Course Information

B_VyM Publishing House Management

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Miroslav Dittrich (seminar tutor)
Ing. Pavel Rosenlacher, Ph.D. (seminar tutor)

Guaranteed by

Ing. Miroslav Dittrich
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Dita Egertová

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The technological development of individual media types, the invention of book printing, the emergence of print, the transmission of audio signals, the emergence of radio, the transmission of the video signal, the emergence of television, were designed in the early 1990s by an interactive form of Internet communication.This creates the Internet and New Media, that is, the unprecedented development of a new phenomenon, multimedia communication. New directions in communication include the internet, smart phones, tablets, and so on. These directions affect the entire media environment and the market, as well as the management of all publishing entities and activities. Knowledge is changing and introduces new methods in all communication fields, for reasons of changing content of communication, public relations, and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand the trends in modern multimedia communication. Today, the content, its quality, the speed of delivery, and the message is not dependent on the media type. Students are acquainted with the basics of publishing activities financing, communication of organizations with agencies in advertising, etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

The technological development of individual media types, the invention of book printing, the emergence of print, the transmission of audio signals, the emergence of radio, the transmission of the video signal, the emergence of television, were designed in the early 1990s by an interactive form of Internet communication.This creates the Internet and New Media, that is, the unprecedented development of a new phenomenon, multimedia communication. New directions in communication include the internet, smart phones, tablets, and so on. Students will receive information about the media market, media landscape of the 21st Century, understand the trends in modern multimedia communication. Today, the content, its quality, the speed of delivery, and the message is not dependent on the media type. Students are acquainted with the basics of publishing activities financing, communication of organizations with agencies in advertising, etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Syllabus

• The curriculum is designed for the full-time study; the instructions for part-time students are in Study materials, in the form of a methodological sheet (ML). The content of lectures: LECTURE 1: Media types and media typology I. LECTURE 2: Media types and media typology II. LECTURE 3: The development and nature of the media market since 1990. LECTURE 4: Publishing houses, the organization and system of work in the editorial office. LECTURE 5: Planning and management of editorial work, the composition of newspapers/ magazines. LECTURE 6: Types and typology of advertising formats. Term paper assignment. LECTURE 7: The organization and activities of the advertising department. LECTURE 8: The organization and functioning of the sales department. LECTURE 9: Making a budget of the sales department, basic budget items. LECTURE 10: Working with media data, publishers’ marketing, sales support. LECTURE 11: Current media content, trends, current PR. LECTURE 12: Evaluation of term papers, credits.

Literature

recommended literature
• BENDA, J. Vlastnictví periodického tisku. Praha: Karolinum, 2007, 273 stran, ISBN 978-80-246-1387-1
• COMBS Mc., M. Agenda setting. Praha: Portál, 2009, 250 stran, ISBN 978-80-7367-591-2
• GILES, David. Psychologie médií. Praha: Grada, 2012. ISBN 978-80-247-3921-2.
• JAKUBOWICZ, Karol. Nová ekologie médií: konvergence a mediamorfóza. Zlín: VeRBuM, 2013. ISBN 978-80-87500-38-5.
• JIRÁK, Jan a Barbara KÖPPLOVÁ. Masová média. Praha: Portál, 2009. ISBN 978-80-7367-466-3.
• HALLIN, D. C., MANCINI, P. Systémy médií v postmoderním světě. Praha: Portál, 2008, 367 stran, ISBN: 978-80-7367-377-2
• KAŠÍK, M., HAVLÍČEK, K. Marketing při utváření podnikové strategie. 3. aktualizované vydání. Praha: Eupress, 2015. ISBN 978-80-7408-100-2
• MCQUAIL, Denis. Úvod do teorie masové komunikace. 4., rozš. a přeprac. vyd. Praha: Portál, 2009. ISBN 978-80-7367-574-5.
• MORAVEC, Václav. Média v tekutých časech: konvergence audiovizuálních médií v ČR. Praha: Academia, 2016. ISBN 978-80-200-2572-2.
• ORLEBAR, Jeremy. Kniha o televizi. Praha: Nakladatelství Akademie múzických umění, 2012. ISBN 978-80-7331-246-6.
• VEČEŘA, Pavel. Úvod do dějin tištěných médií. Praha: Grada, 2015. ISBN 978-80-247-4178-9.
• OSVALDOVÁ, B., HALADA, J., a kol. Encyklopedie praktické žurnalistiky. Praha: Libri, 1999, 250 stran. ISBN 80-85983-76-1

Teaching methods

The course consists of seminar-like lectures with practical connotations, in the majority of cases with a significant overlap into editorial work and publishing management, for some specialized topics an important journalist from the radio or television will be invited. The course is relevant to the work in agencies and a practical contact with publishers/ editorial offices/ journalists - 80% attendance at the lectures.

Assessment methods

Assessment methods: 3 credits. To receive the credits the following is required: Approval of the term paper’s quality (in 5-6th week of the course). TERM PAPER ASSIGNMENT: Create a concept for publishing a periodical (a business or another magazine, a newspaper, a bulletin, a newsletter), including a simple annual business plan. It should contain: a) Content concept: a description of the target group, a publisher’s basic definition of the periodical towards the target group, a title, a subtitle, basic publishing and printing parameters (frequency, the number of pages, the ratio between editorial and advertising pages, etc.), b) Layout design – the name, the description of the main parts of the magazine, the main sections, pre-prepared and current pages, preparation for printing, etc., c) Framework business plan - income and expenditure sides of the project, the cost of operation of editors, addressees, methods and financing of distribution, a general economic balance sheet of the published periodical. - Minimum mandatory attendance at the seminars for full-time students is 80%, for distance study it is 50% in group consultations. Students who fail to meet the mandatory level of attendance may be given additional study obligations during the semester (to the extent that they will demonstrate the results of their study and acquired competencies necessary for a successful completion of the course).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Miroslav Dittrich (seminar tutor)
Ing. Pavel Rosenlacher, Ph.D. (seminar tutor)

Guaranteed by

Ing. Miroslav Dittrich
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná

Timetable of Seminar Groups

B_VyM/pMMO: each odd Monday 10:30–11:14 M27, each odd Monday 11:15–12:00 M27 and each even Monday 12:15–12:59 M27, each even Monday 13:00–13:45 M27, P. Rosenlacher
B_VyM/pMPH: Thu 14:00–14:44 E129, Thu 14:45–15:30 E129, M. Dittrich
B_VyM/vMPH: Fri 5. 2. 17:30–19:00 E225, 19:15–20:45 E225, Fri 19. 2. 17:30–19:00 E225, 19:15–20:45 E225, Fri 5. 3. 17:30–19:00 E225, M. Dittrich

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The technological development of individual media types, the invention of book printing, the emergence of print, the transmission of audio signals, the emergence of radio, the transmission of the video signal, the emergence of television, were designed in the early 1990s by an interactive form of Internet communication.This creates the Internet and New Media, that is, the unprecedented development of a new phenomenon, multimedia communication. New directions in communication include the internet, smart phones, tablets, and so on. These directions affect the entire media environment and the market, as well as the management of all publishing entities and activities. Knowledge is changing and introduces new methods in all communication fields, for reasons of changing content of communication, public relations, and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand the trends in modern multimedia communication. Today, the content, its quality, the speed of delivery, and the message is not dependent on the media type. Students are acquainted with the basics of publishing activities financing, communication of organizations with agencies in advertising, etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

The technological development of individual media types, the invention of book printing, the emergence of print, the transmission of audio signals, the emergence of radio, the transmission of the video signal, the emergence of television, were designed in the early 1990s by an interactive form of Internet communication.This creates the Internet and New Media, that is, the unprecedented development of a new phenomenon, multimedia communication. New directions in communication include the internet, smart phones, tablets, and so on. Students will receive information about the media market, media landscape of the 21st Century, understand the trends in modern multimedia communication. Today, the content, its quality, the speed of delivery, and the message is not dependent on the media type. Students are acquainted with the basics of publishing activities financing, communication of organizations with agencies in advertising, etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Syllabus

• The curriculum is designed for the full-time study; the instructions for part-time students are in Study materials, in the form of a methodological sheet (ML). The content of lectures: LECTURE 1: Media types and media typology I. LECTURE 2: Media types and media typology II. LECTURE 3: The development and nature of the media market since 1990. LECTURE 4: Publishing houses, the organization and system of work in the editorial office. LECTURE 5: Planning and management of editorial work, the composition of newspapers/ magazines. LECTURE 6: Types and typology of advertising formats. Term paper assignment. LECTURE 7: The organization and activities of the advertising department. LECTURE 8: The organization and functioning of the sales department. LECTURE 9: Making a budget of the sales department, basic budget items. LECTURE 10: Working with media data, publishers’ marketing, sales support. LECTURE 11: Current media content, trends, current PR. LECTURE 12: Evaluation of term papers, credits.

Literature

recommended literature
• BENDA, J. Vlastnictví periodického tisku. Praha: Karolinum, 2007, 273 stran, ISBN 978-80-246-1387-1
• COMBS Mc., M. Agenda setting. Praha: Portál, 2009, 250 stran, ISBN 978-80-7367-591-2
• GILES, David. Psychologie médií. Praha: Grada, 2012. ISBN 978-80-247-3921-2.
• JAKUBOWICZ, Karol. Nová ekologie médií: konvergence a mediamorfóza. Zlín: VeRBuM, 2013. ISBN 978-80-87500-38-5.
• JIRÁK, Jan a Barbara KÖPPLOVÁ. Masová média. Praha: Portál, 2009. ISBN 978-80-7367-466-3.
• HALLIN, D. C., MANCINI, P. Systémy médií v postmoderním světě. Praha: Portál, 2008, 367 stran, ISBN: 978-80-7367-377-2
• KAŠÍK, M., HAVLÍČEK, K. Marketing při utváření podnikové strategie. 3. aktualizované vydání. Praha: Eupress, 2015. ISBN 978-80-7408-100-2
• MCQUAIL, Denis. Úvod do teorie masové komunikace. 4., rozš. a přeprac. vyd. Praha: Portál, 2009. ISBN 978-80-7367-574-5.
• MORAVEC, Václav. Média v tekutých časech: konvergence audiovizuálních médií v ČR. Praha: Academia, 2016. ISBN 978-80-200-2572-2.
• ORLEBAR, Jeremy. Kniha o televizi. Praha: Nakladatelství Akademie múzických umění, 2012. ISBN 978-80-7331-246-6.
• VEČEŘA, Pavel. Úvod do dějin tištěných médií. Praha: Grada, 2015. ISBN 978-80-247-4178-9.
• OSVALDOVÁ, B., HALADA, J., a kol. Encyklopedie praktické žurnalistiky. Praha: Libri, 1999, 250 stran. ISBN 80-85983-76-1

Teaching methods

The course consists of seminar-like lectures with practical connotations, in the majority of cases with a significant overlap into editorial work and publishing management, for some specialized topics an important journalist from the radio or television will be invited. The course is relevant to the work in agencies and a practical contact with publishers/ editorial offices/ journalists - 80% attendance at the lectures.

