Course Information

N_AJ_2 English Language 2

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Prerequisites

N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as personal selling, ATL/BTL/TTL, media strategy, TV and radio, press and printed documents. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
• CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9.
• DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4.
• STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/1MPH: each odd Thursday 8:45–9:29 E228, each odd Thursday 9:30–10:15 E228, each odd Thursday 10:30–11:14 E228, each odd Thursday 11:15–12:00 E228, except Thu 15. 2. ; and Tue 27. 2. 10:30–12:00 S33, 12:15–13:45 S33, P. Duplinská

Prerequisites

N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as personal selling, ATL/BTL/TTL, media strategy, TV and radio, press and printed documents. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
• CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9.
• DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4.
• STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/1MPH: each odd Monday 14:00–14:44 S23, each odd Monday 14:45–15:30 S23, each odd Monday 15:45–16:29 S23, each odd Monday 16:30–17:15 S23, Z. Šimonová

Prerequisites

N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as personal selling, ATL/BTL/TTL, media strategy, TV and radio, press and printed documents. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
• CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9.
• DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4.
• STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/vMPH: Sat 26. 3. 14:00–15:30 E307, 15:45–17:15 E307, Sat 9. 4. 14:00–15:30 E307, 15:45–17:15 E307, Sat 30. 4. 9:45–11:15 E401, 11:30–13:00 E401, L. Knihová
N_AJ_2/1MMO: each odd Monday 8:45–9:29 M16, each odd Monday 9:30–10:15 M16 and each even Tuesday 15:45–16:29 M16, each even Tuesday 16:30–17:15 M16, except Tue 8. 3. ; and Tue 15. 3. 15:45–17:15 M16, Š. Hronová
N_AJ_2/1MPH: Tue 8:45–9:29 S23, Tue 9:30–10:15 S23, L. Knihová

Prerequisites

N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as personal selling, ATL/BTL/TTL, media strategy, TV and radio, press and printed documents. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia DVD – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia DVD - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia DVD – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
• SOLOMON, Michael R, 2016. Consumer behavior: buying, having, and being. 12. edice. Pearson. ISBN 978-0-13-412993-8.

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Richard Blažek (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Jindřiška Kabele (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/vMMO: Sat 20. 3. 8:00–9:30 M27, 9:45–11:15 M27, Sat 10. 4. 8:00–9:30 M27, 9:45–11:15 M27, Sat 24. 4. 8:00–9:30 M27, 9:45–11:15 M27, R. Blažek
N_AJ_2/vMPH: Fri 12. 2. 14:00–15:30 S33, 15:45–17:15 S33, Fri 12. 3. 14:00–15:30 S33, 15:45–17:15 S33, Sat 24. 4. 14:00–15:30 S13, 15:45–17:15 S13, L. Knihová
N_AJ_2/1MPH: each even Monday 8:45–9:29 S14, each even Monday 9:30–10:15 S14, each even Monday 10:30–11:14 S14, each even Monday 11:15–12:00 S14, J. Kabele
N_AJ_2/2MPH: each odd Monday 8:45–9:29 S34, each odd Monday 9:30–10:15 S34, each odd Monday 10:30–11:14 S34, each odd Monday 11:15–12:00 S34, J. Kabele

Prerequisites

N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as personal selling, ATL/BTL/TTL, media strategy, TV and radio, press and printed documents. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia DVD – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia DVD - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia DVD – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
• SOLOMON, Michael R, 2016. Consumer behavior: buying, having, and being. 12. edice. Pearson. ISBN 978-0-13-412993-8.

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Jindřiška Kabele (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/vMPH: Sat 29. 2. 9:45–11:15 S33, 11:30–13:00 S33, Sat 14. 3. 14:00–15:30 S33, 15:45–17:15 S33, Sat 25. 4. 9:45–11:15 S33, 11:30–13:00 S33, L. Knihová
N_AJ_2/1MPH: Tue 8:45–9:29 S14, Tue 9:30–10:15 S14, except Tue 31. 3. ; and Thu 9. 4. 8:45–10:15 S34, L. Knihová
N_AJ_2/2MPH: Tue 10:30–11:14 S14, Tue 11:15–12:00 S14, except Tue 31. 3. ; and Thu 9. 4. 10:30–12:00 S34, L. Knihová

Prerequisites

N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as personal selling, ATL/BTL/TTL, media strategy, TV and radio, press and printed documents. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia DVD – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia DVD - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia DVD – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
• SOLOMON, Michael R, 2016. Consumer behavior: buying, having, and being. 12. edice. Pearson. ISBN 978-0-13-412993-8.

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Jindřiška Kabele (seminar tutor)
Mgr. Tibor Kapoun (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Martina Pagáčová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/vM21PH: Fri 15. 3. 14:00–15:30 S24, 15:45–17:15 S24, Fri 12. 4. 14:00–15:30 S24, 15:45–17:15 S24, Fri 26. 4. 14:00–15:30 S24, 15:45–17:15 S24, J. Kabele
N_AJ_2/vM22PH: Fri 15. 3. 14:00–15:30 S26, 15:45–17:15 S26, Fri 12. 4. 14:00–15:30 S26, 15:45–17:15 S26, Fri 26. 4. 14:00–15:30 S26, 15:45–17:15 S26, M. Pagáčová
N_AJ_2/vM31PH: Fri 15. 2. 14:00–15:30 S24, 15:45–17:15 S24, Fri 1. 3. 14:00–15:30 S24, 15:45–17:15 S24, Fri 29. 3. 14:00–15:30 S24, 15:45–17:15 S24, L. Knihová
N_AJ_2/vM32PH: Fri 15. 2. 14:00–15:30 S23, 15:45–17:15 S23, Fri 1. 3. 14:00–15:30 S23, 15:45–17:15 S23, Fri 29. 3. 14:00–15:30 S23, 15:45–17:15 S23, J. Kabele
N_AJ_2/1MMO: Wed 12:15–12:59 M23, Wed 13:00–13:45 M23, T. Kapoun
N_AJ_2/1MPH: each even Thursday 14:00–14:44 S22, each even Thursday 14:45–15:30 S22, each even Thursday 15:45–16:29 S22, each even Thursday 16:30–17:15 S22, P. Duplinská
N_AJ_2/2MPH: each odd Thursday 14:00–14:44 S14, each odd Thursday 14:45–15:30 S14, each odd Thursday 15:45–16:29 S14, each odd Thursday 16:30–17:15 S14, J. Kabele
N_AJ_2/3MPH: Thu 12:15–12:59 S22, Thu 13:00–13:45 S22, except Thu 25. 4. ; and Thu 25. 4. 12:15–13:45 S23, P. Duplinská
N_AJ_2/4MPH: each even Thursday 14:00–14:44 S14, each even Thursday 14:45–15:30 S14, each even Thursday 15:45–16:29 S14, each even Thursday 16:30–17:15 S14, J. Kabele

Prerequisites

N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as personal selling, ATL/BTL/TTL, media strategy, TV and radio, press and printed documents. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia DVD – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia DVD - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia DVD – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/vM21PH: Fri 2. 3. 14:00–15:30 S26, 15:45–17:15 S26, Sat 17. 3. 9:45–11:15 S26, 11:30–13:00 S26, Fri 27. 4. 14:00–15:30 S26, 15:45–17:15 S26, L. Knihová
N_AJ_2/vM22PH: Fri 16. 3. 17:30–19:00 S11, 19:15–20:45 S11, Fri 6. 4. 17:30–19:00 S36, 19:15–20:45 S36, Fri 20. 4. 17:30–19:00 S11, 19:15–20:45 S11, E. Dudrová
N_AJ_2/vM23PH: Fri 2. 3. 14:00–15:30 S33, 15:45–17:15 S33, Sat 17. 3. 9:45–11:15 S23, 11:30–13:00 S23, Fri 27. 4. 14:00–15:30 S23, 15:45–17:15 S23, E. Dudrová
N_AJ_2/1MMO: Tue 12:15–12:59 M16, Tue 13:00–13:45 M16, except Tue 13. 3. ; and Tue 27. 3. 14:00–15:30 M16, Š. Hronová
N_AJ_2/1MPH: Thu 8:45–9:29 S22, Thu 9:30–10:15 S22, except Thu 19. 4. ; and Thu 19. 4. 8:45–10:15 S11, L. Knihová
N_AJ_2/2MPH: Wed 14:00–14:44 S33, Wed 14:45–15:30 S33, P. Duplinská
N_AJ_2/3MPH: Thu 8:45–9:29 S14, Thu 9:30–10:15 S14, P. Duplinská
N_AJ_2/4MPH: Wed 15:45–16:29 S33, Wed 16:30–17:15 S33, P. Duplinská

