N_FKIK Corporate culture and internal communication

University of Finance and Administration
Winter 2016
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Marek Matějka (seminar tutor)
Ing. Eva Matoušková (seminar tutor)
Guaranteed by
PhDr. Marek Matějka
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová
Timetable of Seminar Groups
N_FKIK/cMPH: each odd Wednesday 15:45–16:29 S23, each odd Wednesday 16:30–17:15 S23, M. Matějka
N_FKIK/pMPH: each odd Wednesday 14:00–14:44 S23, each odd Wednesday 14:45–15:30 S23, M. Matějka
N_FKIK/uMPH: Tue 1. 11. 17:30–19:00 S11, Tue 22. 11. 15:45–17:15 S11, Tue 6. 12. 15:45–17:15 S11, 17:30–19:00 S11, M. Matějka
N_FKIK/vMMO: Sat 12. 11. 9:45–11:15 M15, Fri 25. 11. 15:45–17:15 M26, 17:30–19:00 M26, E. Matoušková
N_FKIK/vMPH: Fri 30. 9. 17:30–19:00 S24, Sat 15. 10. 9:45–11:15 S24, 11:30–13:00 S24, M. Matějka
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is that students could define a phenomenon of corporate culture and corporate communication at all   souvilostech in today's corporate practice. He was able to define the process of formation, features and functions of corporate culture, the components functioning of the organization of the company and their impact on corporate culture. Explain the nature and types of corporate culture and its impact on business performance, corporate climate and company image. Explain the possible management systems and their influence on the indoor climate, environment and communication within the company. Characterize the position and role of managers, explain the importance of managerial ethics. Explain the importance of corporate social responsibility. Analyze the specificities of national and corporate culture of multinational organizations, global processes.
Syllabus
  • Contents of lectures: First The concept of corporate culture as a social and cultural system. Second Features and functions of corporate culture. Third Specifics of human behavior in   work environment. Relationship of the individual and the group. 4th Groups and teams in the company and their functioning. 5th Management processes and the formation of social positions with   emphasis on the importance of motivation in   the process. 6th Organization theory and the formation of social positions in the company, the share of managers in creating corporate culture. 7th The relationship between organizational structure and corporate culture 8th Corporate communications - external and internal. 9th Changing the corporate culture and communication in the company. 10th Specifics of multinational firms and the issue of multicultural influences 11th Basics of Social Research in company 12th Corporate identity manual corporate culture.
Literature
    required literature
  • Bedrnova, E., Novy, I. a kol.: Psychologie a sociologie rizeni, Praha, Management Press, 2004 ISBN 978-80-7261-169-0
  • Brooks,I.: Firemni kultura, Brno, Computer Press, 2003 ISBN 80 – 7226 – 763 - 9
  • Hola, J.: Interni komunikace ve firme, Praha, Computer Press, 2006, ISBN 80-251-1250-0
    recommended literature
  • Reichel, J.: Kapitoly metodologie socialnich vyzkumu, Praha, Grada, 2009 , ISBN 80- 7367-040-2
Teaching methods
The basic form of instruction is lecture and follow-up exercise.
Assessment methods
Testing - Participation in the consultations (PS 75 % and KS 50%) - Processing seminary project - Test
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015.