Assessment methods

Assessment methods: 3 credits. To receive the credits the following is required: Approval of the term paper’s quality (in 5-6th week of the course). TERM PAPER ASSIGNMENT: Create a concept for publishing a periodical (a business or another magazine, a newspaper, a bulletin, a newsletter), including a simple annual business plan. It should contain: a) Content concept: a description of the target group, a publisher’s basic definition of the periodical towards the target group, a title, a subtitle, basic publishing and printing parameters (frequency, the number of pages, the ratio between editorial and advertising pages, etc.), b) Layout design – the name, the description of the main parts of the magazine, the main sections, pre-prepared and current pages, preparation for printing, etc., c) Framework business plan - income and expenditure sides of the project, the cost of operation of editors, addressees, methods and financing of distribution, a general economic balance sheet of the published periodical. - Minimum mandatory attendance at the seminars for full-time students is 80%, for distance study it is 50% in group consultations. Students who fail to meet the mandatory level of attendance may be given additional study obligations during the semester (to the extent that they will demonstrate the results of their study and acquired competencies necessary for a successful completion of the course).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Miroslav Dittrich (seminar tutor)
Ing. Pavel Rosenlacher, Ph.D. (seminar tutor)

Guaranteed by

Ing. Miroslav Dittrich
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná

Timetable of Seminar Groups

B_VyM/pMPH: each odd Thursday 12:15–12:59 E230, each odd Thursday 13:00–13:45 E230, each odd Thursday 14:00–14:44 E230, each odd Thursday 14:45–15:30 E230, M. Dittrich
B_VyM/vMKV: Fri 28. 2. 14:00–15:30 KV206, 15:45–17:15 KV206, Sat 28. 3. 11:30–13:00 KV206, 14:00–15:30 KV206, 15:45–17:15 KV206, P. Rosenlacher
B_VyM/vMMO: Fri 21. 2. 15:45–17:15 M27, Fri 6. 3. 17:30–19:00 M27, 19:15–20:45 M27, Fri 3. 4. 15:45–17:15 M27, 17:30–19:00 M27, P. Rosenlacher
B_VyM/vMPH: Fri 21. 2. 17:30–19:00 E224, Fri 20. 3. 14:00–15:30 E223, 15:45–17:15 E223, Fri 3. 4. 14:00–15:30 E223, 15:45–17:15 E223, M. Dittrich

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The technological development of individual media types, the invention of book printing, the emergence of print, the transmission of audio signals, the emergence of radio, the transmission of the video signal, the emergence of television, were designed in the early 1990s by an interactive form of Internet communication.This creates the Internet and New Media, that is, the unprecedented development of a new phenomenon, multimedia communication. New directions in communication include the internet, smart phones, tablets, and so on. These directions affect the entire media environment and the market, as well as the management of all publishing entities and activities. Knowledge is changing and introduces new methods in all communication fields, for reasons of changing content of communication, public relations, and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand the trends in modern multimedia communication. Today, the content, its quality, the speed of delivery, and the message is not dependent on the media type. Students are acquainted with the basics of publishing activities financing, communication of organizations with agencies in advertising, etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

The technological development of individual media types, the invention of book printing, the emergence of print, the transmission of audio signals, the emergence of radio, the transmission of the video signal, the emergence of television, were designed in the early 1990s by an interactive form of Internet communication.This creates the Internet and New Media, that is, the unprecedented development of a new phenomenon, multimedia communication. New directions in communication include the internet, smart phones, tablets, and so on. Students will receive information about the media market, media landscape of the 21st Century, understand the trends in modern multimedia communication. Today, the content, its quality, the speed of delivery, and the message is not dependent on the media type. Students are acquainted with the basics of publishing activities financing, communication of organizations with agencies in advertising, etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Syllabus

• The curriculum is designed for the full-time study; the instructions for part-time students are in Study materials, in the form of a methodological sheet (ML). The content of lectures: LECTURE 1: Media types and media typology I. LECTURE 2: Media types and media typology II. LECTURE 3: The development and nature of the media market since 1990. LECTURE 4: Publishing houses, the organization and system of work in the editorial office. LECTURE 5: Planning and management of editorial work, the composition of newspapers/ magazines. LECTURE 6: Types and typology of advertising formats. Term paper assignment. LECTURE 7: The organization and activities of the advertising department. LECTURE 8: The organization and functioning of the sales department. LECTURE 9: Making a budget of the sales department, basic budget items. LECTURE 10: Working with media data, publishers’ marketing, sales support. LECTURE 11: Current media content, trends, current PR. LECTURE 12: Evaluation of term papers, credits.

Literature

recommended literature
• BENDA, J. Vlastnictví periodického tisku. Praha: Karolinum, 2007, 273 stran, ISBN 978-80-246-1387-1
• COMBS Mc., M. Agenda setting. Praha: Portál, 2009, 250 stran, ISBN 978-80-7367-591-2
• GILES, David. Psychologie médií. Praha: Grada, 2012. ISBN 978-80-247-3921-2.
• JAKUBOWICZ, Karol. Nová ekologie médií: konvergence a mediamorfóza. Zlín: VeRBuM, 2013. ISBN 978-80-87500-38-5.
• JIRÁK, Jan a Barbara KÖPPLOVÁ. Masová média. Praha: Portál, 2009. ISBN 978-80-7367-466-3.
• HALLIN, D. C., MANCINI, P. Systémy médií v postmoderním světě. Praha: Portál, 2008, 367 stran, ISBN: 978-80-7367-377-2
• KAŠÍK, M., HAVLÍČEK, K. Marketing při utváření podnikové strategie. 3. aktualizované vydání. Praha: Eupress, 2015. ISBN 978-80-7408-100-2
• MCQUAIL, Denis. Úvod do teorie masové komunikace. 4., rozš. a přeprac. vyd. Praha: Portál, 2009. ISBN 978-80-7367-574-5.
• MORAVEC, Václav. Média v tekutých časech: konvergence audiovizuálních médií v ČR. Praha: Academia, 2016. ISBN 978-80-200-2572-2.
• ORLEBAR, Jeremy. Kniha o televizi. Praha: Nakladatelství Akademie múzických umění, 2012. ISBN 978-80-7331-246-6.
• VEČEŘA, Pavel. Úvod do dějin tištěných médií. Praha: Grada, 2015. ISBN 978-80-247-4178-9.
• OSVALDOVÁ, B., HALADA, J., a kol. Encyklopedie praktické žurnalistiky. Praha: Libri, 1999, 250 stran. ISBN 80-85983-76-1

Teaching methods

The course consists of seminar-like lectures with practical connotations, in the majority of cases with a significant overlap into editorial work and publishing management, for some specialized topics an important journalist from the radio or television will be invited. The course is relevant to the work in agencies and a practical contact with publishers/ editorial offices/ journalists - 80% attendance at the lectures.

Assessment methods

Assessment methods: 3 credits. To receive the credits the following is required: Approval of the term paper’s quality (in 5-6th week of the course). TERM PAPER ASSIGNMENT: Create a concept for publishing a periodical (a business or another magazine, a newspaper, a bulletin, a newsletter), including a simple annual business plan. It should contain: a) Content concept: a description of the target group, a publisher’s basic definition of the periodical towards the target group, a title, a subtitle, basic publishing and printing parameters (frequency, the number of pages, the ratio between editorial and advertising pages, etc.), b) Layout design – the name, the description of the main parts of the magazine, the main sections, pre-prepared and current pages, preparation for printing, etc., c) Framework business plan - income and expenditure sides of the project, the cost of operation of editors, addressees, methods and financing of distribution, a general economic balance sheet of the published periodical. - Minimum mandatory attendance at the seminars for full-time students is 80%, for distance study it is 50% in group consultations. Students who fail to meet the mandatory level of attendance may be given additional study obligations during the semester (to the extent that they will demonstrate the results of their study and acquired competencies necessary for a successful completion of the course).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Miroslav Dittrich (seminar tutor)
doc. Ing. Milan Kašík, CSc. (seminar tutor)
Ing. Pavel Rosenlacher, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_VyM/pMPH: Thu 14:00–14:44 E230, Thu 14:45–15:30 E230, except Thu 4. 4. ; and Thu 4. 4. 14:00–15:30 E004, M. Dittrich
B_VyM/vMMO: Fri 22. 2. 15:45–17:15 M17, Fri 8. 3. 14:00–15:30 M17, 15:45–17:15 M17, Fri 22. 3. 14:00–15:30 M17, 15:45–17:15 M17, P. Rosenlacher
B_VyM/vMPH: Fri 8. 2. 14:00–15:30 E129, Sat 9. 3. 9:45–11:15 E129, 11:30–13:00 E129, Fri 26. 4. 15:45–17:15 E129, 17:30–19:00 E129, M. Kašík

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The technological development of individual media types, the invention of book printing, the emergence of print, the transmission of audio signals, the emergence of radio, the transmission of the video signal, the emergence of television, were designed in the early 1990s by an interactive form of Internet communication.This creates the Internet and New Media, that is, the unprecedented development of a new phenomenon, multimedia communication. New directions in communication include the internet, smart phones, tablets, and so on. These directions affect the entire media environment and the market, as well as the management of all publishing entities and activities. Knowledge is changing and introduces new methods in all communication fields, for reasons of changing content of communication, public relations, and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand the trends in modern multimedia communication. Today, the content, its quality, the speed of delivery, and the message is not dependent on the media type. Students are acquainted with the basics of publishing activities financing, communication of organizations with agencies in advertising, etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

The technological development of individual media types, the invention of book printing, the emergence of print, the transmission of audio signals, the emergence of radio, the transmission of the video signal, the emergence of television, were designed in the early 1990s by an interactive form of Internet communication.This creates the Internet and New Media, that is, the unprecedented development of a new phenomenon, multimedia communication. New directions in communication include the internet, smart phones, tablets, and so on. Students will receive information about the media market, media landscape of the 21st Century, understand the trends in modern multimedia communication. Today, the content, its quality, the speed of delivery, and the message is not dependent on the media type. Students are acquainted with the basics of publishing activities financing, communication of organizations with agencies in advertising, etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Syllabus

• The curriculum is designed for the full-time study; the instructions for part-time students are in Study materials, in the form of a methodological sheet (ML). The content of lectures: LECTURE 1: Media types and media typology I. LECTURE 2: Media types and media typology II. LECTURE 3: The development and nature of the media market since 1990. LECTURE 4: Publishing houses, the organization and system of work in the editorial office. LECTURE 5: Planning and management of editorial work, the composition of newspapers/ magazines. LECTURE 6: Types and typology of advertising formats. Term paper assignment. LECTURE 7: The organization and activities of the advertising department. LECTURE 8: The organization and functioning of the sales department. LECTURE 9: Making a budget of the sales department, basic budget items. LECTURE 10: Working with media data, publishers’ marketing, sales support. LECTURE 11: Current media content, trends, current PR. LECTURE 12: Evaluation of term papers, credits.