Prerequisites

N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia DVD – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia DVD - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia DVD – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Tibor Kapoun (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/uM11PH: Tue 14. 2. 15:45–17:15 S34, 17:30–19:00 S34, Tue 28. 2. 15:45–17:15 S34, 17:30–19:00 S34, Tue 14. 3. 15:45–17:15 S34, 17:30–19:00 S34, L. Knihová
N_AJ_2/uM12PH: Tue 14. 2. 15:45–17:15 S22, 17:30–19:00 S22, Tue 28. 2. 15:45–17:15 S22, 17:30–19:00 S22, Tue 14. 3. 15:45–17:15 S22, 17:30–19:00 S22, E. Dudrová
N_AJ_2/vMMO: Fri 10. 2. 17:30–19:00 M23, Fri 24. 2. 17:30–19:00 M23, Fri 10. 3. 17:30–19:00 M23, Fri 24. 3. 17:30–19:00 M23, Fri 7. 4. 17:30–19:00 M23, Fri 21. 4. 17:30–19:00 M23, T. Kapoun
N_AJ_2/vM11PH: Fri 17. 3. 15:45–17:15 S35, 17:30–19:00 S35, Fri 21. 4. 14:00–15:30 S34, 15:45–17:15 S34, Sat 29. 4. 11:30–13:00 S34, 14:00–15:30 S34, L. Knihová
N_AJ_2/vM12PH: Fri 17. 3. 15:45–17:15 S36, 17:30–19:00 S36, Fri 21. 4. 14:00–15:30 S14, 15:45–17:15 S14, Sat 29. 4. 11:30–13:00 S13, 14:00–15:30 S13, P. Duplinská
N_AJ_2/1MPH: Mon 14:00–14:44 S34, Mon 14:45–15:30 S34, P. Duplinská
N_AJ_2/2MPH: Mon 14:00–14:44 S11, Mon 14:45–15:30 S11, E. Dudrová
N_AJ_2/3MPH: Tue 12:15–12:59 S34, Tue 13:00–13:45 S34, V. Kopalová
N_AJ_2/4MPH: Mon 12:15–12:59 S22, Mon 13:00–13:45 S22, P. Duplinská

Prerequisites

N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia DVD – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia DVD - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia DVD – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision CREDIT TEST

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Slavěna Brownová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
PhDr. Jana Hořejší (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Martina Kubátová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/uM11PH: Tue 16. 2. 14:00–15:30 S33, 15:45–17:15 S33, Tue 15. 3. 14:00–15:30 S33, 15:45–17:15 S33, Tue 12. 4. 14:00–15:30 S33, 15:45–17:15 S33, P. Duplinská
N_AJ_2/uM12PH: Tue 16. 2. 14:00–15:30 S13, 15:45–17:15 S13, Tue 15. 3. 14:00–15:30 S13, 15:45–17:15 S13, Tue 12. 4. 14:00–15:30 S13, 15:45–17:15 S13, J. Horynová
N_AJ_2/vMMO: Fri 12. 2. 15:30–17:00 M16, Fri 26. 2. 15:30–17:00 M16, Fri 11. 3. 13:45–15:15 M16, 15:30–17:00 M16, Fri 8. 4. 17:15–18:45 M16, Fri 22. 4. 17:15–18:45 M16, Š. Hronová
N_AJ_2/vM11PH: Fri 19. 2. 13:45–15:15 S33, 15:30–17:00 S33, Fri 18. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 15. 4. 13:45–15:15 S33, 15:30–17:00 S33, L. Knihová
N_AJ_2/vM12PH: Fri 19. 2. 13:45–15:15 S14, 15:30–17:00 S14, Fri 18. 3. 12:00–13:30 S14, 13:45–15:15 S14, Fri 15. 4. 13:45–15:15 S14, 15:30–17:00 S14, P. Duplinská
N_AJ_2/1MPH: Thu 10:30–11:14 S22, Thu 11:15–12:00 S22, except Thu 7. 4., except Thu 28. 4. ; and Thu 7. 4. 10:30–12:00 S24, 12:15–13:45 S22, J. Horynová
N_AJ_2/2MPH: Thu 10:30–11:14 S33, Thu 11:15–12:00 S33, except Thu 7. 4. ; and Thu 7. 4. 10:30–12:00 S24, P. Duplinská
N_AJ_2/3MPH: each odd Tuesday 8:45–9:29 S22, each odd Tuesday 9:30–10:15 S22 and each even Tuesday 10:30–11:14 S22, each even Tuesday 11:15–12:00 S22, except Tue 1. 3. ; and Tue 23. 2. 12:15–13:45 S24, S. Brownová
N_AJ_2/4MPH: Mon 8:45–9:29 S33, Mon 9:30–10:15 S33, P. Duplinská

Prerequisites

N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia DVD – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia DVD - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia DVD – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision CREDIT TEST

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vlastimila Kolářová (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Mgr. Tereza Schlesingerová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Markéta Vaváková (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/uM11PH: Tue 17. 2. 15:45–17:15 S13, 17:30–19:00 S13, Tue 17. 3. 15:45–17:15 S13, 17:30–19:00 S13, Tue 31. 3. 15:45–17:15 S13, 17:30–19:00 S13, V. Kolářová
N_AJ_2/uM12PH: Tue 17. 2. 15:45–17:15 S14, 17:30–19:00 S14, Tue 17. 3. 15:45–17:15 S14, 17:30–19:00 S14, Tue 31. 3. 15:45–17:15 S14, 17:30–19:00 S14, J. Horynová
N_AJ_2/vMKL: Fri 13. 2. 17:15–18:45 K206, 19:00–20:30 K206, Fri 27. 2. 17:15–18:45 K206, 19:00–20:30 K206, Fri 13. 3. 17:15–18:45 K206, 19:00–20:30 K206, L. Knihová
N_AJ_2/vM21PH: Sat 14. 2. 9:45–11:15 S14, 11:30–13:00 S14, Sat 14. 3. 9:45–11:15 S14, 11:30–13:00 S14, Sat 11. 4. 9:45–11:15 S14, 11:30–13:00 S14, M. Vaváková
N_AJ_2/vM22PH: Sat 14. 2. 9:45–11:15 S23, 11:30–13:00 S23, Sat 14. 3. 9:45–11:15 S34, 11:30–13:00 S34, Sat 11. 4. 9:45–11:15 S34, 11:30–13:00 S34, T. Schlesingerová
N_AJ_2/vM23PH: Sat 14. 2. 9:45–11:15 S11, 11:30–13:00 S11, Sat 14. 3. 9:45–11:15 S11, 11:30–13:00 S11, Sat 11. 4. 9:45–11:15 S11, 11:30–13:00 S11, V. Kolářová
N_AJ_2/1MMO: Tue 10:30–11:14 M23, Tue 11:15–12:00 M23, Z. Šimonová
N_AJ_2/1MPH: Wed 10:30–11:14 S11, Wed 11:15–12:00 S11, M. Pospíšilová
N_AJ_2/2MPH: Wed 10:30–11:14 S33, Wed 11:15–12:00 S33, P. Duplinská
N_AJ_2/3MPH: Wed 8:45–9:29 S14, Wed 9:30–10:15 S14, V. Kopalová
N_AJ_2/4MPH: Wed 14:00–14:44 S33, Wed 14:45–15:30 S33, P. Duplinská

Prerequisites

N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia DVD – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia DVD - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia DVD – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision CREDIT TEST

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Bc. Veronika Žbelová, BA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/uM11PH: Tue 18. 2. 15:45–17:15 S33, 17:30–19:00 S33, Tue 4. 3. 15:45–17:15 S33, 17:30–19:00 S33, Tue 25. 3. 15:45–17:15 S33, 17:30–19:00 S33, L. Knihová
N_AJ_2/uM12PH: Tue 18. 2. 15:45–17:15 S11, 17:30–19:00 S11, Tue 4. 3. 15:45–17:15 S11, 17:30–19:00 S11, Tue 25. 3. 15:45–17:15 S11, 17:30–19:00 S11, J. Horynová
N_AJ_2/uM13PH: Tue 18. 2. 15:45–17:15 S34, 17:30–19:00 S34, Tue 4. 3. 15:45–17:15 S34, 17:30–19:00 S34, Tue 25. 3. 15:45–17:15 S24, 17:30–19:00 S24, V. Žbelová
N_AJ_2/vM21PH: Sat 22. 2. 9:45–11:15 S33, 11:30–13:00 S33, Sat 22. 3. 9:45–11:15 S33, 11:30–13:00 S33, Sat 19. 4. 9:45–11:15 S33, 11:30–13:00 S33, L. Knihová
N_AJ_2/vM22PH: Sat 22. 2. 9:45–11:15 S21, 11:30–13:00 S21, Sat 22. 3. 9:45–11:15 S21, 11:30–13:00 S21, Sat 19. 4. 9:45–11:15 S21, 11:30–13:00 S21, J. Horynová
N_AJ_2/vM23PH: Fri 21. 2. 15:30–17:00 S33, 17:15–18:45 S33, Fri 21. 3. 15:30–17:00 S33, 17:15–18:45 S33, Fri 18. 4. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_2/vM24PH: Fri 21. 2. 15:30–17:00 S23, 17:15–18:45 S23, Fri 21. 3. 15:30–17:00 S23, 17:15–18:45 S23, Fri 18. 4. 12:00–13:30 S23, 13:45–15:15 S23, J. Horynová
N_AJ_2/v1MMO: Fri 14. 2. 12:00–13:30 M16, Fri 28. 2. 12:00–13:30 M16, Fri 14. 3. 12:00–13:30 M16, Fri 28. 3. 12:00–13:30 M16, Fri 11. 4. 12:00–13:30 M16, Fri 25. 4. 15:30–17:00 M21, Š. Hronová
N_AJ_2/1APH: Wed 14:00–14:44 S33, Wed 14:45–15:30 S33, L. Knihová
N_AJ_2/1MMO: Wed 12:15–12:59 M16, Wed 13:00–13:45 M16, Š. Hronová
N_AJ_2/2APH: Wed 14:00–14:44 S36, Wed 14:45–15:30 S36, J. Horynová
N_AJ_2/3APH: Wed 12:15–12:59 S13, Wed 13:00–13:45 S13, P. Duplinská
N_AJ_2/4APH: Wed 12:15–12:59 S33, Wed 13:00–13:45 S33, J. Horynová

