK, Miloslav. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011. 471 s. ISBN 978-80-247-3494-1
• ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• VEBER, Jaromír a kol. Management. Základy, moderní manažerské přístupy, výkonnost a prosperita. Praha : Management Press, 2009, 736 s. ISBN 80-7261-200-0

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

B_RP_B/pPPPH: Wed 14:00–14:44 E126, Wed 14:45–15:30 E126, E. Tóth
B_RP_B/vPPPH: Sat 12. 10. 8:00–9:30 E127, 9:45–11:15 E127, Fri 8. 11. 15:30–17:00 E127, 17:15–18:45 E127, K. Havlíček

Prerequisites

The course is offered to students of MC (Marketing communication) field

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.

Syllabus

• 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.
• VEBER, J. a kol.: Management – základy, moderní manažerské přístupy, výkonnost a prosperita. Praha: Management Press, 2009. 734 s. ISBN 978-80-7261-200-0.
• SYNEK, M. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011.471 s.ISBN 978-80-247-3494-1
• KISLINGEROVÁ, E. a kol.: Manažerské finance. Praha: C. H. Beck, 2010, 811s. ISBN 978-80-7400-194-9.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Pavla Břečková, Ph.D. (seminar tutor)
PaedDr. Ing. Otto Hain (seminar tutor)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Martin Petrášek (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Mgr. Dina Riegerová

Timetable of Seminar Groups

B_RP_B/pMMO: each even Monday 14:00–14:44 M01, each even Monday 14:45–15:30 M01, each even Monday 15:45–16:29 M01, each even Monday 16:30–17:15 M01, E. Tóth
B_RP_B/pMPH: each odd Tuesday 14:00–14:44 E004, each odd Tuesday 14:45–15:30 E004, each odd Tuesday 15:45–16:29 E004, each odd Tuesday 16:30–17:15 E004, M. Petrášek
B_RP_B/uMKL: Tue 12. 2. 14:00–15:30 K312, 15:45–17:15 K312, Tue 19. 2. 17:30–19:00 K312, 19:15–20:45 K312, E. Tóth
B_RP_B/uMPH: Tue 5. 2. 14:00–15:30 E129, 15:45–17:15 E129, Tue 5. 3. 14:00–15:30 E129, 15:45–17:15 E129, P. Břečková
B_RP_B/vMMO: Sat 23. 2. 8:00–9:30 M24, 9:45–11:15 M24, Sat 23. 3. 8:00–9:30 M24, 9:45–11:15 M24, J. Tichý
B_RP_B/vM2PH: Fri 15. 2. 15:30–17:00 E223, 17:15–18:45 E223, Fri 15. 3. 15:30–17:00 E223, 17:15–18:45 E223, K. Havlíček
B_RP_B/vM3PH: Fri 5. 4. 15:30–17:00 E224, 17:15–18:45 E224, Fri 19. 4. 15:30–17:00 E224, 17:15–18:45 E224, O. Hain

Prerequisites

The course is offered to students of MC (Marketing communication) field

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.

Syllabus

• 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
• ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
• SYNEK, Miloslav. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011. 471 s. ISBN 978-80-247-3494-1
• ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
• VEBER, Jaromír a kol. Management. Základy, moderní manažerské přístupy, výkonnost a prosperita. Praha : Management Press, 2009, 736 s. ISBN 80-7261-200-0

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

PaedDr. Ing. Otto Hain (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Mgr. Dina Riegerová

Timetable of Seminar Groups

B_RP_B/pPPPH: Thu 12:15–12:59 E305, Thu 13:00–13:45 E305, E. Tóth
B_RP_B/vPPPH: Fri 30. 11. 17:15–18:45 E126, 19:00–20:30 E126, Fri 14. 12. 15:30–17:00 E126, Fri 11. 1. 12:00–13:30 E004, O. Hain

Prerequisites

The course is offered to students of MC (Marketing communication) field

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales , quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management.

Syllabus

• 1. Role of managers in hypercompetitive environment and business process management - Role and objectives of owners - Role and objectives of top management team - Role of managers within the team building - Business process management 2. Strategic management and planning - Strategic plan and strategic objectives - Strategic analysis - Mission ans vision - Strategic scenarios - Strategic controlling 3. Marketing research and analysis - Role of marketing research in business management - Quantitative and qualitative research - Primary and secondary research - Far and near environment analysis - Internal analysis 4. Marketing planning - Marketing objectives - Marketing strategies - Marketing controlling 5. Sales planning - Sales plan management - Types of sales plans - Preparation of SP - Links between SP and MP 6. Sales forecasts management - Role of forecasting in business management - Management of deviations - Sales forecasts and controlling 7. Sales receivables management - Sales receivables and life cycle of business clients - Phase 1, 2,3 of management receivables 8.Financial planning - P/L plan - C/F plan - Financial plan and balance sheet 9. Quality management models - TQM/EFQM - QMS - BSC 10. Innovation management I - Process innovation - Strategic innovation 11. Innovation management II - Product innovation - Phases of product innovation - Innovation plan 12. Personnel management - Team building management - Organizational design

