Course Information

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Winter 2024

Extent and Intensity

1/2/0. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Mgr. Ondřej Roubal, Ph.D.
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Dita Egertová

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

After completing this course, the student should master the role of marketing communication intervention as a factor in decision-making and consumer behavior. He should be able to define social relations and marketing communications resources impacts on society, its social structure, the main social groups and meeting people. He should clarify empirical ways of exploring the social side effects of marketing communications, namely, the effects of MK and life values and life stereotypes and influence on the formation of marketing communication way of life and lifestyle of modern society.Gets the knowledge of the consumer behavior of the households in the context of the social differentiation. Based on the knowledge of the student should be able to define direct and indirect (unintended) consequences and social externalities (internal, external) marketing communications, including the so-called against advertising and criticism of the MK. Part of teaching this course is participation in empirical research.

Learning outcomes

Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of professional activities. The learning outcomes are the support and development of the profile of the educated practitioner.

Syllabus

1. The role and importance of marketing communication in a late modern society - marketing communication as an intervention factor of the economic, cultural, social and psychological dimension of human existence. 2. Relation of sociology and marketing communication - synergic effects of the interconnection of academic sociology and marketing practice - relationships, links, contexts. 3. Sociology of marketing communication - definition and subject of knowledge. Alpha and Beta dimensions of sociology of marketing communication as different positions of sociology and marketing communication. 4. Innovation and Trends in Consumer Behavior, Interdisciplinary Approach to Understanding and Understanding Consumer Behavior. 5. Consumer personality, conscious and unconscious processes, priming and framing effect, new knowledge about environmental influences on consumer decision-making processes, trends in marketing research. 6. Ad Effects and Skeptic Consumers - Research on ad effects, recipient types and new ad formats (celebrity, humor, and erotica in advertising). 7. Consumption and culture. Consumer culture - ideological, perfectionist, liberal and alternative criticism of consumer culture. 8. Ambience of Consumer Culture - Changes in consumer life situations, social conditions, lifestyle changes and identity crises. 9. Welfare, Individualization and Consumer Hedonism - Effects of marketing communication in lifestyle, motivation, values, aspirations, goals. 10. Marketing Communication, Consumption, Happiness and Satisfaction -? "Joyless Economy" and Easterlin's Paradox. Traps of human happiness - a problem of decreasing marginal utility, hedonistic adaptation, social comparison and deferred benefits. 11. Consumer choices and decision-making - Why less can there be more? Rising supply of goods and services - benefit or curse? New Challenges to Business Strategies and Product Communication Campaigns. 12. Forms of Hedonism - Consumer and Creative Hedonism in Theory and Empire. Creative hedonism and a return to epicureanism in a consumer society. The cult of moment and the cult of joy. Finding lifestyle approaches to enhancing life's happiness, happiness and satisfaction.

Literature

required literature

ROUBAL, Ondřej. Consumer Culture and Abundance of Choices: Having More, Feeling Blue. In Umut Ayman. A New Era of Consumer Behavior - In and Beyond the Pandemic. UK, London: IntechOpen, 2023. s. 3-21. IntechOpen Series. Business, Management and Economics
Roubal, Ondřej. Sociologie a pozdně moderní společnost. Praha: Vysoká škola finanční a správní. Edice EUPRESS, 2014, 56 s. ISBN 978-80-7408-087-6
Roubal, Ondřej, Zich, František. Marketingová sociologie. Marketingové komunikace a moderní společnost. Praha: Vysoká škola finanční a správní, o.p.s. 2015, 121 s. Edice Eupress. ISBN 978-80-7408-102-6
MAIELLO, Giuseppe a Ondřej ROUBAL. Média a kultura. Od primární orální kultury ke konstrukci kyber-prostorových identit v éře digitální komunikace. 1. vyd. Praha: VŠFS, 2020. 126 s. EUpress. ISBN 978-80-7408-179-8.

recommended literature

ZAHRÁDKA, P. (ed.). Spotřební kultura: Historie, teorie a výzkum. Praha: Academia, 2014. ISBN 978-80-244-2858-1
LIPOVETSKY, G.: Hypermoderní doba. Od požitku k úzkosti. Praha: Prostor, 2013. ISBN 978-80-7260-283-4
STILLERMAN, J.: The Sociology of Consumption. A Global Approach. Cambridge: Polity Press, 2015. ISBN 978-07-456-6127-8
GRAVES, P. Consumer.ology. The True about Consumers and Psychology of Shopping. UK: Nicholas Brealey, 2013. ISBN 978-1-85788-576-7.
ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
LURY, C.: Consumer Culture. Cambridge: Polity Press, 2011. ISBN 978-0-7456-4330-4
ROUBAL, Ondřej. The Erotic Capital of Men from the Perspective of the Sociology of Marketing Communication. In Kusá, A., Zaušková, A., Bučková, Z.. Marketing Identity 2019. Offline is the new online. Trnava, Slovakia: Faculty of Mass Media Communication,
ROUBAL, Ondřej. Maximizers and Satisficers In Consumer Culture Changes. Communication Today, FMK UCM Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metóda, 2018, roč. 9, č. 2, s. 38-54. ISSN 1338-130X.
ROUBAL, Ondřej a Jitka CIRKLOVÁ. Crisis of Masculinity, Erotic Capital, and Male Grooming in the Sociology of Marketing Communications. Communication Today. Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metóda, 2020, roč. 11, č. 2, s.

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

The course is completed by a credit and an examination. a) Credit - the duty is to prepare a seminar paper on a topic that reflects the thematic structure of the problems discussed during the winter semester. The seminar paper must meet the formal criteria for the type of diploma theses, with an emphasis on the work with professional sources, their citation and reference (if the form of its processing allows it). Seminar work can be in the form of an essay, research, comparative study or a report of one's own empirical work. Seminar work is in the range of 5-10 standard pages. During the semester, students are required to present the aim, objectives and main structure of the seminar work within 20 minutes. b) Exam - test of 20 closed questions (1 correct answer is 1 point). The minimum to pass the exam is 14 points.

Language of instruction

Czech

Follow-Up Courses

N_PsyZC Customer Behavior Psychology

Further Comments

The course can also be completed outside the examination period.

The course is also listed under the following terms Summer 2010, Summer 2011, summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Winter 2023

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)

Guaranteed by

doc. Mgr. Ondřej Roubal, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Dita Egertová

Timetable of Seminar Groups

N_SMK/cMPH: each even Wednesday 8:45–9:29 S33, each even Wednesday 9:30–10:15 S33, O. Roubal
N_SMK/pMPH: each odd Tuesday 8:45–9:29 S33, each odd Tuesday 9:30–10:15 S33, each odd Tuesday 10:30–11:14 S33, each odd Tuesday 11:15–12:00 S33, O. Roubal

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Learning outcomes

Syllabus

1. The role and importance of marketing communication in a late modern society - marketing communication as an intervention factor of the economic, cultural, social and psychological dimension of human existence. 2. Relation of sociology and marketing communication - synergic effects of the interconnection of academic sociology and marketing practice - relationships, links, contexts. 3. Sociology of marketing communication - definition and subject of knowledge. Alpha and Beta dimensions of sociology of marketing communication as different positions of sociology and marketing communication. 4. Innovation and Trends in Consumer Behavior, Interdisciplinary Approach to Understanding and Understanding Consumer Behavior. 5. Consumer personality, conscious and unconscious processes, priming and framing effect, new knowledge about environmental influences on consumer decision-making processes, trends in marketing research. 6. Ad Effects and Skeptic Consumers - Research on ad effects, recipient types and new ad formats (celebrity, humor, and erotica in advertising). 7. Consumption and culture. Consumer culture - ideological, perfectionist, liberal and alternative criticism of consumer culture. 8. Ambience of Consumer Culture - Changes in consumer life situations, social conditions, lifestyle changes and identity crises. 9. Welfare, Individualization and Consumer Hedonism - Effects of marketing communication in lifestyle, motivation, values, aspirations, goals. 10. Marketing Communication, Consumption, Happiness and Satisfaction -? "Joyless Economy" and Easterlin's Paradox. Traps of human happiness - a problem of decreasing marginal utility, hedonistic adaptation, social comparison and deferred benefits. 11. Consumer choices and decision-making - Why less can there be more? Rising supply of goods and services - benefit or curse? New Challenges to Business Strategies and Product Communication Campaigns. 12. Forms of Hedonism - Consumer and Creative Hedonism in Theory and Empire. Creative hedonism and a return to epicureanism in a consumer society. The cult of moment and the cult of joy. Finding lifestyle approaches to enhancing life's happiness, happiness and satisfaction.

Literature

required literature

ROUBAL, Ondřej. Consumer Culture and Abundance of Choices: Having More, Feeling Blue. In Umut Ayman. A New Era of Consumer Behavior - In and Beyond the Pandemic. UK, London: IntechOpen, 2023. s. 3-21. IntechOpen Series. Business, Management and Economics
Roubal, Ondřej. Sociologie a pozdně moderní společnost. Praha: Vysoká škola finanční a správní. Edice EUPRESS, 2014, 56 s. ISBN 978-80-7408-087-6
Roubal, Ondřej, Zich, František. Marketingová sociologie. Marketingové komunikace a moderní společnost. Praha: Vysoká škola finanční a správní, o.p.s. 2015, 121 s. Edice Eupress. ISBN 978-80-7408-102-6
MAIELLO, Giuseppe a Ondřej ROUBAL. Média a kultura. Od primární orální kultury ke konstrukci kyber-prostorových identit v éře digitální komunikace. 1. vyd. Praha: VŠFS, 2020. 126 s. EUpress. ISBN 978-80-7408-179-8.

recommended literature

ZAHRÁDKA, P. (ed.). Spotřební kultura: Historie, teorie a výzkum. Praha: Academia, 2014. ISBN 978-80-244-2858-1
LIPOVETSKY, G.: Hypermoderní doba. Od požitku k úzkosti. Praha: Prostor, 2013. ISBN 978-80-7260-283-4
STILLERMAN, J.: The Sociology of Consumption. A Global Approach. Cambridge: Polity Press, 2015. ISBN 978-07-456-6127-8
GRAVES, P. Consumer.ology. The True about Consumers and Psychology of Shopping. UK: Nicholas Brealey, 2013. ISBN 978-1-85788-576-7.
ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
LURY, C.: Consumer Culture. Cambridge: Polity Press, 2011. ISBN 978-0-7456-4330-4
ROUBAL, Ondřej. The Erotic Capital of Men from the Perspective of the Sociology of Marketing Communication. In Kusá, A., Zaušková, A., Bučková, Z.. Marketing Identity 2019. Offline is the new online. Trnava, Slovakia: Faculty of Mass Media Communication,
ROUBAL, Ondřej. Maximizers and Satisficers In Consumer Culture Changes. Communication Today, FMK UCM Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metóda, 2018, roč. 9, č. 2, s. 38-54. ISSN 1338-130X.
ROUBAL, Ondřej a Jitka CIRKLOVÁ. Crisis of Masculinity, Erotic Capital, and Male Grooming in the Sociology of Marketing Communications. Communication Today. Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metóda, 2020, roč. 11, č. 2, s.