Prerequisites

Successful completion of N_AAJ_1.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content - Level A - higher: 1-2 PEIU-M – 31 Personal selling; Wish Clauses. 3-4 Passives. Focus on skills: Listening. 5-6 PEIU-M – 32 Above, below and through the line; Have something done. 7-8 Reported Speech I. Focus on skills: Writing. 9-10 PEIU-M – 33 Media strategy; Reported Speech II. 11-12 PEIU-M – 34 TV and radio; Questions and Auxiliary Verbs. Question Tags. Focus on skills: Listening (video). 13-14 PEIU-M – 35 Outdoor advertising; Verbs + –ing. 15-16 Verbs + to. Focus on skills: Speaking. 17-18 PEIU-M – 36 The press. Verbs + ing/ to. Prepositions + - ing. 19-20 Purpose Clauses. Focus on skills: Reading. 21-22 PEIU-M – Printed documents. See somebody do/doing; Clauses with –ing. Focus on skills: Presenting 23-24 PEIU-M – 25-30 Vocabulary revision; Revision, /presentations/, testing, final evaluation of the course. Additional materials - multimedia: Video comprehension followed by discussion on the topic IB-VRB – Part 2 Deal with problems (or other relevant materials focusing on marketing).
• Semimars' content - Level B - lower:
• 1-2 Introduction to the course, PEUM 10 – New product development 1, IE-I 8 - On a global scale, Vision and mission – reading comprehension; 3-4 PEUM 11 – New product development 2, IE-I 8 – Water aid itinerary arrangements – listening; communication skills – giving talks and presentations; 5-6 PEUM 12 – Brainstorming, IE-I 8 – GR Arrangements and intentions, expressing future: going to, present continuous, will + infinitive; 7-8 PEUM 13 – Product and service types, IE-I 8 Money and finance; 9-10 PEUM 14 – Product life cycles, IE-I 8 – internet banking; 11-12 PEUM 15 – Selling products and services, IE-I 8 Types of business communication, texting; 13-14 PEUM 16 – Branding 1, IE-I Review Unit B Passives in present simple/continuous, past simple, present perfect, will future;15-16 PEUM 17 – Branding 2, IE-I Review Unit B Past tenses, modal verbs; 17-18 PEUM 18 – Brand values, IE-I Review Unit B gerunds and infinitives; 19-20 Students’ presentations, PEUM vocabulary and English in use review; 21 -22 Students’ presentations, PEUM vocabulary and English in use review; 23-24 Credit TEST

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
• Level A - English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
• Úroveň B - nižší: International Express – Intermediate (IE), Interactive edition, Keith Harding & Liz Taylor, Student’s book + Pocket Book and MultiROM, OUP, 2007, ISBN 978 0 19 457652 9

recommended literature
• Intelligent Business, Skills Book – Intermediate, Christine Johnson, Pearson Education Limited 2005, ISBN: 978-0-582-846889 (with CD-ROM)
• Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
• Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2
• Harding, Keith and Wallwork, Adrian. International Express Upper-Intermediate (Student´s Book (with Pocket Book and MultiROM). 2007. ISBN: 978-0-19-455500-5.

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: 0.
Information on the extent and intensity of the course: 12hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Recommended Type of Completion: z (credit). Other types of completion: graded credit.

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/uM11PH: Tue 26. 2. 14:00–15:30 S32, 15:45–17:15 S32, Tue 2. 4. 14:00–15:30 S32, 15:45–17:15 S32, Tue 23. 4. 14:00–15:30 S32, 15:45–17:15 S32, J. Jenkins
N_AJ_2/uM12PH: Tue 26. 2. 14:00–15:30 S34, 15:45–17:15 S34, Tue 2. 4. 14:00–15:30 S34, 15:45–17:15 S34, Tue 23. 4. 14:00–15:30 S34, 15:45–17:15 S34, P. Duplinská
N_AJ_2/uM13PH: Tue 26. 2. 14:00–15:30 S33, 15:45–17:15 S33, Tue 2. 4. 14:00–15:30 S33, 15:45–17:15 S33, Tue 23. 4. 14:00–15:30 S33, 15:45–17:15 S33, J. Horynová
N_AJ_2/uM14PH: Tue 26. 2. 14:00–15:30 S35, 15:45–17:15 S35, Tue 2. 4. 14:00–15:30 S35, 15:45–17:15 S35, Tue 23. 4. 14:00–15:30 S35, 15:45–17:15 S35, H. Zemanová
N_AJ_2/vM11KL: Fri 15. 2. 17:15–18:45 K312, 19:00–20:30 K312, Fri 1. 3. 17:15–18:45 K312, 19:00–20:30 K312, Fri 5. 4. 13:45–15:15 K312, 15:30–17:00 K312, P. Krulišová
N_AJ_2/vM21PH: Fri 15. 2. 15:30–17:00 S33, 17:15–18:45 S33, Fri 15. 3. 15:30–17:00 S33, 17:15–18:45 S33, Fri 19. 4. 15:30–17:00 S33, 17:15–18:45 S33, L. Knihová
N_AJ_2/vM22PH: Fri 15. 2. 15:30–17:00 S11, 17:15–18:45 S11, Fri 15. 3. 15:30–17:00 S11, 17:15–18:45 S11, Fri 19. 4. 15:30–17:00 S11, 17:15–18:45 S11, K. Jones-Newton
N_AJ_2/v1AMMO: Sat 9. 2. 8:00–9:30 M15, Sat 23. 2. 11:30–13:00 M15, Fri 8. 3. 15:30–17:00 M15, Fri 22. 3. 12:00–13:30 M15, Sat 13. 4. 8:00–9:30 M15, Sat 27. 4. 9:45–11:15 M15, J. Zavadilová
N_AJ_2/v2AMMO: Sat 9. 2. 11:30–13:00 M15, Fri 22. 2. 17:15–18:45 M15, Sat 9. 3. 14:00–15:30 M15, Fri 22. 3. 15:30–17:00 M15, Sat 13. 4. 9:45–11:15 M15, Sat 27. 4. 8:00–9:30 M15, J. Zavadilová
N_AJ_2/1AMMO: each odd Monday 14:00–14:44 M21, each odd Monday 14:45–15:30 M21 and each even Monday 15:45–16:29 M21, each even Monday 16:30–17:15 M21, M. Ďurica
N_AJ_2/1APH: Mon 11:30–12:14 S23, Mon 12:15–13:00 S23, K. Jones-Newton
N_AJ_2/2AMMO: each odd Tuesday 14:00–14:44 M21, each odd Tuesday 14:45–15:30 M21 and each even Tuesday 12:15–12:59 M21, each even Tuesday 13:00–13:45 M21, M. Ďurica
N_AJ_2/2APH: Mon 11:15–11:59 S33, Mon 12:00–12:45 S33, J. Horynová
N_AJ_2/3APH: Mon 13:15–13:59 S11, Mon 14:00–14:45 S11, K. Jones-Newton
N_AJ_2/4APH: Mon 13:00–13:45 S33, Mon 13:45–14:30 S33, J. Horynová
N_AJ_2/5APH: Wed 10:30–11:14 S34, Wed 11:15–12:00 S34, M. Ďurica
N_AJ_2/6APH: Wed 14:00–14:44 S33, Wed 14:45–15:30 S33, J. Horynová