Literature

required literature
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.
• VEBER, J. a kol.: Management – základy, moderní manažerské přístupy, výkonnost a prosperita. Praha: Management Press, 2009. 734 s. ISBN 978-80-7261-200-0.
• SYNEK, M. a kol., Manažerská ekonomika. Praha: Grada Publishing, 2011.471 s.ISBN 978-80-247-3494-1
• KISLINGEROVÁ, E. a kol.: Manažerské finance. Praha: C. H. Beck, 2010, 811s. ISBN 978-80-7400-194-9.
• KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.

Teaching methods

Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.

Assessment methods

Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Aa2.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Zdeněk Bezděka (seminar tutor)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová

Timetable of Seminar Groups

B_RP_B/pMMO: Tue 12:15–12:59 M24, Tue 13:00–13:45 M24, Z. Bezděka
B_RP_B/pMPH: Mon 8:45–9:29 E007KC, Mon 9:30–10:15 E007KC, E. Tóth
B_RP_B/sMKL: Wed 21. 3. 14:00–15:30 K211, 15:45–17:15 K211, Wed 11. 4. 17:30–19:00 K211, 19:15–20:45 K211, E. Tóth
B_RP_B/sMPH: Wed 22. 2. 14:00–15:30 E228, Wed 29. 2. 15:45–17:15 E228, Wed 14. 3. 15:45–17:15 E228, Wed 28. 3. 15:45–17:15 E228, E. Tóth
B_RP_B/vMMO: Fri 16. 3. 13:45–15:15 M16, 15:30–17:00 M16, Fri 30. 3. 17:15–18:45 M16, Fri 20. 4. 17:15–18:45 M16, Z. Bezděka
B_RP_B/vM2PH: Sat 18. 2. 11:30–13:00 E223, Sat 3. 3. 9:45–11:15 E223, 11:30–13:00 E223, Fri 16. 3. 15:30–17:00 E223, K. Havlíček
B_RP_B/vM3PH: Fri 30. 3. 15:30–17:00 E224, 17:15–18:45 E224, Sat 5. 5. 9:45–11:15 E224, 11:30–13:00 E224, K. Havlíček

Prerequisites (in Czech)

Absolvování předmětů Mikroekonomie a Marketing

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Cílem předmětu je seznámit posluchače se základními procesy řízení podniku. Studenti se seznámí s rolí vlastníků a manažerů podniků, tvorbou střednědobých strategií a podstatou operativních řídících procesů v oblasti marketingu a obchodu, řízení financí, jakosti a inovací. Zvláštní pozornost bude věnována roli manažerů, jejich kompetencím a odpovědnostem při řízení klíčových podnikových aktivit.

Syllabus (in Czech)

• Osnova – obsah a vymezení jednotlivých přednášek je k nalezení v metodických listech (ML).

Literature

required literature
• Havlíček,K.: Management & Controlling malé a střední firmy, Eupress, 2011

not specified
• Stýblo, J. : Management současný a budoucí, Professional publishing, 2008
• Kašík, M., Havlíček, K. : Marketing při utváření podnikové strategie, Eupress, 2009
• Pitra, Z : Management inovačních aktivit, Linde, 2006
• Havlíček, K. : Úloha manažerů v řízení podniku, Eupress, 2009
• Synek, M. a kol : Manažerská ekonomika, Grada publishing, 2007

Teaching methods (in Czech)

Výuka bude probíhat na bázi přednášek, v rámci kterých bude teorie doplňována praktickými příklady, na základě kterých si posluchač vytvoří představu o faktické úloze manažerů v podnikovém řízení. Minimální povinná účast na řízených skupinových konzultacích v kombinované formě studia je 50%. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu).

Assessment methods (in Czech)

Předmět je ukončen zkouškou, podmínky pro zakončení předmětu budou sděleny na přednáškách, hlavní pozornost při zkoušce a zápočtu bude věnována tzv.klíčovým pojmům, uvedeným v ML.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová

Timetable of Seminar Groups

B_RP_B/vPPPH: Sat 19. 11. 9:45–11:15 E124, 11:30–13:00 E124, Sat 17. 12. 9:45–11:15 E124, 11:30–13:00 E124, K. Havlíček

Prerequisites (in Czech)

Absolvování předmětů Mikroekonomie a Marketing

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Cílem předmětu je seznámit posluchače se základními procesy řízení podniku. Studenti se seznámí s rolí vlastníků a manažerů podniků, tvorbou střednědobých strategií a podstatou operativních řídících procesů v oblasti marketingu a obchodu, řízení financí, jakosti a inovací. Zvláštní pozornost bude věnována roli manažerů, jejich kompetencím a odpovědnostem při řízení klíčových podnikových aktivit.