Literature

recommended literature
• BENDA, J. Vlastnictví periodického tisku. Praha: Karolinum, 2007, 273 stran, ISBN 978-80-246-1387-1
• COMBS Mc., M. Agenda setting. Praha: Portál, 2009, 250 stran, ISBN 978-80-7367-591-2
• GILES, David. Psychologie médií. Praha: Grada, 2012. ISBN 978-80-247-3921-2.
• JAKUBOWICZ, Karol. Nová ekologie médií: konvergence a mediamorfóza. Zlín: VeRBuM, 2013. ISBN 978-80-87500-38-5.
• JIRÁK, Jan a Barbara KÖPPLOVÁ. Masová média. Praha: Portál, 2009. ISBN 978-80-7367-466-3.
• HALLIN, D. C., MANCINI, P. Systémy médií v postmoderním světě. Praha: Portál, 2008, 367 stran, ISBN: 978-80-7367-377-2
• KAŠÍK, M., HAVLÍČEK, K. Marketing při utváření podnikové strategie. 3. aktualizované vydání. Praha: Eupress, 2015. ISBN 978-80-7408-100-2
• MCQUAIL, Denis. Úvod do teorie masové komunikace. 4., rozš. a přeprac. vyd. Praha: Portál, 2009. ISBN 978-80-7367-574-5.
• MORAVEC, Václav. Média v tekutých časech: konvergence audiovizuálních médií v ČR. Praha: Academia, 2016. ISBN 978-80-200-2572-2.
• ORLEBAR, Jeremy. Kniha o televizi. Praha: Nakladatelství Akademie múzických umění, 2012. ISBN 978-80-7331-246-6.
• VEČEŘA, Pavel. Úvod do dějin tištěných médií. Praha: Grada, 2015. ISBN 978-80-247-4178-9.
• OSVALDOVÁ, B., HALADA, J., a kol. Encyklopedie praktické žurnalistiky. Praha: Libri, 1999, 250 stran. ISBN 80-85983-76-1

Teaching methods

The course consists of seminar-like lectures with practical connotations, in the majority of cases with a significant overlap into editorial work and publishing management, for some specialized topics an important journalist from the radio or television will be invited. The course is relevant to the work in agencies and a practical contact with publishers/ editorial offices/ journalists - 80% attendance at the lectures.

Assessment methods

Assessment methods: 3 credits. To receive the credits the following is required: Approval of the term paper’s quality (in 5-6th week of the course). TERM PAPER ASSIGNMENT: Create a concept for publishing a periodical (a business or another magazine, a newspaper, a bulletin, a newsletter), including a simple annual business plan. It should contain: a) Content concept: a description of the target group, a publisher’s basic definition of the periodical towards the target group, a title, a subtitle, basic publishing and printing parameters (frequency, the number of pages, the ratio between editorial and advertising pages, etc.), b) Layout design – the name, the description of the main parts of the magazine, the main sections, pre-prepared and current pages, preparation for printing, etc., c) Framework business plan - income and expenditure sides of the project, the cost of operation of editors, addressees, methods and financing of distribution, a general economic balance sheet of the published periodical. - Minimum mandatory attendance at the seminars for full-time students is 80%, for distance study it is 50% in group consultations. Students who fail to meet the mandatory level of attendance may be given additional study obligations during the semester (to the extent that they will demonstrate the results of their study and acquired competencies necessary for a successful completion of the course).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Pavel Rosenlacher, Ph.D. (seminar tutor)
Ing. Jiří Šnajdar (seminar tutor)

Guaranteed by

Ing. Jiří Šnajdar
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_VyM/pMMO: Wed 10:30–11:14 M26, Wed 11:15–12:00 M26, except Wed 14. 3. ; and Mon 26. 3. 12:15–13:45 M26, P. Rosenlacher
B_VyM/pMPH: Thu 8:45–9:29 E230, Thu 9:30–10:15 E230, J. Šnajdar
B_VyM/vMMO: Fri 9. 2. 15:45–17:15 M25, 17:30–19:00 M25, Fri 23. 2. 15:45–17:15 M25, 17:30–19:00 M25, Fri 9. 3. 14:00–15:30 M25, P. Rosenlacher
B_VyM/vMPH: Fri 9. 2. 15:45–17:15 E306, 17:30–19:00 E306, Fri 23. 2. 17:30–19:00 E306, 19:15–20:45 E306, Fri 9. 3. 17:30–19:00 E306, J. Šnajdar

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The technological development of individual media types, the invention of book printing, the emergence of print, the transmission of audio signals, the emergence of radio, the transmission of the video signal, the emergence of television, were designed in the early 1990s by an interactive form of Internet communication.This creates the Internet and New Media, that is, the unprecedented development of a new phenomenon, multimedia communication. New directions in communication include the internet, smart phones, tablets, and so on. These directions affect the entire media environment and the market, as well as the management of all publishing entities and activities. Knowledge is changing and introduces new methods in all communication fields, for reasons of changing content of communication, public relations, and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand the trends in modern multimedia communication. Today, the content, its quality, the speed of delivery, and the message is not dependent on the media type. Students are acquainted with the basics of publishing activities financing, communication of organizations with agencies in advertising, etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

The technological development of individual media types, the invention of book printing, the emergence of print, the transmission of audio signals, the emergence of radio, the transmission of the video signal, the emergence of television, were designed in the early 1990s by an interactive form of Internet communication.This creates the Internet and New Media, that is, the unprecedented development of a new phenomenon, multimedia communication. New directions in communication include the internet, smart phones, tablets, and so on. Students will receive information about the media market, media landscape of the 21st Century, understand the trends in modern multimedia communication. Today, the content, its quality, the speed of delivery, and the message is not dependent on the media type. Students are acquainted with the basics of publishing activities financing, communication of organizations with agencies in advertising, etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Syllabus

• The curriculum is designed for the full-time study; the instructions for part-time students are in Study materials, in the form of a methodological sheet (ML). The content of lectures: LECTURE 1: Media types and media typology I. LECTURE 2: Media types and media typology II. LECTURE 3: The development and nature of the media market since 1990. LECTURE 4: Publishing houses, the organization and system of work in the editorial office. LECTURE 5: Planning and management of editorial work, the composition of newspapers/ magazines. LECTURE 6: Types and typology of advertising formats. Term paper assignment. LECTURE 7: The organization and activities of the advertising department. LECTURE 8: The organization and functioning of the sales department. LECTURE 9: Making a budget of the sales department, basic budget items. LECTURE 10: Working with media data, publishers’ marketing, sales support. LECTURE 11: Current media content, trends, current PR. LECTURE 12: Evaluation of term papers, credits.

Literature

recommended literature
• BENDA, J. Vlastnictví periodického tisku. Praha: Karolinum, 2007, 273 stran, ISBN 978-80-246-1387-1
• COMBS Mc., M. Agenda setting. Praha: Portál, 2009, 250 stran, ISBN 978-80-7367-591-2
• GILES, David. Psychologie médií. Praha: Grada, 2012. ISBN 978-80-247-3921-2.
• JAKUBOWICZ, Karol. Nová ekologie médií: konvergence a mediamorfóza. Zlín: VeRBuM, 2013. ISBN 978-80-87500-38-5.
• JIRÁK, Jan a Barbara KÖPPLOVÁ. Masová média. Praha: Portál, 2009. ISBN 978-80-7367-466-3.
• HALLIN, D. C., MANCINI, P. Systémy médií v postmoderním světě. Praha: Portál, 2008, 367 stran, ISBN: 978-80-7367-377-2
• KAŠÍK, M., HAVLÍČEK, K. Marketing při utváření podnikové strategie. 3. aktualizované vydání. Praha: Eupress, 2015. ISBN 978-80-7408-100-2
• MCQUAIL, Denis. Úvod do teorie masové komunikace. 4., rozš. a přeprac. vyd. Praha: Portál, 2009. ISBN 978-80-7367-574-5.
• MORAVEC, Václav. Média v tekutých časech: konvergence audiovizuálních médií v ČR. Praha: Academia, 2016. ISBN 978-80-200-2572-2.
• ORLEBAR, Jeremy. Kniha o televizi. Praha: Nakladatelství Akademie múzických umění, 2012. ISBN 978-80-7331-246-6.
• VEČEŘA, Pavel. Úvod do dějin tištěných médií. Praha: Grada, 2015. ISBN 978-80-247-4178-9.
• OSVALDOVÁ, B., HALADA, J., a kol. Encyklopedie praktické žurnalistiky. Praha: Libri, 1999, 250 stran. ISBN 80-85983-76-1

Teaching methods

The course consists of seminar-like lectures with practical connotations, in the majority of cases with a significant overlap into editorial work and publishing management, for some specialized topics an important journalist from the radio or television will be invited. The course is relevant to the work in agencies and a practical contact with publishers/ editorial offices/ journalists - 80% attendance at the lectures.

Assessment methods

Assessment methods: 3 credits. To receive the credits the following is required: Approval of the term paper’s quality (in 5-6th week of the course). TERM PAPER ASSIGNMENT: Create a concept for publishing a periodical (a business or another magazine, a newspaper, a bulletin, a newsletter), including a simple annual business plan. It should contain: a) Content concept: a description of the target group, a publisher’s basic definition of the periodical towards the target group, a title, a subtitle, basic publishing and printing parameters (frequency, the number of pages, the ratio between editorial and advertising pages, etc.), b) Layout design – the name, the description of the main parts of the magazine, the main sections, pre-prepared and current pages, preparation for printing, etc., c) Framework business plan - income and expenditure sides of the project, the cost of operation of editors, addressees, methods and financing of distribution, a general economic balance sheet of the published periodical. - Minimum mandatory attendance at the seminars for full-time students is 80%, for distance study it is 50% in group consultations. Students who fail to meet the mandatory level of attendance may be given additional study obligations during the semester (to the extent that they will demonstrate the results of their study and acquired competencies necessary for a successful completion of the course).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Milan Kašík, CSc. (seminar tutor)

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_VyM/pMPH: Wed 14:00–14:44 E228, Wed 14:45–15:30 E228, except Wed 12. 4. ; and Wed 26. 4. 15:45–17:15 E230, M. Kašík

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The basic aim of the course is to familiarize students with the operation of the largest publishing and media houses in the Czech media landscape, with the operation and organization of editorial work specifically in the press (creating dailies, weeklies, etc.), radio and television (with the participation of important moderators of these media types). Furthermore, the aim is to show the structure and functioning of the main organizational unit of publishers – the editorial office (management and leadership of publishing houses, advertising department, sales and distribution, publishing marketing, working with the editors and contributors, etc.), including solutions to legal issues between the complainant and the publisher. The introduction will explain the transformation of the media after November 1989. The changes of daily newspapers (the end of pre-November dailies, emergence and disappearance of the dailies established after November 1989, gradual changes of names and owners, contemporary situation).Vltava-Labe-Press regional network. Private publishers. Stages of media market development: Stage 1: Privatization by 1995. Stage 2: Market stabilization (mergers) 1995 - 2000. Stage 3: Comparability with the EU. Stage 4: Integration of the press with the Internet (online newspapers). (Establishment of publishing houses, progressive concentration of capital, foreign publishers, licensing projects). Work and organization of other specialized editorial units: marketing, work with data, licensing projects, creation of editorial concepts such as business magazines, newsletters and other press products as a part of students’ practice.