Prerequisites

Successful completion of N_AAJ_1.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction of the course. Creativity – creative design, developing creativity. Listening. (IE-UI, Unit 7). Conditionals – zero, first, second. Grammar exercises. (IE-UI, Unit 7). 3-4 Grammar – functions using if. Listening. (IE-UI, Unit 7). Personal selling – the sales force, the sales process, marketing support. (PEIU-M 31). 5-6 Reading: Business trip. Creative thinking – phrasal verbs 1. (IE-UI, Unit 7). 7-8 Building a relationship – being less direct. (IE-UI, Unit 7) Above, below and through the line, advertising techniques. (PEIU-M 32). 9-10 Clarifying. Listening and speaking activities. (IE-UI, Unit 7) Media strategy, media planning, media buying. (PEIU-M 33). 11-12 Image. Ways to describe it. Reading: Burberry´s journey through fashion. Listening. Grammar: past modals, third conditional, mixed conditional. (IE-UI, Unit 8). 13-14 TV and radio, advertising on TV and radio, the audience, dayparts. (PEIU-M 34). 15-16 Images and brands. Reading: Top designers. No brands. Compound adjectives. (IE-UI, Unit 8). 17-18 Connected speech. Listening and speaking activities. (IE-UI, Unit 8). Outdoor advertising. Out-of-home (OOH) formats. Effectiveness of OOH. (PEIU-M 35). 19-20 Giving and reacting to bad news. Proposing solutions. Reading and discussion. (IE-UI, Unit 8), MultiROM exercises (IE-UI, Unit 8). The press – newspapers, magazines, choosing titles. (PEIU-M 36). 21-22 Printed documents – design, preparing to print, the print job. (PEIU-M 37). Grammar and professional English review. 23-24 Revision /presentations/ testing, final evaluation of the course.

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
• Harding, Keith and Wallwork, Adrian. International Express Upper-Intermediate (Student´s Book (with Pocket Book and MultiROM). 2007. ISBN: 978-0-19-455500-5.

recommended literature
• Intelligent Business, Skills Book – Intermediate, Christine Johnson, Pearson Education Limited 2005, ISBN: 978-0-582-846889 (with CD-ROM)
• Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
• Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In this case the students will have to transfer the subject to the following term/study year, and after purchasing the necessary credits he/she will have again three attempts to gain the necessary credits to pass the subject (i.e. written test).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Recommended Type of Completion: z (credit). Other types of completion: graded credit.

Teacher(s)

Mgr. Jitka Zavadilová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Recommended Type of Completion: z (credit). Other types of completion: graded credit.

Teacher(s)

Mgr. Helena Čechová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Viktorián Džambasov (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/uM11PH: Tue 28. 2. 15:45–17:15 S33, 17:30–19:00 S33, Tue 20. 3. 15:45–17:15 S33, 17:30–19:00 S33, Tue 10. 4. 15:45–17:15 S33, 17:30–19:00 S33, L. Knihová
N_AJ_2/uM12PH: Tue 28. 2. 15:45–17:15 S21, 17:30–19:00 S21, Tue 20. 3. 15:45–17:15 S21, 17:30–19:00 S21, Tue 10. 4. 15:45–17:15 S21, 17:30–19:00 S21, J. Horynová
N_AJ_2/uM13PH: Tue 21. 2. 15:45–17:15 S26, 17:30–19:00 S26, Tue 13. 3. 15:45–17:15 S26, 17:30–19:00 S26, Tue 3. 4. 15:45–17:15 S26, 17:30–19:00 S26, P. Duplinská
N_AJ_2/uM14PH: Tue 21. 2. 15:45–17:15 S13, 17:30–19:00 S13, Tue 13. 3. 15:45–17:15 S13, 17:30–19:00 S13, Tue 3. 4. 15:45–17:15 S13, 17:30–19:00 S13, H. Čechová
N_AJ_2/vM21KL: Fri 10. 2. 17:15–18:45 K205, 19:00–20:30 K205, Fri 16. 3. 17:15–18:45 K205, 19:00–20:30 K205, Fri 20. 4. 17:15–18:45 K205, 19:00–20:30 K205, L. Knihová
N_AJ_2/vM21PH: Fri 17. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 16. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 20. 4. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_2/vM22PH: Fri 17. 2. 12:00–13:30 S11, 13:45–15:15 S11, Fri 16. 3. 12:00–13:30 S11, 13:45–15:15 S11, Fri 20. 4. 12:00–13:30 S11, 13:45–15:15 S11, J. Horynová
N_AJ_2/vM23PH: Fri 2. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 30. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 4. 5. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_2/vM24PH: Fri 2. 3. 12:00–13:30 S23, 13:45–15:15 S23, Fri 30. 3. 12:00–13:30 S23, 13:45–15:15 S23, Fri 4. 5. 12:00–13:30 S23, 13:45–15:15 S23, J. Horynová
N_AJ_2/v1AMMO: Fri 17. 2. 15:30–17:00 M26, Fri 2. 3. 15:30–17:00 M25, Fri 16. 3. 15:30–17:00 M25, Fri 30. 3. 15:30–17:00 M25, Fri 20. 4. 15:30–17:00 M25, Fri 4. 5. 15:30–17:00 M25, V. Džambasov
N_AJ_2/v2AMMO: Fri 17. 2. 15:30–17:00 M15, Fri 2. 3. 15:30–17:00 M15, Fri 16. 3. 15:30–17:00 M15, Fri 30. 3. 15:30–17:00 M15, Fri 20. 4. 15:30–17:00 M15, Fri 4. 5. 15:30–17:00 M15, J. Zavadilová
N_AJ_2/1AMMO: Thu 12:15–12:59 M23, Thu 13:00–13:45 M23, Z. Šimonová
N_AJ_2/1APH: Wed 12:15–12:59 S23, Wed 13:00–13:45 S23, J. Horynová
N_AJ_2/2AMMO: Mon 10:30–11:14 M16, Mon 11:15–12:00 M16, Š. Hronová
N_AJ_2/2APH: Wed 8:45–9:29 S23, Wed 9:30–10:15 S23, J. Horynová
N_AJ_2/3APH: Tue 12:15–12:59 S24, Tue 13:00–13:45 S24, H. Čechová
N_AJ_2/4APH: Thu 12:15–12:59 S13, Thu 13:00–13:45 S13, J. Horynová
N_AJ_2/5APH: Thu 10:30–11:14 S13, Thu 11:15–12:00 S13, J. Horynová
N_AJ_2/6APH: Tue 10:30–11:14 S14, Tue 11:15–12:00 S14, H. Čechová

Prerequisites

Successful completion of N_AAJ_1.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.

Syllabus

• Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: 1-2 Introduction of the course. Creativity – creative design, developing creativity. Listening. (IE-UI, Unit 7). Conditionals – zero, first, second. Grammar exercises. (IE-UI, Unit 7). 3-4 Grammar – functions using if. Listening. (IE-UI, Unit 7). Personal selling – the sales force, the sales process, marketing support. (PEIU-M 31). 5-6 Reading: Business trip. Creative thinking – phrasal verbs 1. (IE-UI, Unit 7). 7-8 Building a relationship – being less direct. (IE-UI, Unit 7) Above, below and through the line, advertising techniques. (PEIU-M 32). 9-10 Clarifying. Listening and speaking activities. (IE-UI, Unit 7) Media strategy, media planning, media buying. (PEIU-M 33). 11-12 Image. Ways to describe it. Reading: Burberry´s journey through fashion. Listening. Grammar: past modals, third conditional, mixed conditional. (IE-UI, Unit 8). 13-14 TV and radio, advertising on TV and radio, the audience, dayparts. (PEIU-M 34). 15-16 Images and brands. Reading: Top designers. No brands. Compound adjectives. (IE-UI, Unit 8). 17-18 Connected speech. Listening and speaking activities. (IE-UI, Unit 8). Outdoor advertising. Out-of-home (OOH) formats. Effectiveness of OOH. (PEIU-M 35). 19-20 Giving and reacting to bad news. Proposing solutions. Reading and discussion. (IE-UI, Unit 8). Review Unit D, MultiROM exercises. (IE-UI, Unit 8). 21-22 The press – newspapers, magazines, choosing titles. (PEIU-M 36). Grammar and professional English review. 23-24 Revision /presentations/ testing, final evaluation of the course.

