N_AJ_3 English Language 3

University of Finance and Administration
Winter 2024
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Guaranteed by
Mgr. Zuzana Šimonová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/1MPH: each even Monday 14:00–14:44 E304, each even Monday 14:45–15:30 E304, each even Monday 15:45–16:29 E304, each even Monday 16:30–17:15 E304, Z. Šimonová
Prerequisites
N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.
Learning outcomes
Course learning outcomes Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Course content:
    International Express - Upper-Intermediate: Units 6-7;
    Professional English in Use - Marketing: Units 38-43

    Seminars' content: 1-2 Introduction to the course; IE-UI Unit 06 Developing a career; Multimedia – PleaseCycle; Focus on Grammar: Conditionals 3-4 PEiU-M 38 Branded content; Focus on skills: Writing – Curriculum vitae - CV (TM) 5-6 IE-UI Unit 06 Developing a career; Focus on Vocabulary: Working abroad; 7-8 PEiU-M 39 The Internet; Students’ presentations 9-10 IE-UI Unit 06 Developing a career; Focus on Work skills: SMART objectives; Focus on Function: Discussing career paths 11-12 PEiU-M 40 Buzz marketing; Marketing workshop – PEiU-M Over to you Units 38-40; Students’ presentations 13-14 IE-UI Unit 07 Art for Art’s sake, Multimedia – Mona Lisa theft; Focus on Grammar: Reported speech 15-16 PEiU-M 41 Sales promotions and displays; Students’ presentations 17 -18 IE-UI Unit 07 Art for Art’s sake, Focus on Vocabulary: Reporting verbs; 19-20 PEiU-M 42 Direct mail and email; PEiU-M 43 Street marketing and sampling; Marketing workshop – PEIU-M Over to you Units 41-43; 21-22 IE-UI Unit 07 Art for Art’s sake, Focus on Work skills: Effective meetings; Focus on Function: Giving feedback; 23-24 IE-UI Units 6-7 revision – core concepts, vocabulary and phrases; PEiU-M – Units 38-43 revision - core concepts, vocabulry and phrases.
Literature
    required literature
  • Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • Mobilní aplikace: English Grammar in Use (iOS & Android)
  • Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
  • KOTLER, Philip, KARTAJAYA, Hermawan and SETIAWAN, Iwan, 2021. Marketing 5.0: technology for humanity. Hoboken, New Jersey: Wiley. ISBN 978-1-119-66854-1.
  • CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9.
  • DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4.
    not specified
  • STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.


PLEASE NOTICE
In case of additional emergency measures with regard to the situation associated with the dissemination of COVID-19, or, as the case may be, due to other verifiable objective facts, the Department of Languages introduces the following rules for the completion of the English language subject N_AJ_3 in the winter semester of the Academic Year 2020-21. If it is not possible for the students or employees of The University of Finance and Administration to enter the university buildings or premises, an alternative fulfilment to written or electronic tests in the winter semester 2020 across all disciplines will be an oral examination of students' knowledge in the online environment (e.g. MS Teams, ZOOM, Skype, Whatsapp, etc.) in the length of about 10-15 minutes. The required knowledge and skills for each subject are specified in the Information System (IS) in the section of information on the course. The specific dates of the oral online exams will be agreed upon between teachers and the students of the full-time and part-time study programmes groups, and the oral test dates will be announced in the IS. For students of those part-time study programmes without lessons of English language in their study programmes, the dates of the oral online exam will be announced by the Department of Languages and students will register for a particular date in the Information System.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2023
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/1MPH: each even Tuesday 14:00–14:44 E307, each even Tuesday 14:45–15:30 E307, each even Tuesday 15:45–16:29 E307, each even Tuesday 16:30–17:15 E307, Z. Šimonová
Prerequisites
N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.
Learning outcomes
Course learning outcomes Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Course content:
    International Express - Upper-Intermediate: Units 6-7;
    Professional English in Use - Marketing: Units 38-43

    Seminars' content: 1-2 Introduction to the course; IE-UI Unit 06 Developing a career; Multimedia – PleaseCycle; Focus on Grammar: Conditionals 3-4 PEiU-M 38 Branded content; Focus on skills: Writing – Curriculum vitae - CV (TM) 5-6 IE-UI Unit 06 Developing a career; Focus on Vocabulary: Working abroad; 7-8 PEiU-M 39 The Internet; Students’ presentations 9-10 IE-UI Unit 06 Developing a career; Focus on Work skills: SMART objectives; Focus on Function: Discussing career paths 11-12 PEiU-M 40 Buzz marketing; Marketing workshop – PEiU-M Over to you Units 38-40; Students’ presentations 13-14 IE-UI Unit 07 Art for Art’s sake, Multimedia – Mona Lisa theft; Focus on Grammar: Reported speech 15-16 PEiU-M 41 Sales promotions and displays; Students’ presentations 17 -18 IE-UI Unit 07 Art for Art’s sake, Focus on Vocabulary: Reporting verbs; 19-20 PEiU-M 42 Direct mail and email; PEiU-M 43 Street marketing and sampling; Marketing workshop – PEIU-M Over to you Units 41-43; 21-22 IE-UI Unit 07 Art for Art’s sake, Focus on Work skills: Effective meetings; Focus on Function: Giving feedback; 23-24 IE-UI Units 6-7 revision – core concepts, vocabulary and phrases; PEiU-M – Units 38-43 revision - core concepts, vocabulry and phrases.
Literature
    required literature
  • Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • Mobilní aplikace: English Grammar in Use (iOS & Android)
  • Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
  • KOTLER, Philip, KARTAJAYA, Hermawan and SETIAWAN, Iwan, 2021. Marketing 5.0: technology for humanity. Hoboken, New Jersey: Wiley. ISBN 978-1-119-66854-1.
  • CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9.
  • DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4.
    not specified
  • STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.


PLEASE NOTICE
In case of additional emergency measures with regard to the situation associated with the dissemination of COVID-19, or, as the case may be, due to other verifiable objective facts, the Department of Languages introduces the following rules for the completion of the English language subject N_AJ_3 in the winter semester of the Academic Year 2020-21. If it is not possible for the students or employees of The University of Finance and Administration to enter the university buildings or premises, an alternative fulfilment to written or electronic tests in the winter semester 2020 across all disciplines will be an oral examination of students' knowledge in the online environment (e.g. MS Teams, ZOOM, Skype, Whatsapp, etc.) in the length of about 10-15 minutes. The required knowledge and skills for each subject are specified in the Information System (IS) in the section of information on the course. The specific dates of the oral online exams will be agreed upon between teachers and the students of the full-time and part-time study programmes groups, and the oral test dates will be announced in the IS. For students of those part-time study programmes without lessons of English language in their study programmes, the dates of the oral online exam will be announced by the Department of Languages and students will register for a particular date in the Information System.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2022
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/vMPH: Sat 15. 10. 14:00–15:30 E230, 15:45–17:15 E230, Sat 5. 11. 9:45–11:15 E230, 11:30–13:00 E230, Fri 2. 12. 14:00–15:30 S24, 15:45–17:15 S24, L. Knihová
N_AJ_3/1MMO: Thu 12:15–12:59 M16, Thu 13:00–13:45 M16, except Thu 15. 12. ; and Thu 1. 12. 14:00–15:30 M22, Š. Hronová
N_AJ_3/1MPH: each odd Tuesday 14:00–14:44 S24, each odd Tuesday 14:45–15:30 S24, each odd Tuesday 15:45–16:29 S24, each odd Tuesday 16:30–17:15 S24, L. Knihová
Prerequisites
N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.
Learning outcomes
Course learning outcomes Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Course content:
    International Express - Upper-Intermediate: Units 6-7;
    Professional English in Use - Marketing: Units 38-43

    Seminars' content: 1-2 Introduction to the course; IE-UI Unit 06 Developing a career; Multimedia – PleaseCycle; Focus on Grammar: Conditionals 3-4 PEiU-M 38 Branded content; Focus on skills: Writing – Curriculum vitae - CV (TM) 5-6 IE-UI Unit 06 Developing a career; Focus on Vocabulary: Working abroad; 7-8 PEiU-M 39 The Internet; Students’ presentations 9-10 IE-UI Unit 06 Developing a career; Focus on Work skills: SMART objectives; Focus on Function: Discussing career paths 11-12 PEiU-M 40 Buzz marketing; Marketing workshop – PEiU-M Over to you Units 38-40; Students’ presentations 13-14 IE-UI Unit 07 Art for Art’s sake, Multimedia – Mona Lisa theft; Focus on Grammar: Reported speech 15-16 PEiU-M 41 Sales promotions and displays; Students’ presentations 17 -18 IE-UI Unit 07 Art for Art’s sake, Focus on Vocabulary: Reporting verbs; 19-20 PEiU-M 42 Direct mail and email; PEiU-M 43 Street marketing and sampling; Marketing workshop – PEIU-M Over to you Units 41-43; 21-22 IE-UI Unit 07 Art for Art’s sake, Focus on Work skills: Effective meetings; Focus on Function: Giving feedback; 23-24 IE-UI Units 6-7 revision – core concepts, vocabulary and phrases; PEiU-M – Units 38-43 revision - core concepts, vocabulry and phrases.
Literature
    required literature
  • Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • Mobilní aplikace: English Grammar in Use (iOS & Android)
  • Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
  • KOTLER, Philip, KARTAJAYA, Hermawan and SETIAWAN, Iwan, 2021. Marketing 5.0: technology for humanity. Hoboken, New Jersey: Wiley. ISBN 978-1-119-66854-1.
  • CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9.
  • DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4.
    not specified
  • STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.


PLEASE NOTICE
In case of additional emergency measures with regard to the situation associated with the dissemination of COVID-19, or, as the case may be, due to other verifiable objective facts, the Department of Languages introduces the following rules for the completion of the English language subject N_AJ_3 in the winter semester of the Academic Year 2020-21. If it is not possible for the students or employees of The University of Finance and Administration to enter the university buildings or premises, an alternative fulfilment to written or electronic tests in the winter semester 2020 across all disciplines will be an oral examination of students' knowledge in the online environment (e.g. MS Teams, ZOOM, Skype, Whatsapp, etc.) in the length of about 10-15 minutes. The required knowledge and skills for each subject are specified in the Information System (IS) in the section of information on the course. The specific dates of the oral online exams will be agreed upon between teachers and the students of the full-time and part-time study programmes groups, and the oral test dates will be announced in the IS. For students of those part-time study programmes without lessons of English language in their study programmes, the dates of the oral online exam will be announced by the Department of Languages and students will register for a particular date in the Information System.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2021
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Richard Blažek (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Jindřiška Kabele (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/vMMO: Sat 2. 10. 11:30–13:00 M17, Sat 16. 10. 11:30–13:00 M17, Sat 6. 11. 11:30–13:00 M17, Sat 20. 11. 11:30–13:00 M17, Sat 4. 12. 11:30–13:00 M17, Sat 18. 12. 11:30–13:00 M17, R. Blažek
N_AJ_3/vMPH: Sat 16. 10. 14:00–15:30 S35, 15:45–17:15 S35, Fri 5. 11. 14:00–15:30 S33, 15:45–17:15 S33, Fri 19. 11. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AJ_3/1MPH: Mon 8:45–9:29 S22, Mon 9:30–10:15 S22, except Mon 6. 12., except Mon 13. 12. ; and Mon 6. 12. 8:45–10:15 S14, Mon 13. 12. 8:45–10:15 S14, J. Kabele
N_AJ_3/2MPH: Mon 14:00–14:44 S11, Mon 14:45–15:30 S11, except Mon 6. 12., except Mon 13. 12. ; and Mon 6. 12. 8:45–10:15 S14, Mon 13. 12. 8:45–10:15 S14, J. Kabele
Prerequisites
N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.
Learning outcomes
Course learning outcomes Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Course content:
    International Express - Upper-Intermediate: Units 6-7;
    Professional English in Use - Marketing: Units 38-43

    Seminars' content: 1-2 Introduction to the course; IE-UI Unit 06 Developing a career; Multimedia – PleaseCycle; Focus on Grammar: Conditionals 3-4 PEiU-M 38 Branded content; Focus on skills: Writing – Curriculum vitae - CV (TM) 5-6 IE-UI Unit 06 Developing a career; Focus on Vocabulary: Working abroad; 7-8 PEiU-M 39 The Internet; Students’ presentations 9-10 IE-UI Unit 06 Developing a career; Focus on Work skills: SMART objectives; Focus on Function: Discussing career paths 11-12 PEiU-M 40 Buzz marketing; Marketing workshop – PEiU-M Over to you Units 38-40; Students’ presentations 13-14 IE-UI Unit 07 Art for Art’s sake, Multimedia – Mona Lisa theft; Focus on Grammar: Reported speech 15-16 PEiU-M 41 Sales promotions and displays; Students’ presentations 17 -18 IE-UI Unit 07 Art for Art’s sake, Focus on Vocabulary: Reporting verbs; 19-20 PEiU-M 42 Direct mail and email; PEiU-M 43 Street marketing and sampling; Marketing workshop – PEIU-M Over to you Units 41-43; 21-22 IE-UI Unit 07 Art for Art’s sake, Focus on Work skills: Effective meetings; Focus on Function: Giving feedback; 23-24 IE-UI Units 6-7 revision – core concepts, vocabulary and phrases; PEiU-M – Units 38-43 revision - core concepts, vocabulry and phrases.
Literature
    required literature
  • Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
  • Mobilní aplikace: English Grammar in Use (iOS & Android)
  • Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
  • SOLOMON, Michael R, 2016. Consumer behavior: buying, having, and being. 12. edice. Pearson. ISBN 978-0-13-412993-8.
  • KOTLER, Philip, KARTAJAYA, Hermawan and SETIAWAN, Iwan, 2021. Marketing 5.0: technology for humanity. Hoboken, New Jersey: Wiley. ISBN 978-1-119-66854-1.
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.