N_FKIK Corporate culture and internal communication

University of Finance and Administration
Winter 2015
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Petra Jílková, Ph.D. (seminar tutor)
Ing. Eva Matoušková (seminar tutor)
Guaranteed by
PhDr. Marek Matějka
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová
Timetable of Seminar Groups
N_FKIK/cMMO: each odd Monday 15:45–16:29 M17, each odd Monday 16:30–17:15 M17, E. Matoušková
N_FKIK/cM1PH: each even Monday 12:15–12:59 S23, each even Monday 13:00–13:45 S23, M. Kykalová
N_FKIK/cM2PH: each odd Monday 10:30–11:14 S24, each odd Monday 11:15–12:00 S24, M. Kykalová
N_FKIK/pMMO: each even Monday 15:45–16:29 M17, each even Monday 16:30–17:15 M17, E. Matoušková
N_FKIK/pMPH: each odd Monday 8:45–9:29 S24, each odd Monday 9:30–10:15 S24, M. Kykalová
N_FKIK/uMPH: Tue 20. 10. 17:30–19:00 S24, Tue 27. 10. 15:45–17:15 S24, 17:30–19:00 S24, M. Kykalová
N_FKIK/vMKL: Fri 2. 10. 17:15–18:45 K311, Fri 30. 10. 13:45–15:15 K311, 15:30–17:00 K311, E. Matoušková
N_FKIK/vMPH: Sat 17. 10. 14:00–15:30 S23, 15:45–17:15 S23, Fri 30. 10. 17:15–18:45 S23, M. Kykalová
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is that students could define a phenomenon of corporate culture and corporate communication at all   souvilostech in today's corporate practice. He was able to define the process of formation, features and functions of corporate culture, the components functioning of the organization of the company and their impact on corporate culture. Explain the nature and types of corporate culture and its impact on business performance, corporate climate and company image. Explain the possible management systems and their influence on the indoor climate, environment and communication within the company. Characterize the position and role of managers, explain the importance of managerial ethics. Explain the importance of corporate social responsibility. Analyze the specificities of national and corporate culture of multinational organizations, global processes.
Syllabus
  • Contents of lectures: First The concept of corporate culture as a social and cultural system. Second Features and functions of corporate culture. Third Specifics of human behavior in   work environment. Relationship of the individual and the group. 4th Groups and teams in the company and their functioning. 5th Management processes and the formation of social positions with   emphasis on the importance of motivation in   the process. 6th Organization theory and the formation of social positions in the company, the share of managers in creating corporate culture. 7th The relationship between organizational structure and corporate culture 8th Corporate communications - external and internal. 9th Changing the corporate culture and communication in the company. 10th Specifics of multinational firms and the issue of multicultural influences 11th Basics of Social Research in company 12th Corporate identity manual corporate culture.
Literature
    required literature
  • Bedrnova, E., Novy, I. a kol.: Psychologie a sociologie rizeni, Praha, Management Press, 2004 ISBN 978-80-7261-169-0
  • Brooks,I.: Firemni kultura, Brno, Computer Press, 2003 ISBN 80 – 7226 – 763 - 9
  • Hola, J.: Interni komunikace ve firme, Praha, Computer Press, 2006, ISBN 80-251-1250-0
    recommended literature
  • Reichel, J.: Kapitoly metodologie socialnich vyzkumu, Praha, Grada, 2009 , ISBN 80- 7367-040-2
Teaching methods
The basic form of instruction is lecture and follow-up exercise.
Assessment methods
Testing - Participation in the consultations (PS 75 % and KS 50%) - Processing seminary project
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2016.

