N_Cn_B Controlling B

University of Finance and Administration
Summer 2013
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Iveta Horníčková, MBA (seminar tutor)
Ing. Viktor Hrdina, MBA (seminar tutor)
Ing. Šárka Kocmanová, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Mgr. Dina Riegerová
Timetable of Seminar Groups
N_Cn_B/cRMO: each even Wednesday 15:45–16:29 M25, each even Wednesday 16:30–17:15 M25, V. Hrdina
N_Cn_B/cRPH: each odd Tuesday 12:15–12:59 S24, each odd Tuesday 13:00–13:45 S24, Š. Kocmanová
N_Cn_B/pRMO: each even Wednesday 14:00–14:44 M25, each even Wednesday 14:45–15:30 M25, V. Hrdina
N_Cn_B/pRPH: each even Tuesday 8:45–9:29 S14, each even Tuesday 9:30–10:15 S14, I. Horníčková
N_Cn_B/uRPH: Tue 26. 3. 14:00–15:30 S23, 15:45–17:15 S23, Tue 9. 4. 19:15–20:45 S23, K. Havlíček
N_Cn_B/vRMO: Fri 8. 3. 19:00–20:30 M01, Sat 27. 4. 8:00–9:30 M01, 9:45–11:15 M01, V. Hrdina
N_Cn_B/vRPH: Sat 20. 4. 8:00–9:30 S26, 9:45–11:15 S26, Fri 3. 5. 15:30–17:00 S26, K. Havlíček
Prerequisites
Financial management, Strategic management The course is offered to students of BMCF (Business management and corporate finance) field
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Students will be familiarized and learn what are the bases for strategic and operational controlling applicable to marketing, sales, innovation and finances management . Students will learn what knowledge, qualities and competencies the controlling managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational controlling.
Syllabus
  • 1. Controlling model and process management - Process model management - Strategic Controlling - Operational Controlling - Methods and tools of the controlling
  • 2. Marketing controlling - Monitoring environment - Controlling life cycles - Optimization of pricing strategies - Optimization of product lines - Optimization of distribution channels
  • 3. Business controlling - Controlling operational business plans - Management forecasts - Controlling trade receivables - Management of currency risk
  • 4. Financial Controlling - Balance controlling - Investment Decision - Controlling enterprise value - Importance of FCF - Management of liabilities and debt relations - Financial Risk Management
  • 5. Innovation controlling - Managing strategic risk associated with innovations   - Selection of Strategic Partnerships - Risks of internal interfaces - Controlling innovation funding - Management of operational risks associated with innovations  
  • 6. Controlling restructuring - Changes in corporate policies - Select a strategic partnership in crisis and   form continued - Management of a tipping point - Funding in Crisis - Critical instead of restructuring
Literature
    required literature
  • SYNEK M. a kol., Manažerská ekonomika. 5. aktual. a rozš. vyd. Praha: Grada Publishing 2011, ISBN 978-80-247-3494-1
  • KRÁL B., Manažerské účetnictví, 3. dopl.a aktual. vyd. Praha: Management Press, 2010. ISBN 978-80-7261-217-8
    recommended literature
  • VEBER, J. a kol.: Management – základy, moderní manažerské přístupy, výkonnost a prosperita. Praha: Management Press, 2009. 734 s. ISBN 978-80-7261-200-0.
  • HNILICA, J. - FOTR, J. Aplikovaná analýza rizika ve finančním managementu a investičním rozhodování. Praha: Grada, 2009. ISBN 978-80-247-2560-4
  • MAŘÍK M., Metody oceňování podniku, Proces ocenění, základní metody a postupy. Praha: Ekopress 2007, ISBN 978-80-86929-32-3
  • ŠULÁK, M., VACÍK, E., Strategické řízení v podnicích a projektech, Praha: Eupress, 2005 234 s. ISBN 80-86754-35-9.
  • MERNA T., Risk management - Řízení rizik ve firmě. Brno: Computer Press 2007,ISBN 978-80-251-1547-3
  • HAVLÍČEK, Karel. Management & controlling malé a střední firmy. Praha: Vysoká škola finanční a správní, o.p.s., 2011, 220 pp. ISBN 978-80-7408-056-2. info
    not specified
  • VLACHÝ J., Řízení finančních rizik. Praha: Eupress, 2006, ISBN 80-86754-56-1
  • HORVÁTH & PARTNERS. Nová koncepce controllingu. Praha: Profess Consulting, 2004. ISBN 80-7259-002-2
Teaching methods
Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.
Assessment methods
Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Summer 2011, summer 2012.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2013/N_Cn_B