Syllabus (in Czech)

• Osnova – obsah a vymezení jednotlivých přednášek je k nalezení v metodických listech (ML).

Literature

required literature
• Havlíček,K.: Management & Controlling malé a střední firmy, Eupress, 2011(vyjde v 11/2011)

not specified
• Stýblo, J. : Management současný a budoucí, Professional publishing, 2008
• Pitra, Z : Management inovačních aktivit, Linde, 2006
• Havlíček, K. : Úloha manažerů v řízení podniku, Eupress, 2009
• Synek, M. a kol : Manažerská ekonomika, Grada publishing, 2007
• Kašík, M., Havlíček, K. : Marketing při utváření podnikové strategie, Eupress, 2009

Teaching methods (in Czech)

Výuka bude probíhat na bázi přednášek, v rámci kterých bude teorie doplňována praktickými příklady, na základě kterých si posluchač vytvoří představu o faktické úloze manažerů v podnikovém řízení.

Assessment methods (in Czech)

Předmět je ukončen zkouškou, podmínky pro zakončení předmětu budou sděleny na přednáškách, hlavní pozornost při zkoušce a zápočtu bude věnována tzv.klíčovým pojmům, uvedeným v ML.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

B_RP_B Business Management B

Extent and Intensity

2/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Pavel Babka, MBA (seminar tutor)
Ing. Zdeněk Bezděka (seminar tutor)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Barnabáš Krešne (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová

Timetable of Seminar Groups

B_RP_B/pMMO: Mon 10:30–11:14 M24, Mon 11:15–12:00 M24, Z. Bezděka
B_RP_B/pMPH: each odd Monday 10:30–11:14 E007KC, each odd Monday 11:15–12:00 E007KC and each even Monday 10:30–11:14 E230, each even Monday 11:15–12:00 E230, E. Tóth
B_RP_B/uMKL: Tue 8. 3. 17:30–19:00 K207, 19:15–20:45 K207, Tue 22. 3. 17:30–19:00 K206, 19:15–20:45 K206, P. Babka
B_RP_B/uMPH: Tue 15. 3. 17:30–19:00 E124, Tue 22. 3. 15:45–17:15 E124, 17:30–19:00 E124, Tue 29. 3. 17:30–19:00 E124, E. Tóth
B_RP_B/vMMO: Sat 5. 3. 8:00–9:30 M17, 9:45–11:15 M17, Sat 16. 4. 14:00–15:30 M27, 15:45–17:15 M27, B. Krešne
B_RP_B/vM2PH: Sat 19. 2. 14:00–15:30 E225, Fri 4. 3. 13:45–15:15 E225, 15:30–17:00 E225, Fri 1. 4. 17:15–18:45 E225, K. Havlíček
B_RP_B/vM3PH: Sat 19. 2. 9:45–11:15 E227, 11:30–13:00 E227, Sat 19. 3. 9:45–11:15 E227, 11:30–13:00 E227, K. Havlíček

Prerequisites (in Czech)

Absolvování předmětů Mikroekonomie a Marketing

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Cílem předmětu je seznámit posluchače se základními procesy řízení podniku. Studenti se seznámí s rolí vlastníků a manažerů podniků, tvorbou střednědobých strategií a podstatou operativních řídících procesů v oblasti marketingu a obchodu, řízení financí, jakosti a inovací. Zvláštní pozornost bude věnována roli manažerů, jejich kompetencím a odpovědnostem při řízení klíčových podnikových aktivit.

Syllabus (in Czech)

• Osnova – obsah a vymezení jednotlivých přednášek je k nalezení v metodických listech (ML).

Literature

required literature
• Kašík, M., Havlíček, K. : Marketing při utváření podnikové strategie, Eupress, 2009
• Mikovcová, H. : Controlling v praxi, Vydavatelství Aleš Čeněk, 2007
• Stýblo, J. : Management současný a budoucí, Professional publishing, 2008
• Synek, M. a kol : Manažerská ekonomika, Grada publishing, 2007
• Havlíček, K. : Úloha manažerů v řízení podniku, Eupress, 2009
• Pitra, Z : Management inovačních aktivit, Linde, 2006
• Machková, H.,Černohlávková,E., Sato,A. a kol.: Mezinárodní obchodní operace, Grada publishing 2003

Teaching methods (in Czech)

Výuka bude probíhat na bázi přednášek, v rámci kterých bude teorie doplňována praktickými příklady, na základě kterých si posluchač vytvoří představu o faktické úloze manažerů v podnikovém řízení.

Assessment methods (in Czech)

Předmět je ukončen zkouškou, podmínky pro zakončení předmětu budou sděleny na přednáškách, hlavní pozornost při zkoušce a zápočtu bude věnována tzv.klíčovým pojmům, uvedeným v ML.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin/semestr.

• Enrolment Statistics (recent)