PLEASE NOTICE
In case of additional emergency measures with regard to the situation associated with the dissemination of COVID-19, or, as the case may be, due to other verifiable objective facts, the Department of Languages introduces the following rules for the completion of the English language subject N_AJ_3 in the winter semester of the Academic Year 2020-21. If it is not possible for the students or employees of The University of Finance and Administration to enter the university buildings or premises, an alternative fulfilment to written or electronic tests in the winter semester 2020 across all disciplines will be an oral examination of students' knowledge in the online environment (e.g. MS Teams, ZOOM, Skype, Whatsapp, etc.) in the length of about 10-15 minutes. The required knowledge and skills for each subject are specified in the Information System (IS) in the section of information on the course. The specific dates of the oral online exams will be agreed upon between teachers and the students of the full-time and part-time study programmes groups, and the oral test dates will be announced in the IS. For students of those part-time study programmes without lessons of English language in their study programmes, the dates of the oral online exam will be announced by the Department of Languages and students will register for a particular date in the Information System.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2020
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/vMPH: Fri 2. 10. 14:00–15:30 S24, 15:45–17:15 S24, Fri 16. 10. 14:00–15:30 S33, 15:45–17:15 S33, Fri 13. 11. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AJ_3/1MPH: Mon 8:45–9:29 S26, Mon 9:30–10:15 S26, L. Knihová
N_AJ_3/2MPH: Mon 12:15–12:59 S26, Mon 13:00–13:45 S26, L. Knihová
Prerequisites
N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.
Learning outcomes
Course learning outcomes Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Course content:
    International Express - Upper-Intermediate: Units 6-7;
    Professional English in Use - Marketing: Units 38-43

    Seminars' content: 1-2 Introduction to the course; IE-UI Unit 06 Developing a career; Multimedia – PleaseCycle; Focus on Grammar: Conditionals 3-4 PEiU-M 38 Branded content; Focus on skills: Writing – Curriculum vitae - CV (TM) 5-6 IE-UI Unit 06 Developing a career; Focus on Vocabulary: Working abroad; 7-8 PEiU-M 39 The Internet; Students’ presentations 9-10 IE-UI Unit 06 Developing a career; Focus on Work skills: SMART objectives; Focus on Function: Discussing career paths 11-12 PEiU-M 40 Buzz marketing; Marketing workshop – PEiU-M Over to you Units 38-40; Students’ presentations 13-14 IE-UI Unit 07 Art for Art’s sake, Multimedia – Mona Lisa theft; Focus on Grammar: Reported speech 15-16 PEiU-M 41 Sales promotions and displays; Students’ presentations 17 -18 IE-UI Unit 07 Art for Art’s sake, Focus on Vocabulary: Reporting verbs; 19-20 PEiU-M 42 Direct mail and email; PEiU-M 43 Street marketing and sampling; Marketing workshop – PEIU-M Over to you Units 41-43; 21-22 IE-UI Unit 07 Art for Art’s sake, Focus on Work skills: Effective meetings; Focus on Function: Giving feedback; 23-24 IE-UI Units 6-7 revision – core concepts, vocabulary and phrases; PEiU-M – Units 38-43 revision - core concepts, vocabulry and phrases.
Literature
    required literature
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
  • Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
  • Mobilní aplikace: English Grammar in Use (iOS & Android)
  • Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
  • SOLOMON, Michael R, 2016. Consumer behavior: buying, having, and being. 12. edice. Pearson. ISBN 978-0-13-412993-8.
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.


PLEASE NOTICE
In case of additional emergency measures with regard to the situation associated with the dissemination of COVID-19, or, as the case may be, due to other verifiable objective facts, the Department of Languages introduces the following rules for the completion of the English language subject N_AJ_3 in the winter semester of the Academic Year 2020-21. If it is not possible for the students or employees of The University of Finance and Administration to enter the university buildings or premises, an alternative fulfilment to written or electronic tests in the winter semester 2020 across all disciplines will be an oral examination of students' knowledge in the online environment (e.g. MS Teams, ZOOM, Skype, Whatsapp, etc.) in the length of about 10-15 minutes. The required knowledge and skills for each subject are specified in the Information System (IS) in the section of information on the course. The specific dates of the oral online exams will be agreed upon between teachers and the students of the full-time and part-time study programmes groups, and the oral test dates will be announced in the IS. For students of those part-time study programmes without lessons of English language in their study programmes, the dates of the oral online exam will be announced by the Department of Languages and students will register for a particular date in the Information System.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2019
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Richard Blažek (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Jindřiška Kabele (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/vM21PH: Fri 4. 10. 14:00–15:30 S34, 15:45–17:15 S34, Fri 1. 11. 14:00–15:30 S34, 15:45–17:15 S34, Fri 29. 11. 14:00–15:30 S34, 15:45–17:15 S34, J. Kabele
N_AJ_3/vM22PH: Fri 4. 10. 14:00–15:30 S35, 15:45–17:15 S35, Fri 1. 11. 14:00–15:30 S35, 15:45–17:15 S35, Fri 29. 11. 14:00–15:30 S35, 15:45–17:15 S35, L. Knihová
N_AJ_3/vM31PH: Fri 18. 10. 14:00–15:30 S35, 15:45–17:15 S35, Fri 15. 11. 14:00–15:30 S35, 15:45–17:15 S35, Fri 13. 12. 14:00–15:30 S35, 15:45–17:15 S35, L. Knihová
N_AJ_3/vM32PH: Fri 18. 10. 14:00–15:30 S34, 15:45–17:15 S34, Fri 15. 11. 14:00–15:30 S34, 15:45–17:15 S34, Fri 13. 12. 14:00–15:30 S34, 15:45–17:15 S34, J. Kabele
N_AJ_3/1MMO: each even Thursday 10:30–11:14 M16, each even Thursday 11:15–12:00 M16, each even Thursday 12:15–12:59 M16, each even Thursday 13:00–13:45 M16, R. Blažek
N_AJ_3/1MPH: each even Monday 14:00–14:44 S13, each even Monday 14:45–15:30 S13, each even Monday 15:45–16:29 S13, each even Monday 16:30–17:15 S13, P. Duplinská
N_AJ_3/2MPH: each even Monday 14:00–14:44 S14, each even Monday 14:45–15:30 S14, each even Monday 15:45–16:29 S14, each even Monday 16:30–17:15 S14, J. Kabele
N_AJ_3/3MPH: each odd Thursday 15:45–16:29 S22, each odd Thursday 16:30–17:15 S22, each odd Thursday 17:30–18:14 S22, each odd Thursday 18:15–19:00 S22, P. Duplinská
N_AJ_3/4MPH: each odd Thursday 15:45–16:29 S34, each odd Thursday 16:30–17:15 S34, each odd Thursday 17:30–18:14 S34, each odd Thursday 18:15–19:00 S34, J. Kabele
Prerequisites
N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.
Learning outcomes
Course learning outcomes Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Course content:
    International Express - Upper-Intermediate: Units 6-7;
    Professional English in Use - Marketing: Units 38-43

    Seminars' content: 1-2 Introduction to the course; IE-UI Unit 06 Developing a career; Multimedia – PleaseCycle; Focus on Grammar: Conditionals 3-4 PEiU-M 38 Branded content; Focus on skills: Writing – Curriculum vitae - CV (TM) 5-6 IE-UI Unit 06 Developing a career; Focus on Vocabulary: Working abroad; 7-8 PEiU-M 39 The Internet; Students’ presentations 9-10 IE-UI Unit 06 Developing a career; Focus on Work skills: SMART objectives; Focus on Function: Discussing career paths 11-12 PEiU-M 40 Buzz marketing; Marketing workshop – PEiU-M Over to you Units 38-40; Students’ presentations 13-14 IE-UI Unit 07 Art for Art’s sake, Multimedia – Mona Lisa theft; Focus on Grammar: Reported speech 15-16 PEiU-M 41 Sales promotions and displays; Students’ presentations 17 -18 IE-UI Unit 07 Art for Art’s sake, Focus on Vocabulary: Reporting verbs; 19-20 PEiU-M 42 Direct mail and email; PEiU-M 43 Street marketing and sampling; Marketing workshop – PEIU-M Over to you Units 41-43; 21-22 IE-UI Unit 07 Art for Art’s sake, Focus on Work skills: Effective meetings; Focus on Function: Giving feedback; 23-24 IE-UI Units 6-7 revision – core concepts, vocabulary and phrases; PEiU-M – Units 38-43 revision - core concepts, vocabulry and phrases.
Literature
    required literature
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
  • Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
  • Mobilní aplikace: English Grammar in Use (iOS & Android)
  • Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
  • SOLOMON, Michael R, 2016. Consumer behavior: buying, having, and being. 12. edice. Pearson. ISBN 978-0-13-412993-8.
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2018
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/vM21PH: Sat 3. 11. 9:45–11:15 S34, 11:30–13:00 S34, Fri 16. 11. 14:00–15:30 S13, 15:45–17:15 S13, Fri 30. 11. 14:00–15:30 S11, 15:45–17:15 S11, L. Knihová
N_AJ_3/vM22PH: Fri 19. 10. 14:00–15:30 S34, 15:45–17:15 S34, Fri 16. 11. 14:00–15:30 S26, 15:45–17:15 S26, Fri 14. 12. 14:00–15:30 S14, 15:45–17:15 S14, E. Dudrová
N_AJ_3/vM23PH: Fri 5. 10. 14:00–15:30 S33, 15:45–17:15 S33, Fri 2. 11. 14:00–15:30 S33, 15:45–17:15 S33, Fri 30. 11. 14:00–15:30 S26, 15:45–17:15 S26, E. Dudrová
N_AJ_3/1MMO: Wed 8:45–9:29 M16, Wed 9:30–10:15 M16, Š. Hronová
N_AJ_3/1MPH: each odd Thursday 12:15–12:59 S34, each odd Thursday 13:00–13:45 S34, each odd Thursday 14:00–14:44 S34, each odd Thursday 14:45–15:30 S34, L. Knihová
N_AJ_3/2MPH: each odd Monday 8:45–9:29 S22, each odd Monday 9:30–10:15 S22, each odd Monday 10:30–11:14 S22, each odd Monday 11:15–12:00 S22, P. Duplinská
N_AJ_3/3MPH: each even Wednesday 12:15–12:59 S35, each even Wednesday 13:00–13:45 S35, each even Wednesday 14:00–14:44 S35, each even Wednesday 14:45–15:30 S35, P. Duplinská
N_AJ_3/4MPH: each odd Wednesday 12:15–12:59 S35, each odd Wednesday 13:00–13:45 S35, each odd Wednesday 14:00–14:44 S35, each odd Wednesday 14:45–15:30 S35, P. Duplinská
Prerequisites
N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.
Learning outcomes
Course learning outcomes Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Course content:
    International Express - Upper-Intermediate: Units 6-7;
    Professional English in Use - Marketing: Units 38-43