N_FKIK Corporate culture and internal communication

University of Finance and Administration
Winter 2014
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Vilém Kunz, Ph.D. (seminar tutor)
Mgr. Miloslava Kykalová (seminar tutor)
Guaranteed by
Mgr. Miloslava Kykalová
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová
Timetable of Seminar Groups
N_FKIK/cMMO: each even Tuesday 14:00–14:44 M25, each even Tuesday 14:45–15:30 M25, V. Kunz
N_FKIK/cM1PH: each even Thursday 14:00–14:44 S23, each even Thursday 14:45–15:30 S23, M. Kykalová
N_FKIK/cM2PH: each even Thursday 12:15–12:59 S23, each even Thursday 13:00–13:45 S23, M. Kykalová
N_FKIK/pMMO: each even Tuesday 12:15–12:59 M25, each even Tuesday 13:00–13:45 M25, V. Kunz
N_FKIK/pMPH: each even Thursday 10:30–11:14 S23, each even Thursday 11:15–12:00 S23, M. Kykalová
N_FKIK/uMPH: Tue 7. 10. 15:45–17:15 S21, 17:30–19:00 S21, Tue 21. 10. 14:00–15:30 S21, M. Kykalová
N_FKIK/vMMO: Fri 3. 10. 15:30–17:00 M27, 17:15–18:45 M27, Sat 29. 11. 8:00–9:30 M27, V. Kunz
N_FKIK/vMPH: Fri 10. 10. 12:00–13:30 S23, 13:45–15:15 S23, Fri 24. 10. 13:45–15:15 S23, M. Kykalová
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is that students could define a phenomenon of corporate culture and corporate communication at all   souvilostech in today's corporate practice. He was able to define the process of formation, features and functions of corporate culture, the components functioning of the organization of the company and their impact on corporate culture. Explain the nature and types of corporate culture and its impact on business performance, corporate climate and company image. Explain the possible management systems and their influence on the indoor climate, environment and communication within the company. Characterize the position and role of managers, explain the importance of managerial ethics. Explain the importance of corporate social responsibility. Analyze the specificities of national and corporate culture of multinational organizations, global processes.
Syllabus
  • Contents of lectures: First The concept of corporate culture as a social and cultural system. Second Features and functions of corporate culture. Third Specifics of human behavior in   work environment. Relationship of the individual and the group. 4th Groups and teams in the company and their functioning. 5th Management processes and the formation of social positions with   emphasis on the importance of motivation in   the process. 6th Organization theory and the formation of social positions in the company, the share of managers in creating corporate culture. 7th The relationship between organizational structure and corporate culture 8th Corporate communications - external and internal. 9th Changing the corporate culture and communication in the company. 10th Specifics of multinational firms and the issue of multicultural influences 11th Basics of Social Research in company 12th Corporate identity manual corporate culture.
Literature
    required literature
  • Bedrnova, E., Novy, I. a kol.: Psychologie a sociologie rizeni, Praha, Management Press, 2004 ISBN 978-80-7261-169-0
  • Brooks,I.: Firemni kultura, Brno, Computer Press, 2003 ISBN 80 – 7226 – 763 - 9
  • Hola, J.: Interni komunikace ve firme, Praha, Computer Press, 2006, ISBN 80-251-1250-0
    recommended literature
  • Reichel, J.: Kapitoly metodologie socialnich vyzkumu, Praha, Grada, 2009 , ISBN 80- 7367-040-2
Teaching methods
The basic form of instruction is lecture and follow-up exercise.
Assessment methods
Testing - Participation in the consultations (PS 75 % and KS 50%) - Processing seminary project
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Winter 2011, Winter 2012, Winter 2013, Winter 2015, Winter 2016.

N_FKIK Corporate culture and internal communication

University of Finance and Administration