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
• Harding, Keith and Wallwork, Adrian. International Express Upper-Intermediate (Student´s Book (with Pocket Book and MultiROM). 2007. ISBN: 978-0-19-455500-5.

recommended literature
• Intelligent Business, Skills Book – Intermediate, Christine Johnson, Pearson Education Limited 2005, ISBN: 978-0-582-846889 (with CD-ROM)
• Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
• Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In this case the students will have to transfer the subject to the following term/study year, and after purchasing the necessary credits he/she will have again three attempts to gain the necessary credits to pass the subject (i.e. written test).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Ing. Pavla Krulišová (seminar tutor)

Guaranteed by

Mgr. Tereza Schlesingerová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Miloslava Ješková (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

Mgr. Tereza Schlesingerová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Adéla Bergrová (seminar tutor)
Mgr. Marcela Hergesselová (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Daniel Knafo (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Mgr. Simona Koudelková (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Ivona Kuželíková (seminar tutor)
Mgr. Dana Langášková (seminar tutor)
PhDr. Helena Machálková (seminar tutor)
Renee Selikowitz (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Helena Vašíčková (seminar tutor)
David Warman (seminar tutor)

Guaranteed by

Mgr. Tereza Schlesingerová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/uR11PH: Tue 16. 2. 14:00–15:30 S23, 15:45–17:15 S23, Tue 16. 3. 14:00–15:30 S23, 15:45–17:15 S23, Tue 6. 4. 17:30–19:00 S23, 19:15–20:45 S23, I. Kuželíková
N_AJ_2/uR12PH: Tue 16. 2. 14:00–15:30 S21, 15:45–17:15 S34, Tue 16. 3. 14:00–15:30 S13, 15:45–17:15 S13, Tue 6. 4. 17:30–19:00 S34, 19:15–20:45 S34, H. Machálková
N_AJ_2/uR13PH: Tue 16. 2. 14:00–15:30 S33, 15:45–17:15 S33, Tue 16. 3. 14:00–15:30 S33, 15:45–17:15 S33, Tue 6. 4. 17:30–19:00 S33, 19:15–20:45 S33, R. Selikowitz
N_AJ_2/uR14PH: Tue 16. 2. 14:00–15:30 S36, 15:45–17:15 S36, Tue 16. 3. 14:00–15:30 S36, 15:45–17:15 S36, Tue 6. 4. 17:30–19:00 S36, 19:15–20:45 S36, J. Jenkins
N_AJ_2/uV11PH: Tue 16. 2. 14:00–15:30 S13, 15:45–17:15 S13, Tue 16. 3. 14:00–15:30 S21, 15:45–17:15 S21, Tue 6. 4. 17:30–19:00 S21, 19:15–20:45 S21, D. Knafo
N_AJ_2/uV12PH: Tue 16. 2. 14:00–15:30 S14, 15:45–17:15 S14, Tue 16. 3. 14:00–15:30 S14, 15:45–17:15 S14, Tue 6. 4. 17:30–19:00 S14, 19:15–20:45 S14, D. Warman
N_AJ_2/vA21PH: Sat 13. 2. 14:00–15:30 S11, 15:45–17:15 S11, Sat 13. 3. 14:00–15:30 S11, 15:45–17:15 S11, Sat 17. 4. 14:00–15:30 S11, 15:45–17:15 S11, E. Stamatová
N_AJ_2/vA22PH: Sat 13. 2. 14:00–15:30 S14, 15:45–17:15 S14, Sat 13. 3. 14:00–15:30 S14, 15:45–17:15 S14, Sat 17. 4. 14:00–15:30 S14, 15:45–17:15 S14, D. Knafo
N_AJ_2/vF21PH: Fri 12. 2. 15:30–17:00 S24, 17:15–18:45 S24, Fri 12. 3. 15:30–17:00 S24, 17:15–18:45 S24, Fri 16. 4. 15:30–17:00 S24, 17:15–18:45 S24, H. Vašíčková
N_AJ_2/vF22PH: Fri 12. 2. 15:30–17:00 S11, 17:15–18:45 S11, Fri 12. 3. 15:30–17:00 S11, 17:15–18:45 S11, Fri 16. 4. 15:30–17:00 S11, 17:15–18:45 S11, D. Warman
N_AJ_2/vP21PH: Sat 13. 2. 9:45–11:15 S34, 11:30–13:00 S34, Sat 13. 3. 9:45–11:15 S34, 11:30–13:00 S34, Sat 17. 4. 9:45–11:15 S34, 11:30–13:00 S34, H. Vašíčková
N_AJ_2/vR21KL: Fri 12. 2. 13:45–15:15 K311, 15:30–17:00 K311, Fri 16. 4. 17:15–18:45 K311, 19:00–20:30 K311, Fri 23. 4. 13:45–15:15 K311, 15:30–17:00 K311, P. Krulišová
N_AJ_2/vR21PH: Fri 26. 2. 15:30–17:00 S23, 17:15–18:45 S23, Fri 26. 3. 15:30–17:00 S23, 17:15–18:45 S23, Fri 30. 4. 15:30–17:00 S23, 17:15–18:45 S23, J. Horynová
N_AJ_2/vR22KL: Fri 19. 2. 17:15–18:45 K311, 19:00–20:30 K311, Fri 26. 3. 13:45–15:15 K311, 15:30–17:00 K311, Fri 9. 4. 17:15–18:45 K311, 19:00–20:30 K311, P. Krulišová
N_AJ_2/vR22PH: Fri 26. 2. 15:30–17:00 S11, 17:15–18:45 S11, Fri 26. 3. 15:30–17:00 S11, 17:15–18:45 S11, Fri 30. 4. 15:30–17:00 S11, 17:15–18:45 S11, D. Knafo
N_AJ_2/vR23PH: Sat 13. 2. 9:45–11:15 S21, 11:30–13:00 S21, Sat 13. 3. 9:45–11:15 S21, 11:30–13:00 S21, Sat 17. 4. 9:45–11:15 S21, 11:30–13:00 S21, V. Kopalová
N_AJ_2/vR24PH: Sat 13. 2. 9:45–11:15 S01, 11:30–13:00 S01, Sat 13. 3. 9:45–11:15 S01, 11:30–13:00 S01, Sat 17. 4. 9:45–11:15 S01, 11:30–13:00 S01, D. Langášková
N_AJ_2/vR25PH: Sat 13. 2. 9:45–11:15 S33, 11:30–13:00 S33, Sat 13. 3. 9:45–11:15 S33, 11:30–13:00 S33, Sat 17. 4. 9:45–11:15 S33, 11:30–13:00 S33, A. Bergrová
N_AJ_2/vV21PH: Sat 13. 2. 9:45–11:15 S35, 11:30–13:00 S35, Sat 13. 3. 9:45–11:15 S35, 11:30–13:00 S35, Sat 17. 4. 9:45–11:15 S35, 11:30–13:00 S35, D. Knafo
N_AJ_2/vV23PH: Sat 27. 2. 9:45–11:15 S36, 11:30–13:00 S36, Sat 27. 3. 9:45–11:15 S36, 11:30–13:00 S36, Fri 30. 4. 12:00–13:30 S36, 13:45–15:15 S36, D. Warman
N_AJ_2/v4ARMO: Sat 13. 2. 14:00–15:30 M21, Sat 27. 2. 14:00–15:30 M21, Sat 13. 3. 14:00–15:30 M21, Sat 27. 3. 14:00–15:30 M21, Sat 17. 4. 14:00–15:30 M21, Fri 30. 4. 19:00–20:30 M21, M. Ješková
N_AJ_2/v5AVMO: Sat 13. 2. 15:45–17:15 M17, Sat 27. 2. 11:30–13:00 M17, Fri 12. 3. 19:00–20:30 M17, Sat 13. 3. 11:30–13:00 M17, Sat 27. 3. 15:45–17:15 M17, Sat 17. 4. 15:45–17:15 M17, M. Ješková
N_AJ_2/1APH: Wed 12:15–12:59 S21, Wed 13:00–13:45 S21, D. Warman
N_AJ_2/14APH: Mon 10:30–11:14 S26, Mon 11:15–12:00 S26, J. Jenkins
N_AJ_2/2APH: Wed 12:15–12:59 S24, Wed 13:00–13:45 S24, D. Knafo
N_AJ_2/3APH: Wed 12:15–12:59 S14, Wed 13:00–13:45 S14, J. Horynová
N_AJ_2/4APH: Wed 14:00–14:44 S14, Wed 14:45–15:30 S14, J. Horynová
N_AJ_2/5APH: Tue 10:30–11:14 S11, Tue 11:15–12:00 S11, J. Horynová
N_AJ_2/6APH: Mon 10:30–11:14 S21, Mon 11:15–12:00 S21, D. Warman
N_AJ_2/7APH: Mon 10:30–11:14 S34, Mon 11:15–12:00 S34, J. Horynová

Prerequisites (in Czech)

Absolvování předmětu N_AJ_1

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives (in Czech)

Úroveň A-vyšší: 1.Zaměření na obecně profesní a odborný anglický jazyk 2.Systematické zdokonalování znalostí, dovedností a návyků z hlediska jazykových prostředků (stránka fonetická, grafická, slovní zásoba a mluvnice), řeči jako fungování jazyka (dovednosti receptivní a produktivní). 3.Z hlediska sémanticko-funkčního zaměření: sledování obecných tématických okruhů (prezentace autentického jazyka) + nosných témat odborných (získání odborné kompetence prezentovat ekonomická témata v angličtině plynně a spontánně včetně schopnosti vysvětlit detaily a precizně formulovat závěry, myšlenky a názory). Úroveň B-nižší: Cíle kurzu jsou zaměřeny na praktické uplatnění absolventa a sledují osvojení lexikálních jednotek, frazeologických vazeb ekonomického jazyka, fixaci gram. struktur, porozumění přímému i reprodukovanému projevu, práci s odborným textem a zdokonalení písemného projevu. Nosnými tématy jsou profil firmy, výroba, prodej. Cíl předmětu platí i pro kombinované studium.