    Seminars' content: 1-2 Introduction to the course; IE-UI Unit 06 Developing a career; Multimedia – PleaseCycle; Focus on Grammar: Conditionals 3-4 PEiU-M 38 Branded content; Focus on skills: Writing – Curriculum vitae - CV (TM) 5-6 IE-UI Unit 06 Developing a career; Focus on Vocabulary: Working abroad; 7-8 PEiU-M 39 The Internet; Students’ presentations 9-10 IE-UI Unit 06 Developing a career; Focus on Work skills: SMART objectives; Focus on Function: Discussing career paths 11-12 PEiU-M 40 Buzz marketing; Marketing workshop – PEiU-M Over to you Units 38-40; Students’ presentations 13-14 IE-UI Unit 07 Art for Art’s sake, Multimedia – Mona Lisa theft; Focus on Grammar: Reported speech 15-16 PEiU-M 41 Sales promotions and displays; Students’ presentations 17 -18 IE-UI Unit 07 Art for Art’s sake, Focus on Vocabulary: Reporting verbs; 19-20 PEiU-M 42 Direct mail and email; PEiU-M 43 Street marketing and sampling; Marketing workshop – PEIU-M Over to you Units 41-43; 21-22 IE-UI Unit 07 Art for Art’s sake, Focus on Work skills: Effective meetings; Focus on Function: Giving feedback; 23-24 IE-UI Units 6-7 revision – core concepts, vocabulary and phrases; PEiU-M – Units 38-43 revision - core concepts, vocabulry and phrases.
Literature
    required literature
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
  • Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
  • CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
  • Mobilní aplikace: English Grammar in Use (iOS & Android)
  • Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2017
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Tibor Kapoun (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/uM11PH: Tue 10. 10. 14:00–15:30 S13, 15:45–17:15 S13, Tue 24. 10. 14:00–15:30 S13, 15:45–17:15 S13, Tue 7. 11. 14:00–15:30 S13, 15:45–17:15 S13, L. Knihová
N_AJ_3/uM12PH: Tue 10. 10. 14:00–15:30 S14, 15:45–17:15 S14, Tue 24. 10. 14:00–15:30 S14, 15:45–17:15 S14, Tue 7. 11. 14:00–15:30 S14, 15:45–17:15 S14, E. Dudrová
N_AJ_3/vMMO: Fri 6. 10. 17:30–19:00 M23, Fri 20. 10. 17:30–19:00 M23, Fri 3. 11. 19:15–20:45 M23, Fri 24. 11. 19:15–20:45 M23, Fri 8. 12. 19:15–20:45 M23, Fri 15. 12. 19:15–20:45 M23, T. Kapoun
N_AJ_3/vM11PH: Fri 6. 10. 14:00–15:30 S11, 15:45–17:15 S11, Fri 3. 11. 14:00–15:30 S23, 15:45–17:15 S23, Fri 8. 12. 14:00–15:30 S11, 15:45–17:15 S11, L. Knihová
N_AJ_3/vM12PH: Fri 6. 10. 14:00–15:30 S22, 15:45–17:15 S22, Fri 3. 11. 14:00–15:30 S22, 15:45–17:15 S22, Fri 8. 12. 14:00–15:30 S14, 15:45–17:15 S14, P. Duplinská
N_AJ_3/1MPH: Mon 10:30–11:14 S14, Mon 11:15–12:00 S14, P. Duplinská
N_AJ_3/2MPH: Tue 12:15–12:59 S34, Tue 13:00–13:45 S34, E. Dudrová
N_AJ_3/3MPH: Mon 8:45–9:29 S14, Mon 9:30–10:15 S14, V. Kopalová
N_AJ_3/4MPH: Mon 8:45–9:29 S34, Mon 9:30–10:15 S34, P. Duplinská
Prerequisites
N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. The course objectives are valid for part-time students as well.
Learning outcomes
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. The course objectives are valid for part-time students as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Course content:
    International Express - Upper-Intermediate: Units 6-7;
    Professional English in Use - Marketing: Units 38-43

    Seminars' content: 1-2 Introduction to the course; IE-UI Unit 06 Developing a career; Multimedia – PleaseCycle; Focus on Grammar: Conditionals 3-4 PEiU-M 38 Branded content; Focus on skills: Writing – Curriculum vitae - CV (TM) 5-6 IE-UI Unit 06 Developing a career; Focus on Vocabulary: Working abroad; 7-8 PEiU-M 39 The Internet; Students’ presentations 9-10 IE-UI Unit 06 Developing a career; Focus on Work skills: SMART objectives; Focus on Function: Discussing career paths 11-12 PEiU-M 40 Buzz marketing; Marketing workshop – PEiU-M Over to you Units 38-40; Students’ presentations 13-14 IE-UI Unit 07 Art for Art’s sake, Multimedia – Mona Lisa theft; Focus on Grammar: Reported speech 15-16 PEiU-M 41 Sales promotions and displays; Students’ presentations 17 -18 IE-UI Unit 07 Art for Art’s sake, Focus on Vocabulary: Reporting verbs; 19-20 PEiU-M 42 Direct mail and email; PEiU-M 43 Street marketing and sampling; Marketing workshop – PEIU-M Over to you Units 41-43; 21-22 IE-UI Unit 07 Art for Art’s sake, Focus on Work skills: Effective meetings; Focus on Function: Giving feedback; 23-24 IE-UI Units 6-7 revision – core concepts, vocabulary and phrases; PEiU-M – Units 38-43 revision - core concepts, vocabulry and phrases.
Literature
    required literature
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
  • Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
  • CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
  • Mobilní aplikace: English Grammar in Use (iOS & Android)
  • Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2016
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Slavěna Brownová (seminar tutor)
Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/uM11PH: Tue 4. 10. 15:45–17:15 S14, 17:30–19:00 S14, Tue 25. 10. 15:45–17:15 S14, 17:30–19:00 S14, Tue 15. 11. 14:00–15:30 S14, 15:45–17:15 S14, E. Dudrová
N_AJ_3/uM12PH: Tue 4. 10. 15:45–17:15 S11, 17:30–19:00 S11, Tue 25. 10. 15:45–17:15 S11, 17:30–19:00 S11, Tue 15. 11. 14:00–15:30 S11, 15:45–17:15 S11, J. Horynová
N_AJ_3/vMMO: Fri 30. 9. 19:15–20:45 M16, Fri 14. 10. 17:30–19:00 M26, Sat 12. 11. 8:00–9:30 M16, Fri 25. 11. 19:15–20:45 M16, Fri 9. 12. 17:30–19:00 M16, 19:15–20:45 M16, Š. Hronová
N_AJ_3/vM11PH: Fri 30. 9. 14:00–15:30 S34, 15:45–17:15 S34, Fri 11. 11. 14:00–15:30 S33, 15:45–17:15 S33, Fri 9. 12. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AJ_3/vM12PH: Fri 30. 9. 14:00–15:30 S24, 15:45–17:15 S24, Fri 11. 11. 14:00–15:30 S24, 15:45–17:15 S24, Fri 9. 12. 14:00–15:30 S24, 15:45–17:15 S24, P. Duplinská
N_AJ_3/1MPH: Thu 10:30–11:14 S34, Thu 11:15–12:00 S34, P. Duplinská
N_AJ_3/2MPH: Thu 8:45–9:29 S14, Thu 9:30–10:15 S14, P. Duplinská
N_AJ_3/3MPH: Thu 8:45–9:29 S34, Thu 9:30–10:15 S34, S. Brownová
N_AJ_3/4MPH: Thu 14:00–14:44 S22, Thu 14:45–15:30 S22, P. Duplinská
Prerequisites
N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. The course objectives are valid for part-time students as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Course content:
    International Express - Upper-Intermediate: Units 6-7;
    Professional English in Use - Marketing: Units 38-43