Winter 2013
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Dr. Zdeněk Cecava, CSc. (lecturer)
Ing. Vilém Kunz, Ph.D. (lecturer)
Mgr. Michal Tomčík, PhD. (lecturer)
Guaranteed by
doc. Dr. Zdeněk Cecava, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová
Timetable of Seminar Groups
N_FKIK/cMMO: each odd Monday 10:30–11:14 M14, each odd Monday 11:15–12:00 M14, V. Kunz
N_FKIK/cM13PH: each odd Monday 10:30–11:14 S13, each odd Monday 11:15–12:00 S13, M. Tomčík
N_FKIK/cM2PH: each odd Monday 12:15–12:59 S13, each odd Monday 13:00–13:45 S13, M. Tomčík
N_FKIK/pMMO: each even Monday 10:30–11:14 M14, each even Monday 11:15–12:00 M14, V. Kunz
N_FKIK/pMPH: each even Thursday 14:00–14:44 S26, each even Thursday 14:45–15:30 S26, Z. Cecava
N_FKIK/uMPH: Tue 1. 10. 15:45–17:15 S21, Tue 15. 10. 15:45–17:15 S21, Tue 12. 11. 15:45–17:15 S35, Z. Cecava
N_FKIK/vMKL: Fri 11. 10. 13:45–15:15 K312, Fri 25. 10. 13:45–15:15 K211, 15:30–17:00 K211, V. Kunz
N_FKIK/vMMO: Fri 22. 11. 15:30–17:00 M21, 17:15–18:45 M21, Fri 6. 12. 15:30–17:00 M21, V. Kunz
N_FKIK/vMPH: Fri 4. 10. 15:30–17:00 S13, Fri 18. 10. 12:00–13:30 S32, 13:45–15:15 S32, Z. Cecava
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is that students could define a phenomenon of corporate culture and corporate communication at all   souvilostech in today's corporate practice. He was able to define the process of formation, features and functions of corporate culture, the components functioning of the organization of the company and their impact on corporate culture. Explain the nature and types of corporate culture and its impact on business performance, corporate climate and company image. Explain the possible management systems and their influence on the indoor climate, environment and communication within the company. Characterize the position and role of managers, explain the importance of managerial ethics. Explain the importance of corporate social responsibility. Analyze the specificities of national and corporate culture of multinational organizations, global processes.
Syllabus
  • Contents of lectures: First The concept of corporate culture as a social and cultural system. Second Features and functions of corporate culture. Third Specifics of human behavior in   work environment. Relationship of the individual and the group. 4th Groups and teams in the company and their functioning. 5th Management processes and the formation of social positions with   emphasis on the importance of motivation in   the process. 6th Organization theory and the formation of social positions in the company, the share of managers in creating corporate culture. 7th The relationship between organizational structure and corporate culture 8th Corporate communications - external and internal. 9th Changing the corporate culture and communication in the company. 10th Specifics of multinational firms and the issue of multicultural influences 11th Basics of Social Research in company 12th Corporate identity manual corporate culture.
Literature
    required literature
  • Bedrnova, E., Novy, I. a kol.: Psychologie a sociologie rizeni, Praha, Management Press, 2004 ISBN 978-80-7261-169-0
  • Brooks,I.: Firemni kultura, Brno, Computer Press, 2003 ISBN 80 – 7226 – 763 - 9
  • Hola, J.: Interni komunikace ve firme, Praha, Computer Press, 2006, ISBN 80-251-1250-0
    recommended literature
  • Reichel, J.: Kapitoly metodologie socialnich vyzkumu, Praha, Grada, 2009 , ISBN 80- 7367-040-2
Teaching methods
The basic form of instruction is lecture and follow-up exercise.
Assessment methods
Testing - Participation in the consultations (PS 75 % and KS 50%) - Processing seminary project
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: Bb1.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Winter 2011, Winter 2012, Winter 2014, Winter 2015, Winter 2016.