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

Language of instruction

Czech

Follow-Up Courses

N_PsyZC Customer Behavior Psychology

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Winter 2022

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

N_SMK/cMPH: each even Wednesday 8:45–9:29 S23, each even Wednesday 9:30–10:15 S23, O. Roubal
N_SMK/pMPH: each odd Tuesday 8:45–9:29 S26, each odd Tuesday 9:30–10:15 S26, each odd Tuesday 10:30–11:14 S26, each odd Tuesday 11:15–12:00 S26, O. Roubal

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Learning outcomes

Syllabus

1. The role and importance of marketing communication in a late modern society - marketing communication as an intervention factor of the economic, cultural, social and psychological dimension of human existence. 2. Relation of sociology and marketing communication - synergic effects of the interconnection of academic sociology and marketing practice - relationships, links, contexts. 3. Sociology of marketing communication - definition and subject of knowledge. Alpha and Beta dimensions of sociology of marketing communication as different positions of sociology and marketing communication. 4. Innovation and Trends in Consumer Behavior, Interdisciplinary Approach to Understanding and Understanding Consumer Behavior. 5. Consumer personality, conscious and unconscious processes, priming and framing effect, new knowledge about environmental influences on consumer decision-making processes, trends in marketing research. 6. Ad Effects and Skeptic Consumers - Research on ad effects, recipient types and new ad formats (celebrity, humor, and erotica in advertising). 7. Consumption and culture. Consumer culture - ideological, perfectionist, liberal and alternative criticism of consumer culture. 8. Ambience of Consumer Culture - Changes in consumer life situations, social conditions, lifestyle changes and identity crises. 9. Welfare, Individualization and Consumer Hedonism - Effects of marketing communication in lifestyle, motivation, values, aspirations, goals. 10. Marketing Communication, Consumption, Happiness and Satisfaction -? "Joyless Economy" and Easterlin's Paradox. Traps of human happiness - a problem of decreasing marginal utility, hedonistic adaptation, social comparison and deferred benefits. 11. Consumer choices and decision-making - Why less can there be more? Rising supply of goods and services - benefit or curse? New Challenges to Business Strategies and Product Communication Campaigns. 12. Forms of Hedonism - Consumer and Creative Hedonism in Theory and Empire. Creative hedonism and a return to epicureanism in a consumer society. The cult of moment and the cult of joy. Finding lifestyle approaches to enhancing life's happiness, happiness and satisfaction.

Literature

required literature

ROUBAL, Ondřej. Maximizers and Satisficers In Consumer Culture Changes. Communication Today, FMK UCM Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metóda, 2018, roč. 9, č. 2, s. 38-54. ISSN 1338-130X.
ROUBAL, Ondřej, Iva PETROVÁ a František ZICH. Metodologie marketingových výzkumů. Praha: VŠFS - Eupress, 2014. 152 s. ISBN 978-80-7418-092-7.
ROUBAL, O. Sociology of a Branding – "Just Do It" in the "No Limits" world. Communication Today, 2017, Vol. 8, No. 1, p. 40-52. ISSN 1338-130X
Roubal, Ondřej, Zich, František. Marketingová sociologie. Marketingové komunikace a moderní společnost. Praha: Vysoká škola finanční a správní, o.p.s. 2015, 121 s. Edice Eupress. ISBN 978-80-7408-102-6
MAIELLO, Giuseppe a Ondřej ROUBAL. Média a kultura. Od primární orální kultury ke konstrukci kyber-prostorových identit v éře digitální komunikace. 1. vyd. Praha: VŠFS, 2020. 126 s. EUpress. ISBN 978-80-7408-179-8.
Roubal, Ondřej. Sociologie a pozdně moderní společnost. Praha: Vysoká škola finanční a správní. Edice EUPRESS, 2014, 56 s. ISBN 978-80-7408-087-6

recommended literature

GRAVES, P. Consumer.ology. The True about Consumers and Psychology of Shopping. UK: Nicholas Brealey, 2013. ISBN 978-1-85788-576-7.
ZAHRÁDKA, P. (ed.). Spotřební kultura: Historie, teorie a výzkum. Praha: Academia, 2014. ISBN 978-80-244-2858-1
ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
STILLERMAN, J.: The Sociology of Consumption. A Global Approach. Cambridge: Polity Press, 2015. ISBN 978-07-456-6127-8
LIPOVETSKY, G.: Hypermoderní doba. Od požitku k úzkosti. Praha: Prostor, 2013. ISBN 978-80-7260-283-4
ROUBAL, Ondřej a Jitka CIRKLOVÁ. Crisis of Masculinity, Erotic Capital, and Male Grooming in the Sociology of Marketing Communications. Communication Today. Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metóda, 2020, roč. 11, č. 2, s.
ROUBAL, Ondřej. The Erotic Capital of Men from the Perspective of the Sociology of Marketing Communication. In Kusá, A., Zaušková, A., Bučková, Z.. Marketing Identity 2019. Offline is the new online. Trnava, Slovakia: Faculty of Mass Media Communication,
LURY, C.: Consumer Culture. Cambridge: Polity Press, 2011. ISBN 978-0-7456-4330-4

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

Language of instruction

Czech

Follow-Up Courses

N_PsyZC Customer Behavior Psychology

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Winter 2021

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Jitka Cirklová, M.A., Ph.D. (seminar tutor)
doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)
Mgr. Michal Tomčík, PhD. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

N_SMK/cMMO: each even Tuesday 10:30–11:14 M26, each even Tuesday 11:15–12:00 M26, M. Tomčík
N_SMK/cMPH: each even Thursday 10:30–11:14 S13, each even Thursday 11:15–12:00 S13, except Thu 18. 11. ; and Thu 2. 12. 12:15–13:45 S13, O. Roubal
N_SMK/pMMO: each odd Monday 8:45–9:29 M26, each odd Monday 9:30–10:15 M26, each odd Monday 10:30–11:14 M26, each odd Monday 11:15–12:00 M26, except Mon 11. 10. ; and Mon 18. 10. 8:45–12:00 M25, M. Tomčík
N_SMK/pMPH: Thu 8:45–9:29 S11, Thu 9:30–10:15 S11, except Thu 18. 11. ; and Thu 25. 11. 10:30–12:00 S11, O. Roubal
N_SMK/vMPH: Fri 8. 10. 17:30–19:00 S26, 19:15–20:45 S26, Fri 12. 11. 17:30–19:00 S26, 19:15–20:45 S26, Fri 26. 11. 17:30–19:00 S26, 19:15–20:45 S26, J. Cirklová

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Learning outcomes

Syllabus

1. The role and importance of marketing communication in a late modern society - marketing communication as an intervention factor of the economic, cultural, social and psychological dimension of human existence. 2. Relation of sociology and marketing communication - synergic effects of the interconnection of academic sociology and marketing practice - relationships, links, contexts. 3. Sociology of marketing communication - definition and subject of knowledge. Alpha and Beta dimensions of sociology of marketing communication as different positions of sociology and marketing communication. 4. Innovation and Trends in Consumer Behavior, Interdisciplinary Approach to Understanding and Understanding Consumer Behavior. 5. Consumer personality, conscious and unconscious processes, priming and framing effect, new knowledge about environmental influences on consumer decision-making processes, trends in marketing research. 6. Ad Effects and Skeptic Consumers - Research on ad effects, recipient types and new ad formats (celebrity, humor, and erotica in advertising). 7. Consumption and culture. Consumer culture - ideological, perfectionist, liberal and alternative criticism of consumer culture. 8. Ambience of Consumer Culture - Changes in consumer life situations, social conditions, lifestyle changes and identity crises. 9. Welfare, Individualization and Consumer Hedonism - Effects of marketing communication in lifestyle, motivation, values, aspirations, goals. 10. Marketing Communication, Consumption, Happiness and Satisfaction -? "Joyless Economy" and Easterlin's Paradox. Traps of human happiness - a problem of decreasing marginal utility, hedonistic adaptation, social comparison and deferred benefits. 11. Consumer choices and decision-making - Why less can there be more? Rising supply of goods and services - benefit or curse? New Challenges to Business Strategies and Product Communication Campaigns. 12. Forms of Hedonism - Consumer and Creative Hedonism in Theory and Empire. Creative hedonism and a return to epicureanism in a consumer society. The cult of moment and the cult of joy. Finding lifestyle approaches to enhancing life's happiness, happiness and satisfaction.

Literature

required literature

ROUBAL, Ondřej. Maximizers and Satisficers In Consumer Culture Changes. Communication Today, FMK UCM Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metóda, 2018, roč. 9, č. 2, s. 38-54. ISSN 1338-130X.
ROUBAL, Ondřej, Iva PETROVÁ a František ZICH. Metodologie marketingových výzkumů. Praha: VŠFS - Eupress, 2014. 152 s. ISBN 978-80-7418-092-7.
ROUBAL, O. Sociology of a Branding – "Just Do It" in the "No Limits" world. Communication Today, 2017, Vol. 8, No. 1, p. 40-52. ISSN 1338-130X
Roubal, Ondřej, Zich, František. Marketingová sociologie. Marketingové komunikace a moderní společnost. Praha: Vysoká škola finanční a správní, o.p.s. 2015, 121 s. Edice Eupress. ISBN 978-80-7408-102-6
MAIELLO, Giuseppe a Ondřej ROUBAL. Média a kultura. Od primární orální kultury ke konstrukci kyber-prostorových identit v éře digitální komunikace. 1. vyd. Praha: VŠFS, 2020. 126 s. EUpress. ISBN 978-80-7408-179-8.
Roubal, Ondřej. Sociologie a pozdně moderní společnost. Praha: Vysoká škola finanční a správní. Edice EUPRESS, 2014, 56 s. ISBN 978-80-7408-087-6

recommended literature

GRAVES, P. Consumer.ology. The True about Consumers and Psychology of Shopping. UK: Nicholas Brealey, 2013. ISBN 978-1-85788-576-7.
ZAHRÁDKA, P. (ed.). Spotřební kultura: Historie, teorie a výzkum. Praha: Academia, 2014. ISBN 978-80-244-2858-1
ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
STILLERMAN, J.: The Sociology of Consumption. A Global Approach. Cambridge: Polity Press, 2015. ISBN 978-07-456-6127-8
LIPOVETSKY, G.: Hypermoderní doba. Od požitku k úzkosti. Praha: Prostor, 2013. ISBN 978-80-7260-283-4
ROUBAL, Ondřej a Jitka CIRKLOVÁ. Crisis of Masculinity, Erotic Capital, and Male Grooming in the Sociology of Marketing Communications. Communication Today. Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metóda, 2020, roč. 11, č. 2, s.
ROUBAL, Ondřej. The Erotic Capital of Men from the Perspective of the Sociology of Marketing Communication. In Kusá, A., Zaušková, A., Bučková, Z.. Marketing Identity 2019. Offline is the new online. Trnava, Slovakia: Faculty of Mass Media Communication,
LURY, C.: Consumer Culture. Cambridge: Polity Press, 2011. ISBN 978-0-7456-4330-4