    Seminars' content: 1-2 Introduction to the course; IE-UI Unit 06 Developing a career; Multimedia – PleaseCycle; Focus on Grammar: Conditionals 3-4 PEiU-M 38 Branded content; Focus on skills: Writing – Curriculum vitae - CV (TM) 5-6 IE-UI Unit 06 Developing a career; Focus on Vocabulary: Working abroad; 7-8 PEiU-M 39 The Internet; Students’ presentations 9-10 IE-UI Unit 06 Developing a career; Focus on Work skills: SMART objectives; Focus on Function: Discussing career paths 11-12 PEiU-M 40 Buzz marketing; Marketing workshop – PEiU-M Over to you Units 38-40; Students’ presentations 13-14 IE-UI Unit 07 Art for Art’s sake, Multimedia – Mona Lisa theft; Focus on Grammar: Reported speech 15-16 PEiU-M 41 Sales promotions and displays; Students’ presentations 17 -18 IE-UI Unit 07 Art for Art’s sake, Focus on Vocabulary: Reporting verbs; 19-20 PEiU-M 42 Direct mail and email; PEiU-M 43 Street marketing and sampling; Marketing workshop – PEIU-M Over to you Units 41-43; 21-22 IE-UI Unit 07 Art for Art’s sake, Focus on Work skills: Effective meetings; Focus on Function: Giving feedback; 23-24 IE-UI Units 6-7 revision – core concepts, vocabulary and phrases; PEiU-M – Units 38-43 revision CREDIT TEST
Literature
    required literature
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
  • Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
  • CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2015
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/uM11PH: Tue 6. 10. 14:00–15:30 S22, 15:45–17:15 S22, Tue 20. 10. 14:00–15:30 S22, 15:45–17:15 S22, Tue 3. 11. 14:00–15:30 S22, 15:45–17:15 S22, P. Duplinská
N_AJ_3/uM12PH: Tue 6. 10. 14:00–15:30 S33, 15:45–17:15 S33, Tue 20. 10. 14:00–15:30 S33, 15:45–17:15 S33, Tue 3. 11. 14:00–15:30 S33, 15:45–17:15 S33, J. Horynová
N_AJ_3/vMKL: Fri 13. 11. 15:30–17:00 K311, 17:15–18:45 K311, Fri 20. 11. 17:15–18:45 K311, 19:00–20:30 K311, Fri 27. 11. 15:30–17:00 K311, 17:15–18:45 K311, L. Knihová
N_AJ_3/vM21PH: Sat 3. 10. 9:45–11:15 S33, 11:30–13:00 S33, Sat 31. 10. 9:45–11:15 S33, 11:30–13:00 S33, Sat 28. 11. 9:45–11:15 S33, 11:30–13:00 S33, J. Horynová
N_AJ_3/vM22PH: Sat 3. 10. 9:45–11:15 S14, 11:30–13:00 S14, Sat 31. 10. 9:45–11:15 S34, 11:30–13:00 S34, Sat 28. 11. 9:45–11:15 S34, 11:30–13:00 S34, E. Dudrová
N_AJ_3/vM23PH: Sat 3. 10. 9:45–11:15 S22, 11:30–13:00 S22, Sat 31. 10. 9:45–11:15 S22, 11:30–13:00 S22, Sat 28. 11. 9:45–11:15 S24, 11:30–13:00 S24, P. Duplinská
N_AJ_3/1MMO: each odd Monday 10:30–11:14 M23, each odd Monday 11:15–12:00 M23 and each even Monday 12:15–12:59 M23, each even Monday 13:00–13:45 M23, Z. Šimonová
N_AJ_3/1MPH: Thu 8:45–9:29 S14, Thu 9:30–10:15 S14, J. Horynová
N_AJ_3/2MPH: Tue 10:30–11:14 S33, Tue 11:15–12:00 S33, P. Duplinská
N_AJ_3/3MPH: Thu 8:45–9:29 S13, Thu 9:30–10:15 S13, V. Kopalová
N_AJ_3/4MPH: Thu 8:45–9:29 S33, Thu 9:30–10:15 S33, P. Duplinská
Prerequisites
N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. The course objectives are valid for part-time students as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 06 Developing a career; Multimedia – PleaseCycle; Focus on Grammar: Conditionals 3-4 PEiU-M 38 Branded content; Focus on skills: Writing – Curriculum vitae - CV (TM) 5-6 IE-UI Unit 06 Developing a career; Focus on Vocabulary: Working abroad; 7-8 PEiU-M 39 The Internet; Students’ presentations 9-10 IE-UI Unit 06 Developing a career; Focus on Work skills: SMART objectives; Focus on Function: Discussing career paths 11-12 PEiU-M 40 Buzz marketing; Marketing workshop – PEiU-M Over to you Units 38-40; Students’ presentations 13-14 IE-UI Unit 07 Art for Art’s sake, Multimedia – Mona Lisa theft; Focus on Grammar: Reported speech 15-16 PEiU-M 41 Sales promotions and displays; Students’ presentations 17 -18 IE-UI Unit 07 Art for Art’s sake, Focus on Vocabulary: Reporting verbs; 19-20 PEiU-M 42 Direct mail and email; PEiU-M 43 Street marketing and sampling; Marketing workshop – PEIU-M Over to you Units 41-43; 21-22 IE-UI Unit 07 Art for Art’s sake, Focus on Work skills: Effective meetings; Focus on Function: Giving feedback; 23-24 IE-UI Units 6-7 revision – core concepts, vocabulary and phrases; PEiU-M – Units 38-43 revision CREDIT TEST
Literature
    required literature
  • APPLEBY, Rachel a Framces WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
  • CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2014
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vlastimila Kolářová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/uM11PH: Tue 14. 10. 15:45–17:15 S33, 17:30–19:00 S33, Tue 4. 11. 15:45–17:15 S33, 17:30–19:00 S33, Tue 18. 11. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AJ_3/uM12PH: Tue 14. 10. 15:45–17:15 S21, 17:30–19:00 S21, Tue 4. 11. 15:45–17:15 S21, 17:30–19:00 S21, Tue 18. 11. 14:00–15:30 S21, 15:45–17:15 S21, J. Horynová
N_AJ_3/uM13PH: Tue 14. 10. 15:45–17:15 S24, 17:30–19:00 S24, Tue 4. 11. 15:45–17:15 S24, 17:30–19:00 S24, Tue 18. 11. 14:00–15:30 S24, 15:45–17:15 S24, P. Duplinská
N_AJ_3/vMMO: Fri 31. 10. 13:45–15:15 M23, 15:30–17:00 M23, Fri 14. 11. 12:00–13:30 M23, 13:45–15:15 M23, Fri 28. 11. 12:00–13:30 M23, 13:45–15:15 M23, Z. Šimonová
N_AJ_3/vM21PH: Sat 11. 10. 9:45–11:15 S33, 11:30–13:00 S33, Fri 7. 11. 12:00–13:30 S33, 13:45–15:15 S33, Fri 21. 11. 13:45–15:15 S33, 15:30–17:00 S33, L. Knihová
N_AJ_3/vM22PH: Sat 11. 10. 9:45–11:15 S23, 11:30–13:00 S23, Fri 7. 11. 12:00–13:30 S23, 13:45–15:15 S23, Fri 21. 11. 13:45–15:15 S13, 15:30–17:00 S13, J. Horynová
N_AJ_3/vM23PH: Fri 10. 10. 15:30–17:00 S33, 17:15–18:45 S33, Sat 25. 10. 9:45–11:15 S33, 11:30–13:00 S33, Sat 8. 11. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AJ_3/vM24PH: Fri 24. 10. 15:30–17:00 S24, 17:15–18:45 S24, Sat 25. 10. 9:45–11:15 S13, 11:30–13:00 S13, Sat 8. 11. 14:00–15:30 S13, 15:45–17:15 S13, J. Horynová
N_AJ_3/1MMO: Tue 10:30–11:14 M16, Tue 11:15–12:00 M16, Š. Hronová
N_AJ_3/1MPH: Tue 8:45–9:29 S33, Tue 9:30–10:15 S33, L. Knihová
N_AJ_3/2MPH: Tue 8:45–9:29 S11, Tue 9:30–10:15 S11, M. Ďurica
N_AJ_3/3MPH: Wed 10:30–11:14 S33, Wed 11:15–12:00 S33, P. Duplinská
N_AJ_3/4MPH: Wed 10:30–11:14 S34, Wed 11:15–12:00 S34, V. Kolářová
Prerequisites
N_AJ_2 English Language 2
The requirement for the completion of this course is completion of the course N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. The course objectives are valid for part-time students as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; PEIU-M and vocabulary revision (selected topics from Units 31-37); Focus on skills: Listening (TM); Vocabulary PEIU-M 38. 3-4 PEiU-M 38 Branded content; Review of tenses, reported speech (mix); Vocabulary PEIU-M 39. 5-6 PEiU-M 39 The Internet; Prepositions + - ing; Vocabulary PEIU-M 40. 7-8 PEiU-M 40 Buzz marketing; Be/ get used to something. 9-10 Focus on skills: Reading and comprehension check exercises (TM); Verb + preposition + - ing; Marketing workshop – PEIU-M Over to you units 38-40; Vocabulary PEIU-M 41. 11-12 PEiU-M 41 Sales promotions and displays; See somebody do/ doing; Vocabulary PEIU-M 42. 13-14 PEiU-M 42 Direct mail and email; IB VRB VIDEO Part 3 – Find solutions /or relevant interactive material (TM); Vocabulary PEIU-M 43. 15-16 PEiU-M 43 Street marketing and sampling; Expressing purpose. 17-18 Focus on skills: Writing – eg. Curriculum vitae - CV (TM); Countable and uncountable nouns I. 19-20 PEiU-M vocabulary review; Marketing workshop – PEIU-M Over to you units 41-43; Countable and uncountable nouns II. 21-22 Focus on skills: Speaking (TM); Indefinite and definite articles I. 23-24 CREDIT TEST Additional materials - multimedia: Video comprehension followed by discussion on the topic IB VRB Part 3 – Find solutions (or other relevant materials focusing on marketing). Use of magazine/journal, newspaper and website articles or listening activities corresponding with the above-mentioned topics.
Literature
    required literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
    recommended literature
  • APPLEBY, Rachel a Framces WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
  • HARDING, Keith a Adrian WALLWORK. International Express - Upper-Intermediate Students book with Pocket Book and MultiROM. Interactive edition. Oxford: Oxford University Press, 2007. ISBN 978-0-19-455500-5
  • GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
  • CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2013
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Bc. Veronika Žbelová, BA (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/uM11PH: Tue 8. 10. 14:00–15:30 S23, 15:45–17:15 S23, Tue 5. 11. 14:00–15:30 S32, 15:45–17:15 S32, Tue 26. 11. 14:00–15:30 S21, 15:45–17:15 S21, V. Žbelová
N_AJ_3/uM12PH: Tue 8. 10. 14:00–15:30 S26, 15:45–17:15 S26, Tue 5. 11. 14:00–15:30 S35, 15:45–17:15 S35, Tue 26. 11. 14:00–15:30 S14, 15:45–17:15 S14, P. Duplinská
N_AJ_3/uM13PH: Tue 8. 10. 14:00–15:30 S33, 15:45–17:15 S33, Tue 22. 10. 14:00–15:30 S33, 15:45–17:15 S33, Tue 26. 11. 14:00–15:30 S33, 15:45–17:15 S33, J. Horynová
N_AJ_3/uM14PH: Tue 8. 10. 14:00–15:30 S13, 15:45–17:15 S13, Tue 22. 10. 14:00–15:30 S13, 15:45–17:15 S13, Tue 26. 11. 14:00–15:30 S13, 15:45–17:15 S13, H. Zemanová
N_AJ_3/vM11KL: Fri 11. 10. 15:30–17:00 K312, Fri 18. 10. 15:30–17:00 K312, Fri 8. 11. 17:15–18:45 K312, 19:00–20:30 K312, Fri 15. 11. 17:15–18:45 K312, 19:00–20:30 K312, P. Krulišová
N_AJ_3/vM21PH: Fri 4. 10. 12:00–13:30 S33, 13:45–15:15 S33, Fri 1. 11. 12:00–13:30 S33, 13:45–15:15 S33, Fri 29. 11. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_3/vM22PH: Fri 4. 10. 12:00–13:30 S13, 13:45–15:15 S13, Fri 1. 11. 12:00–13:30 S32, 13:45–15:15 S32, Fri 29. 11. 12:00–13:30 S14, 13:45–15:15 S14, K. Jones-Newton
N_AJ_3/vM23PH: Fri 4. 10. 12:00–13:30 S14, 13:45–15:15 S14, Fri 1. 11. 12:00–13:30 S21, 13:45–15:15 S21, Fri 29. 11. 12:00–13:30 S21, 13:45–15:15 S21, P. Duplinská
N_AJ_3/v1AMMO: Fri 25. 10. 12:00–13:30 M16, Sat 9. 11. 8:00–9:30 M16, 9:45–11:15 M16, Fri 22. 11. 13:45–15:15 M16, Fri 6. 12. 12:00–13:30 M16, 13:45–15:15 M16, Š. Hronová
N_AJ_3/1AMMO: Wed 14:00–14:44 M16, Wed 14:45–15:30 M16, Š. Hronová
N_AJ_3/1APH: Tue 10:30–11:14 S34, Tue 11:15–12:00 S34, L. Knihová
N_AJ_3/2APH: Tue 10:30–11:14 S33, Tue 11:15–12:00 S33, J. Horynová
N_AJ_3/3APH: each odd Monday 10:30–11:14 S33, each odd Monday 11:15–12:00 S33 and each even Monday 15:45–16:29 S33, each even Monday 16:30–17:15 S33, J. Horynová
N_AJ_3/4APH: Tue 8:45–9:29 S33, Tue 9:30–10:15 S33, J. Horynová
N_AJ_3/5APH: Mon 12:15–12:59 S34, Mon 13:00–13:45 S34, M. Ďurica
N_AJ_3/6APH: Mon 12:15–12:59 S33, Mon 13:00–13:45 S33, J. Horynová
Prerequisites