N_FKIK Corporate culture and internal communication

University of Finance and Administration
Winter 2012
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Dr. Zdeněk Cecava, CSc. (seminar tutor)
Ing. Vilém Kunz, Ph.D. (seminar tutor)
PhDr. Marek Matějka (seminar tutor)
PhDr. Iva Petrová (seminar tutor)
Ing. Vladimír Kaucký, CSc. (assistant)
Guaranteed by
PhDr. Iva Petrová
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová
Timetable of Seminar Groups
N_FKIK/cMMO: each odd Monday 15:45–16:29 M14, each odd Monday 16:30–17:15 M14, V. Kunz
N_FKIK/cM13PH: each odd Thursday 10:30–11:14 S26, each odd Thursday 11:15–12:00 S26, M. Matějka
N_FKIK/cM23PH: each odd Thursday 10:30–11:14 S24, each odd Thursday 11:15–12:00 S24, I. Petrová
N_FKIK/pMMO: each even Monday 12:15–12:59 M14, each even Monday 13:00–13:45 M14, V. Kunz
N_FKIK/pMPH: each even Thursday 10:30–11:14 S26, each even Thursday 11:15–12:00 S26, M. Matějka
N_FKIK/uMPH: Tue 30. 10. 14:00–15:30 S21, Tue 6. 11. 14:00–15:30 S21, 15:45–17:15 S21, I. Petrová
N_FKIK/vMKL: Fri 12. 10. 13:45–15:15 K205, 15:30–17:00 K205, Fri 9. 11. 15:30–17:00 K311, I. Petrová
N_FKIK/vMMO: Fri 5. 10. 15:30–17:00 M27, Fri 19. 10. 15:30–17:00 M27, Fri 2. 11. 17:15–18:45 M27, V. Kunz
N_FKIK/vMPH: Sat 8. 12. 14:00–15:30 S11, 15:45–17:15 S11, Fri 4. 1. 17:15–18:45 S11, I. Petrová
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is that students could define a phenomenon of corporate culture and corporate communication at all   souvilostech in today's corporate practice. He was able to define the process of formation, features and functions of corporate culture, the components functioning of the organization of the company and their impact on corporate culture. Explain the nature and types of corporate culture and its impact on business performance, corporate climate and company image. Explain the possible management systems and their influence on the indoor climate, environment and communication within the company. Characterize the position and role of managers, explain the importance of managerial ethics. Explain the importance of corporate social responsibility. Analyze the specificities of national and corporate culture of multinational organizations, global processes.
Syllabus
  • Contents of lectures: First The concept of corporate culture as a social and cultural system. Second Features and functions of corporate culture. Third Specifics of human behavior in   work environment. Relationship of the individual and the group. 4th Groups and teams in the company and their functioning. 5th Management processes and the formation of social positions with   emphasis on the importance of motivation in   the process. 6th Organization theory and the formation of social positions in the company, the share of managers in creating corporate culture. 7th The relationship between organizational structure and corporate culture 8th Corporate communications - external and internal. 9th Changing the corporate culture and communication in the company. 10th Specifics of multinational firms and the issue of multicultural influences 11th Basics of Social Research in company 12th Corporate identity manual corporate culture.
Literature
    required literature
  • Bedrnova, E., Novy, I. a kol.: Psychologie a sociologie rizeni, Praha, Management Press, 2004 ISBN 978-80-7261-169-0
  • Brooks,I.: Firemni kultura, Brno, Computer Press, 2003 ISBN 80 – 7226 – 763 - 9
  • Hola, J.: Interni komunikace ve firme, Praha, Computer Press, 2006, ISBN 80-251-1250-0
    recommended literature
  • Reichel, J.: Kapitoly metodologie socialnich vyzkumu, Praha, Grada, 2009 , ISBN 80- 7367-040-2
Teaching methods
The basic form of instruction is lecture and follow-up exercise.
Assessment methods
Testing - Participation in the consultations (PS 75 % and KS 50%) - Processing seminary project
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: Bb1.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Winter 2011, Winter 2013, Winter 2014, Winter 2015, Winter 2016.