Syllabus (in Czech)

• 1,2 Production; Text analysis 3,4 Products 5,6 The future - grammar block: Talking about the future, 7,8 Practical language: offering, accepting and declining, 9,10 Marketing 11,12 Advertising; Text analysis 13,14 Challenges - grammar block: Narrative tenses 15,16 Practical language: Chairing a meeting 17,18 Promotional tools 19,20 Accounting and financial statements 21,22 Practical language: Being concise, Prefixes 2, 23,24 Banking, Review N_AJ_2 (úroveň B), AR 09-10 1-2 Distribution and delivery, enquiries, orders 3-4 Telephone language, phone messages, modal verbs of obligation 5-6 Marketing, brand, logo, market research, pricing 7-8 Advertising – forms, media, tasks, techniques 9-10 Making arrangements, present continuous + will + going to for future 11-12 A company visit, Planning a sales event 13-14 Transport, air travel 15-16 Train travel, Eurostar, Car clubs 17-18 Business accommodation, writing to a hotel, describing hotels 19-20 Conferences, welcome speech, conference facilities, comparative + superlative 21-22 Grammar and vocabulary review 23-24 End-of-year test

Literature

required literature
• Povinná literatura-úroveň A
• MacKenzie, I.: English for Business Studies – Student’s Book, Second edition, CUP. ISBN 978 0 521 75285 5
• Harding, K., Wallwork, A.: International Express - Upper-Intermediate, Interactive Edition, Student’s Book + Pocket Book and MultiROM), OUP, 2007. ISBN 978 0 19 455500 5
• Povinná literatura: úroveň B-nižší
• Whitby, N.: Business Benchmark – Pre-Intermediate to Intermediate, Student’s Book BEC Preliminary edition, CUP, 2006. ISBN 978 0 521 67117 0.
• Whitby, N.: Business Benchmark – Pre-Intermediate to Intermediate, Personal Study Book, CUP, 2006. ISBN 978 0 521 67286 3.

recommended literature
• Doporučená literatura: úroveň A - vyšší
• Wallwork, A.: International Express - Upper-Intermediate, Interactive Edition, Workbook + Student CD, OUP, 2007. ISBN 978 0 19 457496 9
• Murphy, R.: English Grammar in Use, Third Edition (Edition with answers and CD-ROM), CUP. ISBN 978 0 521 53762 9
• Duckworth, M.: Business Grammar and Practice, OUP. ISBN 978 0 19 457079 4
• Doporučená literatura: úroveň B - nižší
• Murphy, R.: English Grammar in Use. Third edition (Edition with answers and CD-ROM). CUP. ISBN 978 0

Teaching methods (in Czech)

Výuka probíhá formou cvičení v prezenčním studiu a řízených skupinových konzultací v kombinovaném studiu. Rozsah povinné účasti ve výuce: Minimální povinná účast na cvičení / semináři v prezenčním studiu je 80%, na řízených skupinových konzultacích v kombinovaném studiu 50%. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu). Způsob zakončení předmětu: Předmět je zakončen klasifikovaným zápočtem. Zápočet osvědčuje splnění stanovených studijních povinností. SPECIFIKACE POŽADAVKŮ K ZÍSKÁNÍ KLASIFIKOVANÉHO ZÁPOČTU 1. POVINNÁ ÚČAST VE VÝUCE Na cvičeních je její rozsah v prezenčním studiu stanoven minimálně na 80%, na řízených skupinových konzultacích na 50%. 2. TEST NA KLASIFIKOVANÝ ZÁPOČET (CREDIT TEST) Student bude ohodnocen známkou na základě následující tabulky: Počet bodů Známka Hodnocení 92 - 100 A výborně 84 - 91 B výborně minus 76 - 83 C velmi dobře 68 - 75 D velmi dobře minus 60 - 67 E dobře méně než 60 F nevyhověl 3. DOTATEČNÁ STUDIJNÍ POVINNOST V případě, že student bude mít účast mezi 40 a 80% (PS), resp. mezi 4- 6 vyuč.hodinami na KS (6-10 u předmětů AAJ) bude muset splnit PRE-CREDIT TEST. Teprve poté je dotyčný připuštěn k vlastnímu zápočtovému testu (CREDIT TEST). Účast pod 40% (včetně)na PS, resp. nedosahující 4 vyuč.hodin u KS (6 u předmětů B_AAJ) znamená nemožnost splnění dodatečné studijní povinnosti a hodnocení „nevyhověl“.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_3 English Language 3

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Anna Baťová (seminar tutor)
Bonnie Haberman, M.A. (seminar tutor)
Mgr. Marcela Hergesselová (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
Daniel Knafo (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Lenka Lustigová (seminar tutor)
Renee Selikowitz (seminar tutor)
Mgr. Tereza Schlesingerová (seminar tutor)
PhDr. Marcela Sobolová (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Marcela Uhrová, Ph.D. (seminar tutor)
Mgr. Jana Vápeníková (seminar tutor)
Mgr. Jana Vránová (seminar tutor)
Mgr. Alena Zadorožná (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)