Successful completion of N_AJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. The course objectives are valid for part-time students as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 (IE 9) Responsibility, Ohio judge, GR Defining and non-defining clauses 3-4 (PEiUM 38) Branded content, (IE 9) GR Linking words, relative clauses and quantifiers, Wish/If only sentences, CD ROM IE-UI 9 Language focus 5-6 (PEiUM 39) Internet, video IE-UI 1 Google, Internet 7-8 (IE-UI9) New Puritanicals, GR Verbs + infinitive/-ing, CD ROM IE-UI 9 Focus on functions, IB VRB Part 3 – Find solutions, Second view 9-10 (PEiUM 40) Buzz marketing, (IE-UI 9) Structuring, presenting key information, Expressing appreciation and disapproval, video IE-UI 9 Regrets, wishes and ambitions 11-12 (PEiUM 41) Sales promotions and displays, (IE-UI 10) Security, human errors, online attacks, industrial espionage, password sabotage 13-14 (PEiUM 42) Direct mail and email, (IE-UI 10) GR passive, phrasal verbs, confused words, Tube shutdown, IB VRB Part 3 – Find solutions 15-16 (PEiUM 43) Street marketing and sampling, (IE-UI 10) Privacy, private information, Reviewing a project, CD ROM IE-UI, U10, Language focus, Focus on functions 17-18 Video IE UI U 10 – George Orwell, prezentace studentů 19-20 PEiUM vocabulary review U 38 – 43, prezentace studentů 21-22 GR review IE UI U 9-10, prezentace studentů 23-24 Final test knowledge assessment
Literature
    required literature
  • Farrall C., Lindsley M.: Professional English in Use – Marketing. Cambridge University Press, 2008. ISBN 978-0-521-70269-0
  • International Express – Upper-Intermediate, Interactive edition, Keith Harding & Adrian Wallwork, Student’s + Pocket Book and MultiROM, OUP, 2007, ISBN 978 0 19 457652 9
    recommended literature
  • Hewings M.: Advanced Grammar in Use. Cambridge University Press, 2005. ISBN 0-521-61403-1.
  • Intelligent Business – Video Resource Book - Intermediate, Helena Gomm, Pearson - Longman, 3rd impression 2007, ISBN 0-582-84799-0,
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: 0.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2012
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Ivona Černohausová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Viktorián Džambasov (seminar tutor)
Mgr. Ing. Zuzana Halamíčková (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/REPETENTI: No timetable has been entered into IS. I. Černohausová, P. Duplinská, V. Džambasov, Z. Halamíčková, J. Horynová, J. Jenkins, L. Knihová, Z. Šimonová, J. Zavadilová
N_AJ_3/uM11PH: Tue 23. 10. 14:00–15:30 S24, 15:45–17:15 S24, Tue 13. 11. 14:00–15:30 S23, 15:45–17:15 S23, Tue 4. 12. 14:00–15:30 S14, 15:45–17:15 S14, I. Černohausová
N_AJ_3/uM12PH: Tue 23. 10. 14:00–15:30 S21, 15:45–17:15 S21, Tue 13. 11. 14:00–15:30 S21, 15:45–17:15 S21, Tue 4. 12. 14:00–15:30 S21, 15:45–17:15 S21, J. Horynová
N_AJ_3/uM13PH: Tue 23. 10. 14:00–15:30 S33, 15:45–17:15 S33, Tue 13. 11. 14:00–15:30 S33, 15:45–17:15 S33, Tue 4. 12. 14:00–15:30 S33, 15:45–17:15 S33, P. Duplinská
N_AJ_3/uM14PH: Tue 23. 10. 14:00–15:30 S26, 15:45–17:15 S26, Tue 13. 11. 14:00–15:30 S26, 15:45–17:15 S26, Tue 4. 12. 14:00–15:30 S26, 15:45–17:15 S26, J. Jenkins
N_AJ_3/vM11KL: Fri 5. 10. 17:15–18:45 K205, 19:00–20:30 K205, Fri 2. 11. 17:15–18:45 K205, 19:00–20:30 K205, Fri 16. 11. 17:15–18:45 K205, 19:00–20:30 K205, L. Knihová
N_AJ_3/vM21PH: Fri 5. 10. 12:00–13:30 S33, 13:45–15:15 S33, Fri 2. 11. 12:00–13:30 S33, 13:45–15:15 S33, Fri 7. 12. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_3/vM22PH: Fri 5. 10. 12:00–13:30 S34, 13:45–15:15 S34, Fri 2. 11. 12:00–13:30 S01, 13:45–15:15 S01, Fri 7. 12. 12:00–13:30 S34, 13:45–15:15 S34, J. Horynová
N_AJ_3/vM23PH: Fri 19. 10. 15:30–17:00 S33, 17:15–18:45 S33, Fri 23. 11. 13:45–15:15 S33, 15:30–17:00 S33, Fri 4. 1. 13:45–15:15 S33, 15:30–17:00 S33, L. Knihová
N_AJ_3/vM24PH: Fri 19. 10. 15:30–17:00 S23, 17:15–18:45 S23, Fri 23. 11. 13:45–15:15 S23, 15:30–17:00 S23, Fri 4. 1. 13:45–15:15 S23, 15:30–17:00 S23, J. Horynová
N_AJ_3/v1AMMO: Sat 6. 10. 14:00–15:30 M25, Sat 20. 10. 14:00–15:30 M25, 15:45–17:15 M25, Sat 24. 11. 14:00–15:30 M25, 15:45–17:15 M25, Sat 8. 12. 14:00–15:30 M25, V. Džambasov
N_AJ_3/v2AMMO: Fri 5. 10. 17:15–18:45 M15, Fri 19. 10. 17:15–18:45 M15, Fri 23. 11. 17:15–18:45 M15, Fri 7. 12. 15:30–17:00 M15, 17:15–18:45 M15, Fri 4. 1. 15:30–17:00 M15, J. Zavadilová
N_AJ_3/1AMMO: Wed 8:45–9:29 M23, Wed 9:30–10:15 M23, Z. Šimonová
N_AJ_3/1APH: Tue 12:15–12:59 S13, Tue 13:00–13:45 S13, J. Jenkins
N_AJ_3/2AMMO: Wed 8:45–9:29 M15, Wed 9:30–10:15 M15, J. Zavadilová
N_AJ_3/2APH: Tue 12:15–12:59 S35, Tue 13:00–13:45 S35, Z. Halamíčková
N_AJ_3/3APH: Wed 12:15–12:59 S21, Wed 13:00–13:45 S21, J. Horynová
N_AJ_3/4APH: Thu 14:00–14:44 S21, Thu 14:45–15:30 S21, J. Horynová
N_AJ_3/5APH: Thu 12:15–12:59 S21, Thu 13:00–13:45 S21, J. Horynová
N_AJ_3/6APH: Tue 14:00–14:44 S13, Tue 14:45–15:30 S13, Z. Halamíčková
Prerequisites
Successful completion of N_AAJ_2.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are branded content, the internet, buzz marketing, sales promotions and POS displays, street marketing and sampling. The course objectives are valid for part-time students as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 (IE 9) Responsibility, Ohio judge, GR Defining and non-defining clauses 3-4 (PEiUM 38) Branded content, (IE 9) GR Linking words, relative clauses and quantifiers, Wish/If only sentences, CD ROM IE-UI 9 Language focus 5-6 (PEiUM 39) Internet, video IE-UI 1 Google, Internet 7-8 (IE-UI9) New Puritanicals, GR Verbs + infinitive/-ing, CD ROM IE-UI 9 Focus on functions, IB VRB Part 3 – Find solutions, Second view 9-10 (PEiUM 40) Buzz marketing, (IE-UI 9) Structuring, presenting key information, Expressing appreciation and disapproval, video IE-UI 9 Regrets, wishes and ambitions 11-12 (PEiUM 41) Sales promotions and displays, (IE-UI 10) Security, human errors, online attacks, industrial espionage, password sabotage 13-14 (PEiUM 42) Direct mail and email, (IE-UI 10) GR passive, phrasal verbs, confused words, Tube shutdown, IB VRB Part 3 – Find solutions 15-16 (PEiUM 43) Street marketing and sampling, (IE-UI 10) Privacy, private information, Reviewing a project, CD ROM IE-UI, U10, Language focus, Focus on functions 17-18 Video IE UI U 10 – George Orwell, prezentace studentů 19-20 PEiUM vocabulary review U 38 – 43, prezentace studentů 21-22 GR review IE UI U 9-10, prezentace studentů 23-24 Final test knowledge assessment
Literature
    required literature
  • Farrall C., Lindsley M.: Professional English in Use – Marketing. Cambridge University Press, 2008.
  • International Express – Upper-Intermediate, Interactive edition, Keith Harding & Adrian Wallwork, Student’s + Pocket Book and MultiROM, OUP, 2007, ISBN 978 0 19 457652 9
    recommended literature
  • Hewings M.: Advanced Grammar in Use. Cambridge University Press, 2005. ISBN 0-521-61403-1.
  • Intelligent Business – Video Resource Book - Intermediate, Helena Gomm, Pearson - Longman, 3rd impression 2007, ISBN 0-582-84799-0,
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
Assessment: The subject is assessed based on the student's results in the credit test. It testifies to the fulfilment of study obligations. Specification of requirements to obtain the credit FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “NNN“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “NNN“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2011
Extent and Intensity
0/2. 2 credit(s). Type of Completion: z (credit).
Guaranteed by
PhDr. Helena Machálková
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Course Enrolment Limitations
The course is offered to students of any study field.
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Summer 2011
Extent and Intensity
0/2. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Adéla Bergrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
PhDr. Helena Machálková (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Renee Selikowitz (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Helena Vašíčková (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Guaranteed by
PhDr. Helena Machálková
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Course Enrolment Limitations
The course is offered to students of any study field.
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2010
Extent and Intensity
0/2. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Adéla Bergrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
PhDr. Helena Machálková (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Renee Selikowitz (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Helena Vašíčková (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Guaranteed by
PhDr. Helena Machálková
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/uR11PH: Tue 12. 10. 14:00–15:30 S23, 15:45–17:15 S23, Tue 9. 11. 14:00–15:30 S23, 15:45–17:15 S23, Tue 7. 12. 14:00–15:30 S23, 15:45–17:15 S23, J. Horynová
N_AJ_3/uR12PH: Tue 12. 10. 14:00–15:30 S37, 15:45–17:15 S37, Tue 9. 11. 14:00–15:30 S37, 15:45–17:15 S37, Tue 7. 12. 14:00–15:30 S37, 15:45–17:15 S37, H. Machálková
N_AJ_3/uR13PH: Tue 12. 10. 14:00–15:30 S36, 15:45–17:15 S36, Tue 9. 11. 14:00–15:30 S36, 15:45–17:15 S36, Tue 7. 12. 14:00–15:30 S36, 15:45–17:15 S36, R. Selikowitz
N_AJ_3/uR14PH: Tue 12. 10. 14:00–15:30 S34, 15:45–17:15 S34, Tue 9. 11. 14:00–15:30 S34, 15:45–17:15 S34, Tue 7. 12. 14:00–15:30 S34, 15:45–17:15 S34, J. Jenkins
N_AJ_3/uV11PH: Tue 12. 10. 14:00–15:30 S33, 15:45–17:15 S33, Tue 9. 11. 14:00–15:30 S33, 15:45–17:15 S33, Tue 7. 12. 14:00–15:30 S33, 15:45–17:15 S33, P. Duplinská
N_AJ_3/uV12PH: Tue 12. 10. 14:00–15:30 S21, 15:45–17:15 S21, Tue 9. 11. 14:00–15:30 S11, 15:45–17:15 S11, Tue 7. 12. 14:00–15:30 S13, 15:45–17:15 S13, H. Zemanová
N_AJ_3/vA21PH: Fri 8. 10. 15:30–17:00 S11, 17:15–18:45 S11, Fri 12. 11. 15:30–17:00 S11, 17:15–18:45 S11, Fri 10. 12. 15:30–17:00 S11, 17:15–18:45 S11, J. Horynová
N_AJ_3/vA22PH: Fri 8. 10. 15:30–17:00 S14, 17:15–18:45 S14, Fri 12. 11. 15:30–17:00 S14, 17:15–18:45 S14, Fri 10. 12. 15:30–17:00 S14, 17:15–18:45 S14, E. Stamatová
N_AJ_3/vF21PH: Fri 8. 10. 15:30–17:00 S24, 17:15–18:45 S24, Fri 12. 11. 15:30–17:00 S24, 17:15–18:45 S24, Fri 10. 12. 15:30–17:00 S24, 17:15–18:45 S24, H. Vašíčková
N_AJ_3/vF22PH: Fri 8. 10. 15:30–17:00 S37, 17:15–18:45 S37, Fri 12. 11. 15:30–17:00 S37, 17:15–18:45 S37, Fri 10. 12. 15:30–17:00 S37, 17:15–18:45 S37, L. Jindrová
N_AJ_3/vP21PH: Sat 23. 10. 14:00–15:30 S34, 15:45–17:15 S34, Sat 27. 11. 14:00–15:30 S34, 15:45–17:15 S34, Sat 8. 1. 14:00–15:30 S34, 15:45–17:15 S34, H. Vašíčková
N_AJ_3/vR21KL: Fri 8. 10. 17:15–18:45 K311, 19:00–20:30 K311, Fri 12. 11. 17:15–18:45 K311, 19:00–20:30 K311, Sat 11. 12. 8:00–9:30 K311, 9:45–11:15 K311, P. Krulišová
N_AJ_3/vR21PH: Sat 23. 10. 14:00–15:30 S23, 15:45–17:15 S23, Sat 27. 11. 14:00–15:30 S23, 15:45–17:15 S23, Sat 8. 1. 14:00–15:30 S23, 15:45–17:15 S23, J. Horynová
