VSFS:B_Soc_B2 Sociology B 2 - Course Information
B_Soc_B2 Sociology B 2
University of Finance and AdministrationSummer 2019
- Extent and Intensity
- 1/1/0. 6 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Mgr. Jitka Cirklová, M.A., Ph.D. (seminar tutor)
doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)
Mgr. Michal Tomčík, PhD. (seminar tutor) - Guaranteed by
- doc. Mgr. Ondřej Roubal, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová - Timetable of Seminar Groups
- B_Soc_B2/cMMO: each odd Tuesday 12:15–12:59 M17, each odd Tuesday 13:00–13:45 M17, M. Tomčík
B_Soc_B2/cM1PH: each odd Wednesday 10:30–11:14 E228, each odd Wednesday 11:15–12:00 E228, O. Roubal
B_Soc_B2/cM2PH: each odd Wednesday 8:45–9:29 E228, each odd Wednesday 9:30–10:15 E228, O. Roubal
B_Soc_B2/pMMO: each even Wednesday 12:15–12:59 M27, each even Wednesday 13:00–13:45 M27, M. Tomčík
B_Soc_B2/pMPH: each even Wednesday 10:30–11:14 E007KC, each even Wednesday 11:15–12:00 E007KC, except Wed 17. 4. ; and Thu 11. 4. 12:15–13:45 E306, O. Roubal
B_Soc_B2/vMPH: Sat 16. 3. 9:45–11:15 E222, 11:30–13:00 E222, Sat 30. 3. 9:45–11:15 E222, 11:30–13:00 E222, Sat 13. 4. 9:45–11:15 E222, 11:30–13:00 E222, J. Cirklová - Prerequisites
- B_Soc_B1 Sociology B 1
The requirement for the completion of this course is completion of the course B_Soc 1 - Sociology B1. - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Marketing Communication (programme VSFS, B-EKM) (2)
- Course objectives
- At the end of this course the student will be able to understand and explain the preparation and use of sociological research in corporate and social practice. The course will help students understand, learn and then use basic approaches to sociological research. The knowledge and skills will be utilized as part of the application processing undergraduate work and implementation of research investigations VSFS.
- Learning outcomes
- Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of professional activities. The learning outcomes are the support and development of the profile of the educated practitioner
- Syllabus
- 1. Research project - its basic phase: a general scheme for the preparation of a research project (research project), research focus, research questions and research issues, hypotheses and their role. 2. Role of theory and work with literature: definition of the topic, where and how to search literature, preparation of a literature review, inventory of concepts, formulation of questions with respect to existing knowledge. 3. The so-called "Desk research" - where to search for data sources, role routine statistics, other research, archives of sociological research data. 4. From problem to hypothesis. Research hypotheses: from research questions to hypotheses, types of hypotheses, rules of their formulation, preparation of hypotheses for own research. 5. Real Estate Reduction for Research Purposes and Empirical Research Logic: Open vs. closed systems, types of relationships and possible distortion, experiment in sociology. 6. Basic stages of quantitative / qualitative empirical research: deductive and inductive approach to research work. 7. Types of sampling and sample size determination, consequences of choice of type and size of selection on the next stage of research, and analysis of data from the conducted research, determination of the selection and its size with regard to representativeness. 8. Design a questionnaire for self-study, interviews. Questionnaire and its structure. 9. Basic classification of socio-demographic variables. 10. Preparation of data file in Excel and SPSS, primary data control. 11. Basic information on the codebook, variable distribution (SPSS), basic relationship identification, validity, reliability, and scale. 12. Basic data processing, plan of analyzes aimed at hypothesis testing.
- Literature
- required literature
- Disman, Miroslav. Jak se vyrábí sociologická znalost: příručka pro uživatele.Praha: Karolinum, 2011. ISBN 978-80-246-1966-8.
- Roubal, Ondřej, Petrová, Iva, Zich, František. Metodologie marketingových výzkumů. 1. vydání. Praha: Vysoká škola finanční a správní, o.p.s. Edice Eupress, 2014. 184 s. Edice EUPRESS. ISBN 978-80-7408-092-0.
- Zich, František, Roubal, Ondřej. Úvod do sociologického výzkumu. Druhé upravené a rozšířené vydání. Praha: Vysoká škola finanční a správní, o.p.s. 2014. 150 s. Edice EUPRESS. ISBN 978-80-7408-093-7.
- recommended literature
- ZICH, František, Petra ANÝŽOVÁ, Petr MATĚJŮ, Ondřej ROUBAL, Helena KUBÁTOVÁ a František ZNEBEJÁNEK. Konfrontace hodnot v pozdní modernitě: Česko a Hlučínsko v evropském kontextu. Vydání první. Praha: Sociologické nakladatelství (SLON), 2016. 302 s. Edice
- KUBÁTOVÁ, H. a kol. Mezigenerační proměny způsobu života na Hlučínsku. Praha: SLON, 2015, s. 63-74. ISBN 978-80-7419-190-9.
- GLADWELL, M. Bod zlomu. Praha: Bizbooks, 2015.
- ROUBAL, O. Biografická identita v pohraničí. Teritoriální identita v životních příbězích poválečných osídlenců pohraničí severních Čech. Praha: Professional Publishing, 2013. 156 s. ISBN 978-80-7431-130-7
- Teaching methods
- Lectures and seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.
- Assessment methods
- This course is finished by coure credit and exam. Course credit: preparing of project of sociological research, including the theoretical, methodological and organisational parts. Exam: Written exam/test based on knowledge acquired in the lectures and in the readings. The condition for the test log is to obtain credit.
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
- Enrolment Statistics (recent)
- Permalink: https://is.vsfs.cz/course/vsfs/summer2019/B_Soc_B2