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

Language of instruction

Czech

Follow-Up Courses

N_PsyZC Customer Behavior Psychology

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Winter 2020

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Jitka Cirklová, M.A., Ph.D. (seminar tutor)
doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)
Mgr. Michal Tomčík, PhD. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

N_SMK/cMPH: each odd Wednesday 12:15–12:59 E124, each odd Wednesday 13:00–13:45 E124, O. Roubal
N_SMK/pMPH: Wed 10:30–11:14 E224, Wed 11:15–12:00 E224, O. Roubal
N_SMK/vMMO: Fri 2. 10. 17:30–19:00 M14, 19:15–20:45 M14, Fri 16. 10. 17:30–19:00 M26, 19:15–20:45 M26, Sat 14. 11. 14:00–15:30 M15, 15:45–17:15 M15, M. Tomčík
N_SMK/vMPH: Fri 9. 10. 14:00–15:30 S26, 15:45–17:15 S26, Sat 21. 11. 14:00–15:30 S13, 15:45–17:15 S13, Sat 5. 12. 9:45–11:15 S13, 11:30–13:00 S13, J. Cirklová

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Learning outcomes

Syllabus

1. The role and importance of marketing communication in a late modern society - marketing communication as an intervention factor of the economic, cultural, social and psychological dimension of human existence. 2. Relation of sociology and marketing communication - synergic effects of the interconnection of academic sociology and marketing practice - relationships, links, contexts. 3. Sociology of marketing communication - definition and subject of knowledge. Alpha and Beta dimensions of sociology of marketing communication as different positions of sociology and marketing communication. 4. Innovation and Trends in Consumer Behavior, Interdisciplinary Approach to Understanding and Understanding Consumer Behavior. 5. Consumer personality, conscious and unconscious processes, priming and framing effect, new knowledge about environmental influences on consumer decision-making processes, trends in marketing research. 6. Ad Effects and Skeptic Consumers - Research on ad effects, recipient types and new ad formats (celebrity, humor, and erotica in advertising). 7. Consumption and culture. Consumer culture - ideological, perfectionist, liberal and alternative criticism of consumer culture. 8. Ambience of Consumer Culture - Changes in consumer life situations, social conditions, lifestyle changes and identity crises. 9. Welfare, Individualization and Consumer Hedonism - Effects of marketing communication in lifestyle, motivation, values, aspirations, goals. 10. Marketing Communication, Consumption, Happiness and Satisfaction -? "Joyless Economy" and Easterlin's Paradox. Traps of human happiness - a problem of decreasing marginal utility, hedonistic adaptation, social comparison and deferred benefits. 11. Consumer choices and decision-making - Why less can there be more? Rising supply of goods and services - benefit or curse? New Challenges to Business Strategies and Product Communication Campaigns. 12. Forms of Hedonism - Consumer and Creative Hedonism in Theory and Empire. Creative hedonism and a return to epicureanism in a consumer society. The cult of moment and the cult of joy. Finding lifestyle approaches to enhancing life's happiness, happiness and satisfaction.

Literature

required literature

Roubal, Ondřej. Sociologie a pozdně moderní společnost. Praha: Vysoká škola finanční a správní. Edice EUPRESS, 2014, 56 s. ISBN 978-80-7408-087-6
MAIELLO, Giuseppe a Ondřej ROUBAL. Média a kultura. Od primární orální kultury ke konstrukci kyber-prostorových identit v éře digitální komunikace. 1. vyd. Praha: VŠFS, 2020. 126 s. EUpress. ISBN 978-80-7408-179-8.
ROUBAL, Ondřej. Maximizers and Satisficers In Consumer Culture Changes. Communication Today, FMK UCM Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metóda, 2018, roč. 9, č. 2, s. 38-54. ISSN 1338-130X.
ROUBAL, Ondřej, Iva PETROVÁ a František ZICH. Metodologie marketingových výzkumů. Praha: VŠFS - Eupress, 2014. 152 s. ISBN 978-80-7418-092-7.
Roubal, Ondřej, Zich, František. Marketingová sociologie. Marketingové komunikace a moderní společnost. Praha: Vysoká škola finanční a správní, o.p.s. 2015, 121 s. Edice Eupress. ISBN 978-80-7408-102-6
ROUBAL, O. Sociology of a Branding – "Just Do It" in the "No Limits" world. Communication Today, 2017, Vol. 8, No. 1, p. 40-52. ISSN 1338-130X

recommended literature

ROUBAL, Ondřej. The Erotic Capital of Men from the Perspective of the Sociology of Marketing Communication. In Kusá, A., Zaušková, A., Bučková, Z.. Marketing Identity 2019. Offline is the new online. Trnava, Slovakia: Faculty of Mass Media Communication,
LIPOVETSKY, G.: Hypermoderní doba. Od požitku k úzkosti. Praha: Prostor, 2013. ISBN 978-80-7260-283-4
Roubal, Ondřej. Policy of life chances and policy of life styles under the conditions of consumer culture. European Journal of Science and Theology, 2015, Vol. 11, No. 6, p. 15-25. ISSN 1841-0464
ZAHRÁDKA, P. (ed.). Spotřební kultura: Historie, teorie a výzkum. Praha: Academia, 2014. ISBN 978-80-244-2858-1
LURY, C.: Consumer Culture. Cambridge: Polity Press, 2011. ISBN 978-0-7456-4330-4
GRAVES, P. Consumer.ology. The True about Consumers and Psychology of Shopping. UK: Nicholas Brealey, 2013. ISBN 978-1-85788-576-7.
ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
STILLERMAN, J.: The Sociology of Consumption. A Global Approach. Cambridge: Polity Press, 2015. ISBN 978-07-456-6127-8
ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
ROUBAL, Ondřej. Maximalisté vs. uspokojovači aneb proč méně může být více. Marketing & Komunikace, Praha: Česká marketingová společnost, 2019, XXVIV, č. 1, s. 12-13. ISSN 1211-5622.

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

Language of instruction

Czech

Follow-Up Courses

N_PsyZC Customer Behavior Psychology

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Winter 2019

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Giuseppe Maiello, Ph.D. (seminar tutor)
doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

N_SMK/cMPH: each even Tuesday 10:30–11:14 S33, each even Tuesday 11:15–12:00 S33, except Tue 29. 10. ; and Mon 11. 11. 12:15–13:45 S26, O. Roubal
N_SMK/pMPH: Tue 8:45–9:29 S33, Tue 9:30–10:15 S33, except Tue 29. 10., except Tue 5. 11. ; and Mon 11. 11. 8:45–10:15 S26, 10:30–12:00 S26, O. Roubal
N_SMK/vMPH: Fri 11. 10. 14:00–15:30 S23, 15:45–17:15 S23, Fri 22. 11. 17:30–19:00 S33, 19:15–20:45 S33, Fri 13. 12. 14:00–15:30 S24, 15:45–17:15 S24, G. Maiello

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Learning outcomes

Syllabus

1. The role and importance of marketing communication in a late modern society - marketing communication as an intervention factor of the economic, cultural, social and psychological dimension of human existence. 2. Relation of sociology and marketing communication - synergic effects of the interconnection of academic sociology and marketing practice - relationships, links, contexts. 3. Sociology of marketing communication - definition and subject of knowledge. Alpha and Beta dimensions of sociology of marketing communication as different positions of sociology and marketing communication. 4. Innovation and Trends in Consumer Behavior, Interdisciplinary Approach to Understanding and Understanding Consumer Behavior. 5. Consumer personality, conscious and unconscious processes, priming and framing effect, new knowledge about environmental influences on consumer decision-making processes, trends in marketing research. 6. Ad Effects and Skeptic Consumers - Research on ad effects, recipient types and new ad formats (celebrity, humor, and erotica in advertising). 7. Consumption and culture. Consumer culture - ideological, perfectionist, liberal and alternative criticism of consumer culture. 8. Ambience of Consumer Culture - Changes in consumer life situations, social conditions, lifestyle changes and identity crises. 9. Welfare, Individualization and Consumer Hedonism - Effects of marketing communication in lifestyle, motivation, values, aspirations, goals. 10. Marketing Communication, Consumption, Happiness and Satisfaction -? "Joyless Economy" and Easterlin's Paradox. Traps of human happiness - a problem of decreasing marginal utility, hedonistic adaptation, social comparison and deferred benefits. 11. Consumer choices and decision-making - Why less can there be more? Rising supply of goods and services - benefit or curse? New Challenges to Business Strategies and Product Communication Campaigns. 12. Forms of Hedonism - Consumer and Creative Hedonism in Theory and Empire. Creative hedonism and a return to epicureanism in a consumer society. The cult of moment and the cult of joy. Finding lifestyle approaches to enhancing life's happiness, happiness and satisfaction.

Literature

required literature

ROUBAL, O. Sociology of a Branding – "Just Do It" in the "No Limits" world. Communication Today, 2017, Vol. 8, No. 1, p. 40-52. ISSN 1338-130X
Roubal, Ondřej, Zich, František. Marketingová sociologie. Marketingové komunikace a moderní společnost. Praha: Vysoká škola finanční a správní, o.p.s. 2015, 121 s. Edice Eupress. ISBN 978-80-7408-102-6
Roubal, Ondřej. Sociologie a pozdně moderní společnost. Praha: Vysoká škola finanční a správní. Edice EUPRESS, 2014, 56 s. ISBN 978-80-7408-087-6
ZAHRÁDKA, P. (ed.). Spotřební kultura: Historie, teorie a výzkum. Praha: Academia, 2014. ISBN 978-80-244-2858-1
ROUBAL, Ondřej. Maximizers and Satisficers In Consumer Culture Changes. Communication Today, FMK UCM Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metóda, 2018, roč. 9, č. 2, s. 38-54. ISSN 1338-130X.
GRAVES, P. Consumer.ology. The True about Consumers and Psychology of Shopping. UK: Nicholas Brealey, 2013. ISBN 978-1-85788-576-7.