N_AJ_3/vR22KL: Sat 23. 10. 8:00–9:30 K311, 9:45–11:15 K311, Sat 11. 12. 14:00–15:30 K311, 15:45–17:15 K311, Fri 17. 12. 17:15–18:45 K311, 19:00–20:30 K311, P. Krulišová
N_AJ_3/vR22PH: Sat 23. 10. 14:00–15:30 S21, 15:45–17:15 S21, Sat 27. 11. 14:00–15:30 S21, 15:45–17:15 S21, Sat 8. 1. 14:00–15:30 S21, 15:45–17:15 S21, R. Selikowitz
N_AJ_3/vR23PH: Sat 23. 10. 14:00–15:30 S01, 15:45–17:15 S01, Sat 27. 11. 14:00–15:30 S01, 15:45–17:15 S01, Sat 8. 1. 14:00–15:30 S01, 15:45–17:15 S01, V. Kopalová
N_AJ_3/vR24PH: Sat 23. 10. 14:00–15:30 S33, 15:45–17:15 S33, Sat 27. 11. 14:00–15:30 S33, 15:45–17:15 S33, Sat 8. 1. 14:00–15:30 S33, 15:45–17:15 S33, M. Pospíšilová
N_AJ_3/vR25PH: Sat 23. 10. 14:00–15:30 S36, 15:45–17:15 S36, Sat 27. 11. 14:00–15:30 S36, 15:45–17:15 S36, Sat 8. 1. 14:00–15:30 S24, 15:45–17:15 S24, A. Bergrová
N_AJ_3/vV21PH: Sat 23. 10. 14:00–15:30 S35, 15:45–17:15 S35, Sat 27. 11. 14:00–15:30 S35, 15:45–17:15 S35, Sat 8. 1. 14:00–15:30 S35, 15:45–17:15 S35, P. Duplinská
N_AJ_3/vV23PH: Sat 9. 10. 14:00–15:30 S36, 15:45–17:15 S36, Sat 13. 11. 14:00–15:30 S36, 15:45–17:15 S36, Sat 11. 12. 14:00–15:30 S36, 15:45–17:15 S36, P. Duplinská
N_AJ_3/v4ARMO: Fri 8. 10. 19:00–20:30 M17, Fri 12. 11. 19:00–20:30 M17, Fri 26. 11. 17:15–18:45 M17, 19:00–20:30 M17, Fri 10. 12. 17:15–18:45 M17, Fri 7. 1. 17:15–18:45 M17, M. Ješková
N_AJ_3/v5AVMO: Sat 9. 10. 8:00–9:30 M15, Sat 13. 11. 8:00–9:30 M15, Sat 27. 11. 8:00–9:30 M15, Sat 11. 12. 8:00–9:30 M15, Sat 8. 1. 8:00–9:30 M15, 9:45–11:15 M15, M. Ješková
N_AJ_3/1APH: Thu 8:45–9:29 S13, Thu 9:30–10:15 S13, R. Selikowitz
N_AJ_3/14APH: Mon 10:30–11:14 S11, Mon 11:15–12:00 S11, J. Jenkins
N_AJ_3/2APH: Thu 8:45–9:29 S14, Thu 9:30–10:15 S14, J. Horynová
N_AJ_3/3APH: Thu 10:30–11:14 S34, Thu 11:15–12:00 S34, J. Horynová
N_AJ_3/4APH: Thu 14:00–14:44 S35, Thu 14:45–15:30 S35, J. Horynová
N_AJ_3/5APH: Tue 10:30–11:14 S35, Tue 11:15–12:00 S35, J. Horynová
N_AJ_3/6APH: Tue 8:45–9:29 S35, Tue 9:30–10:15 S35, J. Horynová
N_AJ_3/7APH: Mon 10:30–11:14 S14, Mon 11:15–12:00 S14, J. Horynová
Prerequisites (in Czech)
Předpokladem je úspěšné zakončení 2. semestru magisterského studia.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Cílem výuky je prohlubovat komunikativní dovednosti v oblasti odborných okruhů s aplikací odpovídajících jazykových prostředků a tím poskytnout průpravu pro studium odborného předmětu v cizím jazyce. Důraz je kladen na samostatný jazykový projev. Cíle předmětu platí i pro kombinované studium.
Syllabus (in Czech)
  • Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: Úroveň A: 1,2 Stocks and shares,
  • Bonds 3,4 Futures and derivatives
  • 5,6 Practical language: Psychology, Making arrangements
  • 7,8 Grammar block: Modal verbs
  • 9,10 Market structure and competition
  • 11,12 Takeovers, mergers and buyouts
  • 13,14 Practical language: Creativity, Clarifying
  • 15,16 Grammar block: Conditionals (Zero,1st,2nd)
  • 17,18 Efficiency and employment
  • 19,20 Business ethics, Practical language: Image, Proposing solutions
  • 21,22 Grammar block: Past modals, 3rd conditional, mixed conditionals
  • 23,24 The role of government
  • Úroveň B: 1-2 Developing contacts, present perfect and past simple
  • 3-4 Business Network International – the process of networking
  • 5-6 Cultural issues, studying different cultures, Marketing in China
  • 7-8 Cultural awareness, Doing business in Finland, gift-giving
  • 9-10 Teamwork, teambuilding events
  • 11-12 Presentations, team projects, describing aims and achievements
  • 13-14 Entertaining clients – in a restaurant, business golf, Uncountables
  • 15-16 Describing statistics, interpreting charts, Adjectives + adverbs
  • 17-18 Company finances, Pronouns
  • 19-20 Financial report
  • 21-22 Grammar and vocabulary review
  • 23-24 Semester test
Literature
    required literature
  • Povinná literatura - úroveň A
  • MacKenzie, I.: English for Business Studies – Student’s Book, Second edition, CUP. ISBN 978 0 521 75285 5
  • Harding, K., Wallwork, A.: International Express - Upper-Intermediate, Interactive Edition, Student’s Book + Pocket Book and MultiROM, OUP, 2007. ISBN 978 0 19 455500 5
  • Povinná literatura - úroveň B:
  • Whitby, N.: Business Benchmark – Pre-Intermediate to Intermediate, Student’s Book BEC Preliminary edition, CUP, 2006. ISBN 978 0 521 67117 0
    recommended literature
  • Doporučená literatura - úroveň A
  • International Express - Upper-Intermediate, Interactive Edition, Workbook + Student CD, OUP, 2007. ISBN 978 0 19 457496 9
  • Doporučená literatura - úroveň B
  • Whitby, N.: Business Benchmark – Pre-Intermediate to Intermediate, Personal Study Book, CUP, 2006. ISBN 978 0 521 67286 3
  • Murphy, R.: English Grammar in Use, Third Edition (Edition with answers and CD-ROM), CUP. ISBN 978 0 521 53762 9
Teaching methods (in Czech)
Výuka probíhá formou cvičení v prezenčním studiu a řízených skupinových konzultací v kombinovaném studiu. Rozsah povinné účasti ve výuce: Minimální povinná účast na cvičení / semináři v prezenčním studiu je 75%, na řízených skupinových konzultacích v kombinovaném studiu 50%. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu).
Assessment methods (in Czech)
Způsob zakončení předmětu: Předmět je zakončen zápočtem. Zápočet osvědčuje splnění stanovených studijních povinností.
SPECIFIKACE POŽADAVKŮ K ZÍSKÁNÍ ZÁPOČTU 1. POVINNÁ ÚČAST VE VÝUCE Na cvičeních je její rozsah v prezenčním studiu stanoven minimálně na 75%, na řízených skupinových konzultacích na 50%. 2. ZÁPOČTOVÝ TEST (CREDIT TEST) Podmínkou pro udělení zápočtu je dosažení alespoň 60 bodů ze 100. 3. DOTATEČNÁ STUDIJNÍ POVINNOST V případě, že student bude mít účast mezi 40 a 75% (PS), resp. mezi 4 – 6 vyuč.hodinami na KS bude muset splnit PRE-CREDIT TEST. Teprve poté je dotyčný připuštěn k vlastnímu zápočtovému testu (CREDIT TEST). Účast pod 40% (včetně)na PS, resp. nedosahující 4 vyuč.hodin u KS ) znamená nemožnost splnění dodatečné studijní povinnosti a hodnocení „nezapočteno-NNN“.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Summer 2010
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Juwana Jenkins, BA (seminar tutor)
Guaranteed by
Mgr. Tereza Schlesingerová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Winter 2009, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2009
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Marcela Hergesselová (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
Daniel Knafo (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Lenka Lustigová (seminar tutor)
Mgr. Jakub Racek (seminar tutor)
Renee Selikowitz (seminar tutor)
Mgr. Tereza Schlesingerová (seminar tutor)
PhDr. Marcela Sobolová (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Helena Vašíčková (seminar tutor)
Mgr. Jana Vránová (seminar tutor)
David Warman (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)
Guaranteed by
Mgr. Tereza Schlesingerová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/uR11PH: Tue 29. 9. 14:00–15:30 S24, 15:45–17:15 S24, Tue 27. 10. 14:00–15:30 S24, 15:45–17:15 S24, Tue 1. 12. 14:00–15:30 S24, 15:45–17:15 S24, R. Selikowitz
N_AJ_3/uR12PH: Tue 29. 9. 14:00–15:30 S34, 15:45–17:15 S34, Tue 27. 10. 14:00–15:30 S34, 15:45–17:15 S34, Tue 1. 12. 14:00–15:30 S34, 15:45–17:15 S34, J. Jenkins
N_AJ_3/uR13PH: Tue 29. 9. 14:00–15:30 S32, 15:45–17:15 S32, Tue 27. 10. 14:00–15:30 S32, 15:45–17:15 S32, Tue 1. 12. 14:00–15:30 S32, 15:45–17:15 S32, D. Warman
N_AJ_3/uR14PH: Tue 29. 9. 14:00–15:30 S14, 15:45–17:15 S14, Tue 27. 10. 14:00–15:30 S14, 15:45–17:15 S14, Tue 1. 12. 14:00–15:30 S14, 15:45–17:15 S14, M. Sobolová
N_AJ_3/uV11PH: Tue 29. 9. 14:00–15:30 S35, 15:45–17:15 S35, Tue 27. 10. 14:00–15:30 S35, 15:45–17:15 S35, Tue 1. 12. 14:00–15:30 S35, 15:45–17:15 S35, D. Knafo
N_AJ_3/uV12PH: Tue 27. 10. 14:00–17:15 S33, Tue 1. 12. 14:00–17:15 S33, E. Stamatová
N_AJ_3/vA21PH: Fri 2. 10. 12:00–13:30 S13, 13:45–15:15 S13, Fri 6. 11. 12:00–13:30 S13, 13:45–15:15 S13, Fri 4. 12. 12:00–13:30 S13, 13:45–15:15 S13, H. Vašíčková
N_AJ_3/vA22PH: Fri 2. 10. 12:00–13:30 S14, 13:45–15:15 S14, Fri 6. 11. 12:00–13:30 S14, 13:45–15:15 S14, Fri 4. 12. 12:00–13:30 S14, 13:45–15:15 S14, D. Warman
N_AJ_3/vFP23PH: Sat 24. 10. 14:00–15:30 S33, 15:45–17:15 S33, Sat 21. 11. 14:00–15:30 S26, 15:45–17:15 S26, Sat 9. 1. 14:00–15:30 S26, 15:45–17:15 S26, L. Lustigová
N_AJ_3/vF21PH: Sat 24. 10. 14:00–15:30 S24, 15:45–17:15 S24, Sat 21. 11. 14:00–15:30 S24, 15:45–17:15 S24, Sat 9. 1. 14:00–15:30 S24, 15:45–17:15 S24, T. Schlesingerová
N_AJ_3/vF22PH: Sat 24. 10. 14:00–15:30 S14, 15:45–17:15 S14, Sat 21. 11. 14:00–15:30 S14, 15:45–17:15 S14, Sat 9. 1. 14:00–15:30 S14, 15:45–17:15 S14, E. Stamatová
N_AJ_3/vR21KL: Fri 9. 10. 17:15–18:45 K311, 19:00–20:30 K311, Fri 6. 11. 13:45–15:15 K311, 15:30–17:00 K311, Fri 11. 12. 13:45–15:15 K311, 15:30–17:00 K311, P. Krulišová
N_AJ_3/vR21PH: Sat 24. 10. 9:45–11:15 S23, 11:30–13:00 S23, Sat 21. 11. 9:45–11:15 S23, 11:30–13:00 S23, Sat 9. 1. 9:45–11:15 S23, 11:30–13:00 S23, T. Schlesingerová
N_AJ_3/vR22KL: Fri 23. 10. 13:45–15:15 K311, 15:30–17:00 K311, Fri 13. 11. 17:15–18:45 K311, 19:00–20:30 K311, Fri 4. 12. 17:15–18:45 K311, 19:00–20:30 K311, P. Krulišová
N_AJ_3/vR22PH: Sat 24. 10. 9:45–11:15 S14, 11:30–13:00 S14, Sat 21. 11. 9:45–11:15 S14, 11:30–13:00 S14, Sat 9. 1. 9:45–11:15 S14, 11:30–13:00 S14, D. Warman
N_AJ_3/vR23PH: Fri 2. 10. 12:00–13:30 S21, 13:45–15:15 S21, Fri 6. 11. 12:00–13:30 S21, 13:45–15:15 S21, Fri 4. 12. 12:00–13:30 S21, 13:45–15:15 S21, M. Sobolová
N_AJ_3/vR24PH: Fri 2. 10. 12:00–13:30 S26, 13:45–15:15 S26, Fri 6. 11. 12:00–13:30 S26, 13:45–15:15 S26, Fri 4. 12. 12:00–13:30 S26, 13:45–15:15 S26, J. Racek
N_AJ_3/vR25PH: Fri 2. 10. 15:30–17:00 S32, 17:15–18:45 S32, Fri 6. 11. 15:30–17:00 S32, 17:15–18:45 S32, Fri 4. 12. 15:30–17:00 S32, 17:15–18:45 S32, L. Jindrová
N_AJ_3/vR28PH: Fri 2. 10. 15:30–17:00 S14, 17:15–18:45 S14, Fri 6. 11. 15:30–17:00 S14, 17:15–18:45 S14, Fri 4. 12. 15:30–17:00 S14, 17:15–18:45 S14, D. Warman
N_AJ_3/vV21PH: Fri 2. 10. 12:00–13:30 S35, 13:45–15:15 S35, Fri 6. 11. 12:00–13:30 S35, 13:45–15:15 S35, Fri 4. 12. 12:00–13:30 S35, 13:45–15:15 S35, J. Horynová
N_AJ_3/vV22PH: Fri 23. 10. 12:00–13:30 S36, 13:45–15:15 S36, Fri 20. 11. 12:00–13:30 S36, 13:45–15:15 S36, Fri 8. 1. 12:00–13:30 S36, 13:45–15:15 S36, K. Jones-Newton
N_AJ_3/v1ARMO: Fri 2. 10. 19:00–20:30 M22, Fri 23. 10. 19:00–20:30 M22, Fri 6. 11. 19:00–20:30 M22, Fri 20. 11. 19:00–20:30 M22, Fri 4. 12. 19:00–20:30 M22, Fri 8. 1. 19:00–20:30 M22, M. Ješková
N_AJ_3/v2ARMO: Sat 3. 10. 8:00–9:30 M26, Sat 7. 11. 8:00–9:30 M26, Sat 21. 11. 8:00–9:30 M27, Sat 5. 12. 8:00–9:30 M27, 9:45–11:15 M27, Fri 8. 1. 19:00–20:30 M26, M. Hergesselová
