BA_BM_B Business Management B

Vysoká škola finanční a správní
léto 2013
Rozsah
2/0. 8 hodin KS/semestr. 5 kr. Ukončení: zk.
Vyučující
Dipl. Ing. Heinrich Homola (cvičící)
Ing. Miloš Krejčí (pomocník)
Garance
doc. Ing. Karel Havlíček, Ph.D., MBA
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Mgr. Dina Riegerová
Rozvrh seminárních/paralelních skupin
BA_BM_B/pMCPH: každou lichou středu 14:00–14:44 E305, každou lichou středu 14:45–15:30 E305, každou lichou středu 15:45–16:29 E305, každou lichou středu 16:30–17:15 E305, H. Homola
Předpoklady
The basis of marketing management methods and basis of accounting.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
At the end of the course students should be able to understand and explain what are:
the bases for strategic and operative management applicable to marketing, sales, quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess.
Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Student will be able to imagine and understand the factual role of managers necessary during crisis management.
The subject shall also be viewed as the necessary base for students who will continue with the MBA studies.
Osnova
  • 1/ Business management in hypercompetitive environment
  • 2/ Strategic management
  • 3/ Operational management
  • 4/ Marketing management
  • 5/ International marketing
  • 5/ Sales management
  • 7/ Financial management
  • 8/ Controlling
  • 9/ Crisis management
  • 10/ Quality management
  • 11/ Innovation management
  • 12/ Role of managers within team building
Literatura
    povinná literatura
  • HELLRIEGEL, Don, Susan E JACKSON, John W SLOCUM a Don HELLRIEGEL. Managing: a competency-based approach. 11th ed. Mason, OH: Thomson/South-Western, c2008, 1 v. (various pagings). ISBN 032454393XX.
  • Havlicek, K : Management - Role of Managers in Company Management (professional texts).
Výukové metody
Lectures and seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.
The study will be performed in a form of lecturers, where the theory will be added with practical examples and real life experiences. Based on these practical examples, the student will be able to imagine and understand the factual role of managers necessary during crisis management.
Metody hodnocení
The course is completed with a verbal interview/exam. The so-called individual topics will be included in the final exam.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
b0.
Předmět je zařazen také v obdobích léto 2012, léto 2014, léto 2015, léto 2016, léto 2017, léto 2018, léto 2019.