Syllabus

• The curriculum is designed for the full-time study; the instructions for part-time students are in Study materials, in the form of a methodological sheet (ML). The content of lectures: LECTURE 1: Media types and media typology I. LECTURE 2: Media types and media typology II. LECTURE 3: The development and nature of the media market since 1990. LECTURE 4: Publishing houses, the organization and system of work in the editorial office. LECTURE 5: Planning and management of editorial work, the composition of newspapers/ magazines. LECTURE 6: Types and typology of advertising formats. Term paper assignment. LECTURE 7: The organization and activities of the advertising department. LECTURE 8: The organization and functioning of the sales department. LECTURE 9: Making a budget of the sales department, basic budget items. LECTURE 10: Working with media data, publishers’ marketing, sales support. LECTURE 11: Current media content, trends, current PR. LECTURE 12: Evaluation of term papers, credits.

Literature

required literature
• RUS-MOHL, S., BAKIČOVÁ, H. Žurnalistika. Praha: Grada Publishing, 2005, 289 stran, ISBN: 80-247-0158-8
• OSVALDOVÁ, B., HALADA, J., a kol. Encyklopedie praktické žurnalistiky. Praha: Libri, 1999, 250 stran. ISBN 80-85983-76-1
• BENDA, J. Vlastnictví periodického tisku. Praha: Karolinum, 2007, 273 stran,
• KAŠÍK, M., HAVLÍČEK, K. Marketing při utváření podnikové strategie. 3. aktualizované vydání. Praha: Eupress, 2015. ISBN 978-80-7408-100-2
• TRAMPOTA, T. Zpravodajství. Praha: Portál, 2006, 191 stran, ISBN 80-7367

recommended literature
• COMBS Mc., M. Agenda setting. Praha: Portál, 2009, 250 stran, ISBN 978-80-7367-591-2
• HALLIN, D. C., MANCINI, P. Systémy médií v postmoderním světě. Praha: Portál, 2008, 367 stran, ISBN: 978-80-7367-377-2
• THOMPSON, J.,B. Média a modernita. Praha: Karolinum, 2004, 219 stran,
• REIFOVÁ I. a kol. Slovník mediální komunikace. Praha: Portál, 2004, 327 stran.
• KAŠÍK, Milan. Český odborný tisk. 1st ed. Praha: Unie vydavatelů, 2002, 155 pp. ISBN 80-86031-37-3. info

Teaching methods

The course consists of seminar-like lectures with practical connotations, in the majority of cases with a significant overlap into editorial work and publishing management, for some specialized topics an important journalist from the radio or television will be invited. The course is relevant to the work in agencies and a practical contact with publishers/ editorial offices/ journalists - 80% attendance at the lectures.

Assessment methods

Assessment methods: 3 credits. To receive the credits the following is required: Approval of the term paper’s quality (in 5-6th week of the course). TERM PAPER ASSIGNMENT: Create a concept for publishing a periodical (a business or another magazine, a newspaper, a bulletin, a newsletter), including a simple annual business plan. It should contain: a) Content concept: a description of the target group, a publisher’s basic definition of the periodical towards the target group, a title, a subtitle, basic publishing and printing parameters (frequency, the number of pages, the ratio between editorial and advertising pages, etc.), b) Layout design – the name, the description of the main parts of the magazine, the main sections, pre-prepared and current pages, preparation for printing, etc., c) Framework business plan - income and expenditure sides of the project, the cost of operation of editors, addressees, methods and financing of distribution, a general economic balance sheet of the published periodical. - Minimum mandatory attendance at the seminars for full-time students is 80%, for distance study it is 50% in group consultations. Students who fail to meet the mandatory level of attendance may be given additional study obligations during the semester (to the extent that they will demonstrate the results of their study and acquired competencies necessary for a successful completion of the course).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Milan Kašík, CSc. (seminar tutor)

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_VyM/pMPH: Wed 14:00–14:44 E222, Wed 14:45–15:30 E222, M. Kašík

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The basic aim of the course is to familiarize students with the operation of the largest publishing and media houses in the Czech media landscape, with the operation and organization of editorial work specifically in the press (creating dailies, weeklies, etc.), radio and television (with the participation of important moderators of these media types). Furthermore, the aim is to show the structure and functioning of the main organizational unit of publishers – the editorial office (management and leadership of publishing houses, advertising department, sales and distribution, publishing marketing, working with the editors and contributors, etc.), including solutions to legal issues between the complainant and the publisher. The introduction will explain the transformation of the media after November 1989. The changes of daily newspapers (the end of pre-November dailies, emergence and disappearance of the dailies established after November 1989, gradual changes of names and owners, contemporary situation).Vltava-Labe-Press regional network. Private publishers. Stages of media market development: Stage 1: Privatization by 1995. Stage 2: Market stabilization (mergers) 1995 - 2000. Stage 3: Comparability with the EU. Stage 4: Integration of the press with the Internet (online newspapers). (Establishment of publishing houses, progressive concentration of capital, foreign publishers, licensing projects). Work and organization of other specialized editorial units: marketing, work with data, licensing projects, creation of editorial concepts such as business magazines, newsletters and other press products as a part of students’ practice.

Syllabus

• The curriculum is designed for the full-time study; the instructions for part-time students are in Study materials, in the form of a methodological sheet (ML). The content of lectures: LECTURE 1: Media types and media typology I. LECTURE 2: Media types and media typology II. LECTURE 3: The development and nature of the media market since 1990. LECTURE 4: Publishing houses, the organization and system of work in the editorial office. LECTURE 5: Planning and management of editorial work, the composition of newspapers/ magazines. LECTURE 6: Types and typology of advertising formats. Term paper assignment. LECTURE 7: The organization and activities of the advertising department. LECTURE 8: The organization and functioning of the sales department. LECTURE 9: Making a budget of the sales department, basic budget items. LECTURE 10: Working with media data, publishers’ marketing, sales support. LECTURE 11: Current media content, trends, current PR. LECTURE 12: Evaluation of term papers, credits.

Literature

required literature
• RUS-MOHL, S., BAKIČOVÁ, H. Žurnalistika. Praha: Grada Publishing, 2005, 289 stran, ISBN: 80-247-0158-8
• OSVALDOVÁ, B., HALADA, J., a kol. Encyklopedie praktické žurnalistiky. Praha: Libri, 1999, 250 stran. ISBN 80-85983-76-1
• BENDA, J. Vlastnictví periodického tisku. Praha: Karolinum, 2007, 273 stran,
• KAŠÍK, M., HAVLÍČEK, K. Marketing při utváření podnikové strategie. 3. aktualizované vydání. Praha: Eupress, 2015. ISBN 978-80-7408-100-2
• TRAMPOTA, T. Zpravodajství. Praha: Portál, 2006, 191 stran, ISBN 80-7367

recommended literature
• COMBS Mc., M. Agenda setting. Praha: Portál, 2009, 250 stran, ISBN 978-80-7367-591-2
• HALLIN, D. C., MANCINI, P. Systémy médií v postmoderním světě. Praha: Portál, 2008, 367 stran, ISBN: 978-80-7367-377-2
• THOMPSON, J.,B. Média a modernita. Praha: Karolinum, 2004, 219 stran,
• REIFOVÁ I. a kol. Slovník mediální komunikace. Praha: Portál, 2004, 327 stran.
• KAŠÍK, Milan. Český odborný tisk. 1st ed. Praha: Unie vydavatelů, 2002, 155 pp. ISBN 80-86031-37-3. info

Teaching methods

The course consists of seminar-like lectures with practical connotations, in the majority of cases with a significant overlap into editorial work and publishing management, for some specialized topics an important journalist from the radio or television will be invited. The course is relevant to the work in agencies and a practical contact with publishers/ editorial offices/ journalists - 80% attendance at the lectures.

Assessment methods

Assessment methods: 3 credits. To receive the credits the following is required: Approval of the term paper’s quality (in 5-6th week of the course). TERM PAPER ASSIGNMENT: Create a concept for publishing a periodical (a business or another magazine, a newspaper, a bulletin, a newsletter), including a simple annual business plan. It should contain: a) Content concept: a description of the target group, a publisher’s basic definition of the periodical towards the target group, a title, a subtitle, basic publishing and printing parameters (frequency, the number of pages, the ratio between editorial and advertising pages, etc.), b) Layout design – the name, the description of the main parts of the magazine, the main sections, pre-prepared and current pages, preparation for printing, etc., c) Framework business plan - income and expenditure sides of the project, the cost of operation of editors, addressees, methods and financing of distribution, a general economic balance sheet of the published periodical. - Minimum mandatory attendance at the seminars for full-time students is 80%, for distance study it is 50% in group consultations. Students who fail to meet the mandatory level of attendance may be given additional study obligations during the semester (to the extent that they will demonstrate the results of their study and acquired competencies necessary for a successful completion of the course).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Milan Kašík, CSc. (seminar tutor)

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_VyM/pMPH: Wed 12:15–12:59 E222, Wed 13:00–13:45 E222, M. Kašík

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The basic aim of the course is to familiarize students with the operation of the largest publishing and media houses in the Czech media landscape, with the operation and organization of editorial work specifically in the press (creating dailies, weeklies, etc.), radio and television (with the participation of important moderators of these media types). Furthermore, the aim is to show the structure and functioning of the main organizational unit of publishers – the editorial office (management and leadership of publishing houses, advertising department, sales and distribution, publishing marketing, working with the editors and contributors, etc.), including solutions to legal issues between the complainant and the publisher. The introduction will explain the transformation of the media after November 1989. The changes of daily newspapers (the end of pre-November dailies, emergence and disappearance of the dailies established after November 1989, gradual changes of names and owners, contemporary situation).Vltava-Labe-Press regional network. Private publishers. Stages of media market development: Stage 1: Privatization by 1995. Stage 2: Market stabilization (mergers) 1995 - 2000. Stage 3: Comparability with the EU. Stage 4: Integration of the press with the Internet (online newspapers). (Establishment of publishing houses, progressive concentration of capital, foreign publishers, licensing projects). Work and organization of other specialized editorial units: marketing, work with data, licensing projects, creation of editorial concepts such as business magazines, newsletters and other press products as a part of students’ practice.

Syllabus

• The curriculum is designed for the full-time study; the instructions for part-time students are in Study materials, in the form of a methodological sheet (ML). The content of lectures: LECTURE 1: Media types and media typology I. LECTURE 2: Media types and media typology II. LECTURE 3: The development and nature of the media market since 1990. LECTURE 4: Publishing houses, the organization and system of work in the editorial office. LECTURE 5: Planning and management of editorial work, the composition of newspapers/ magazines. LECTURE 6: Types and typology of advertising formats. Term paper assignment. LECTURE 7: The organization and activities of the advertising department. LECTURE 8: The organization and functioning of the sales department. LECTURE 9: Making a budget of the sales department, basic budget items. LECTURE 10: Working with media data, publishers’ marketing, sales support. LECTURE 11: Current media content, trends, current PR. LECTURE 12: Evaluation of term papers, credits.