recommended literature

ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
BAUMAN, Z.: Umění života. Praha: Academia, 2010. ISBN 978-80-200-1869-4
SOPER, K.: Beyond Consumerism: The Critique of Consumption, Democracy, and the Politics of Prosperity. In. ZAHRÁDKA, P., SEDLÁKOVÁ, R. (eds.) New Perspective on Consumer Culture and Research. Newcastle upon Tyne: Cambridge Scholar Publishing, 2012, s. 18
STILLERMAN, J.: The Sociology of Consumption. A Global Approach. Cambridge: Polity Press, 2015. ISBN 978-07-456-6127-8
Roubal, Ondřej. Policy of life chances and policy of life styles under the conditions of consumer culture. European Journal of Science and Theology, 2015, Vol. 11, No. 6, p. 15-25. ISSN 1841-0464
ROUBAL, Ondřej. Maximalisté vs. uspokojovači aneb proč méně může být více. Marketing & Komunikace, Praha: Česká marketingová společnost, 2019, XXVIV, č. 1, s. 12-13. ISSN 1211-5622.
LIPOVETSKY, G.: Hypermoderní doba. Od požitku k úzkosti. Praha: Prostor, 2013. ISBN 978-80-7260-283-4
SASSATELLI, R.: Sociologie spotřeby: jednání, distinkce a identita. In ZAHRÁDKA, P. (ed.): Spotřební kultura: Historie, teorie a výzkum. Praha: Academia, 2014, p. 87-114. ISBN 978-80-244-2858-1
Roubal, Ondřej. Sociologie a marketingová komunikace – partneři nebo soupeři? In: Pavlů, D. (ed.) Marketingová komunikace a společnost. Sborník z mezinárodní vědecké konference v Praze (16.5-17.5 2013). Praha: Vysoká škola finanční a správní. Edice EUPRE
LURY, C.: Consumer Culture. Cambridge: Polity Press, 2011. ISBN 978-0-7456-4330-4

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

Language of instruction

Czech

Follow-Up Courses

N_PsyZC Customer Behavior Psychology

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

The course is also listed under the following terms Summer 2010, Summer 2011, summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Winter 2016, Winter 2017, Winter 2018, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Winter 2018

Extent and Intensity

2/1/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Giuseppe Maiello, Ph.D. (seminar tutor)
doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)
Mgr. Zdeněk Sloboda (seminar tutor)
Mgr. Michal Tomčík, PhD. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

N_SMK/cMMO: each odd Wednesday 10:30–11:14 M15, each odd Wednesday 11:15–12:00 M15, except Wed 21. 11. ; and Mon 26. 11. 14:00–15:30 M26, M. Tomčík
N_SMK/cM1PH: each odd Wednesday 8:45–9:29 S11, each odd Wednesday 9:30–10:15 S11, Z. Sloboda
N_SMK/cM2PH: each odd Wednesday 10:30–11:14 S11, each odd Wednesday 11:15–12:00 S11, Z. Sloboda
N_SMK/pMMO: each even Monday 10:30–11:14 M26, each even Monday 11:15–12:00 M26, each even Wednesday 10:30–11:14 M15, each even Wednesday 11:15–12:00 M15, M. Tomčík
N_SMK/pMPH: Thu 14:00–14:44 S01, Thu 14:45–15:30 S01, O. Roubal
N_SMK/vM2PH: Sat 13. 10. 14:00–15:30 S26, 15:45–17:15 S26, Fri 9. 11. 19:15–20:45 S26, Fri 23. 11. 19:15–20:45 S26, Fri 7. 12. 14:00–15:30 S26, G. Maiello
N_SMK/vM3PH: Fri 12. 10. 17:30–19:00 S13, 19:15–20:45 S13, Sat 27. 10. 14:00–15:30 S26, 15:45–17:15 S26, Sat 24. 11. 14:00–15:30 S13, G. Maiello

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Learning outcomes

Syllabus

1. The role and importance of marketing communication in a late modern society - marketing communication as an intervention factor of the economic, cultural, social and psychological dimension of human existence. 2. Relation of sociology and marketing communication - synergic effects of the interconnection of academic sociology and marketing practice - relationships, links, contexts. 3. Sociology of marketing communication - definition and subject of knowledge. Alpha and Beta dimensions of sociology of marketing communication as different positions of sociology and marketing communication. 4. Innovation and Trends in Consumer Behavior, Interdisciplinary Approach to Understanding and Understanding Consumer Behavior. 5. Consumer personality, conscious and unconscious processes, priming and framing effect, new knowledge about environmental influences on consumer decision-making processes, trends in marketing research. 6. Ad Effects and Skeptic Consumers - Research on ad effects, recipient types and new ad formats (celebrity, humor, and erotica in advertising). 7. Consumption and culture. Consumer culture - ideological, perfectionist, liberal and alternative criticism of consumer culture. 8. Ambience of Consumer Culture - Changes in consumer life situations, social conditions, lifestyle changes and identity crises. 9. Welfare, Individualization and Consumer Hedonism - Effects of marketing communication in lifestyle, motivation, values, aspirations, goals. 10. Marketing Communication, Consumption, Happiness and Satisfaction -? "Joyless Economy" and Easterlin's Paradox. Traps of human happiness - a problem of decreasing marginal utility, hedonistic adaptation, social comparison and deferred benefits. 11. Consumer choices and decision-making - Why less can there be more? Rising supply of goods and services - benefit or curse? New Challenges to Business Strategies and Product Communication Campaigns. 12. Forms of Hedonism - Consumer and Creative Hedonism in Theory and Empire. Creative hedonism and a return to epicureanism in a consumer society. The cult of moment and the cult of joy. Finding lifestyle approaches to enhancing life's happiness, happiness and satisfaction.

Literature

required literature

ZAHRÁDKA, P. (ed.). Spotřební kultura: Historie, teorie a výzkum. Praha: Academia, 2014. ISBN 978-80-244-2858-1
ROUBAL, O. Sociology of a Branding – "Just Do It" in the "No Limits" world. Communication Today, 2017, Vol. 8, No. 1, p. 40-52. ISSN 1338-130X
Roubal, Ondřej, Zich, František. Marketingová sociologie. Marketingové komunikace a moderní společnost. Praha: Vysoká škola finanční a správní, o.p.s. 2015, 121 s. Edice Eupress. ISBN 978-80-7408-102-6
Roubal, Ondřej. Sociologie a pozdně moderní společnost. Praha: Vysoká škola finanční a správní. Edice EUPRESS, 2014, 56 s. ISBN 978-80-7408-087-6

recommended literature

GRAVES, P. Consumer.ology. The True about Consumers and Psychology of Shopping. UK: Nicholas Brealey, 2013. ISBN 978-1-85788-576-7.
CHORVÁT, I.: Premeny životného štýlu – sociologické východiská a predpoklady. In Sociológia, Vol. 47, No. 1, 2015, p. 5-30. ISSN 0049 - 1225
STILLERMAN, J.: The Sociology of Consumption. A Global Approach. Cambridge: Polity Press, 2015. ISBN 978-07-456-6127-8
BAUMAN, Z.: Umění života. Praha: Academia, 2010. ISBN 978-80-200-1869-4
LIPOVETSKY, G.: Hypermoderní doba. Od požitku k úzkosti. Praha: Prostor, 2013. ISBN 978-80-7260-283-4
SOPER, K.: Beyond Consumerism: The Critique of Consumption, Democracy, and the Politics of Prosperity. In. ZAHRÁDKA, P., SEDLÁKOVÁ, R. (eds.) New Perspective on Consumer Culture and Research. Newcastle upon Tyne: Cambridge Scholar Publishing, 2012, s. 18
LURY, C.: Consumer Culture. Cambridge: Polity Press, 2011. ISBN 978-0-7456-4330-4
Roubal, Ondřej. Policy of life chances and policy of life styles under the conditions of consumer culture. European Journal of Science and Theology, 2015, Vol. 11, No. 6, p. 15-25. ISSN 1841-0464
ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
Roubal, Ondřej. Sociologie a marketingová komunikace – partneři nebo soupeři? In: Pavlů, D. (ed.) Marketingová komunikace a společnost. Sborník z mezinárodní vědecké konference v Praze (16.5-17.5 2013). Praha: Vysoká škola finanční a správní. Edice EUPRE
ROUBAL, O., ZICH, F. Marketingová sociologie. Marketingové komunikace a moderní společnost. Praha: Vysoká škola finanční a správní, o.p.s. 2015, 121 s. Edice Eupress. ISBN 978-80-7408-102-6
SASSATELLI, R.: Sociologie spotřeby: jednání, distinkce a identita. In ZAHRÁDKA, P. (ed.): Spotřební kultura: Historie, teorie a výzkum. Praha: Academia, 2014, p. 87-114. ISBN 978-80-244-2858-1
Roubal, Ondřej. Consumer Culture and the Problem of Choice – Why can Less be More. In Petranová, D., S. Magál (eds.). Megatrends and Media 2016 - Critique in Media, Critique of Media. Conference Proceedings from International Scientific Conference. Facul

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

The course is completed a written exam. a) Test of a test, corresponding to the words (not the choice of alternatives) to 6 questions out of 30 selected test questions at the right and complete answer is 5 points, the minimum number of points for the exam is 15 points. b) Evaluation of the quality of the essay and conducted research interviews.

Language of instruction

Czech

Follow-Up Courses

N_PsyZC Customer Behavior Psychology

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

The course is also listed under the following terms Summer 2010, Summer 2011, summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Winter 2016, Winter 2017, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Winter 2017

Extent and Intensity

2/1/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)
Mgr. Zdeněk Sloboda (seminar tutor)
Mgr. Michal Tomčík, PhD. (seminar tutor)
prof. Ing. František Zich, DrSc. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

N_SMK/cMMO: each odd Monday 12:15–12:59 M15, each odd Monday 13:00–13:45 M15, M. Tomčík
N_SMK/cM1PH: each odd Monday 10:30–11:14 S24, each odd Monday 11:15–12:00 S24, Z. Sloboda
N_SMK/cM2PH: each even Monday 14:00–14:44 S24, each even Monday 14:45–15:30 S24, Z. Sloboda
N_SMK/pMMO: Wed 10:30–11:14 M15, Wed 11:15–12:00 M15, except Wed 11. 10., except Wed 13. 12. ; and Mon 16. 10. 12:15–13:45 M17, Mon 18. 12. 15:45–17:15 M26, M. Tomčík
N_SMK/pMPH: Wed 12:15–12:59 S01, Wed 13:00–13:45 S01, except Wed 8. 11. ; and Thu 16. 11. 8:45–10:15 S01, O. Roubal
N_SMK/vMPH: Fri 10. 11. 17:30–19:00 S23, Sat 16. 12. 14:00–15:30 S23, 15:45–17:15 S23, Sat 6. 1. 9:45–11:15 E222, 11:30–13:00 E222, F. Zich

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Learning outcomes

Syllabus

1.Specification of the content of sociology of marketing communication, the importance of structural and relational approach
2. Marketing communication as a separate "industry" of human activity from the perspective of sociology, marketing as a profession
3. The structure of human action. System Environment and unintended consequences of action. Side effects of marketing communication. Problems of knowledge and evaluation
4. Process of communication and social marketing environment
5. Marketing communication as intervention factor
6. MK effects on individuals and society, and their measurement
7. Effect of MK on the way of life of people - the problem of quality of life
8. Postmodern way of life - hedonism
9. Effect of MK on the formation of the value of the human world
10. Consumption behavior of households in relation to the social differentiation of society
11. Marketing communication as a civilizing factor - organizational function
12. Antireklama and criticism MK