N_FKIK Corporate culture and internal communication

University of Finance and Administration
Winter 2011
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Dr. Zdeněk Cecava, CSc. (seminar tutor)
Ing. Vilém Kunz, Ph.D. (seminar tutor)
PhDr. Iva Petrová (seminar tutor)
Guaranteed by
PhDr. Iva Petrová
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová
Timetable of Seminar Groups
N_FKIK/cMMO: each even Tuesday 10:30–11:14 M24, each even Tuesday 11:15–12:00 M24, V. Kunz
N_FKIK/cMPH: each odd Wednesday 10:30–11:14 E129, each odd Wednesday 11:15–12:00 E129, I. Petrová
N_FKIK/pMMO: each even Tuesday 8:45–9:29 M24, each even Tuesday 9:30–10:15 M24, V. Kunz
N_FKIK/pMPH: each even Wednesday 10:30–11:14 E129, each even Wednesday 11:15–12:00 E129, Z. Cecava
N_FKIK/uMmPH: Tue 18. 10. 14:00–15:30 E228, Tue 25. 10. 14:00–15:30 E228, Tue 1. 11. 17:30–19:00 E228, I. Petrová
N_FKIK/vMKL: Fri 14. 10. 13:45–15:15 K203, 15:30–17:00 K203, Fri 11. 11. 17:15–18:45 K211, I. Petrová
N_FKIK/vMMO: Fri 9. 12. 13:45–15:15 M24, Fri 6. 1. 13:45–15:15 M24, 15:30–17:00 M24, V. Kunz
N_FKIK/vMmPH: Fri 9. 12. 15:30–17:00 S21, Fri 6. 1. 13:45–15:15 S21, 15:30–17:00 S21, I. Petrová
Prerequisites (in Czech)
Absolvování BS - předmětů psychologie, sociologie a základy marketingu
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
V návaznosti na sociologické předměty v bakalářském studiu objasnit problematiku firemní kultury a vnitřní komunikaci. Vysvětlit podstatu a typy firemní kultury a jejich vliv na výkonnost firmy, firemní klima i image firmy. Vysvětlit možné systémy řízení a jejich vliv na vnitřní komunikaci ve firmě. Charakterizovat postavení a úlohu manažerů, vysvětlit význam manažerské etiky. Vysvětlit význam společenské odpovědnosti firem. Analyzovat specifika národní a podnikové kultury nadnárodních organizací, globální procesy.
Syllabus (in Czech)
  • Obsah :Firemní kultura v podniku jako sociální a kulturní systémem. Vztah jednotlivce a týmu/ skupiny v pracovním prostředí. Role manažerů na vytváření firemní kultury. Řídící procesy, fungování organizace a formování sociálních pozic s důrazem na komunikaci v rámci firmy. Význam motivace v pracovním procesu, sociální program firmy, společenská odpovědnost firmy. Základní možnosti výzkumu klimatu ve firmě, realizace sociálního auditu. Manuál corporate identity. Problematika multikulturních vlivů v nadnárodních firmách, globální procesy. Osnova předmětu: 1. Firemní kultura v podniku jako sociální a kulturní systémem. Specifika chování člověka. Vztah jednotlivec a skupina. Sociální program firmy. 2. Skupina a týmy – jejich fungování, teorie organizace, význam motivace v pracovním procesu, podíl manažerů na vytváření firemní kultury. 3. Řídící procesy a formování sociálních pozic s důrazem na komunikaci s pracovníky 4. Struktura organizace – typy struktury, vliv na volbu typu, organizační moc, politika a konflikt 5. Vztah firemní kultury a komunikace ve firmě, specifika nadnárodních firem a problematika multikulturních vlivů 6. Základy sociálního výzkumu ve firmě, možné metodiky, realizace sociálního auditu. Manuál corporate identity.
Literature
    required literature
  • Bedrnová,E., Nový,I.: Psychologie a sociologie řízení , Praha, Management Press, 2004, kap.8; ISBN 80-7261-064-3
  • Brooks, I.: Firemní kultura - jedinci, skupiny, organizace a jejich chování, Brno Computer Press 2003, ISBN 80 – 7226 – 763 - 9
    not specified
  • Stýblo,J.: Řízení týmové a firemní kultury organizace, Praha, Eupress, 2010, kap.4, ISBN: 978-80-7408-032-6;
  • Nový, I., Surynek,A.: Sociologie pro ekonomy a manažery, 2. Vydání, Praha, Grada, 2006, ISBN 80-247-1705-0 kap.6. a 7;
Teaching methods (in Czech)
Přednášky a diskuse/cvičení - řešení problémů ve skupinách i jednotlivě.
Assessment methods (in Czech)
Předmět je ukončen zápočtem. Podkladem pro splnění je účast na konzultacích (50%) a zpracování seminární práce o uplatňované firemní kultuře ve své firmě, případně firmě, jejíž součástí by chtěl student být, a o příkladech z oblasti společenské odpovědnosti firem v rozsahu 5– 7 stran textu.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016.