Literature

required literature
• TRAMPOTA, T. Zpravodajství. Praha: Portál, 2006, 191 stran, ISBN 80-7367
• BENDA, J. Vlastnictví periodického tisku. Praha: Karolinum, 2007, 273 stran,
• KAŠÍK, M., HAVLÍČEK, K. Marketing při utváření podnikové strategie. 3. aktualizované vydání. Praha: Eupress, 2015. ISBN 978-80-7408-100-2
• OSVALDOVÁ, B., HALADA, J., a kol. Encyklopedie praktické žurnalistiky. Praha: Libri, 1999, 250 stran. ISBN 80-85983-76-1
• RUS-MOHL, S., BAKIČOVÁ, H. Žurnalistika. Praha: Grada Publishing, 2005, 289 stran, ISBN: 80-247-0158-8

recommended literature
• REIFOVÁ I. a kol. Slovník mediální komunikace. Praha: Portál, 2004, 327 stran.
• THOMPSON, J.,B. Média a modernita. Praha: Karolinum, 2004, 219 stran,
• COMBS Mc., M. Agenda setting. Praha: Portál, 2009, 250 stran, ISBN 978-80-7367-591-2
• HALLIN, D. C., MANCINI, P. Systémy médií v postmoderním světě. Praha: Portál, 2008, 367 stran, ISBN: 978-80-7367-377-2
• KAŠÍK, Milan. Český odborný tisk. 1st ed. Praha: Unie vydavatelů, 2002, 155 pp. ISBN 80-86031-37-3. info

Teaching methods

The course consists of seminar-like lectures with practical connotations, in the majority of cases with a significant overlap into editorial work and publishing management, for some specialized topics an important journalist from the radio or television will be invited. The course is relevant to the work in agencies and a practical contact with publishers/ editorial offices/ journalists - 80% attendance at the lectures.

Assessment methods

Assessment methods: 3 credits. To receive the credits the following is required: Approval of the term paper’s quality (in 5-6th week of the course). TERM PAPER ASSIGNMENT: Create a concept for publishing a periodical (a business or another magazine, a newspaper, a bulletin, a newsletter), including a simple annual business plan. It should contain: a) Content concept: a description of the target group, a publisher’s basic definition of the periodical towards the target group, a title, a subtitle, basic publishing and printing parameters (frequency, the number of pages, the ratio between editorial and advertising pages, etc.), b) Layout design – the name, the description of the main parts of the magazine, the main sections, pre-prepared and current pages, preparation for printing, etc., c) Framework business plan - income and expenditure sides of the project, the cost of operation of editors, addressees, methods and financing of distribution, a general economic balance sheet of the published periodical. - Minimum mandatory attendance at the seminars for full-time students is 80%, for distance study it is 50% in group consultations. Students who fail to meet the mandatory level of attendance may be given additional study obligations during the semester (to the extent that they will demonstrate the results of their study and acquired competencies necessary for a successful completion of the course).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Milan Kašík, CSc. (seminar tutor)
PhDr. Adolf Vodrážka (seminar tutor)

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_VyM/pMMO: Wed 12:15–12:59 M21, Wed 13:00–13:45 M21, A. Vodrážka
B_VyM/pMPH: Wed 12:15–12:59 E222, Wed 13:00–13:45 E222, M. Kašík
B_VyM/sMPH: Wed 2. 4. 14:00–15:30 E228, Wed 9. 4. 14:00–15:30 E228, Wed 16. 4. 14:00–15:30 E228, M. Kašík
B_VyM/vMMO: Sat 5. 4. 9:45–11:15 M26, Fri 18. 4. 13:45–15:15 M26, 15:30–17:00 M26, A. Vodrážka
B_VyM/vM1PH: Fri 28. 2. 12:00–13:30 E224, 13:45–15:15 E224, Fri 28. 3. 12:00–13:30 E224, M. Kašík

Prerequisites

Prerequisites: Successful completion of the following courses: Structure of Marketing Communications, Advertising, Media Development.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The basic aim of the course is to familiarize students with the operation of the largest publishing and media houses in the Czech media landscape, with the operation and organization of editorial work specifically in the press (creating dailies, weeklies, etc.), radio and television (with the participation of important moderators of these media types). Furthermore, the aim is to show the structure and functioning of the main organizational unit of publishers – the editorial office (management and leadership of publishing houses, advertising department, sales and distribution, publishing marketing, working with the editors and contributors, etc.), including solutions to legal issues between the complainant and the publisher. The introduction will explain the transformation of the media after November 1989. The changes of daily newspapers (the end of pre-November dailies, emergence and disappearance of the dailies established after November 1989, gradual changes of names and owners, contemporary situation).Vltava-Labe-Press regional network. Private publishers. Stages of media market development: Stage 1: Privatization by 1995. Stage 2: Market stabilization (mergers) 1995 - 2000. Stage 3: Comparability with the EU. Stage 4: Integration of the press with the Internet (online newspapers). (Establishment of publishing houses, progressive concentration of capital, foreign publishers, licensing projects). Work and organization of other specialized editorial units: marketing, work with data, licensing projects, creation of editorial concepts such as business magazines, newsletters and other press products as a part of students’ practice.

Syllabus

• The curriculum is designed for the full-time study; the instructions for part-time students are in Study materials, in the form of a methodological sheet (ML). The content of lectures: LECTURE 1: Media types and media typology I. LECTURE 2: Media types and media typology II. LECTURE 3: The development and nature of the media market since 1990. LECTURE 4: Publishing houses, the organization and system of work in the editorial office. LECTURE 5: Planning and management of editorial work, the composition of newspapers/ magazines. LECTURE 6: Types and typology of advertising formats. Term paper assignment. LECTURE 7: The organization and activities of the advertising department. LECTURE 8: The organization and functioning of the sales department. LECTURE 9: Making a budget of the sales department, basic budget items. LECTURE 10: Working with media data, publishers’ marketing, sales support. LECTURE 11: Current media content, trends, current PR. LECTURE 12: Evaluation of term papers, credits.

Literature

required literature
• KAŠÍK, M., HAVLÍČEK, K. Marketing při utváření podnikové strategie. 2. aktualizované vydání. Praha: Eupress, 2012, 262 stran. ISBN 978-80-7408-060-9
• OSVALDOVÁ, B., HALADA, J., a kol. Encyklopedie praktické žurnalistiky. Praha: Libri, 1999, 250 stran. ISBN 80-85983-76-1
• RUS-MOHL, S., BAKIČOVÁ, H. Žurnalistika. Praha: Grada Publishing, 2005, 289 stran, ISBN: 80-247-0158-8
• TRAMPOTA, T. Zpravodajství. Praha: Portál, 2006, 191 stran, ISBN 80-7367
• BENDA, J. Vlastnictví periodického tisku. Praha: Karolinum, 2007, 273 stran,

recommended literature
• COMBS Mc., M. Agenda setting. Praha: Portál, 2009, 250 stran, ISBN 978-80-7367-591-2
• HALLIN, D. C., MANCINI, P. Systémy médií v postmoderním světě. Praha: Portál, 2008, 367 stran, ISBN: 978-80-7367-377-2
• THOMPSON, J.,B. Média a modernita. Praha: Karolinum, 2004, 219 stran,
• REIFOVÁ I. a kol. Slovník mediální komunikace. Praha: Portál, 2004, 327 stran.
• KAŠÍK, Milan. Český odborný tisk. 1st ed. Praha: Unie vydavatelů, 2002, 155 pp. ISBN 80-86031-37-3. info

Teaching methods

The course consists of seminar-like lectures with practical connotations, in the majority of cases with a significant overlap into editorial work and publishing management, for some specialized topics an important journalist from the radio or television will be invited. The course is relevant to the work in agencies and a practical contact with publishers/ editorial offices/ journalists - 80% attendance at the lectures.

Assessment methods

Assessment methods: 3 credits. To receive the credits the following is required: Approval of the term paper’s quality (in 5-6th week of the course). TERM PAPER ASSIGNMENT: Create a concept for publishing a periodical (a business or another magazine, a newspaper, a bulletin, a newsletter), including a simple annual business plan. It should contain: a) Content concept: a description of the target group, a publisher’s basic definition of the periodical towards the target group, a title, a subtitle, basic publishing and printing parameters (frequency, the number of pages, the ratio between editorial and advertising pages, etc.), b) Layout design – the name, the description of the main parts of the magazine, the main sections, pre-prepared and current pages, preparation for printing, etc., c) Framework business plan - income and expenditure sides of the project, the cost of operation of editors, addressees, methods and financing of distribution, a general economic balance sheet of the published periodical. - Minimum mandatory attendance at the seminars for full-time students is 80%, for distance study it is 50% in group consultations. Students who fail to meet the mandatory level of attendance may be given additional study obligations during the semester (to the extent that they will demonstrate the results of their study and acquired competencies necessary for a successful completion of the course).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Milan Kašík, CSc. (seminar tutor)
PhDr. Adolf Vodrážka (seminar tutor)

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_VyM/pMMO: Wed 10:30–11:14 M24, Wed 11:15–12:00 M24, A. Vodrážka
B_VyM/pMPH: Wed 12:15–12:59 E306, Wed 13:00–13:45 E306, M. Kašík
B_VyM/uMPH: Tue 5. 2. 14:00–15:30 E124, Tue 19. 2. 14:00–15:30 E124, Tue 26. 2. 14:00–15:30 E124, M. Kašík
B_VyM/uM11KL: Tue 12. 3. 14:00–15:30 K211, 15:45–17:15 K211, Tue 19. 3. 19:15–20:45 K211, A. Vodrážka
B_VyM/vMMO: Fri 15. 3. 15:30–17:00 M22, 17:15–18:45 M22, Fri 5. 4. 15:30–17:00 M22, A. Vodrážka
B_VyM/vM23PH: Fri 22. 2. 12:00–13:30 E225, Fri 8. 3. 12:00–13:30 E225, 13:45–15:15 E225, M. Kašík

Prerequisites

Prerequisites: Successful completion of the following courses: Structure of Marketing Communications, Advertising, Media Development.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The basic aim of the course is to familiarize students with the operation of the largest publishing and media houses in the Czech media landscape, with the operation and organization of editorial work specifically in the press (creating dailies, weeklies, etc.), radio and television (with the participation of important moderators of these media types). Furthermore, the aim is to show the structure and functioning of the main organizational unit of publishers – the editorial office (management and leadership of publishing houses, advertising department, sales and distribution, publishing marketing, working with the editors and contributors, etc.), including solutions to legal issues between the complainant and the publisher. The introduction will explain the transformation of the media after November 1989. The changes of daily newspapers (the end of pre-November dailies, emergence and disappearance of the dailies established after November 1989, gradual changes of names and owners, contemporary situation).Vltava-Labe-Press regional network. Private publishers. Stages of media market development: Stage 1: Privatization by 1995. Stage 2: Market stabilization (mergers) 1995 - 2000. Stage 3: Comparability with the EU. Stage 4: Integration of the press with the Internet (online newspapers). (Establishment of publishing houses, progressive concentration of capital, foreign publishers, licensing projects). Work and organization of other specialized editorial units: marketing, work with data, licensing projects, creation of editorial concepts such as business magazines, newsletters and other press products as a part of students’ practice.