Literature

required literature

Roubal, Ondřej. Policy of life chances and policy of life styles under the conditions of consumer culture. European Journal of Science and Theology, 2015, Vol. 11, No. 6, p. 15-25. ISSN 1841-0464
Roubal, Ondřej, Zich, František. Marketingová sociologie. Marketingové komunikace a moderní společnost. Praha: Vysoká škola finanční a správní, o.p.s. 2015, 121 s. Edice Eupress. ISBN 978-80-7408-102-6
LURY, C.: Consumer Culture. Cambridge: Polity Press, 2011. ISBN 978-0-7456-4330-4
• Zich, F.: On the theme of marketng communication side effects, in: Communiction Today 1/2012, Trnava, ISSN 1338-130X
Roubal, Ondřej. Sociologie a pozdně moderní společnost. Praha: Vysoká škola finanční a správní. Edice EUPRESS, 2014, 56 s. ISBN 978-80-7408-087-6
STILLERMAN, J.: The Sociology of Consumption. A Global Approach. Cambridge: Polity Press, 2015. ISBN 978-07-456-6127-8
Roubal, Ondřej. Consumer Culture and the Problem of Choice – Why can Less be More. In Petranová, D., S. Magál (eds.). Megatrends and Media 2016 - Critique in Media, Critique of Media. Conference Proceedings from International Scientific Conference. Facul
Roubal, Ondřej. Predatory and alternative hedonism – from self-destruction to voluntary modesty. In. Matúš, J., D. Petranová (eds.). Conference Proccedings from International Scientific Conference „Marketing Identity 2014: Explosion of Innovations. Trna

recommended literature

BAUMAN, Z.: Umění života. Praha: Academia, 2010. ISBN 978-80-200-1869-4
Roubal, Ondřej. Sociologie a marketingová komunikace – partneři nebo soupeři? In: Pavlů, D. (ed.) Marketingová komunikace a společnost. Sborník z mezinárodní vědecké konference v Praze (16.5-17.5 2013). Praha: Vysoká škola finanční a správní. Edice EUPRE
CHORVÁT, I.: Premeny životného štýlu – sociologické východiská a predpoklady. In Sociológia, Vol. 47, No. 1, 2015, p. 5-30. ISSN 0049 - 1225
LIPOVETSKY, G.: Hypermoderní doba. Od požitku k úzkosti. Praha: Prostor, 2013. ISBN 978-80-7260-283-4
Roubal, Ondřej. Dictatorship of Fast-Running Time Within The Society of Experience. Communication Today, 2014, roč. 5, č. 1, s. 86-92. ISSN 1338-130X
SASSATELLI, R.: Sociologie spotřeby: jednání, distinkce a identita. In ZAHRÁDKA, P. (ed.): Spotřební kultura: Historie, teorie a výzkum. Praha: Academia, 2014, p. 87-114. ISBN 978-80-244-2858-1
SOPER, K.: Beyond Consumerism: The Critique of Consumption, Democracy, and the Politics of Prosperity. In. ZAHRÁDKA, P., SEDLÁKOVÁ, R. (eds.) New Perspective on Consumer Culture and Research. Newcastle upon Tyne: Cambridge Scholar Publishing, 2012, s. 18
N. Kleinová: Bez loga, Agro/Dokořán, Praha, 2005, ISBN 80-7363-010-8-9

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

Language of instruction

Czech

Follow-Up Courses

N_PsyZC Customer Behavior Psychology

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

The course is also listed under the following terms Summer 2010, Summer 2011, summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Winter 2016, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Winter 2016

Extent and Intensity

2/1. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)
Mgr. Michal Tomčík, PhD. (seminar tutor)
prof. Ing. František Zich, DrSc. (seminar tutor)

Guaranteed by

prof. Ing. František Zich, DrSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

N_SMK/cM1PH: each odd Thursday 12:15–12:59 S23, each odd Thursday 13:00–13:45 S23, O. Roubal
N_SMK/cM2PH: each even Thursday 8:45–9:29 S13, each even Thursday 9:30–10:15 S13, O. Roubal
N_SMK/pMPH: Tue 12:15–12:59 S01, Tue 13:00–13:45 S01, F. Zich
N_SMK/uMPH: Tue 8. 11. 15:45–17:15 S13, 17:30–19:00 S13, Tue 29. 11. 15:45–17:15 S13, 17:30–19:00 S13, Tue 13. 12. 17:30–19:00 S13, F. Zich
N_SMK/vMMO: Sat 8. 10. 8:00–9:30 M21, 9:45–11:15 M21, Sat 22. 10. 11:30–13:00 M17, 14:00–15:30 M17, Sat 5. 11. 11:30–13:00 M17, M. Tomčík
N_SMK/vMPH: Sat 8. 10. 8:00–9:30 S24, 9:45–11:15 S24, Fri 21. 10. 14:00–15:30 S13, 15:45–17:15 S13, Fri 4. 11. 17:30–19:00 S11, F. Zich

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Syllabus

1.Specification of the content of sociology of marketing communication, the importance of structural and relational approach
2. Marketing communication as a separate "industry" of human activity from the perspective of sociology, marketing as a profession
3. The structure of human action. System Environment and unintended consequences of action. Side effects of marketing communication. Problems of knowledge and evaluation
4. Process of communication and social marketing environment
5. Marketing communication as intervention factor
6. MK effects on individuals and society, and their measurement
7. Effect of MK on the way of life of people - the problem of quality of life
8. Postmodern way of life - hedonism
9. Effect of MK on the formation of the value of the human world
10. Consumption behavior of households in relation to the social differentiation of society
11. Marketing communication as a civilizing factor - organizational function
12. Antireklama and criticism MK

Literature

required literature

STILLERMAN, J.: The Sociology of Consumption. A Global Approach. Cambridge: Polity Press, 2015. ISBN 978-07-456-6127-8
Roubal, Ondřej. Policy of life chances and policy of life styles under the conditions of consumer culture. European Journal of Science and Theology, 2015, Vol. 11, No. 6, p. 15-25. ISSN 1841-0464
Roubal, Ondřej. Predatory and alternative hedonism – from self-destruction to voluntary modesty. In. Matúš, J., D. Petranová (eds.). Conference Proccedings from International Scientific Conference „Marketing Identity 2014: Explosion of Innovations. Trna
LURY, C.: Consumer Culture. Cambridge: Polity Press, 2011. ISBN 978-0-7456-4330-4
Roubal, Ondřej. Consumer Culture and the Problem of Choice – Why can Less be More. In Petranová, D., S. Magál (eds.). Megatrends and Media 2016 - Critique in Media, Critique of Media. Conference Proceedings from International Scientific Conference. Facul
Roubal, Ondřej. Sociologie a pozdně moderní společnost. Praha: Vysoká škola finanční a správní. Edice EUPRESS, 2014, 56 s. ISBN 978-80-7408-087-6
Roubal, Ondřej, Zich, František. Marketingová sociologie. Marketingové komunikace a moderní společnost. Praha: Vysoká škola finanční a správní, o.p.s. 2015, 121 s. Edice Eupress. ISBN 978-80-7408-102-6
• Zich, F.: On the theme of marketng communication side effects, in: Communiction Today 1/2012, Trnava, ISSN 1338-130X

recommended literature

Roubal, Ondřej. Sociologie a marketingová komunikace – partneři nebo soupeři? In: Pavlů, D. (ed.) Marketingová komunikace a společnost. Sborník z mezinárodní vědecké konference v Praze (16.5-17.5 2013). Praha: Vysoká škola finanční a správní. Edice EUPRE
SOPER, K.: Beyond Consumerism: The Critique of Consumption, Democracy, and the Politics of Prosperity. In. ZAHRÁDKA, P., SEDLÁKOVÁ, R. (eds.) New Perspective on Consumer Culture and Research. Newcastle upon Tyne: Cambridge Scholar Publishing, 2012, s. 18
BAUMAN, Z.: Umění života. Praha: Academia, 2010. ISBN 978-80-200-1869-4
CHORVÁT, I.: Premeny životného štýlu – sociologické východiská a predpoklady. In Sociológia, Vol. 47, No. 1, 2015, p. 5-30. ISSN 0049 - 1225
N. Kleinová: Bez loga, Agro/Dokořán, Praha, 2005, ISBN 80-7363-010-8-9
Roubal, Ondřej. Dictatorship of Fast-Running Time Within The Society of Experience. Communication Today, 2014, roč. 5, č. 1, s. 86-92. ISSN 1338-130X
LIPOVETSKY, G.: Hypermoderní doba. Od požitku k úzkosti. Praha: Prostor, 2013. ISBN 978-80-7260-283-4
SASSATELLI, R.: Sociologie spotřeby: jednání, distinkce a identita. In ZAHRÁDKA, P. (ed.): Spotřební kultura: Historie, teorie a výzkum. Praha: Academia, 2014, p. 87-114. ISBN 978-80-244-2858-1

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

Language of instruction

Czech

Follow-Up Courses

N_PsyZC Customer Behavior Psychology

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

The course is also listed under the following terms Summer 2010, Summer 2011, summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Summer 2016

Extent and Intensity

2/1. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Mgr. Ondřej Roubal, Ph.D. (seminar tutor)
Mgr. Michal Tomčík, PhD. (seminar tutor)
prof. Ing. František Zich, DrSc. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

N_SMK/cM1PH: each even Thursday 8:45–9:29 S24, each even Thursday 9:30–10:15 S24, O. Roubal
N_SMK/cM2PH: each even Thursday 10:30–11:14 S11, each even Thursday 11:15–12:00 S11, O. Roubal
N_SMK/pMPH: Wed 12:15–12:59 S01, Wed 13:00–13:45 S01, except Wed 9. 3. ; and Wed 16. 3. 14:00–15:30 S01, F. Zich
N_SMK/uMPH: Tue 29. 3. 17:30–19:00 S13, Tue 5. 4. 17:30–19:00 S11, Tue 12. 4. 17:30–19:00 S13, Tue 19. 4. 15:45–17:15 S13, 17:30–19:00 S13, F. Zich
N_SMK/vMMO: Sat 27. 2. 8:00–9:30 M25, 9:45–11:15 M25, Fri 11. 3. 12:00–13:30 M25, Fri 22. 4. 12:00–13:30 M25, 13:45–15:15 M25, M. Tomčík
N_SMK/vMPH: Fri 1. 4. 15:30–17:00 S11, Sat 16. 4. 9:45–11:15 S11, 11:30–13:00 S11, Fri 29. 4. 15:30–17:00 S11, 17:15–18:45 S11, F. Zich

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

After completing this course, the student should master the role of marketing communication intervention as a factor in decision-making and consumer behavior. He should be able to define social relations and marketing communications resources impacts on society, its social structure, the main social groups and meeting people. He should clarify empirical ways of exploring the social side effects of marketing communications, namely, the effects of MK and life values and life stereotypes and influence on the formation of marketing communication way of life and lifestyle of modern society. Based on the knowledge of the student should be able to define direct and indirect (unintended) consequences and social externalities (internal, external) marketing communications. Part of teaching this course is participation in empirical research spillovers marketing communications on society and population changes in consumer behavior in the context of the economic crisis.