N_FKIK Corporate culture and internal communication

University of Finance and Administration
Winter 2010
Extent and Intensity
1/1. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Dr. Zdeněk Cecava, CSc. (seminar tutor)
Ing. Vilém Kunz, Ph.D. (seminar tutor)
PhDr. Luděk Vajner (seminar tutor)
Guaranteed by
doc. Dr. Zdeněk Cecava, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová
Timetable of Seminar Groups
N_FKIK/cMMO: each odd Monday 8:45–9:29 M26, each odd Monday 9:30–10:15 M26, V. Kunz
N_FKIK/cM1PH: each even Thursday 12:15–12:59 E228, each even Thursday 13:00–13:45 E228, Z. Cecava
N_FKIK/cM2PH: each odd Thursday 12:15–12:59 E227, each odd Thursday 13:00–13:45 E227, Z. Cecava
N_FKIK/cM3PH: each odd Thursday 10:30–11:14 E228, each odd Thursday 11:15–12:00 E228, Z. Cecava
N_FKIK/pMMO: each even Monday 8:45–9:29 M26, each even Monday 9:30–10:15 M26, V. Kunz
N_FKIK/pMPH: each even Thursday 10:30–11:14 E306, each even Thursday 11:15–12:00 E306, Z. Cecava
N_FKIK/uM1aPH: Tue 9. 11. 15:45–17:15 E129, Tue 16. 11. 19:15–20:45 S11, Tue 23. 11. 15:45–17:15 S11, 17:30–19:00 S11, Z. Cecava
N_FKIK/uM1bPH: Tue 9. 11. 14:00–15:30 E128, Tue 16. 11. 17:30–19:00 S13, Tue 30. 11. 14:00–15:30 S13, 15:45–17:15 S13, Z. Cecava
N_FKIK/vMKL: Fri 22. 10. 13:45–15:15 K212, 15:30–17:00 K212, Fri 12. 11. 13:45–15:15 K203, 15:30–17:00 K203, Z. Cecava
N_FKIK/vMMO: Fri 12. 11. 13:45–15:15 M24, Fri 26. 11. 13:45–15:15 M24, Fri 10. 12. 13:45–15:15 M24, Fri 7. 1. 13:45–15:15 M24, V. Kunz
N_FKIK/vM2PH: Fri 26. 11. 12:00–13:30 S13, 13:45–15:15 S13, Sat 11. 12. 9:45–11:15 S13, 11:30–13:00 S13, Z. Cecava
N_FKIK/vM3PH: Sat 23. 10. 14:00–15:30 S26, 15:45–17:15 S26, Sat 13. 11. 9:45–11:15 S26, 11:30–13:00 S26, L. Vajner
Prerequisites (in Czech)
Znalosti odpovídající státní zkoušce ze Sociologie, Psychologie a Marketingu v bakalářském studiu;
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Anotace je stejná pro obě formy studia. Cíl kurzu: Na konci kurzu bude student schopen: Charakterizovat firemní kulturu jako sociální a kulturní systém; Ozřejmit podíl manažerů na vytváření firemní kultury, řídící procesy a formování sociálních pozic s důrazem na komunikaci s pracovníky; Aktivně vymezit motivační prvky v pracovním procesu, sociální program firmy; Naučí se základy sociálního výzkumu ve firmě a přípravu sociálního auditu; Orientuje se v problematice firemní kultury mezinárodních společností;
Syllabus (in Czech)
  • Obsah přednášek: Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). 1. Sociologie práce, pracovní proces a pracovní skupina. Objasnění podstaty firemní kultury a úlohy interní komunikace ve firmě. Sociologie práce, industriální pojetí pracovního procesu (Taylor, Ford), teorie humen realtions (Mayo) a současnost. Sociální skupina, pracovní skupina, tým a týmová práce.Teorie sítí, individualizovaná společnost, tekutá modernita (Z.Bauman), globalizace.
