N_StMS Sociological theory of modern society

University of Finance and Administration
Summer 2024
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: z (credit).
Guaranteed by
Mgr. Michal Tomčík, PhD.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Dita Egertová
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The objective of the course is to make students acquainted with the selected sociological concepts enabling understanding social change and development of the contemporary world emphasizing their relevance for the marketing communication. We will discuss main sociological theories of modern and post-modern society. The emphasis will be put on the such issues like modernization, globalization, and related consequences for social structure, social conflicts, advancement of knowledge based society, social capital, social controls and power, and sustainable development. Those who successfully complete the course will understand main sociological theories of modern society, the contents of such key concepts like modern, post-modern, and global society. One of the objectives of the course is also bring students to understanding of the vital relationships between social processes in a modern society and marketing communication.
Learning outcomes
Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of the conterporary societies.
  • 1. The role of science, sociology as a scientific knowledge about society, expert knowledge
  • 2. Modern and post-modern society
  • 3. Globalization and its main manifestations, symptoms and consequences
  • 4. Theories of 18th and 19th century and their importance for the current sociological theory
  • 5. Sociology of Max Weber: power, bureaucracy, social action, and social differentiation
  • 6. Functionalism, its principles, criticism and influence
  • 7. Theory of action, basic principles of social integration
  • 8. Social structure of the postmodern society, what happened with social classes?
  • 9. Social capital
  • 10. Risk society
  • 11. Sociology of knowledge, knowledge-based society.
  • 12.Culture and multiculturalism
    required literature
  • Roubal, O. Sociologie a pozdně moderní společnost. Praha: EUPRESS – VŠFS, 2014.
  • A.Harrington akol. Moderní sociální teorie
  • Roubal, O., F. Zich. Marketingová sociologie. Praha: Eupress, 2015.
  • Roubal, O., F. Znebejánek. Teorie modernity a modernizace. In Kubátová, H. a kol. Mezigenerační proměny způsobu života na Hlučínsku. Praha: SLON, 2015, s. 63-74.
    recommended literature
  • J. Keller: Dějiny klasické sociologie, Praha, SLON, 2005
  • M. Petrusek, Společnosti pozdní doby, Praha, SLON, 2006
  • J. Keller: Teorie, modernizace, Praha, SLON, 2007
  • U. Beck, Co je globalizace? Centrum pro studium demokracie a kultury, Praha 2007.
  • J.Keller, L. Tvrdý : Vzdělanostní společnost? Slon, Praha 2008
  • Roubal, O., I. Petrová, F. Zich. Metodologie marketingových výzkumů. 1. vydání. Praha: Praha: EUPRESS – VŠFS, 2014
Teaching methods
Lectures and seminars on particular topics. Continuous study of the assigned literature. Preparing an essay on the assigned topic. Compulsory attendance at seminars.
Assessment methods
The course is terminated by credit. Students are required to attend seminars (min. 80 %). The course is completed by a written seminar work. Students will have to submit a seminar paper on one of the assigned topics.
Language of instruction
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023.
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