N_AJ_3/v3AVMO: Fri 2. 10. 13:45–15:15 M22, Fri 23. 10. 13:45–15:15 M17, Fri 6. 11. 13:45–15:15 M22, Fri 20. 11. 13:45–15:15 M22, Fri 4. 12. 13:45–15:15 M22, Fri 8. 1. 13:45–15:15 M22, J. Vránová
N_AJ_3/v4AVMO: Fri 2. 10. 13:45–15:15 M23, Fri 23. 10. 13:45–15:15 M21, Fri 6. 11. 13:45–15:15 M21, Fri 20. 11. 13:45–15:15 M21, Fri 4. 12. 13:45–15:15 M21, Fri 8. 1. 13:45–15:15 M21, J. Zavadilová
N_AJ_3/1APH: Mon 12:15–12:59 S13, Mon 13:00–13:45 S13, M. Sobolová
N_AJ_3/2APH: Thu 12:15–12:59 S13, Thu 13:00–13:45 S13, M. Sobolová
N_AJ_3/3APH: Thu 12:15–12:59 S14, Thu 13:00–13:45 S14, J. Horynová
N_AJ_3/3AVMO: Thu 8:45–9:29 M22, Thu 9:30–10:15 M22, Z. Šimonová
N_AJ_3/4APH: Wed 12:15–12:59 S13, Wed 13:00–13:45 S13, M. Sobolová
N_AJ_3/5APH: Mon 12:15–12:59 S35, Mon 13:00–13:45 S35, J. Jenkins
N_AJ_3/6APH: Thu 10:30–11:14 S34, Thu 11:15–12:00 S34, J. Horynová
N_AJ_3/7APH: Thu 8:45–9:29 S34, Thu 9:30–10:15 S34, J. Horynová
N_AJ_3/8APH: Thu 10:30–11:14 S21, Thu 11:15–12:00 S21, M. Sobolová
Prerequisites (in Czech)
Předpokladem je úspěšné zakončení 2. semestru magisterského studia.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Course objectives (in Czech)
Anotace je stejná pro obě formy studia. Cílem výuky je prohlubovat komunikativní dovednosti v oblasti odborných okruhů s aplikací odpovídajících jazykových prostředků a tím poskytnout průpravu pro studium odborného předmětu v cizím jazyce. Důraz je kladen na samostatný jazykový projev.
Syllabus (in Czech)
  • Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: 1,2 Stocks and shares, Bonds 3,4 Futures and derivatives 5,6 Practical language: Psychology, Making arrangements 7,8 Grammar block: Modal verbs 9,10 Market structure and competition 11,12 Takeovers, mergers and buyouts 13,14 Practical language: Creativity, Clarifying 15,16 Grammar block: Conditionals (Zero,1st,2nd ) 17,18 Efficiency and employment 19,20 Business ethics, Practical language: Image, Proposing solutions 21,22 Grammar block: Past modals, 3rd conditional, mixed conditionals 23,24 The role of government
Literature
  • MacKenzie, I.: English for Business Studies – Student’s Book, Second edition, CUP. ISBN 978 0 521 75285 5
  • Harding, K., Wallwork, A.: International Express - Upper-Intermediate, Interactive Edition, Student’s Book + Pocket Book and MultiROM, OUP, 2007. ISBN 978 0 19 455500 5
Assessment methods (in Czech)
Vyučovací metody: Cvičení: V úvodu je prověřováno pochopení základních problémů z předcházejícího cvičení, další část je věnována vysvětlení a procvičování dalšího tématu. Řízené konzultace: Po úvodní prověrce pochopení samostatně prostudovaných témat následuje dovysvětlení méně pochopených partií, přednesení a procvičení nového tématu. Metody hodnocení: Zápočet - splnění studijních povinností, 80% docházky (KS-50%) + ústní/písemná zadání
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Summer 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Summer 2009
Extent and Intensity
0/2. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Nathan D. Crissman, M.A. (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
Daniel Knafo (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Jitka Matyášová (seminar tutor)
PhDr. Marcela Sobolová (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Marcela Uhrová, Ph.D. (seminar tutor)
PhDr. Kateřina Valentová (seminar tutor)
Mgr. Jana Vápeníková (seminar tutor)
Mgr. Helena Vašíčková (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Guaranteed by
PhDr. Marcela Sobolová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin/semestr.
The course is also listed under the following terms Winter 2007, Winter 2008, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2008
Extent and Intensity
0/2. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Nathan D. Crissman, M.A. (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
Daniel Knafo (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Jitka Matyášová (seminar tutor)
PhDr. Marcela Sobolová (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Marcela Uhrová, Ph.D. (seminar tutor)
PhDr. Kateřina Valentová (seminar tutor)
Mgr. Jana Vápeníková (seminar tutor)
Mgr. Helena Vašíčková (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Guaranteed by
PhDr. Marcela Sobolová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/cR11KL: Thu 9. 10. 15:45–17:15 K203, 17:30–19:00 K203, Thu 13. 11. 15:45–17:15 K203, 17:30–19:00 K203, Thu 18. 12. 15:45–17:15 K211, 17:30–19:00 K211, P. Krulišová
N_AJ_3/uR11PH: Tue 14. 10. 14:00–15:30 S23, 15:45–17:15 S23, Tue 11. 11. 14:00–15:30 S23, 15:45–17:15 S23, Tue 2. 12. 14:00–15:30 S23, 15:45–17:15 S23, J. Horynová
N_AJ_3/uR12PH: Tue 14. 10. 14:00–15:30 S34, 15:45–17:15 S34, Tue 11. 11. 14:00–15:30 S34, 15:45–17:15 S34, Tue 2. 12. 14:00–15:30 S34, 15:45–17:15 S34, D. Knafo
N_AJ_3/uR13PH: Tue 14. 10. 14:00–15:30 S36, 15:45–17:15 S36, Tue 11. 11. 14:00–15:30 S36, 15:45–17:15 S36, Tue 2. 12. 14:00–15:30 S36, 15:45–17:15 S36, J. Matyášová
N_AJ_3/uR14PH: Tue 14. 10. 14:00–15:30 S14, 15:45–17:15 S14, Tue 11. 11. 14:00–15:30 S14, 15:45–17:15 S14, Tue 2. 12. 14:00–15:30 S14, 15:45–17:15 S14, M. Sobolová
N_AJ_3/uV11PH: Tue 14. 10. 14:00–15:30 S21, 15:45–17:15 S21, Tue 11. 11. 14:00–15:30 S21, 15:45–17:15 S21, Tue 6. 1. 14:00–15:30 S34, 15:45–17:15 S34, H. Vašíčková
N_AJ_3/uV12PH: Tue 14. 10. 14:00–15:30 S37, 15:45–17:15 S37, Tue 11. 11. 14:00–15:30 S37, 15:45–17:15 S37, Tue 2. 12. 14:00–15:30 S37, 15:45–17:15 S37, E. Stamatová
N_AJ_3/vA21PH: Fri 3. 10. 12:00–13:30 S13, 13:45–15:15 S13, Fri 31. 10. 12:00–13:30 S13, 13:45–15:15 S13, Fri 28. 11. 13:45–15:15 S13, 15:30–17:00 S13, K. Valentová
N_AJ_3/vF21PH: Fri 3. 10. 12:00–13:30 S32, 13:45–15:15 S32, Fri 31. 10. 12:00–13:30 S32, 13:45–15:15 S32, Fri 28. 11. 12:00–13:30 S32, 13:45–15:15 S32, M. Sobolová
N_AJ_3/vF22PH: Fri 3. 10. 12:00–13:30 S34, 13:45–15:15 S34, Fri 31. 10. 12:00–13:30 S34, 13:45–15:15 S34, Fri 28. 11. 12:00–13:30 S34, 13:45–15:15 S34, J. Vápeníková
N_AJ_3/vP21PH: Fri 3. 10. 12:00–13:30 S11, 13:45–15:15 S11, Fri 31. 10. 12:00–13:30 S11, 13:45–15:15 S11, Fri 28. 11. 12:00–13:30 S11, 13:45–15:15 S11, D. Knafo
N_AJ_3/vR21PH: Sat 18. 10. 14:00–15:30 S23, 15:45–17:15 S23, Sat 15. 11. 14:00–15:30 S23, 15:45–17:15 S23, Sat 13. 12. 14:00–15:30 S23, 15:45–17:15 S23, H. Zemanová
N_AJ_3/vR22PH: Sat 18. 10. 14:00–15:30 S35, 15:45–17:15 S35, Sat 15. 11. 14:00–15:30 S35, 15:45–17:15 S35, Sat 13. 12. 14:00–15:30 S35, 15:45–17:15 S35, N. Crissman
N_AJ_3/vR23PH: Sat 18. 10. 14:00–15:30 S21, 15:45–17:15 S21, Sat 15. 11. 14:00–15:30 S21, 15:45–17:15 S21, Sat 13. 12. 14:00–15:30 S21, 15:45–17:15 S21, D. Knafo
N_AJ_3/vR24PH: Sat 18. 10. 14:00–15:30 S34, 15:45–17:15 S34, Sat 15. 11. 14:00–15:30 S34, 15:45–17:15 S34, Sat 13. 12. 14:00–15:30 S34, 15:45–17:15 S34, L. Jindrová
N_AJ_3/vR25PH: Fri 3. 10. 15:30–17:00 S33, 17:15–18:45 S33, Fri 31. 10. 15:30–17:00 S33, 17:15–18:45 S33, Fri 28. 11. 15:30–17:00 S33, 17:15–18:45 S33, M. Sobolová
N_AJ_3/vV21PH: Sat 4. 10. 14:00–15:30 S24, 15:45–17:15 S24, Sat 1. 11. 14:00–15:30 S24, 15:45–17:15 S24, Sat 29. 11. 14:00–15:30 S24, 15:45–17:15 S24, J. Horynová
N_AJ_3/vV22PH: Sat 18. 10. 9:45–11:15 S36, 11:30–13:00 S36, Sat 15. 11. 9:45–11:15 S36, 11:30–13:00 S36, Sat 13. 12. 9:45–11:15 S36, 11:30–13:00 S36, D. Knafo
N_AJ_3/v1ARMO: Fri 3. 10. 19:00–20:30 M25, Fri 17. 10. 19:00–20:30 M25, Fri 31. 10. 19:00–20:30 M25, Fri 14. 11. 19:00–20:30 M25, Fri 28. 11. 19:00–20:30 M25, Fri 12. 12. 19:00–20:30 M25, M. Ješková, Z. Šimonová
N_AJ_3/v2ARMO: Sat 18. 10. 15:45–17:15 M25, Sat 1. 11. 14:00–15:30 M25, 15:45–17:15 M25, Sat 15. 11. 11:30–13:00 M25, 14:00–15:30 M25, Sat 13. 12. 9:45–11:15 M25, M. Ješková, Z. Šimonová
N_AJ_3/v3AVMO: Fri 3. 10. 15:30–17:00 M16, Fri 17. 10. 15:30–17:00 M16, Fri 14. 11. 15:30–17:00 M16, Fri 28. 11. 15:30–17:00 M16, Sat 29. 11. 11:30–13:00 M16, Fri 12. 12. 15:30–17:00 M16, M. Ješková
N_AJ_3/v4ARVMO: Fri 3. 10. 15:30–17:00 M21, Fri 17. 10. 15:30–17:00 M21, Fri 14. 11. 15:30–17:00 M21, Fri 28. 11. 15:30–17:00 M21, Fri 12. 12. 15:30–17:00 M21, Sat 13. 12. 9:45–11:15 M22, J. Zavadilová
N_AJ_3/1ARMO: Wed 10:30–11:14 M23, Wed 11:15–12:00 M23, Z. Šimonová
N_AJ_3/2APH: Mon 15:45–16:29 S14, Mon 16:30–17:15 S14, D. Knafo
N_AJ_3/2ARMO: Thu 10:30–11:14 M23, Thu 11:15–12:00 M23, Z. Šimonová
N_AJ_3/3APH: Mon 14:00–15:30 S36, J. Vápeníková
N_AJ_3/4APH: Mon 14:00–14:44 S15, Mon 14:45–15:30 S15, D. Knafo
N_AJ_3/5APH: Wed 12:15–12:59 S13, Wed 13:00–13:45 S13, J. Horynová
N_AJ_3/6APH: Wed 14:00–14:44 S24, Wed 14:45–15:30 S24, J. Horynová
N_AJ_3/7APH: Wed 14:00–15:30 S36, J. Vápeníková
N_AJ_3/8APH: Wed 8:45–9:29 S21, Wed 9:30–10:15 S21, M. Uhrová
N_AJ_3/9APH: Wed 10:30–11:14 S13, Wed 11:15–12:00 S13, M. Uhrová
Prerequisites (in Czech)
Předpokladem je úspěšné zakončení 2. semestru magisterského studia.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Course objectives (in Czech)
Anotace je stejná pro obě formy studia. Cílem výuky je prohlubovat komunikativní dovednosti v oblasti odborných okruhů s aplikací odpovídajících jazykových prostředků a tím poskytnout průpravu pro studium odborného předmětu v cizím jazyce. Důraz je kladen na samostatný jazykový projev.
Syllabus (in Czech)
  • Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: 1,2 Stocks and shares, Bonds 3,4 Futures and derivatives 5,6 Practical language: How much is enough, Explaining statistics 7,8 Grammar block: Countables v. uncountables, expressing quantity, Time clauses 9,10 Market structure and competition 11,12 Takeovers, mergers and buyouts 13,14 Practical language: Education, Organizing information 15,16 Grammar block: have/get something done, Passives 17,18 Efficiency and employment 19,20 Business ethics 21,22 Practical language: Getting it right (hypothesizing, speculating about the present and the past) 23,24 The role of government
Literature
  • Ian MacKenzie, English for Business Studies – Student’s Book, Second edition, ISBN 978 0 521 75285 5, CUP
  • Wallwork, Adrian. International Express Upper-intermediate (Students Book (with Pocket Book). 2001. ISBN: 978-0-19-45742.
Assessment methods (in Czech)
Vyučovací metody: Cvičení: V úvodu je prověřováno pochopení základních problémů z předcházejícího cvičení, další část je věnována vysvětlení a procvičování dalšího tématu. Řízené konzultace: Po úvodní prověrce pochopení samostatně prostudovaných témat následuje dovysvětlení méně pochopených partií, přednesení a procvičení nového tématu. Metody hodnocení: Zápočet - splnění studijních povinností, 80% docházky (KS-50%) + ústní/písemná zadání
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin/semestr.
The course is also listed under the following terms Winter 2007, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_AJ_3 English Language 3

