VSFS:N_AAJ_2 English Language 2 - Course Information

N_AAJ_2 English Language 2

Extent and Intensity

0/2. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Adéla Benešová, M.Sc. (seminar tutor)
Mgr. Slavěna Brownová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
Mgr. Tibor Kapoun (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
JUDr. Mgr. Tomislav Potocký, Ph.D. (seminar tutor)
Mgr. Dagmar Prosková (seminar tutor)
Renee Selikowitz (seminar tutor)
Christoph Schoenbeck, BA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Bc. Veronika Žbelová, BA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AAJ_2/uM11PH: Tue 8. 2. 14:00–15:30 S32, 15:45–17:15 S32, Tue 8. 3. 14:00–15:30 S32, 15:45–17:15 S32, Tue 5. 4. 14:00–15:30 S32, 15:45–17:15 S32, R. Selikowitz
N_AAJ_2/uM12PH: Tue 8. 2. 14:00–15:30 S33, 15:45–17:15 S33, Tue 8. 3. 14:00–15:30 S13, 15:45–17:15 S13, Tue 5. 4. 14:00–15:30 S11, 15:45–17:15 S11, J. Jenkins
N_AAJ_2/uM13PH: Tue 8. 2. 14:00–15:30 S26, 15:45–17:15 S26, Tue 8. 3. 14:00–15:30 S26, 15:45–17:15 S26, Tue 5. 4. 14:00–15:30 S26, 15:45–17:15 S26, L. Jindrová
N_AAJ_2/uM14PH: Tue 8. 2. 14:00–15:30 S14, 15:45–17:15 S14, Tue 8. 3. 14:00–15:30 S14, 15:45–17:15 S14, Tue 5. 4. 14:00–15:30 S14, 15:45–17:15 S14, P. Duplinská
N_AAJ_2/vM21KL: Fri 11. 2. 13:45–15:15 K211, 15:30–17:00 K211, Fri 18. 3. 13:45–15:15 K211, 15:30–17:00 K211, Fri 1. 4. 13:45–15:15 K211, 15:30–17:00 K211, L. Knihová
N_AAJ_2/vM21PH: Fri 4. 3. 12:00–13:30 S21, 13:45–15:15 S21, Fri 1. 4. 12:00–13:30 S21, 13:45–15:15 S21, Fri 6. 5. 13:45–15:15 S21, D. Prosková
N_AAJ_2/vM22PH: Fri 4. 3. 12:00–13:30 S11, 13:45–15:15 S11, Fri 1. 4. 12:00–13:30 S11, 13:45–15:15 S11, Fri 6. 5. 12:00–13:30 S11, 13:45–15:15 S11, S. Brownová
N_AAJ_2/vM23PH: Sat 19. 2. 9:45–11:15 S23, 11:30–13:00 S23, Sat 19. 3. 9:45–11:15 S23, 11:30–13:00 S23, Sat 16. 4. 9:45–11:15 S23, 11:30–13:00 S23, Ch. Schoenbeck
N_AAJ_2/vM24PH: Sat 19. 2. 9:45–11:15 S33, 11:30–13:00 S33, Sat 19. 3. 9:45–11:15 S33, 11:30–13:00 S33, Sat 16. 4. 9:45–11:15 S33, 11:30–13:00 S33, L. Knihová
N_AAJ_2/v1AMMO: Fri 18. 2. 12:00–13:30 M23, Fri 4. 3. 12:00–13:30 M23, Fri 18. 3. 12:00–13:30 M23, Fri 1. 4. 12:00–13:30 M23, Fri 15. 4. 12:00–13:30 M23, Fri 6. 5. 12:00–13:30 M23, Z. Šimonová
N_AAJ_2/v2AMMO: Fri 18. 2. 12:00–13:30 M21, Fri 4. 3. 12:00–13:30 M21, Fri 18. 3. 12:00–13:30 M21, Fri 1. 4. 12:00–13:30 M21, Fri 15. 4. 12:00–13:30 M21, Fri 6. 5. 12:00–13:30 M21, T. Kapoun
N_AAJ_2/1APH: Tue 12:15–12:59 S13, Tue 13:00–13:45 S13, J. Jenkins
N_AAJ_2/2AMMO: Mon 12:15–12:59 M21, Mon 13:00–13:45 M21, Š. Hronová
N_AAJ_2/2APH: each odd Thursday 10:30–11:14 S23, each odd Thursday 11:15–12:00 S23 and each even Thursday 14:00–14:44 S23, each even Thursday 14:45–15:30 S23, V. Žbelová
N_AAJ_2/3APH: Thu 12:15–12:59 S14, Thu 13:00–13:45 S14, A. Benešová
N_AAJ_2/4APH: Thu 12:15–12:59 S13, Thu 13:00–13:45 S13, V. Žbelová
N_AAJ_2/5APH: Tue 12:15–12:59 S11, Tue 13:00–13:45 S11, R. Selikowitz
N_AAJ_2/6APH: Thu 10:30–11:14 S14, Thu 11:15–12:00 S14, A. Benešová

Prerequisites

Successful completion of N_AAJ_1.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, N-EKM) (2)

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.

Syllabus

• 1-2 Introduction to the course. Personal selling, Questions: Wh-questions, negative questions, echo questions, questions with that-clauses 3-4 Conclude a presentation. Company culture: Attitudes to critical questions 5-6 Above, below and through the line. Past modals 7-8 Celebrate success. Company culture: Giving praise 9-10 Media strategy. Agreement between subject and verb 11-12 Conclude a deal; Review achievement, Celebrate the conclusion. Passives: Using passives, Reporting with passive form, Reporting people’s words and thoughts, Reporting offers, suggestions, 13-14 TV and radio. IB-I-SB interactive CD – Unit 14 - revision 15-16 Students’ presentations. Evaluation of students’ presentations. 17-18 Outdoor advertising . IB-I-SB interactive CD – Unit 15 - revision 19-20 Students’ presentations. Evaluation of students’ presentations. 21-22 The press, Printed documents . IB-I-SB interactive CD – Unit 14,13 - revision 23-24 PEiU-M Professional terms revision Units 31-36. Final evaluation of the course.

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0

recommended literature
• Intelligent Business, Skills Book – Intermediate, Christine Johnson, Pearson Education Limited 2005, ISBN: 978-0-582-846889 (with CD-ROM)
• Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
• Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

Assessment: The subject is assessed based on the student's results in the graded credit test. It testifies to the fulfillment of study obligations. Specification of requirements to obtain the credit: 1. Obligatory participation in lessons (75% full-time students; 50 % part-time students). 2. Graded credit test - the students will be evaluated as follows: No. of points/grade/assessment - 92 - 100 A excellent; 84 - 91 B excellent minus; 76 - 83 C very good; 68 - 75 D very good minus; 60 - 67 E good; less than 60 F failed. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), resp. between 4-6 lessons (part-time students) and between 6-10 lessons for AAJ subjects he/she will have to pass PRE-CREDIT TEST. Only then he/she can sit for the CREDIT TEST. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed - FFF".

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.

• Enrolment Statistics (Summer 2011, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2011/N_AAJ_2