Syllabus

1.Specification of the content of sociology of marketing communication, the importance of structural and relational approach
2. Marketing communication as a separate "industry" of human activity from the perspective of sociology, marketing as a profession
3. The structure of human action. System Environment and unintended consequences of action. Side effects of marketing communication. Problems of knowledge and evaluation
4. Process of communication and social marketing environment
5. Marketing communication as intervention factor
6. MK effects on individuals and society, and their measurement
7. Effect of MK on the way of life of people - the problem of quality of life
8. Postmodern way of life - hedonism
9. Effect of MK on the formation of the value of the human world
10. Consumption behavior of households in relation to the social differentiation of society
11. Marketing communication as a civilizing factor - organizational function
12. Antireklama and criticism MK

Literature

required literature

O.Roubal, F.Zich :Marketingová sociologie . Eupress, Praha, I SBN 978-80-7408-102-6ha,
• Tuček, M. ed.: Soudržnost v diferencující se společnosti, Sociologický ústav AV ČR, Praha, 2008, ISBN 978-80- 244-2858-1, kap. 2
• Zich, F.: On the theme of marketng communication side effects, in: Communiction Today 1/2012, Trnava, ISSN 1338-130X
• Kubátová H. : Sociologie životního způsobu, Grada, Praha, 2010 ISBN 978-80-247- 2456-0
• Kalka, J., Allgayer,F.,: Marketing podle cílových skupin. Jak žijeme. Co kupujeme. Čím se řídíme. Computer PRESS, 2007, ISBN 978-80-251-1617-3
• Dufková, J., Tuček, M. (ed.): Proměny způsobu života. In. Tuček, M. (ed.). Dynamika české společnosti a osudy lidí na přelomu tisíciletí. Praha: Slon, 2003. ISBN 978-80-86429-22-9

recommended literature

LIPOVETSKY, G. Paradoxní štěstí: esej o . 1. vyd. Praha: Prostor, 2007. 443 s. ISBN 978-80-7260-184-4
• Thompson J. B : Média a modernita: Mediální studia, Nakladatelství. Karolinum, UK Praha, 2004. ISBN 80-246-0652-6
• Prudký L. a kol: Inventura hodnot, Academia , Praha, 2009, 344 s. ISBN 978-80-. 200-1751-2

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

Language of instruction

Czech

Follow-Up Courses

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

The course is also listed under the following terms Summer 2010, Summer 2011, summer 2012, Summer 2013, Summer 2014, Summer 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Summer 2015

Extent and Intensity

2/1. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Michal Tomčík, PhD. (lecturer), PhDr. Petra Raudenská, Ph.D. (deputy)
PhDr. Petra Raudenská, Ph.D. (seminar tutor)
prof. Ing. František Zich, DrSc. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

N_SMK/cMMO: each even Wednesday 12:15–12:59 M25, each even Wednesday 13:00–13:45 M25, M. Tomčík
N_SMK/cMPH: each odd Tuesday 12:15–12:59 S11, each odd Tuesday 13:00–13:45 S11, F. Zich
N_SMK/pMMO: Wed 14:00–14:44 M25, Wed 14:45–15:30 M25, M. Tomčík
N_SMK/pMPH: Tue 10:30–11:14 S11, Tue 11:15–12:00 S11, F. Zich
N_SMK/uMPH: Tue 24. 3. 14:00–15:30 S11, Tue 14. 4. 15:45–17:15 S11, 17:30–19:00 S11, Tue 28. 4. 15:45–17:15 S11, 17:30–19:00 S11, M. Tomčík
N_SMK/vMKL: Fri 6. 2. 15:30–17:00 K206, Fri 13. 3. 13:45–15:15 K206, 15:30–17:00 K206, Fri 27. 3. 13:45–15:15 K206, 15:30–17:00 K206, P. Raudenská
N_SMK/vMPH: Fri 13. 2. 13:45–15:15 S11, 15:30–17:00 S11, Fri 13. 3. 12:00–13:30 S23, Fri 27. 3. 13:45–15:15 S11, 15:30–17:00 S11, M. Tomčík

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

After completing this course, the student should master the role of marketing communication intervention as a factor in decision-making and consumer behavior. He should be able to define social relations and marketing communications resources impacts on society, its social structure, the main social groups and meeting people. He should clarify empirical ways of exploring the social side effects of marketing communications, namely, the effects of MK and life values and life stereotypes and influence on the formation of marketing communication way of life and lifestyle of modern society. Based on the knowledge of the student should be able to define direct and indirect (unintended) consequences and social externalities (internal, external) marketing communications. Part of teaching this course is participation in empirical research spillovers marketing communications on society and population changes in consumer behavior in the context of the economic crisis.

Syllabus

Structure of the course: 1.Specification of the content of sociology of marketing communication, the importance of structural and relational approach. 2. Marketing communication as a separate "industry" of human activity from the perspective of sociology, marketing as a profession. 3. The structure of human action. System Environment and unintended consequences of action. Side effects of marketing communication. Problems of knowledge and evaluation. 4. Process of communication and social marketing environment 5. Marketing communication as intervention factor 6. MK effects on individuals and society, and their measurement 7. Effect of MK on the way of life of people - the problem of quality of life 8. Postmodern way of life - hedonism 9. Effect of MK on the formation of the value of the human world 10. Consumption behavior of households in relation to the social differentiation of society 11. Marketing communication as a civilizing factor - organizational function 12. Antireklama and criticism MK

Literature

required literature

• Kalka, J., Allgayer,F.,: Marketing podle cílových skupin. Jak žijeme. Co kupujeme. Čím se řídíme. Computer PRESS, 2007, ISBN 978-80-251-1617-3
• Tuček, M. ed.: Soudržnost v diferencující se společnosti, Sociologický ústav AV ČR, Praha, 2008, ISBN 978-80- 244-2858-1, kap. 2
• Dufková, J., Tuček, M. (ed.): Proměny způsobu života. In. Tuček, M. (ed.). Dynamika české společnosti a osudy lidí na přelomu tisíciletí. Praha: Slon, 2003. ISBN 978-80-86429-22-9
• Kubátová H. : Sociologie životního způsobu, Grada, Praha, 2010 ISBN 978-80-247- 2456-0
• Zich, F.: On the theme of marketng communication side effects, in: Communiction Today 1/2012, Trnava, ISSN 1338-130X

recommended literature

LIPOVETSKY, G. Paradoxní štěstí: esej o . 1. vyd. Praha: Prostor, 2007. 443 s. ISBN 978-80-7260-184-4
• Thompson J. B : Média a modernita: Mediální studia, Nakladatelství. Karolinum, UK Praha, 2004. ISBN 80-246-0652-6
• Prudký L. a kol: Inventura hodnot, Academia , Praha, 2009, 344 s. ISBN 978-80-. 200-1751-2

not specified

O.Roubal, F.Zich :Marketingová sociologie . Eupress, Praha, I SBN 978-80-7408-102-6ha,

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

Language of instruction

Czech

Follow-Up Courses

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

The course is also listed under the following terms Summer 2010, Summer 2011, summer 2012, Summer 2013, Summer 2014, Summer 2016, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Summer 2014

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Michal Tomčík, PhD. (seminar tutor)
prof. Ing. František Zich, DrSc. (seminar tutor)
Ing. Vladimír Kaucký, CSc. (assistant)

Guaranteed by

Timetable of Seminar Groups

N_SMK/pMMO: Mon 10:30–11:14 M27, Mon 11:15–12:00 M27, M. Tomčík
N_SMK/pMPH: Thu 14:00–14:44 S14, Thu 14:45–15:30 S14, F. Zich
N_SMK/uMPH: Tue 25. 2. 17:30–19:00 S26, Tue 4. 3. 14:00–15:30 S34, Tue 18. 3. 14:00–15:30 S26, Tue 1. 4. 15:45–17:15 S36, M. Tomčík
N_SMK/vMMO: Fri 28. 3. 17:15–18:45 M17, Fri 11. 4. 17:15–18:45 M17, Fri 25. 4. 12:00–13:30 M17, 13:45–15:15 M17, M. Tomčík
N_SMK/vMPH: Fri 18. 4. 15:30–17:00 S23, 17:15–18:45 S23, Fri 2. 5. 13:45–15:15 S23, 15:30–17:00 S23, M. Tomčík

Prerequisites

Basic knowledge of sociology at the bachelor level and examination of the subject of sociological theory of modern society

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

After completing this course, the student should master the role of marketing communication intervention as a factor in decision-making and consumer behavior. He should be able to define social relations and marketing communications resources impacts on society, its social structure, the main social groups and meeting people. He should clarify empirical ways of exploring the social side effects of marketing communications, namely, the effects of MK and life values and life stereotypes and influence on the formation of marketing communication way of life and lifestyle of modern society. Based on the knowledge of the student should be able to define direct and indirect (unintended) consequences and social externalities (internal, external) marketing communications. Part of teaching this course is participation in empirical research spillovers marketing communications on society and population changes in consumer behavior in the context of the economic crisis.

Syllabus

Structure of the course: 1.Specification of the content of sociology of marketing communication, the importance of structural and relational approach. 2. Marketing communication as a separate "industry" of human activity from the perspective of sociology, marketing as a profession. 3. The structure of human action. System Environment and unintended consequences of action. Side effects of marketing communication. Problems of knowledge and evaluation. 4. Process of communication and social marketing environment 5. Marketing communication as intervention factor 6. MK effects on individuals and society, and their measurement 7. Effect of MK on the way of life of people - the problem of quality of life 8. Postmodern way of life - hedonism 9. Effect of MK on the formation of the value of the human world 10. Consumption behavior of households in relation to the social differentiation of society 11. Marketing communication as a civilizing factor - organizational function 12. Antireklama and criticism MK

Literature

required literature

• Dufková, J., Tuček, M. (ed.): Proměny způsobu života. In. Tuček, M. (ed.). Dynamika české společnosti a osudy lidí na přelomu tisíciletí. Praha: Slon, 2003. ISBN 978-80-86429-22-9
• Zich, F.: On the theme of marketng communication side effects, in: Communiction Today 1/2012, Trnava, ISSN 1338-130X
• Tuček, M. ed.: Soudržnost v diferencující se společnosti, Sociologický ústav AV ČR, Praha, 2008, ISBN 978-80- 244-2858-1, kap. 2
• Kalka, J., Allgayer,F.,: Marketing podle cílových skupin. Jak žijeme. Co kupujeme. Čím se řídíme. Computer PRESS, 2007, ISBN 978-80-251-1617-3
• Kubátová H. : Sociologie životního způsobu, Grada, Praha, 2010 ISBN 978-80-247- 2456-0

recommended literature

• Thompson J. B : Média a modernita: Mediální studia, Nakladatelství. Karolinum, UK Praha, 2004. ISBN 80-246-0652-6
• Prudký L. a kol: Inventura hodnot, Academia , Praha, 2009, 344 s. ISBN 978-80-. 200-1751-2
• Šubrt, J. a kol. : Soudobá sociologie III. Diagnóza soudobých společností. Praha, Karolinum 2008, ISBN 978-80-246-1486-I.
LIPOVETSKY, G. Paradoxní štěstí: esej o . 1. vyd. Praha: Prostor, 2007. 443 s. ISBN 978-80-7260-184-4