University of Finance and Administration
Winter 2007
Extent and Intensity
0/2. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Anna Baťová (seminar tutor)
Mgr. Eva Dudrová (seminar tutor)
Ing. Jitka Hašková (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Daniel Knafo (seminar tutor)
Mgr. Martina Pagáčová (seminar tutor)
PhDr. Marcela Sobolová (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Jana Vápeníková (seminar tutor)
Guaranteed by
PhDr. Marcela Sobolová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_3/uR11PH: Tue 16. 10. 14:00–15:30 S33, 15:45–17:15 S33, Tue 6. 11. 14:00–15:30 S33, 15:45–17:15 S33, Tue 27. 11. 14:00–15:30 S33, 15:45–17:15 S33, A. Baťová
N_AJ_3/uR12PH: Tue 16. 10. 14:00–15:30 S34, 15:45–17:15 S34, Tue 6. 11. 14:00–15:30 S34, 15:45–17:15 S34, Tue 27. 11. 14:00–15:30 S34, 15:45–17:15 S34, J. Horynová
N_AJ_3/uV11PH: Tue 16. 10. 14:00–15:30 S24, 15:45–17:15 S24, Tue 6. 11. 14:00–15:30 S24, 15:45–17:15 S24, Tue 27. 11. 14:00–15:30 S24, 15:45–17:15 S24, M. Pagáčová
N_AJ_3/uV12PH: Tue 16. 10. 14:00–15:30 S35, 15:45–17:15 S35, Tue 6. 11. 14:00–15:30 S35, 15:45–17:15 S35, Tue 27. 11. 14:00–15:30 S35, 15:45–17:15 S35, M. Sobolová
N_AJ_3/vF21PH: Sat 6. 10. 9:45–11:15 S36, 11:30–13:00 S36, Sat 3. 11. 9:45–11:15 S36, 11:30–13:00 S36, Sat 8. 12. 9:45–11:15 S36, 11:30–13:00 S36, E. Stamatová
N_AJ_3/vF24PH: Sat 6. 10. 9:45–11:15 S35, 11:30–13:00 S35, Sat 3. 11. 9:45–11:15 S35, 11:30–13:00 S35, Sat 8. 12. 9:45–11:15 S35, 11:30–13:00 S35, J. Horynová
N_AJ_3/vP22PH: Sat 6. 10. 9:45–11:15 S34, 11:30–13:00 S34, Sat 3. 11. 9:45–11:15 S34, 11:30–13:00 S34, Sat 8. 12. 9:45–11:15 S34, 11:30–13:00 S34, M. Pagáčová
N_AJ_3/vR21MO: Fri 30. 11. 12:00–13:30 M23, 13:45–15:15 M23, Sat 15. 12. 9:45–11:15 M25, Fri 11. 1. 12:00–13:30 M23, 13:45–15:15 M23, Sat 12. 1. 9:45–11:15 M25, Z. Šimonová
N_AJ_3/vR21PH: Sat 6. 10. 14:00–15:30 S23, 15:45–17:15 S23, Sat 3. 11. 14:00–15:30 S23, 15:45–17:15 S23, Sat 8. 12. 14:00–15:30 S23, 15:45–17:15 S23, M. Pagáčová
N_AJ_3/vR22MO: Sat 13. 10. 15:45–17:15 M23, Sat 27. 10. 15:45–17:15 M23, Sat 10. 11. 15:45–17:15 M22, Sat 1. 12. 15:45–17:15 M22, Sat 15. 12. 9:45–11:15 M23, Sat 12. 1. 9:45–11:15 M23, M. Ješková
N_AJ_3/vR22PH: Sat 6. 10. 14:00–15:30 S16PC, 15:45–17:15 S16PC, Sat 3. 11. 14:00–15:30 S16PC, 15:45–17:15 S16PC, Sat 8. 12. 14:00–15:30 S16PC, 15:45–17:15 S16PC, E. Stamatová
N_AJ_3/vR24PH: Sat 6. 10. 14:00–15:30 S15, 15:45–17:15 S15, Sat 3. 11. 14:00–15:30 S15, 15:45–17:15 S15, Sat 8. 12. 14:00–15:30 S15, 15:45–17:15 S15, D. Knafo
N_AJ_3/vR25PH: Sat 6. 10. 14:00–15:30 S37, 15:45–17:15 S37, Sat 3. 11. 14:00–15:30 S37, 15:45–17:15 S37, Sat 8. 12. 14:00–15:30 S37, 15:45–17:15 S37, E. Dudrová
N_AJ_3/vR26PH: Sat 6. 10. 9:45–11:15 S33, 11:30–13:00 S33, Sat 3. 11. 9:45–11:15 S33, 11:30–13:00 S33, Sat 8. 12. 9:45–11:15 S33, 11:30–13:00 S33, J. Hašková
N_AJ_3/vR27PH: Sat 6. 10. 9:45–11:15 S16PC, 11:30–13:00 S16PC, Sat 3. 11. 9:45–11:15 S16PC, 11:30–13:00 S16PC, Sat 8. 12. 9:45–11:15 S16PC, 11:30–13:00 S16PC, J. Vápeníková
N_AJ_3/vV21PH: Sat 6. 10. 9:45–11:15 S32, 11:30–13:00 S32, Sat 3. 11. 9:45–11:15 S32, 11:30–13:00 S32, Sat 8. 12. 9:45–11:15 S32, 11:30–13:00 S32, E. Dudrová
N_AJ_3/vV22PH: Sat 6. 10. 9:45–11:15 S01, 11:30–13:00 S01, Sat 3. 11. 9:45–11:15 S01, 11:30–13:00 S01, Sat 8. 12. 9:45–11:15 S01, 11:30–13:00 S01, D. Knafo
N_AJ_3/1APH: Thu 14:45–15:30 S35, Thu 15:45–16:29 S35, M. Sobolová
N_AJ_3/2APH: Thu 8:45–9:29 S33, Thu 9:30–10:15 S33, M. Sobolová
N_AJ_3/3APH: Thu 10:30–11:14 S34, Thu 11:15–12:00 S34, M. Sobolová
N_AJ_3/4APH: Wed 14:00–14:44 S33, Wed 14:45–15:30 S33, J. Horynová
N_AJ_3/5APH: Thu 13:00–13:45 S33, Thu 14:00–14:44 S33, M. Sobolová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Course objectives (in Czech)
Anotace je stejná pro obě formy studia. Cílem výuky je prohlubovat komunikativní dovednosti v oblasti odborných okruhů s aplikací odpovídajících jazykových prostředků a tím poskytnout průpravu pro studium odborného předmětu v cizím jazyce. Důraz je kladen na samostatný jazykový projev.
Syllabus (in Czech)
  • Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: 1,2 Marketing, Social and entrepreneurial concept 3,4 Market segmentation; Marketing research v. Market research; Sales forecasting 5,6 Practical language: How much is enough, Explaining statistics 7,8 Grammar block: Countables v. uncountables, expressing quantity 9,10 Time clauses; Reading and Text analysis 11,12 What is a product? Types of goods distinction by their use and lifetime 13,14 Brands, Trademarks; Management of competitive advantages 15,16 Customer service; Practical language: Education, Organizing information 17,18 Grammar block: have/get something done, Passives 19,20 Distribution channels; Text analysis 21,22 Business methods; Franchising 23,24 Practical language: Getting it right (hypothesizing, speculating about the present and the past)
Literature
  • Wallwork, Adrian. International Express Upper-intermediate (Students Book (with Pocket Book). 2001. ISBN: 978-0-19-45742.
  • KAFTAN, Miroslav. Modern Business English in Enterprise. 1st ed. Praha: LEDA, 2003. ISBN 80-85927-86-1. info
Assessment methods (in Czech)
Vyučovací metody: Cvičení: V úvodu je prověřováno pochopení základních problémů z předcházejícího cvičení, další část je věnována vysvětlení a procvičování dalšího tématu. Řízené konzultace: Po úvodní prověrce pochopení samostatně prostudovaných témat následuje dovysvětlení méně pochopených partií, přednesení a procvičení nového tématu. Metody hodnocení: Zápočet - splnění studijních povinností, 80% docházky (KS-50%) + ústní/písemná zadání
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on the extent and intensity of the course: 12hodin/semestr.
The course is also listed under the following terms Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (recent)