NA_HM Heritage Marketing

University of Finance and Administration
Winter 2026
Extent and Intensity
1/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. MgA. Martin Blažíček, Ph.D. (seminar tutor)
Mgr. Jitka Cirklová, M.A., Ph.D. (seminar tutor)
Guaranteed by
Mgr. Jitka Cirklová, M.A., Ph.D.
Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Mgr. Petra Dovhunová
Timetable of Seminar Groups
NA_HM/cNCPH: each odd Wednesday 10:30–11:14 S11, each odd Wednesday 11:15–12:00 S11, each odd Wednesday 12:15–12:59 S11, each odd Wednesday 13:00–13:45 S11, M. Blažíček
NA_HM/pNCPH: each odd Tuesday 12:15–12:59 S33, each odd Tuesday 13:00–13:45 S33, J. Cirklová
Prerequisites
none
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives

The aim of the course is to provide insight into the ways in which fundamental social and cultural issues are reflected through creative forms of expression, the communication codes they utilize, and how culture and art have become tools of communication in the 20th and 21st centuries. As part of the course, students will be introduced to selected concepts in media theory, followed by examples of various media practices.

Learning outcomes

Students will be able to identify key contemporary social and cultural topics and describe the ways in which were communicated through culture, media, and the arts. In addition, they will be able to analyze and interpret various communication strategies and will have an overview of the key contemporary art directions.

Syllabus

Media Archaeology / Media Specificity and Post-Media / Posthumanism, Bioart / Artificial Intelligence / The Politics of Sound / The Archival Turn / Digital Platforms / Speculative Realism / Decolonization / The Politics of Emancipation / The Aesthetics of Collapse / The Neo-Romantic Turn / Art and Climate Change

Literature
    required literature
  • Huhtamo, Erkki, and Jussi Parikka. Media Archaeology: Approaches, Applications, and Implications. University of California Press, 2011.
    recommended literature
  • Callahan, Sara. Art + Archive: Understanding the Archival Turn in Contemporary Art. Rethinking Art’s Histories. Manchester University Press, 2022.
  • Fowkes, Maja, and Reuben Fowkes. Art and Climate Change. World of Art Series. Thames & Hudson, Limited, 2022.
  • Greenberg, Clement. “Modernist Painting.” In Modernism with a Vengeance: 1957-1969 Vol. 4, Paperback ed, edited by John O’Brian. University of Chicago Press, 1995.
  • Bryant, Levi R., Nick Srnicek, and Graham Harman. The Speculative Turn: Continental Materialism and Realism. Re.press, 2011.
  • Srnicek, Nick, and Laurent De Sutter. Platform Capitalism. Theory Redux. Polity, 2017.
  • Kompatsiaris, Panos. Curation in the Age of Platform Capitalism: The Value of Selection, Narration and Expertise in New Media Cultures. Routledge Studies in Media and Cultural Industries. Routledge, 2024.
  • Goodman, Steve. Sonic Warfare: Sound, Affect, and the Ecology of Fear. Technologies of Lived Abstraction. MIT Press, 2010.
  • Hollein, Max, Martina Weinhart, David Altmejd, and Schirn Kunsthalle Frankfurt, eds. Ideal Worlds: New Romanticism in Contemporary Art. Ausstellung Wunschwelten. Neue Romantik in der Kunst der Gegenwart. Hatje Cantz, 2005.
  • Hu, Tung-Hui. Digital Lethargy: Dispatches from an Age of Disconnection. The MIT Press, 2022.
  • Lovink, Geert. Stuck on the Platform: Reclaiming the Internet. Valiz/Making Public Series, 2022
  • Nova, Nicolas, ed. A Bestiary of the Anthropocene: Hybrid Plants, Animals, Minerals, Fungi, and Other Specimens. Set Margins, 2023.
  • Hannah, Dehlia, Brenda Cooper, Joey Eschrich, and Cynthia Selin, eds. A Year without a Winter. Columbia Books on Architecture and the City, 2018.
Teaching methods
Lectures, class discussion, individidual project, reading
Assessment methods
Students will be evaluated based on a short essay on a given topic and a subsequent discussion.
Language of instruction
English
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2024, Winter 2025.
  • Enrolment Statistics (recent)
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