Syllabus

• The curriculum is designed for the full-time study; the instructions for part-time students are in Study materials, in the form of a methodological sheet (ML). The content of lectures: LECTURE 1: Media types and media typology I. LECTURE 2: Media types and media typology II. LECTURE 3: The development and nature of the media market since 1990. LECTURE 4: Publishing houses, the organization and system of work in the editorial office. LECTURE 5: Planning and management of editorial work, the composition of newspapers/ magazines. LECTURE 6: Types and typology of advertising formats. Term paper assignment. LECTURE 7: The organization and activities of the advertising department. LECTURE 8: The organization and functioning of the sales department. LECTURE 9: Making a budget of the sales department, basic budget items. LECTURE 10: Working with media data, publishers’ marketing, sales support. LECTURE 11: Current media content, trends, current PR. LECTURE 12: Evaluation of term papers, credits.

Literature

required literature
• KAŠÍK, M., HAVLÍČEK, K. Marketing při utváření podnikové strategie. 2. aktualizované vydání. Praha: Eupress, 2012, 262 stran. ISBN 978-80-7408-060-9
• OSVALDOVÁ, B., HALADA, J., a kol. Encyklopedie praktické žurnalistiky. Praha: Libri, 1999, 250 stran. ISBN 80-85983-76-1
• RUS-MOHL, S., BAKIČOVÁ, H. Žurnalistika. Praha: Grada Publishing, 2005, 289 stran, ISBN: 80-247-0158-8
• TRAMPOTA, T. Zpravodajství. Praha: Portál, 2006, 191 stran, ISBN 80-7367
• BENDA, J. Vlastnictví periodického tisku. Praha: Karolinum, 2007, 273 stran,

recommended literature
• COMBS Mc., M. Agenda setting. Praha: Portál, 2009, 250 stran, ISBN 978-80-7367-591-2
• HALLIN, D. C., MANCINI, P. Systémy médií v postmoderním světě. Praha: Portál, 2008, 367 stran, ISBN: 978-80-7367-377-2
• THOMPSON, J.,B. Média a modernita. Praha: Karolinum, 2004, 219 stran,
• REIFOVÁ I. a kol. Slovník mediální komunikace. Praha: Portál, 2004, 327 stran.
• KAŠÍK, Milan. Český odborný tisk. 1st ed. Praha: Unie vydavatelů, 2002, 155 pp. ISBN 80-86031-37-3. info

Teaching methods

The course consists of seminar-like lectures with practical connotations, in the majority of cases with a significant overlap into editorial work and publishing management, for some specialized topics an important journalist from the radio or television will be invited. The course is relevant to the work in agencies and a practical contact with publishers/ editorial offices/ journalists - 80% attendance at the lectures.

Assessment methods

Assessment methods: 3 credits. To receive the credits the following is required: Approval of the term paper’s quality (in 5-6th week of the course). TERM PAPER ASSIGNMENT: Create a concept for publishing a periodical (a business or another magazine, a newspaper, a bulletin, a newsletter), including a simple annual business plan. It should contain: a) Content concept: a description of the target group, a publisher’s basic definition of the periodical towards the target group, a title, a subtitle, basic publishing and printing parameters (frequency, the number of pages, the ratio between editorial and advertising pages, etc.), b) Layout design – the name, the description of the main parts of the magazine, the main sections, pre-prepared and current pages, preparation for printing, etc., c) Framework business plan - income and expenditure sides of the project, the cost of operation of editors, addressees, methods and financing of distribution, a general economic balance sheet of the published periodical. - Minimum mandatory attendance at the seminars for full-time students is 80%, for distance study it is 50% in group consultations. Students who fail to meet the mandatory level of attendance may be given additional study obligations during the semester (to the extent that they will demonstrate the results of their study and acquired competencies necessary for a successful completion of the course).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Course Enrolment Limitations

The course is offered to students of any study field.

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on completion of the course: ISP
The course can also be completed outside the examination period.
General note: 0.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Milan Kašík, CSc. (seminar tutor)
PhDr. Adolf Vodrážka (seminar tutor)

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_VyM/pMKL: each even Wednesday 12:15–12:59 K312, each even Wednesday 13:00–13:45 K312, each even Wednesday 14:00–14:44 K312, each even Wednesday 14:45–15:30 K312, A. Vodrážka
B_VyM/pMMO: Mon 10:30–11:14 M27, Mon 11:15–12:00 M27, A. Vodrážka
B_VyM/pMPH: Wed 10:30–11:14 E007KC, Wed 11:15–12:00 E007KC, M. Kašík
B_VyM/sMKL: Wed 8. 2. 15:45–17:15 K212, Wed 22. 2. 15:45–17:15 K212, Wed 7. 3. 15:45–17:15 K212, A. Vodrážka
B_VyM/sM1aPH: Wed 14. 3. 14:00–15:30 E225, Wed 28. 3. 17:30–19:00 E225, Wed 11. 4. 17:30–19:00 E225, M. Kašík
B_VyM/sM1bPH: Wed 28. 3. 14:00–15:30 E227, Wed 4. 4. 17:30–19:00 E227, Wed 11. 4. 14:00–15:30 E227, M. Kašík
B_VyM/vMMO: Sat 25. 2. 14:00–15:30 M22, Sat 10. 3. 11:30–13:00 M22, 14:00–15:30 M22, A. Vodrážka
B_VyM/vM2PH: Fri 13. 4. 12:00–13:30 E128, 13:45–15:15 E128, Fri 27. 4. 12:00–13:30 E128, M. Kašík
B_VyM/vM3PH: Fri 10. 2. 13:45–15:15 E129, 15:30–17:00 E129, Fri 24. 2. 13:45–15:15 E129, A. Vodrážka

Prerequisites (in Czech)

Předpoklady: Zvládnutí předmětů Struktura marketingových komunikací, Reklama, Vývoj médií.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Základním cílem studijního předmětu je seznámit posluchače s fungováním největších vydavatelských a multimediálních domů v rámci české mediální krajiny, s chodem a organizací redakční práce specificky v tisku (tvorba deníků, týdeníků ad.), rozhlase a v televizi (za účasti významných moderátorů těchto mediatypů). Dále ukázat strukturu a fungování hlavních organizačních článků vydavatelů – redakcí (řízení a vedení vydavatelských domů, inzertní oddělení, distribuce a obchod, vydavatelský marketing, práce s redakcí a přispěvovateli atd.) včetně právního řešení otázek mezi stěžovatelem a vydavatelem. Úvodem bude vysvětlena transformace médií po listopadu 89. Změny deníků (zániky předlistopadových, vznik a zánik polistopadových, současné, postupné změny názvů a vlastníků. Regionální síť Vltava–Labe-Press. Soukromí vydavatelé. Etapy vývoje mediálního trhu:1 etapa: privatizace do roku 1995. 2. etapa: stabilizace trhu (fúze) 1995 – 2000. 3. etapa: komparativnost s EU. 4.etapa: Integrace tisku s internetem (novinové servery). (Vznik vydavatelských domů, postupující koncentrace kapitálu, zahraniční vydavatelé, licenční projekty). Práce a organizace dalších specializovaných redakčních útvarů: marketingu, práce s daty, licenční projekty, tvorba redakčních konceptů, jako jsou podnikové časopisy, bulletiny a podobné tiskové produkty v rámci zapojení posluchačů do praxe.

Syllabus (in Czech)

• Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah přednášek: PŘEDNÁŠKA 1: Mediatypy a typologie médií-I. PŘEDNÁŠKA 2: Mediatypy a typologie médií-II. PŘEDNÁŠKA 3: Vývoj a charakter mediálního trhu od roku 1990. PŘEDNÁŠKA 4: Vydavatelské domy, organizace a systém práce redakcí. PŘEDNÁŠKA 5: Plánování a řízení redakční práce, skladba novin/časopisů. PŘEDNÁŠKA 6: Typy a typologie inzertních formátů. Zadání semestrální práce. PŘEDNÁŠKA 7: Organizace a činnosti inzertního úseku. PŘEDNÁŠKA 8: Organizace a fungování obchodního a prodejního úseku. PŘEDNÁŠKA 9: Tvorba rozpočtu obchodního úseku, základní položky rozpočtu. PŘEDNÁŠKA 10: Práce s mediálními daty, vydavatelský marketing, podpora prodeje. PŘEDNÁŠKA 11: Charakter obsahu současných médií, vývojové trendy, současné PR. PŘEDNÁŠKA 12: Hodnocení zápočtových prací, zápočty

Literature

required literature
• Marketing při utváření podnikové strategie - Kapitoly 8, 9. M. Kašík, K. Havlíček, Praha: VŠFS – EUPRESS, 2009. ISBN: 978-80-7408-022-7
• Mc. Kombs, M: Agenda setting: Praha? Portál, 2009, 250 stran, ISBN 978-80-7367-591-2
• Osvaldová, B., Halada, J., a kolektiv: Encyklopedie praktické žurnalistiky. Praha:Libri, 1999, 250 stran, ISBN 80-85983_76-1
• Trampota, T.: Zpravodajství. Praha: Portál, 2006. 192 stran, ISBN: 80-7367-096-8

recommended literature
• Thompson, J.,B.: Média a modernita. Praha: Karolinum, 2004, 219 stran, ISBN: 80-246-0652-6
• Kašík, M a kol.: Český odborný tisk. Praha: Unie vydavatelů, 2002, 127 stran
• Záznamy přednášek, zavěšování vybraných textů na IS

Teaching methods (in Czech)

Forma výuky: - klasické přednášky seminárního charakteru (praktické konotace), v převažující míře se zásadním přesahem do vydavatelské práce a vydavatelského managementu, na některá specializovaná témata bude přizván významný novinář z televize a rozhlasu -význam pro práci v agenturách a praktickém kontaktu s vydavateli/redakcemi/novináři - účast 80 % na těchto přednáškách.