Guaranteed by

PhDr. Marcela Sobolová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/uR11PH: Tue 10. 3. 17:30–19:00 S24, 19:15–20:45 S24, Tue 24. 3. 14:00–15:30 S24, 15:45–17:15 S24, Tue 21. 4. 14:00–15:30 S24, 15:45–17:15 S24, A. Baťová
N_AJ_2/uR12PH: Tue 10. 3. 17:30–19:00 S14, 19:15–20:45 S14, Tue 24. 3. 14:00–15:30 S14, 15:45–17:15 S14, Tue 21. 4. 14:00–15:30 S14, 15:45–17:15 S14, M. Uhrová
N_AJ_2/uR13PH: Tue 10. 3. 17:30–19:00 S32, 19:15–20:45 S32, Tue 24. 3. 14:00–15:30 S32, 15:45–17:15 S32, Tue 21. 4. 15:45–17:15 S32, 17:30–19:00 S32, J. Vápeníková
N_AJ_2/uR14PH: Tue 17. 2. 14:00–15:30 S35, Tue 3. 3. 14:00–15:30 S35, Tue 24. 3. 14:00–15:30 S35, 15:45–17:15 S35, Tue 21. 4. 15:45–17:15 S35, 17:30–19:00 S35, M. Sobolová
N_AJ_2/uV11PH: Tue 10. 3. 17:30–19:00 S33, 19:15–20:45 S33, Tue 24. 3. 14:00–15:30 S33, 15:45–17:15 S33, Tue 21. 4. 14:00–15:30 S33, 15:45–17:15 S33, D. Knafo
N_AJ_2/uV12PH: Tue 10. 3. 17:30–19:00 S34, 19:15–20:45 S34, Tue 24. 3. 14:00–15:30 S34, 15:45–17:15 S34, Tue 21. 4. 14:00–15:30 S34, 15:45–17:15 S34, E. Stamatová
N_AJ_2/vA21PH: Fri 27. 2. 15:30–17:00 S13, 17:15–18:45 S13, Fri 27. 3. 15:30–17:00 S13, 17:15–18:45 S13, Fri 15. 5. 15:30–17:00 S13, 17:15–18:45 S13, M. Uhrová
N_AJ_2/vA22PH: Fri 27. 2. 15:30–17:00 S14, 17:15–18:45 S14, Fri 27. 3. 17:15–18:45 S14, Fri 24. 4. 19:00–20:30 S13, Fri 15. 5. 15:30–17:00 S14, 17:15–18:45 S14, M. Uhrová, A. Zadorožná
N_AJ_2/vFP23PH: Sat 14. 2. 14:00–15:30 S33, 15:45–17:15 S33, Sat 14. 3. 14:00–15:30 S33, 15:45–17:15 S33, Sat 25. 4. 14:00–15:30 S33, 15:45–17:15 S33, L. Lustigová
N_AJ_2/vF21PH: Sat 14. 2. 14:00–15:30 S24, 15:45–17:15 S24, Sat 14. 3. 14:00–15:30 S24, 15:45–17:15 S24, Sat 25. 4. 14:00–15:30 S24, 15:45–17:15 S24, T. Schlesingerová
N_AJ_2/vF22PH: Sat 14. 2. 14:00–15:30 S34, 15:45–17:15 S34, Sat 14. 3. 14:00–15:30 S34, 15:45–17:15 S34, Sat 25. 4. 14:00–15:30 S34, 15:45–17:15 S34, E. Stamatová
N_AJ_2/vR21KL: Fri 13. 2. 17:15–18:45 K311, 19:00–20:30 K311, Sat 28. 2. 8:00–9:30 K311, 9:45–11:15 K311, Fri 24. 4. 17:15–18:45 K311, 19:00–20:30 K311, P. Krulišová
N_AJ_2/vR21PH: Sat 14. 2. 9:45–11:15 S23, 11:30–13:00 S23, Sat 14. 3. 9:45–11:15 S23, 11:30–13:00 S23, Sat 25. 4. 9:45–11:15 S23, 11:30–13:00 S23, T. Schlesingerová
N_AJ_2/vR22KL: Fri 27. 2. 17:15–18:45 K311, 19:00–20:30 K311, Fri 13. 3. 17:15–18:45 K311, 19:00–20:30 K311, Fri 3. 4. 17:15–18:45 K311, 19:00–20:30 K311, P. Krulišová
N_AJ_2/vR22PH: Sat 14. 2. 9:45–11:15 S34, 11:30–13:00 S34, Sat 14. 3. 9:45–11:15 S34, 11:30–13:00 S34, Sat 25. 4. 9:45–11:15 S34, 11:30–13:00 S34, R. Selikowitz
N_AJ_2/vR23PH: Fri 27. 2. 12:00–13:30 S21, 13:45–15:15 S21, Fri 27. 3. 12:00–13:30 S21, 13:45–15:15 S21, Fri 15. 5. 12:00–13:30 S21, 13:45–15:15 S21, J. Vápeníková
N_AJ_2/vR24PH: Fri 27. 2. 12:00–13:30 S34, 13:45–15:15 S34, Fri 27. 3. 12:00–13:30 S34, 13:45–15:15 S34, Fri 15. 5. 12:00–13:30 S34, 13:45–15:15 S34, B. Haberman
N_AJ_2/vR25PH: Fri 27. 2. 12:00–13:30 S32, 13:45–15:15 S32, Fri 27. 3. 12:00–13:30 S32, 13:45–15:15 S32, Fri 15. 5. 12:00–13:30 S32, 13:45–15:15 S32, M. Sobolová
N_AJ_2/vR28PH: Fri 27. 2. 13:45–15:15 S14, Sat 28. 2. 8:00–9:30 S32, Sat 28. 3. 8:00–9:30 S32, Sat 25. 4. 8:00–9:30 S21, Fri 15. 5. 13:45–15:15 S14, Sat 16. 5. 8:00–9:30 S32, A. Zadorožná
N_AJ_2/vV21PH: Sat 28. 2. 9:45–11:15 S35, 11:30–13:00 S35, Sat 28. 3. 9:45–11:15 S35, 11:30–13:00 S35, Sat 16. 5. 9:45–11:15 S35, 11:30–13:00 S35, J. Horynová
N_AJ_2/vV22PH: Fri 27. 2. 12:00–13:30 S36, 13:45–15:15 S36, Fri 27. 3. 12:00–13:30 S36, 13:45–15:15 S36, Fri 15. 5. 12:00–13:30 S36, 13:45–15:15 S36, K. Jones-Newton
N_AJ_2/v1ARMO: Fri 13. 2. 15:30–17:00 M22, Fri 27. 2. 15:30–17:00 M22, Fri 13. 3. 15:30–17:00 M16, Fri 27. 3. 15:30–17:00 M22, Fri 24. 4. 15:30–17:00 M22, Fri 15. 5. 15:30–17:00 M22, M. Ješková
N_AJ_2/v2ARMO: Fri 27. 2. 15:30–17:00 M16, Sat 28. 2. 8:00–9:30 M23, Fri 27. 3. 15:30–17:00 M17, Sat 28. 3. 14:00–15:30 M22, Fri 15. 5. 15:30–17:00 M15, Sat 16. 5. 8:00–9:30 M23, M. Hergesselová
N_AJ_2/v3AVMO: Sat 14. 2. 14:00–15:30 M22, Sat 28. 2. 14:00–15:30 M21, Fri 13. 3. 15:30–17:00 M21, Sat 28. 3. 9:45–11:15 M21, 11:30–13:00 M21, Sat 25. 4. 14:00–15:30 M21, J. Vránová
N_AJ_2/v4AVMO: Sat 14. 2. 14:00–15:30 M21, Sat 28. 2. 14:00–15:30 M22, 15:45–17:15 M22, Sat 28. 3. 9:45–11:15 M22, 11:30–13:00 M22, Sat 25. 4. 14:00–15:30 M22, J. Zavadilová
N_AJ_2/1APH: Mon 10:30–11:14 S34, Mon 11:15–12:00 S34, M. Sobolová
N_AJ_2/2APH: Mon 12:15–12:59 S13, Mon 13:00–13:45 S13, M. Sobolová
N_AJ_2/3APH: Mon 12:15–12:59 S21, Mon 13:00–13:45 S21, J. Vápeníková
N_AJ_2/3AVMO: Mon 8:45–9:29 M23, Mon 9:30–10:15 M23, Z. Šimonová
N_AJ_2/4APH: Mon 8:45–9:29 S34, Mon 9:30–10:15 S34, M. Sobolová
N_AJ_2/5APH: Mon 8:45–9:29 S13, Mon 9:30–10:15 S13, M. Uhrová
N_AJ_2/6APH: Tue 10:30–11:14 S13, Tue 11:15–12:00 S13, J. Horynová
N_AJ_2/7APH: Tue 12:15–12:59 S37, Tue 13:00–13:45 S37, J. Horynová
N_AJ_2/8APH: Tue 11:30–12:14 S21, Tue 12:15–13:00 S21, M. Sobolová

Prerequisites (in Czech)

úspěšné zakončení 1. semestru

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives (in Czech)

Anotace je stejná pro obě formy studia. Cílem výuky je prohlubovat komunikativní dovednosti v oblasti odborných okruhů s aplikací odpovídajících jazykových prostředků a tím poskytnout průpravu pro studium odborného předmětu v cizím jazyce. Důraz je kladen na samostatný jazykový projev.

Syllabus (in Czech)

• Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: 1-2 Production; Text analysis 3-4 Products 5-6 The future - grammar block: Talking about the future, 7-8 Practical language: offering, accepting and declining, 9-10 Marketing 11-12 Advertising; Text analysis 13-14 Challenges - grammar block: Narrative tenses 15-16 Practical language: Chairing a meeting 17-18 Promotional tools 19-20 Accounting and financial statements 21-22 Practical language: Being concise, Prefixes 2, 23-24 Banking, Review

Literature

• Ian MacKenzie, English for Business Studies – Student’s Book, Second edition, ISBN 978 0 521 75285 5, CUP
• Keith Harding and Adrian Wallwork, International Express Upper-Intermediate – Student’s Book (+ Pocket Book and MultiROM), Interactive Edition, ISBN 978 0 19 455500 5, OUP, 2007

Assessment methods (in Czech)

Vyučovací metody: Cvičení: V úvodu je prověřováno pochopení základních problémů z předcházejícího cvičení, další část je věnována vysvětlení a procvičování dalšího tématu. Řízené konzultace: Po úvodní prověrce pochopení samostatně prostudovaných témat následuje dovysvětlení méně pochopených partií, přednesení a procvičení nového tématu. Metody hodnocení: Klasifikovaný zápočet - test(viz. Informace učitele) + splnění studijních povinností (písemná a ústní zadání), 80% docházky (KS-50%)

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Eva Arientová (seminar tutor)
Mgr. Anna Baťová (seminar tutor)
Mgr. Marcela Hergesselová (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Andrew Gary Christensen (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
Daniel Knafo (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
PhDr. Marcela Sobolová (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
PhDr. Kateřina Valentová (seminar tutor)
Mgr. Jana Vápeníková (seminar tutor)
Mgr. Helena Vašíčková (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)