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

Language of instruction

Czech

Follow-Up Courses

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Bb1.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

The course is also listed under the following terms Summer 2010, Summer 2011, summer 2012, Summer 2013, Summer 2015, Summer 2016, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Summer 2013

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

PhDr. Iva Petrová (seminar tutor)
Mgr. Michal Tomčík, PhD. (seminar tutor)
prof. Ing. František Zich, DrSc. (seminar tutor)
Ing. Vladimír Kaucký, CSc. (assistant)

Guaranteed by

PhDr. Iva Petrová
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Jan Peterec

Timetable of Seminar Groups

N_SMK/pMMO: Mon 12:15–12:59 M15, Mon 13:00–13:45 M15, M. Tomčík
N_SMK/pMPH: Mon 9:30–10:15 S01, Mon 10:30–11:14 S01, F. Zich
N_SMK/uMPH: Tue 12. 3. 15:45–17:15 S32, Tue 2. 4. 17:30–19:00 S32, Tue 16. 4. 14:00–15:30 S32, 15:45–17:15 S32, I. Petrová
N_SMK/vMKL: Fri 15. 2. 13:45–15:15 K312, 15:30–17:00 K312, Fri 8. 3. 13:45–15:15 K312, 15:30–17:00 K312, I. Petrová
N_SMK/vMMO: Sat 23. 3. 8:00–9:30 M27, 9:45–11:15 M27, Fri 12. 4. 15:30–17:00 M24, 17:15–18:45 M24, M. Tomčík
N_SMK/vMPH: Fri 15. 3. 12:00–13:30 S32, Fri 5. 4. 17:15–18:45 S32, Fri 3. 5. 15:30–17:00 S32, 17:15–18:45 S32, I. Petrová

Prerequisites

Basic knowledge of sociology at the bachelor level and examination of the subject of sociological theory of modern society

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

After completing this course, the student should master the role of marketing communication intervention as a factor in decision-making and consumer behavior. He should be able to define social relations and marketing communications resources impacts on society, its social structure, the main social groups and meeting people. He should clarify empirical ways of exploring the social side effects of marketing communications, namely, the effects of MK and life values and life stereotypes and influence on the formation of marketing communication way of life and lifestyle of modern society. Based on the knowledge of the student should be able to define direct and indirect (unintended) consequences and social externalities (internal, external) marketing communications. Part of teaching this course is participation in empirical research spillovers marketing communications on society and population changes in consumer behavior in the context of the economic crisis.

Syllabus

Structure of the course: 1.Specification of the content of sociology of marketing communication, the importance of structural and relational approach. 2. Marketing communication as a separate "industry" of human activity from the perspective of sociology, marketing as a profession. 3. The structure of human action. System Environment and unintended consequences of action. Side effects of marketing communication. Problems of knowledge and evaluation. 4. Process of communication and social marketing environment 5. Marketing communication as intervention factor 6. MK effects on individuals and society, and their measurement 7. Effect of MK on the way of life of people - the problem of quality of life 8. Postmodern way of life - hedonism 9. Effect of MK on the formation of the value of the human world 10. Consumption behavior of households in relation to the social differentiation of society 11. Marketing communication as a civilizing factor - organizational function 12. Antireklama and criticism MK

Literature

required literature

• Kalka, J., Allgayer,F.,: Marketing podle cílových skupin. Jak žijeme. Co kupujeme. Čím se řídíme. Computer PRESS, 2007, ISBN 978-80-251-1617-3
• Dufková, J., Tuček, M. (ed.): Proměny způsobu života. In. Tuček, M. (ed.). Dynamika české společnosti a osudy lidí na přelomu tisíciletí. Praha: Slon, 2003. ISBN 978-80-86429-22-9
• Kubátová H. : Sociologie životního způsobu, Grada, Praha, 2010 ISBN 978-80-247- 2456-0
• Zich, F.: On the theme of marketng communication side effects, in: Communiction Today 1/2012, Trnava, ISSN 1338-130X
• Tuček, M. ed.: Soudržnost v diferencující se společnosti, Sociologický ústav AV ČR, Praha, 2008, ISBN 978-80- 244-2858-1, kap. 2

recommended literature

LIPOVETSKY, G. Paradoxní štěstí: esej o . 1. vyd. Praha: Prostor, 2007. 443 s. ISBN 978-80-7260-184-4
• Prudký L. a kol: Inventura hodnot, Academia , Praha, 2009, 344 s. ISBN 978-80-. 200-1751-2
• Thompson J. B : Média a modernita: Mediální studia, Nakladatelství. Karolinum, UK Praha, 2004. ISBN 80-246-0652-6
• Šubrt, J. a kol. : Soudobá sociologie III. Diagnóza soudobých společností. Praha, Karolinum 2008, ISBN 978-80-246-1486-I.

Teaching methods

Lectures, seminar work on a given topic, and participation on an empirical investigation - realisation research interviews.

Assessment methods

Language of instruction

Czech

Follow-Up Courses

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Bb1.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

The course is also listed under the following terms Summer 2010, Summer 2011, summer 2012, Summer 2014, Summer 2015, Summer 2016, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
summer 2012

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

prof. Ing. František Zich, DrSc. (lecturer)
PhDr. Iva Petrová (seminar tutor)
Mgr. Michal Tomčík, PhD. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

N_SMK/pMMO: each odd Tuesday 12:15–12:59 M14, each odd Tuesday 13:00–13:45 M14, each odd Tuesday 14:00–14:44 M14, each odd Tuesday 14:45–15:30 M14, F. Zich
N_SMK/pMPH: Mon 8:45–9:29 S23, Mon 9:30–10:15 S23, F. Zich
N_SMK/uM1abPH: Tue 6. 3. 15:45–17:15 S23, Tue 13. 3. 19:15–20:45 S23, Tue 27. 3. 17:30–19:00 S23, 19:15–20:45 S23, I. Petrová
N_SMK/vMKL: Fri 2. 3. 13:45–15:15 K203, 15:30–17:00 K203, Fri 23. 3. 13:45–15:15 K206, 15:30–17:00 K206, F. Zich
N_SMK/vMMO: Fri 17. 2. 12:00–13:30 M15, 13:45–15:15 M15, Fri 2. 3. 12:00–13:30 M15, 13:45–15:15 M15, M. Tomčík
N_SMK/vMPH: Fri 17. 2. 15:30–17:00 S11, 17:15–18:45 S11, Fri 2. 3. 15:30–17:00 S11, 17:15–18:45 S11, I. Petrová

Prerequisites (in Czech)

Znalosti základů sociologie a sociologické teorie moderní doby

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Cíl předmětu: Objasnění sociálních souvislostí a dopadů marketingové komunikace na společnost, sociální strukturu společnosti a na hlavní sociální skupiny. Sociální externality (vnitřní, vnější) marketingové komunikace. Dopady v oblasti formování životních hodnot a životních stereotypů. Struktura sociálních milieu moderní společnosti jako výsledek a východisko marketingové komunikace. Marketingová komunikace v každodenním způsobu života a ve struktuře času člověka. Životní způsob. Postoje veřejnosti k metodám marketingové komunikace a reklamě (důvěryhodnost, problém manipulace). Globalizace marketingové komunikace a její metody působení. Nové trendy v marketingové komunikaci a jejich možné sociální důsledky (internet, informační technologie). Součástí výuky je účast na empirickém výzkumu vedlejších efektů marketingové komunikace. Předmět je zaměřen na specifiku sociologického pohledu na MK jako relativně samostatného odvětví společnosti. Analýza struktury lidského jednání umožní seznámit s přímými a nepřímými (nezamýšlenými) důsledky MK. Dopady MK na hodnotovou orientaci lidí a formulování zájmové struktury a každodenního způsobu života. V souvislosti s tím půjde o informace o vybavenosti a hospodaření domácností z pohledu sociální stratifikace. Sociologie spotřeby. Problémy vlivu MK na osobní a sociální identitu. Specifické postupy sociálního a politického marketingu a otázky vlivu MK na multikulturalismus moderní společnosti. Empirické možnost zkoumání vedlejších sociálních efektů marketingové komunikace. Účast na praktickém výzkumu i k problematice marketingové komunikace.

Syllabus (in Czech)

Osnova předmětu: 1. Vymezení specifiky a obsahu sociologie marketingové komunikace, význam strukturálního a vztahového přístupu. 2.Marketingová komunikace jako samostatné „odvětví“ lidské činnosti z pohledu sociologie, marketing jako profese. 3. Struktura lidského činu – motivy, naplnění, dopady na mezilidské vztahy – teorie jednání v návaznosti na interpretativní sociologii. Etnometodologie: Každodennost, skryté předpoklady základů sociálního chování – každodenní komunikace, indexikalita (Garfinkel) 4. Nezamýšlené důsledky MK. Problémy jejich poznání a evaluace. Pozitivní a negativní příklady. Sociální a kulturní efekty MK. Metody empirické identifikace vedlejších efektů MK. 5. Postoje veřejnosti k marketingové komunikaci (etické aspekty, důvěryhodnost, manipulace, možnosti substituce apod.). Problém osobní a sociální identity člověka ve vztahu k MK - teorie rámce (Goffman) 6. Sociologie spotřeby, domácnosti, vybavenost rodinné účty, rozhodování, priority. 7.Sociální struktura sociologické hledisko (skupina status, vrstva) a srovnání s marketingovými pojmy (cílová skupina, segment apod.) 8. Způsob života, životní styl, jako důsledek intervence MK. Vymezení pojmů – způsob života a životní styl – typy, kvalita života. 9. Vliv MK na hodnotovou orientaci lidí, na způsob myšlení. Integrační a desintegrační vlivy MK na soudobou společnost. Vznik spotřebitelských stereotypů, habitus.. 10. Marketingová komunikace a veřejný prostor. Mentální mapy. 11. Marketing a globalizace, multikulturalismus, nadnárodní povaha marketingu, unifikace, přednosti, nedostatky, problém národních specifik 12. Kritika MK, negativní efekty MK, antireklama.