Assessment methods (in Czech)

Metody hodnocení: z (zápočet; 3 kredity). K jeho udělení je potřeba: - schválení kvality zadané seminární práce (v 5-6 týdnu výuky) . ZADÁNÍ SEMESTRÁLNÍ PRÁCE: Zpracujte návrh – koncept na vydávání periodika (podnikového či jiného časopisu, novin, občasníku, věstníku) včetně jednoduchého ročního business plánu. Měl by obsahovat: a)Obsahový koncept: popis cílové skupiny určení, základní zaměření - vymezení periodika – vydavatele vůči této cílové skupině, titul, podtitul, základní vydavatelské a polygrafické parametry (periodicita, rozsah, poměr redakčních a inzertních stran atp), b)Návrh layoutu – název-popis hlavních sekcí časopisu, hlavní rubriky, předpřipravené - aktuální strany, příprava k tisku atp., c)Rámcový business plán – příjmová a výdajová stránka projektu, náklady na provoz redakce, adresáti, způsob a financování distribuce, celková ekonomická rozvaha vydávání periodika. - Minimální povinná účast na semináři v prezenčním studiu je 80%, na řízených skupinových konzultacích v kombinovaném studiu 50%. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Matěj Hušek (seminar tutor)
doc. Ing. Milan Kašík, CSc. (seminar tutor)
PhDr. Ladislav Lašek (seminar tutor)
PhDr. Adolf Vodrážka (seminar tutor)

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_VyM/cMKL: Thu 7. 4. 15:45–17:15 K203, Thu 14. 4. 17:30–19:00 K203, 19:15–20:45 K203, L. Lašek
B_VyM/pMKL: each odd Wednesday 12:15–12:59 K212, each odd Wednesday 13:00–13:45 K212, each odd Wednesday 14:00–14:44 K212, each odd Wednesday 14:45–15:30 K212, L. Lašek
B_VyM/pMMO: Tue 15:45–16:29 M24, Tue 16:30–17:15 M24, A. Vodrážka
B_VyM/pMPH: Wed 10:30–11:14 E007KC, Wed 11:15–12:00 E007KC, M. Kašík
B_VyM/uM1aPH: Tue 8. 2. 17:30–19:00 E225, Tue 22. 2. 17:30–19:00 E225, Tue 1. 3. 17:30–19:00 E225, M. Hušek
B_VyM/uM1bPH: Tue 8. 2. 19:15–20:45 E227, Tue 22. 2. 19:15–20:45 E227, Tue 1. 3. 19:15–20:45 E227, M. Hušek
B_VyM/vMMO: Fri 11. 3. 15:30–17:00 M27, Fri 25. 3. 15:30–17:00 M27, Fri 8. 4. 15:30–17:00 M27, A. Vodrážka
B_VyM/vM2PH: Sat 26. 3. 14:00–15:30 E125, 15:45–17:15 E125, Fri 29. 4. 15:30–17:00 E125, A. Vodrážka
B_VyM/vM3PH: Sat 26. 3. 8:00–9:30 E126, Fri 29. 4. 12:00–13:30 E126, 13:45–15:15 E126, A. Vodrážka
B_VyM/vM4PH: Fri 11. 2. 13:45–15:15 E127, 15:30–17:00 E127, Fri 25. 2. 15:30–17:00 E127, A. Vodrážka

Prerequisites (in Czech)

Předpoklady: Zvládnutí předmětů Struktura marketingových komunikací, Reklama, Vývoj médií.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Cíl kurzu: souvislost předmětu s marketingem, strukturou marketingových komunikací a s media relations. Média veřejnoprávní a soukromá. Typologie médií podle technologie: tisková (deníky, týdeníky, čtrnáctideníky, měsíčníky, tiskoviny celostátní, regionální), audiovizuální (televize, rozhlas), média on-line (internet, CD ROM, multimédia). Mediální a reklamní legislativa. Práva a povinnosti vydavatelů tisku a provozovatelů TV a rádií. Statuty, vymezení, regulační a oznamovací orgány ve vydavatelské politice (Rada pro rozhlasové a televizní vysílání, Odbor médií MK, Audit tištěného nákladu periodik – kancelář ABC ČR, Unie vydavatelů). Základní typologie podle obsahu (professional interest, general interest, special interest, educational interest), typologie podle vydavatelských parametrů. Složky deníků, suplementy, přílohy. Bloková typologie pořadů audiovizuálních médií. Internet. Transformace médií po listopadu 89. Změny deníků (zániky předlistopadových, vznik a zánik polistopadových, současné, postupné změny názvů a vlastníků. Regionální síť Vltava–Labe-Press. Soukromí vydavatelé. Etapy vývoje mediálního trhu:1 etapa: privatizace do roku 1995. 2. etapa: stabilizace trhu (fúze) 1995 – 2000. 3. etapa: komparativnost s EU. 4.etapa: Integrace tisku s internetem (novinové servery). Hodnocení vývoje mediálního trhu v jednotlivých etapách: 1. hledisko: Statistické charakteristiky (četnost, inzertní výnosy/obraty, tištěné/prodané náklady atp.). 2. hledisko: Vznik a vydavatelské produktové portfólio vydavatelských domů ČR včetně vlastníků. 2. hledisko: Ekonomicko-organizační strukturace (vznik vydavatelských domů, postupující koncentrace kapitálu, zahraniční vydavatelé, licenční projekty). Práce a organizace základních redakčních útvarů: redakce, vydavatelský dům, útvary inzerce, obchodní politiky, distribuce, marketingu, práce s daty, licenční projekty. Tvorba redakčních konceptů. Tvorba PR

Syllabus (in Czech)

• Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah přednášek: PŘEDNÁŠKA 1: Mediatypy a typologie médií-I. PŘEDNÁŠKA 2: Mediatypy a typologie médií-II. PŘEDNÁŠKA 3: Vývoj a charakter mediálního trhu od roku 1990. PŘEDNÁŠKA 4: Vydavatelské domy, organizace a systém práce redakcí. PŘEDNÁŠKA 3PŘEDNÁŠKA 5: Plánování a řízení redakční práce, skladba novin/časopisů. PŘEDNÁŠKA 6: Typy a typologie inzertních formátů. Zadání semestrální práce. PŘEDNÁŠKA 7: Organizace a činnosti inzertního úseku. PŘEDNÁŠKA 8: Organizace a fungování obchodního a prodejního úseku. PŘEDNÁŠKA 9: Tvorba rozpočtu obchodního úseku, základní položky rozpočtu. PŘEDNÁŠKA 10: Práce s mediálními daty, vydavatelský marketing, podpora prodeje. PŘEDNÁŠKA 11: Charakter obsahu současných médií, vývojové trendy, současné PR. PŘEDNÁŠKA 12: Hodnocení zápočtových prací, zápočty

Literature

required literature
• Marketing při utváření podnikové strategie - Kapitoly 8, 9. M. Kašík, K. Havlíček, Praha: VŠFS – EUPRESS, 2009. ISBN: 978-80-7408-022-7
• Mc. Kombs, M: Agenda setting: Praha? Portál, 2009, 250 stran, ISBN 978-80-7367-591-2

recommended literature
• Thompson, J.,B.: Média a modernita. Praha: Karolinum, 2004, 219 stran, ISBN: 80-246-0652-6
• Osvaldová, B., Halada, J., a kolektiv: Encyklopedie praktické žurnalistiky. Praha:Libri, 1999, 250 stran, ISBN 80-85983_76-1
• Kašík, M a kol.: Český odborný tisk. Praha: Unie vydavatelů, 2002, 127 stran
• Záznamy přednášek, zavěšování vybraných textů na IS

Teaching methods (in Czech)

Forma výuky: přednášky Rozsah povinné účasti ve výuce: Minimální povinná účast na cvičení/semináři v prezenčním studiu je 80%, na řízených skupinových konzultacích v kombinovaném studiu 50%. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijné povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu).

Assessment methods (in Czech)

Metody hodnocení: z (zápočet; 3 kredity) ZADÁNÍ SEMESTRÁLNÍ PRÁCE: Zpracujte návrh – koncept na vydávání periodika (podnikového či jiného časopisu,novin, občasníku, věstníku) včetně jednoduchého ročního business plánu. Měl by obsahovat: a)Obsahový koncept: popis cílové skupiny určení, základní zaměření-vymezení periodika –vydavatele vůči této cílové skupině, titul, podtitul, základní vydavatelské a polygrafické parametry (periodicita, rozsah, poměr redakčních a inzertních stran atp), b)Návrh layoutu – název-popis hlavních sekcí časopisu, hlavní rubriky, předpřipravené-aktuální strany, příprava k tisku atp., c)Rámcový business plán – příjmová a výdajová stránka projektu, náklady na provoz redakce, adresáti, způsob a financování distribuce, celková ekonomická rozvaha vydávání periodika.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

PhDr. Ladislav Lašek (seminar tutor)

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Course Enrolment Limitations

The course is offered to students of any study field.

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6hodin/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

PaedDr. Emil Hanousek, CSc. (seminar tutor)
Mgr. Matěj Hušek (seminar tutor)
doc. Ing. Milan Kašík, CSc. (seminar tutor)
PhDr. Ladislav Lašek (seminar tutor)
PhDr. Adolf Vodrážka (seminar tutor)

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_VyM/pMKL: each odd Thursday 14:00–14:44 K312, each odd Thursday 14:45–15:30 K312, each odd Thursday 15:45–16:29 K312, each odd Thursday 16:30–17:15 K312, L. Lašek
B_VyM/pMMO: each odd Tuesday 10:30–11:14 M17, each odd Tuesday 11:15–12:00 M17, each odd Tuesday 12:15–12:59 M17, each odd Tuesday 13:00–13:45 M17, A. Vodrážka
B_VyM/pMPH: Thu 14:00–14:44 E306, Thu 14:45–15:30 E306, M. Kašík
B_VyM/sM1aPH: Wed 31. 3. 17:30–19:00 E129, Wed 7. 4. 15:45–17:15 E129, 17:30–19:00 E129, M. Hušek
B_VyM/sM1bPH: Wed 3. 3. 17:30–19:00 E126, Wed 10. 3. 17:30–19:00 E126, Wed 17. 3. 17:30–19:00 E126, M. Hušek
B_VyM/uMKL: Tue 2. 3. 17:30–19:00 K205, Tue 9. 3. 17:30–19:00 K205, 19:15–20:45 K205, L. Lašek
B_VyM/vMMO: Fri 19. 2. 12:00–13:30 M27, 13:45–15:15 M27, Fri 5. 3. 13:45–15:15 M27, A. Vodrážka
B_VyM/vM2PH: Sat 10. 4. 14:00–15:30 E223, 15:45–17:15 E223, Sat 24. 4. 14:00–15:30 E223, M. Hušek
B_VyM/vM3PH: Sat 10. 4. 11:30–13:00 E224, Sat 24. 4. 9:45–11:15 E224, 11:30–13:00 E224, M. Hušek

Prerequisites (in Czech)