Guaranteed by

PhDr. Marcela Sobolová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_2/cRKLa: Thu 28. 2. 17:30–19:00 K311, 19:15–20:45 K311, Thu 20. 3. 17:30–19:00 K311, 19:15–20:45 K311, Thu 24. 4. 17:30–19:00 K311, 19:15–20:45 K311, P. Krulišová
N_AJ_2/uR11PH: Tue 19. 2. 17:30–19:00 S33, 19:15–20:45 S33, Tue 11. 3. 17:30–19:00 S33, 19:15–20:45 S33, Tue 1. 4. 17:30–19:00 S33, 19:15–20:45 S33, J. Horynová
N_AJ_2/uR12PH: Tue 19. 2. 17:30–19:00 S34, 19:15–20:45 S34, Tue 11. 3. 17:30–19:00 S34, 19:15–20:45 S34, Tue 1. 4. 17:30–19:00 S34, 19:15–20:45 S34, D. Knafo
N_AJ_2/uR13PH: Tue 19. 2. 17:30–19:00 S36, 19:15–20:45 S36, Tue 11. 3. 17:30–19:00 S36, 19:15–20:45 S36, Tue 1. 4. 17:30–19:00 S36, 19:15–20:45 S36, K. Valentová
N_AJ_2/uR14PH: Tue 19. 2. 17:30–19:00 S35, 19:15–20:45 S35, Tue 11. 3. 17:30–19:00 S35, 19:15–20:45 S35, Tue 1. 4. 17:30–19:00 S35, 19:15–20:45 S35, M. Sobolová
N_AJ_2/uV11PH: Tue 19. 2. 17:30–19:00 S21, 19:15–20:45 S21, Tue 11. 3. 17:30–19:00 S21, 19:15–20:45 S21, Tue 1. 4. 17:30–19:00 S21, 19:15–20:45 S21, H. Vašíčková
N_AJ_2/uV12PH: Tue 19. 2. 17:30–19:00 S14, 19:15–20:45 S14, Tue 11. 3. 17:30–19:00 S14, 19:15–20:45 S14, Tue 1. 4. 17:30–19:00 S14, 19:15–20:45 S14, E. Stamatová
N_AJ_2/vA21PH: Sat 8. 3. 9:45–11:15 S13, 11:30–13:00 S13, Sat 12. 4. 9:45–11:15 S13, 11:30–13:00 S13, Sat 10. 5. 9:45–11:15 S13, 11:30–13:00 S13, K. Valentová
N_AJ_2/vF21PH: Sat 8. 3. 14:00–15:30 S32, 15:45–17:15 S32, Sat 12. 4. 14:00–15:30 S32, 15:45–17:15 S32, Sat 10. 5. 14:00–15:30 S32, 15:45–17:15 S32, K. Valentová
N_AJ_2/vF22PH: Sat 8. 3. 14:00–15:30 S14, 15:45–17:15 S14, Sat 12. 4. 14:00–15:30 S14, 15:45–17:15 S14, Sat 10. 5. 14:00–15:30 S14, 15:45–17:15 S14, L. Jindrová
N_AJ_2/vP21PH: Sat 8. 3. 14:00–15:30 S11, 15:45–17:15 S11, Sat 12. 4. 14:00–15:30 S11, 15:45–17:15 S11, Sat 10. 5. 14:00–15:30 S11, 15:45–17:15 S11, H. Zemanová
N_AJ_2/vRV22MO: Sat 23. 2. 8:00–9:30 M23, Sat 8. 3. 8:00–9:30 M23, Sat 29. 3. 8:00–9:30 M23, Sat 12. 4. 8:00–9:30 M23, Sat 26. 4. 8:00–9:30 M21, 9:45–11:15 M21
N_AJ_2/vR21PH: Sat 8. 3. 9:45–11:15 S23, 11:30–13:00 S23, Sat 12. 4. 8:00–9:30 S23, 9:45–11:15 S23, Sat 10. 5. 9:45–11:15 S23, 11:30–13:00 S23, H. Zemanová
N_AJ_2/vR22PH: Sat 8. 3. 9:45–11:15 S35, 11:30–13:00 S35, Sat 12. 4. 8:00–9:30 S35, 9:45–11:15 S35, Sat 10. 5. 9:45–11:15 S35, 11:30–13:00 S35, M. Sobolová
N_AJ_2/vR23PH: Sat 8. 3. 9:45–11:15 S21, 11:30–13:00 S21, Sat 12. 4. 9:45–11:15 S21, 11:30–13:00 S21, Sat 10. 5. 9:45–11:15 S21, 11:30–13:00 S21, D. Knafo
N_AJ_2/vR24MO: Fri 22. 2. 17:15–18:45 M15, Sat 8. 3. 9:45–11:15 M15, Sat 29. 3. 14:00–15:30 M15, Sat 26. 4. 11:30–13:00 M15, 14:00–15:30 M15, Sat 10. 5. 15:45–17:15 M15, M. Ješková
N_AJ_2/vR24PH: Sat 8. 3. 9:45–11:15 S14, 11:30–13:00 S14, Sat 12. 4. 9:45–11:15 S14, 11:30–13:00 S14, Sat 10. 5. 9:45–11:15 S14, 11:30–13:00 S14, L. Jindrová
N_AJ_2/vR25MO: Fri 22. 2. 19:00–20:30 M15, Sat 29. 3. 15:45–17:15 M15, Sat 12. 4. 14:00–15:30 M15, 15:45–17:15 M15, Sat 26. 4. 15:45–17:15 M15, Sat 10. 5. 14:00–15:30 M15, M. Ješková
N_AJ_2/vR25PH: Fri 22. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 28. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 25. 4. 12:00–13:30 S33, 13:45–15:15 S33, M. Sobolová
N_AJ_2/vV21MO: Sat 23. 2. 15:45–17:15 M22, Sat 8. 3. 14:00–15:30 M22, Sat 29. 3. 9:45–11:15 M22, Sat 12. 4. 11:30–13:00 M22, Sat 10. 5. 8:00–9:30 M22, 9:45–11:15 M22, M. Ješková
N_AJ_2/vV21PH: Sat 8. 3. 9:45–11:15 S24, 11:30–13:00 S24, Sat 12. 4. 9:45–11:15 S24, 11:30–13:00 S24, Sat 10. 5. 9:45–11:15 S24, 11:30–13:00 S24, J. Horynová
N_AJ_2/vV22PH: Fri 22. 2. 15:30–17:00 S36, 17:15–18:45 S36, Fri 28. 3. 15:30–17:00 S36, 17:15–18:45 S36, Fri 25. 4. 15:30–17:00 S36, 17:15–18:45 S36, D. Knafo
N_AJ_2/1AMO: Mon 12:15–13:00 M23, Mon 13:00–13:45 M23, Z. Šimonová
N_AJ_2/2AMO: Thu 8:45–9:29 M23, Thu 9:30–10:15 M23, Z. Šimonová
N_AJ_2/2APH: Thu 15:45–16:29 S14, Thu 16:30–17:15 S14, J. Horynová
N_AJ_2/3APH: Wed 8:45–9:29 S13, Wed 9:30–10:15 S13, J. Vápeníková
N_AJ_2/4APH: Wed 8:45–9:29 S33, Wed 9:30–10:15 S33, D. Knafo
N_AJ_2/5APH: Thu 14:00–14:44 S24, Thu 14:45–15:30 S24, D. Knafo
N_AJ_2/6APH: Wed 10:30–11:14 S13, Wed 11:15–12:00 S13, J. Horynová
N_AJ_2/7APH: Wed 10:30–11:14 S23, Wed 11:15–12:00 S23, J. Vápeníková
N_AJ_2/8APH: Wed 10:30–11:14 S34, Wed 11:15–12:00 S34, D. Knafo
N_AJ_2/9APH: Thu 15:45–16:29 S24, Thu 16:30–17:15 S24, D. Knafo

Prerequisites (in Czech)

úspěšné zakončení 1. semestru

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 8 fields of study the course is directly associated with, display

Course objectives (in Czech)

Anotace je stejná pro obě formy studia. Cílem výuky je prohlubovat komunikativní dovednosti v oblasti odborných okruhů s aplikací odpovídajících jazykových prostředků a tím poskytnout průpravu pro studium odborného předmětu v cizím jazyce. Důraz je kladen na samostatný jazykový projev.

Syllabus

• Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: 1,2 Production; Text analysis 3,4 Products 5,6 Practical language: The future - offering, accepting and declining 7,8 Grammar block: Talking about the future. Text analysis 9,10 Review unit; Marketing 11,12Advertising; Text analysis 13,14 Practical language: Challenges - Chairing a meeting 15,16 Grammar block: Narrative tenses 17,18 Promotional tools 19,20 Accounting and financial statements 21,22 Practical language:Being concise 23,24 Banking 25, 26 Review

Literature

• Harding,Keith and Wallwork,Adrian, International Express -Upper-intermediate, Interactive edition, 2007, ISBN 978-0-19-455500-5
• MacKenzie, Ian. English for Business Studies, Students Book (Second Edition). 2. vyd. 2002. ISBN 10: 052175285X

Assessment methods (in Czech)

Vyučovací metody: Cvičení: V úvodu je prověřováno pochopení základních problémů z předcházejícího cvičení, další část je věnována vysvětlení a procvičování dalšího tématu. Řízené konzultace: Po úvodní prověrce pochopení samostatně prostudovaných témat následuje dovysvětlení méně pochopených partií, přednesení a procvičení nového tématu. Metody hodnocení: Klasifikovaný zápočet - splnění studijních povinností, 80% docházky (KS-50%)

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on the extent and intensity of the course: 12hodin/semestr.

N_AJ_2 English Language 2

Extent and Intensity

0/0. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Jindra Horynová (seminar tutor)
Mgr. Jana Vápeníková (seminar tutor)

Guaranteed by

JUDr. Mgr. Tomislav Potocký, Ph.D.
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Course Enrolment Limitations

The course is offered to students of any study field.

Language of instruction

Czech

• Enrolment Statistics (recent)