VSFS:N_AAJ_4 English Language 4 - Course Information

N_AAJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Renee Selikowitz (seminar tutor)
Christoph Schoenbeck, BA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AAJ_4/uM11PH: Tue 1. 3. 14:00–15:30 S11, 15:45–17:15 S11, Tue 29. 3. 14:00–15:30 S11, 15:45–17:15 S11, Tue 19. 4. 14:00–15:30 S11, 15:45–17:15 S11, R. Selikowitz
N_AAJ_4/uM12PH: Tue 1. 3. 14:00–15:30 S33, 15:45–17:15 S33, Tue 29. 3. 14:00–15:30 S33, 15:45–17:15 S33, Tue 19. 4. 14:00–15:30 S33, 15:45–17:15 S33, J. Jenkins
N_AAJ_4/uM13PH: Tue 1. 3. 14:00–15:30 S13, 15:45–17:15 S13, Tue 29. 3. 14:00–15:30 S13, 15:45–17:15 S13, Tue 19. 4. 14:00–15:30 S13, 15:45–17:15 S13, P. Duplinská
N_AAJ_4/uM14PH: Tue 1. 3. 14:00–15:30 S14, 15:45–17:15 S14, Tue 29. 3. 14:00–15:30 S14, 15:45–17:15 S14, Tue 19. 4. 14:00–15:30 S14, 15:45–17:15 S14, J. Horynová
N_AAJ_4/vM21KL: Fri 11. 2. 17:15–18:45 K211, 19:00–20:30 K211, Fri 11. 3. 17:15–18:45 K211, 19:00–20:30 K211, Fri 8. 4. 17:15–18:45 K211, 19:00–20:30 K211, L. Knihová
N_AAJ_4/vM21PH: Sat 26. 2. 14:00–15:30 S33, 15:45–17:15 S33, Sat 26. 3. 14:00–15:30 S33, 15:45–17:15 S33, Sat 30. 4. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AAJ_4/vM22KL: Fri 18. 2. 13:45–15:15 K211, 15:30–17:00 K211, Fri 4. 3. 17:15–18:45 K211, 19:00–20:30 K211, Fri 1. 4. 17:15–18:45 K211, 19:00–20:30 K211, L. Knihová
N_AAJ_4/vM22PH: Sat 26. 2. 14:00–15:30 S13, 15:45–17:15 S13, Sat 26. 3. 14:00–15:30 S13, 15:45–17:15 S13, Sat 30. 4. 14:00–15:30 S13, 15:45–17:15 S13, Ch. Schoenbeck
N_AAJ_4/vM23PH: Sat 12. 2. 9:45–11:15 S33, 11:30–13:00 S33, Sat 12. 3. 9:45–11:15 S33, 11:30–13:00 S33, Sat 9. 4. 9:45–11:15 S33, 11:30–13:00 S33, L. Knihová
N_AAJ_4/vM24PH: Sat 12. 2. 9:45–11:15 S32, 11:30–13:00 S32, Sat 26. 3. 8:00–9:30 S26, 9:45–11:15 S26, Sat 9. 4. 9:45–11:15 S32, 11:30–13:00 S32, L. Jindrová
N_AAJ_4/v1AMMO: Fri 11. 2. 15:30–17:00 M23, Fri 25. 2. 15:30–17:00 M23, Fri 11. 3. 15:30–17:00 M23, Fri 25. 3. 15:30–17:00 M23, Fri 8. 4. 15:30–17:00 M23, 17:15–18:45 M23, Z. Šimonová
N_AAJ_4/v2AMMO: Fri 11. 2. 15:30–17:00 M21, Fri 25. 2. 15:30–17:00 M21, Fri 11. 3. 15:30–17:00 M21, Fri 25. 3. 15:30–17:00 M21, Fri 8. 4. 15:30–17:00 M21, 17:15–18:45 M21, Š. Hronová
N_AAJ_4/1AMMO: Tue 8:45–9:29 M26, Tue 9:30–10:15 M26, M. Ďurica
N_AAJ_4/10APH: Mon 12:15–12:59 S21, Mon 13:00–13:45 S21, J. Jenkins
N_AAJ_4/11APH: Thu 14:00–14:44 E305, Thu 14:45–15:30 E305, R. Selikowitz
N_AAJ_4/12APH: Thu 8:45–9:29 E305, Thu 9:30–10:15 E305, R. Selikowitz
N_AAJ_4/13APH: Thu 12:15–12:59 E305, Thu 13:00–13:45 E305, R. Selikowitz
N_AAJ_4/2AMMO: Thu 8:00–8:44 M26, Thu 8:45–9:29 M26, M. Ďurica
N_AAJ_4/8APH: Tue 10:30–11:14 S13, Tue 11:15–12:00 S13, J. Jenkins
N_AAJ_4/9APH: Tue 8:45–9:29 S34, Tue 9:30–10:15 S34, R. Selikowitz

Prerequisites

Successful completion of N_AAJ_3.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, N-EKM) (2)

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are logos, aaterials and containers, corporate communications, public relations and lobbying, event and sports sponsorhip, crisis communication, and corporate blogging.. The course objectives are valid for part-time students as well.

Syllabus

• Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: 1-2 Introduction of the course. Agreement between subject and verb. Logos. 3-4 Articles. Listening/ video: Find solutions (*)or lecturer´s own materials to practice the skills. Writing on prompts. 5-6 Some, any, no, none, much/ many, all – whole, every – each, few/ little. Materials and containers. Speaking practice. 7-8 Reflexive pronouns. Corporate communications. Reading. 9-10 Adjectives – adverbs. Comparatives-superlatives. CD-ROM Interactive exercises, listening. Public relations and lobbying. 11-12 Conditionals. Listening/ video: Reach agreement I, speaking (*). 13-14 There is/was/has been. Event and sports sponsorship. 15-16 Connecting ideas and sentences. Listening/ video: Reach agreement II , writing (*). 17-18 Complex sentences – subordinate clauses (overview). CD-ROM interactive exercises and listening. Crisis communication. 19-20 Prepositions. Prepositions after nouns/ verbs. Exceptions. Listening/ video: Celebrate success (*). 21-22 Inversion. Corporate blogging. Reading. 23-24 Revision, final evaluation of the course.

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0

recommended literature
• Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
• Intelligent Business – Video Resource Book - Intermediate, Helena Gomm, Pearson - Longman, 3rd impression 2007, ISBN 0-582-84799-0, (dále jen IB- VRB)
• Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

Assessment: The subject is assessed based on the student's results in the graded credit test. It testifies to the fulfillment of study obligations. Specification of requirements to obtain the credit: 1. Obligatory participation in lessons (75% full-time students; 50 % part-time students). 2. Graded credit test - the students will be evaluated as follows: No. of points/grade/assessment - 92 - 100 A excellent; 84 - 91 B excellent minus; 76 - 83 C very good; 68 - 75 D very good minus; 60 - 67 E good; less than 60 F failed. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), resp. between 4-6 lessons (part-time students) and between 6-10 lessons for AAJ subjects he/she will have to pass PRE-CREDIT TEST. Only then he/she can sit for the CREDIT TEST. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed - FFF".

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.

• Enrolment Statistics (Summer 2011, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2011/N_AAJ_4