Předpoklady: Zvládnutí předmětů Struktura marketingových komunikací, Reklama, Vývoj médií.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Anotace je stejná pro obě formy studia. Cíl kurzu: souvislost předmětu s marketingem, strukturou marketingových komunikací a s media relations. Média veřejnoprávní a soukromá. Typologie médií podle technologie: tisková (deníky, týdeníky, čtrnáctideníky, měsíčníky, tiskoviny celostátní, regionální), audiovizuální (televize, rozhlas), média on-line (internet, CD ROM, multimédia). Mediální a reklamní legislativa. Práva a povinnosti vydavatelů tisku a provozovatelů TV a rádií. Statuty, vymezení, regulační a oznamovací orgány ve vydavatelské politice (Rada pro rozhlasové a televizní vysílání, Odbor médií MK, Audit tištěného nákladu periodik – kancelář ABC ČR, Unie vydavatelů). Základní typologie podle obsahu (professional interest, general interest, special interest, educational interest), typologie podle vydavatelských parametrů. Složky deníků, suplementy, přílohy. Bloková typologie pořadů audiovizuálních médií. Internet. Transformace médií po listopadu 89. Změny deníků (zániky předlistopadových, vznik a zánik polistopadových, současné, postupné změny názvů a vlastníků. Regionální síť Vltava–Labe-Press. Soukromí vydavatelé. Etapy vývoje mediálního trhu:1 etapa: privatizace do roku 1995. 2. etapa: stabilizace trhu (fúze) 1995 – 2000. 3. etapa: komparativnost s EU. 4.etapa: Integrace tisku s internetem (novinové servery). Hodnocení vývoje mediálního trhu v jednotlivých etapách: 1. hledisko: Statistické charakteristiky (četnost, inzertní výnosy/obraty, tištěné/prodané náklady atp.). 2. hledisko: Vznik a vydavatelské produktové portfólio vydavatelských domů ČR včetně vlastníků. 2. hledisko: Ekonomicko-organizační strukturace (vznik vydavatelských domů, postupující koncentrace kapitálu, zahraniční vydavatelé, licenční projekty). Práce a organizace základních redakčních útvarů: redakce, vydavatelský dům, útvary inzerce, obchodní politiky, distribuce, marketingu, práce s daty, licenční projekty. Tvorba redakčních konceptů. Tvorba PR

Syllabus (in Czech)

• Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah přednášek: PŘEDNÁŠKA 1: Mediatypy a typologie médií-I. PŘEDNÁŠKA 2: Mediatypy a typologie médií-II. PŘEDNÁŠKA 3: Vývoj a charakter mediálního trhu od roku 1990. PŘEDNÁŠKA 4: Vydavatelské domy, organizace a systém práce redakcí. PŘEDNÁŠKA 3PŘEDNÁŠKA 5: Plánování a řízení redakční práce, skladba novin/časopisů. PŘEDNÁŠKA 6: Typy a typologie inzertních formátů. Zadání semestrální práce. PŘEDNÁŠKA 7: Organizace a činnosti inzertního úseku. PŘEDNÁŠKA 8: Organizace a fungování obchodního a prodejního úseku. PŘEDNÁŠKA 9: Tvorba rozpočtu obchodního úseku, základní položky rozpočtu. PŘEDNÁŠKA 10: Práce s mediálními daty, vydavatelský marketing, podpora prodeje. PŘEDNÁŠKA 11: Charakter obsahu současných médií, vývojové trendy, současné PR. PŘEDNÁŠKA 12: Hodnocení zápočtových prací, zápočty

Literature

required literature
• Marketing při utváření podnikové strategie - Kapitoly 8, 9. M. Kašík, K. Havlíček, Praha: VŠFS – EUPRESS, 2009. ISBN: 978-80-7408-022-7

recommended literature
• Thompson, J.,B.: Média a modernita. Praha: Karolinum, 2004, 219 stran, ISBN: 80-246-0652-6
• Osvaldová, B., Halada, J., a kolektiv: Encyklopedie praktické žurnalistiky. Praha:Libri, 1999, 250 stran, ISBN 80-85983_76-1
• Kašík, M a kol.: Český odborný tisk. Praha: Unie vydavatelů, 2002, 127 stran

not specified
• Záznamy přednášek, zavěšování vybraných textů na IS

Teaching methods (in Czech)

Forma výuky: přednášky Rozsah povinné účasti ve výuce: Minimální povinná účast na cvičení/semináři v prezenčním studiu je 80%, na řízených skupinových konzultacích v kombinovaném studiu 50%. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijné povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu).

Assessment methods (in Czech)

Metody hodnocení: z (zápočet; 3 kredity) ZADÁNÍ SEMESTRÁLNÍ PRÁCE: Zpracujte návrh – koncept na vydávání periodika (podnikového či jiného časopisu,novin, občasníku, věstníku) včetně jednoduchého ročního business plánu. Měl by obsahovat: a)Obsahový koncept: popis cílové skupiny určení, základní zaměření-vymezení periodika –vydavatele vůči této cílové skupině, titul, podtitul, základní vydavatelské a polygrafické parametry (periodicita, rozsah, poměr redakčních a inzertních stran atp), b)Návrh layoutu – název-popis hlavních sekcí časopisu, hlavní rubriky, předpřipravené-aktuální strany, příprava k tisku atp., c)Rámcový business plán – příjmová a výdajová stránka projektu, náklady na provoz redakce, adresáti, způsob a financování distribuce, celková ekonomická rozvaha vydávání periodika.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6hodin/semestr.

B_VyM Publishing House Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

PaedDr. Emil Hanousek, CSc. (seminar tutor)
Mgr. Matěj Hušek (seminar tutor)
doc. Ing. Milan Kašík, CSc. (seminar tutor)
doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

B_VyM/pMKL: each even Wednesday 12:15–12:59 K212, each even Wednesday 13:00–13:45 K212, each even Wednesday 14:00–14:44 K212, each even Wednesday 14:45–15:30 K212, E. Hanousek
B_VyM/pMMO: each odd Tuesday 10:30–11:14 M27, each odd Tuesday 11:15–12:00 M27, each odd Tuesday 12:15–12:59 M27, each odd Tuesday 13:00–13:45 M27, E. Hanousek
B_VyM/pMPH: Wed 12:15–12:59 E230, Wed 13:00–13:45 E230, M. Kašík
B_VyM/sMKL: Wed 11. 2. 17:30–19:00 K205, 19:15–20:45 K205, Wed 25. 2. 17:30–19:00 K205, E. Hanousek
B_VyM/uMPH: Tue 17. 2. 15:45–17:15 E129, Tue 24. 2. 15:45–17:15 E129, Tue 10. 3. 15:45–17:15 E129, M. Hušek
B_VyM/vMMO: Fri 20. 2. 13:45–15:15 M22, Fri 6. 3. 12:00–13:30 M22, 13:45–15:15 M22, E. Hanousek
B_VyM/vM2PH: Sat 7. 3. 14:00–15:30 E223, 15:45–17:15 E223, Sat 21. 3. 14:00–15:30 E223, M. Hušek
B_VyM/vM3PH: Sat 21. 3. 15:45–17:15 E224, Fri 3. 4. 13:45–15:15 E224, 15:30–17:00 E224, M. Hušek

Prerequisites (in Czech)

Předpoklady: Zvládnutí předmětů Struktura marketingových komunikací, Reklama, Vývoj médií.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Anotace je stejná pro obě formy studia. Cíl kurzu: Souvislost předmětu s marketingem, strukturou marketingových komunikací a s media relations. Média veřejnoprávní a soukromá. Typologie médií podle technologie: tisková (deníky, týdeníky, čtrnáctideníky, měsíčníky, tiskoviny celostátní, regionální), audiovizuální (televize, rozhlas), média on-line (internet, CD ROM, multimédia). Mediální a reklamní legislativa. Práva a povinnosti vydavatelů tisku a provozovatelů TV a rádií. Statuty, vymezení, regulační a oznamovací orgány ve vydavatelské politice (Rada pro rozhlasové a televizní vysílání, Odbor médií MK, Audit tištěného nákladu periodik – kancelář ABC ČR, Unie vydavatelů). Základní typologie podle obsahu (professional interest, general interest, special interest, educational interest), typologie podle vydavatelských parametrů. Složky deníků, suplementy, přílohy. Bloková typologie pořadů audiovizuálních médií. Internet. Transformace médií po listopadu 89. Změny deníků (zániky předlistopadových, vznik a zánik polistopadových, současné, postupné změny názvů a vlastníků. Regionální síť Vltava–Labe-Press. Soukromí vydavatelé. Etapy vývoje mediálního trhu:1 etapa: privatizace do roku 1995. 2. etapa: stabilizace trhu (fúze) 1995 – 2000. 3. etapa: komparativnost s EU. 4.etapa: Integrace tisku s internetem (novinové servery). Hodnocení vývoje mediálního trhu v jednotlivých etapách: 1. hledisko: Statistické charakteristiky (četnost, inzertní výnosy/obraty, tištěné/prodané náklady atp.). 2. hledisko: Vznik a vydavatelské produktové portfólio vydavatelských domů ČR včetně vlastníků. 2. hledisko: Ekonomicko-organizační strukturace (vznik vydavatelských domů, postupující koncentrace kapitálu, zahraniční vydavatelé, licenční projekty). Práce a organizace základních redakčních útvarů: redakce, vydavatelský dům, útvary inzerce, obchodní politiky, distribuce, marketingu, práce s daty, licenční projekty. Tvorba redakčních konceptů. Tvorba PR.

Syllabus (in Czech)

• Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah přednášek: PŘEDNÁŠKA 1: Mediatypy a typologie médií-I. PŘEDNÁŠKA 2: Mediatypy a typologie médií-II. PŘEDNÁŠKA 3: Vývoj a charakter mediálního trhu od roku 1990. PŘEDNÁŠKA 4: Vydavatelské domy, organizace a systém práce redakcí. PŘEDNÁŠKA 3PŘEDNÁŠKA 5: Plánování a řízení redakční práce, skladba novin/časopisů. PŘEDNÁŠKA 6: Typy a typologie inzertních formátů. PŘEDNÁŠKA 7: Organizace a činnosti inzertního úseku. PŘEDNÁŠKA 8: Organizace a fungování obchodního a prodejního úseku. PŘEDNÁŠKA 9: Tvorba rozpočtu obchodního úseku, základní položky rozpočtu. PŘEDNÁŠKA 10: Práce s mediálními daty, vydavatelský marketing, podpora prodeje. PŘEDNÁŠKA 11: Charakter obsahu současných médií, vývojové trendy, současné PR. PŘEDNÁŠKA 12: Hodnocení zápočtových prací, zápočty.

Literature

• Kašík, M a kol.: Český odborný tisk. Praha: Unie vydavatelů, 2002, 127 stran
• Osvaldová, B., Halada, J., a kolektiv: Encyklopedie praktické žurnalistiky. Praha:Libri, 1999, 250 stran, ISBN 80-85983_76-1
• Thompson, J.,B.: Média a modernita. Praha: Karolinum, 2004, 219 stran, ISBN: 80-246-0652-6

Assessment methods (in Czech)

Požadavky na zápočet: ZADÁNÍ SEMESTRÁLNÍ PRÁCE: Zpracujte návrh – koncept na vydávání periodika (podnikového či jiného časopisu,novin, občasníku, věstníku) včetně jednoduchého ročního business plánu. Měl by obsahovat: a) V obsahovém konceptu: popis cílové skupiny určení, základní zaměření-vymezení periodika –vydavatele vůči této cílové skupině, titul, podtitul, základní vydavatelské a polygrafické parametry (periodicita, rozsah, poměr redakčních a inzertních stran atp), b) V návrhu layoutu – název-popis hlavních sekcí, hlavních rubrik, předpřipravené-aktuální strany, příprava k tisku atp., c) V business plánu – příjmovou a výdajovou stránku projektu, adresáti, způsob distribuce, celková ekonomická rozvaha vydávání periodika.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6hodin/semestr.

• Enrolment Statistics (recent)