  • 2. Firemní kultura a identita, interakce a komunikace ve firmě. Koncepce firmy jako sociálního a kulturního systému. Objektivistické a interpretativní pojetí firemní kultury. Základní elementy, typologie a prostředky podnikové kultury. Individuální chování a osobnost ve firmě. Postoje a hodnoty, sociální percepce, komunikace, zásady efektivní komunikace. Komunikace, konflikt, vyjednávání.
  • 3. Manažer - sociální pozice, komunikace s pracovníky, podíl na vytváření firemní kultury. Objektivní a subjektivní podmínky řízení. Osobnost manažera, sociální pozice a role řídícího pracovníka. Specifika komunikace v horizontálních a vertikálních vztazích na pracovišti.
  • 4. Motivace, výkonnost a ovlivňování v pracovním procesu. Sociální výzkum a sociální audit. Motivace na pracovišti, model očekávání a teorie potřeb, motivace a struktura práce. Formální a neformální skupiny a týmy, firemní filozofie, desing (manuál corporate identity).
  • 5. Sociální výzkum a sociální audit. Základní koncepce sociálního výzkumu, etické aspekty. Sociální audit v organizacích, uplatňování státních norem pro chod organizací (firem).
  • 6. Pracovní proces v postmoderním prostředí. Národní a a firemní kultura mezinárodních společností, globalizace. Vnitřní kontrakt a formování velkých organizací. Teorie sítí, individualizovaná společnost. 7. Některé teorie a autoři (Beck, Baumann, Keller). Národní kultura, globalizace a mezinárodní společnosti. Důsledky kulturních rozdílů a podobností. Globalizace a její vliv na firemní kulturu.
Literature
    required literature
  • Bedrnová, E., Nový, I. a kol.: Psychologie a sociologie řízení, Praha, Management Press, 2004
  • Brooks,I.: Firemní kultura, Brno, Computer Press, 2003
  • Stýblo, J.: Řízení týmové a firemní kultury, Praha, Eupress, 2010
    recommended literature
  • Keller, J.: Sociologie organizace a byrokracie, Praha, Slon, 2007
  • Pavlica, K.: Sociální výzkum, podnik a management, Praha, Ekonomia, 2006
  • Souček, Z.: Zvitězíme i v globální ekonomice, Professional Publishing, 2008
  • Petříková, R. a kol.: Společenská odpovědnost organizací, Ostrava, DTOCZ, 2008
  • Reichel, J.: Kapitoly metodologie sociálních výzkumů, Praha, Grada, 2009
Teaching methods (in Czech)
Základní formou výuky je přednáška a navazující cvičení.
Assessment methods (in Czech)
Základním požadavkem je nejméně 50% účast na přednáškách (6 hod)a 70 % aktivní účast (8 hod.) na cvičeních. Absolvování kurzu je podmíněno zpracováním semestrální práce , jejíž téma připraví student a schválí vyučující pedagog. Základní okruhy semestrální práce jsou: - uplatňování firemní kultury ve své firmě, případně ve firmě, jejíž součástí by chtěl být; - zpracování návrhu projektu sociálního auditu ve firmě; - příklady společenské oddpovědnosti firem; - případová studie firemní kultury; Semestrální práce v rozsahu 6-8 stran se předává vyučujícímu pedagogovi tímto způsobem: prezenční studium - prezentace na cvičení; kombinované studium: - v písemné podobě předáním na oborové katedře; - v elektronické podobě na e-mailovou adresu, kterou stanoví vyučující pedagog; Vyučující pedagog stanoví způsob udělení zkoušky z předmětu. Pro prezenční studium je povinnost uzavřít předmět zkouškou ve zkouškovém období od 3.1. do 6.2.2010
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin/semestr.
The course is also listed under the following terms Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016.
  • Enrolment Statistics (recent)