Literature

required literature

H. Kubátová: Sociologie životního způsobu, Grada, Praha, 2009 kap. I-II.

recommended literature

G. Lipovetský: Paradoxní štěstí, Prostor, Praha, 2007
Rabuši, Ladislav - Hamanová, Jana. Hodnoty a postoje v ČR 1991-2008
J. Večerník: Občan a tržní ekonomika, nakladatelství Lidové noviny, Praha1998 kap. 3 a 5.
J. B Thompson: Média a modernita: Mediální studia, UK Praha, 2004
Tuček, M. ed.: Soudržnost v diferencující se společnosti, Sociologický ústav AV ČR, Praha, 2008, kap. 2

not specified

Libor Prudký a kol: Inventura hodnot, Academia , Praha, 2009
F. Zich: Úvod do sociologie, VŠFS, kap. 1.

Teaching methods (in Czech)

přednášky zpracování seminární práce na zadané téma, nebo čast na empirickém šetření - provedení výzkumných rozhovorů

Assessment methods (in Czech)

1. zkouška formou testu, test 6 otázek, odpovídá se slovně (nikoliv volbou alternativ) za správnou a úplnou odpově´d je 5 bodů, minimální počet bodů pro složení zkoušky je 15 2. vyhodnocení seminární práce - minimální požadovaný počet bodů je 5 z deseti

Language of instruction

Czech

Follow-Up Courses

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.

The course is also listed under the following terms Summer 2010, Summer 2011, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Summer 2011

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Dr. Zdeněk Cecava, CSc. (seminar tutor)
PhDr. Iva Petrová (seminar tutor)
prof. Ing. František Zich, DrSc. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

N_SMK/pMMO: each even Thursday 10:30–11:14 M16, each even Thursday 11:15–12:00 M16, each even Thursday 12:15–12:59 M16, each even Thursday 13:00–13:45 M16, F. Zich
N_SMK/pMPH: Tue 10:30–11:14 S11, Tue 11:15–12:00 S11, F. Zich
N_SMK/uMPH: Tue 22. 3. 17:30–19:00 S26, Tue 29. 3. 17:30–19:00 S26, Tue 12. 4. 17:30–19:00 S26, 19:15–20:45 S26, I. Petrová
N_SMK/vMKL: Fri 8. 4. 13:45–15:15 K207, 15:30–17:00 K207, Fri 29. 4. 13:45–15:15 K207, 15:30–17:00 K207, Z. Cecava
N_SMK/vMMO: Fri 18. 2. 15:30–17:00 M24, 17:15–18:45 M24, Fri 4. 3. 15:30–17:00 M24, 17:15–18:45 M24, F. Zich
N_SMK/vMPH: Fri 1. 4. 15:30–17:00 S21, Fri 15. 4. 15:30–17:00 S21, Fri 6. 5. 15:30–17:00 S21, 17:15–18:45 S21, I. Petrová

Prerequisites (in Czech)

Znalosti základů sociologie na úrovni bakalářského studia ukončené úspěšnou zkouškou Zkouška z předmětu sociologické teorie soudobé společnosti Prerekvizity: Sociologické teorie moderní společnosti, Metody marketingového výzkumu

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Anotace je stejná pro obě formy studia. Cíl předmětu: Objasnění sociálních souvislostí a dopadů marketingové komunikace na společnost, sociální strukturu společnosti a na hlavní sociální skupiny. Sociální externality (vnitřní, vnější) marketingové komunikace. Dopady v oblasti formování životních hodnot a životních stereotypů. Struktura sociálních milieu moderní společnosti jako výsledek a východisko marketingové komunikace. Marketingová komunikace v každodenním způsobu života a ve struktuře času člověka. Životní způsob. Postoje veřejnosti k metodám marketingové komunikace a reklamě (důvěryhodnost, problém manipulace). Globalizace marketingové komunikace a její metody působení. Nové trendy v marketingové komunikaci a jejich možné sociální důsledky (internet, informační technologie).Součástí výuky je účast na empirickém výzkumu vedlejších efektů marketingové komunikace.

Syllabus

Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah přednášek: 1. Vymezení specifiky a obsahu sociologie marketingové komunikace, význam strukturálního a vztahového přístupu. 2.Marketingová komunikace jako samostatné „odvětví“ lidské činnosti z pohledu sociologie 3. Struktura lidského činu – motivy, naplnění, dopady na mezilidské vztahy – teorie jednání. v návaznosti na interpretativní sociologii. Etnometodologie: Každodennost, skryté předpoklady základů sociálního chování – každodenní komunikace, indexikalita (Garfinkel) 4. Nezamýšlené důsledky MK. Problémy jejich poznání a evaluace. Pozitivní a negativní příklady. Metody empirické evidence vedlejších efektů MK 5. Postoje veřejnosti k marketingové komunikaci (etické aspekty, důvěryhodnost, manipulace, možnosti substituce apod.). 6. Problém osobní a sociální identity člověka ve vztahu k MK - teorie rámce (Goffman) 7.Sociální struktura sociologické hledisko (skupina status, vrstva) a srovnání s marketingovými pojmy (cílová skupina, segment apod.) 8. Způsob života, životní styl, pojmy. Vymezení pojmů – způsob života a životní styl - typy 9. Sociologie spotřeby, domácnosti, vybavenost rodinné účty, rozhodvání, priority 10. Vliv MK na hodnotovou orientaci a postoje lidí. Integrační a desintegeační vlivy MK na soudobou společnost. Vznik spotřebitelskýžch stereotypů, problém memů 11. Marketing a globalizace, multikulturalismus, nadnárodní povaha marketingu, unifikace, přednosti, nedostatky, problém národních specifik 12. Kritika MK, negativní efekty MK, antireklama

Literature

required literature

Kubátová, H. : Sociologie životního způsobu, Grada, Praha, 2009

recommended literature

Libor Prudký akal.: Inventura hodnot, Academia, Praha, 2009
N. Kleinová: Bez loga, Arga, /dokořán, Praha, 2005
Dufková, J., Tuček, M. (ed.): Proměny způsobu života. Pp. 168-202. In. Tuček, M. (ed.). Dynamika české společnosti a osudy lidí na přelomu tisíciletí. Praha: Slon, 2003.

Teaching methods (in Czech)

Přednášky, účast na průzkumu Rozsah povinné účasti ve výuce: Minimální povinná účast na cvičení / semináři v prezenčním studiu je 80%, na řízených skupinových konzultacích v kombinovaném studiu 50%. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu).

Assessment methods (in Czech)

Ukončeno ZK (6 kreditů) Předmět je ukončen písemným testem. Součástí zkoušky je účast na zadaném průzkumu.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin/semestr.

The course is also listed under the following terms Summer 2010, summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_SMK Sociology of Marketing Communication

University of Finance and Administration
Summer 2010

Extent and Intensity

2/0/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Dr. Zdeněk Cecava, CSc. (seminar tutor)
PhDr. Iva Petrová (seminar tutor)
Mgr. Michal Tomčík, PhD. (seminar tutor)
prof. Ing. František Zich, DrSc. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

N_SMK/pMMO: each even Wednesday 10:30–11:14 M26, each even Wednesday 11:15–12:00 M26, each even Wednesday 12:15–12:59 M26, each even Wednesday 13:00–13:45 M26, F. Zich
N_SMK/pMPH: Mon 10:30–11:14 S01, Mon 11:15–12:00 S01, F. Zich
N_SMK/uM1aPH: Tue 9. 2. 17:30–19:00 S11, Tue 16. 2. 17:30–19:00 S11, 19:15–20:45 S11, F. Zich
N_SMK/uM1bPH: Tue 30. 3. 17:30–19:00 S13, 19:15–20:45 S13, Tue 13. 4. 17:30–19:00 S13, F. Zich
N_SMK/vMKL: Fri 2. 4. 13:45–15:15 K207, 15:30–17:00 K207, Fri 23. 4. 13:45–15:15 K207, Z. Cecava
N_SMK/vMMO: Sat 27. 2. 11:30–13:00 M24, Sat 13. 3. 9:45–11:15 M27, 11:30–13:00 M27, M. Tomčík
N_SMK/vM2PH: Fri 12. 2. 15:30–17:00 S13, 17:15–18:45 S13, Fri 26. 2. 15:30–17:00 S13, F. Zich
N_SMK/vM3PH: Fri 12. 3. 17:15–18:45 S26, Fri 26. 3. 15:30–17:00 S26, 17:15–18:45 S26, F. Zich

Prerequisites (in Czech)

Znalosti základů sociologie na úrovni bakalářského studia ukončené úspěšnou zkouškou Zkouška z předmětu sociologické teorie soudobé společnosti

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Syllabus (in Czech)

Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah přednášek: 1. Vymezení specifiky a obsahu sociologie marketingové komunikace, význam strukturálního a vztahového přístupu. 2.Marketingová komunikace jako samostatné „odvětví“ lidské činnosti z pohledu sociologie 3. Struktura lidského činu – motivy, naplnění, dopady na mezilidské vztahy – teorie jednání. v návaznosti na interpretativní sociologii. Etnometodologie: Každodennost, skryté předpoklady základů sociálního chování – každodenní komunikace, indexikalita (Garfinkel) 4. Nezamýšlené důsledky MK. Problémy jejich poznání a evaluace. Pozitivní a negativní příklady. Sociální a kulturní efekty MK. 5. Postoje veřejnosti k marketingové komunikaci (etické aspekty, důvěryhodnost, manipulace, možnosti substituce apod.). 6. Problém osobní a sociální identity člověka ve vztahu k MK - teorie rámce (Goffman) 7.Sociální struktura sociologické hledisko (skupina status, vrstva) a srovnání s marketingovými pojmy (cílová skupina, segment apod.) 8. Způsob života, životní styl, pojmy. Vymezení pojmů – způsob života a životní styl - typy 9. Sociologie spotřeby, domácnosti, vybavenost rodinné účty 10. Vliv MK na hodnotovou orientaci a postoje lidí. Integrační a desintegeační vlivy MK na soudobou společnost. Marketing a veřejné mínění. 11. Marketing a globalizace, multikulturalismus, nadnárodní povaha marketingu, unifikace, přednosti, nedostatky, problém národních specifik 12. Sociální obsah a dopad sociálního a politického marketingu.

Literature

required literature

Kubátová, H. : Sociologie životního způsobu, Grada, Praha, 2009
Sinus Milieu: Sinus Sociovision. Heidelberg: 2007.

recommended literature

Dufková, J., Tuček, M. (ed.): Proměny způsobu života. Pp. 168-202. In. Tuček, M. (ed.). Dynamika české společnosti a osudy lidí na přelomu tisíciletí. Praha: Slon, 2003.
Quail Mc, D.: Úvod do teorie masové komunikace. Praha: Portál, 1999. kap. 2 a 4.
Šubrt, J a kol..: Soudobá sociologie II, UK, Praha, 2008, kap. 3, 4, 5

Teaching methods (in Czech)

Assessment methods (in Czech)

Předmět je ukončen písemným testem. Součástí zkoušky je zpracování úvahy na základě účasti na zadaném průzkumu.

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on the extent and intensity of the course: 6hodin/semestr.

The course is also listed under the following terms Summer 2011, summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

Enrolment Statistics (recent)

Course Information

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

N_SMK Sociology of Marketing Communication

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