BA_BM_B Business Management B

Vysoká škola finanční a správní
léto 2019
Rozsah
2/0/0. 8 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Ing. Roman Mentlík, Ph.D. (cvičící)
Garance
Ing. Roman Mentlík, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Markéta Knížková
Rozvrh seminárních/paralelních skupin
BA_BM_B/pMCPH: každé sudé úterý 14:00–14:44 E024, každé sudé úterý 14:45–15:30 E024, každé sudé úterý 15:45–16:29 E024, každé sudé úterý 16:30–17:15 E024, R. Mentlík
Předpoklady
There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
At the end of the course students should be able to understand and explain what are:
the bases for strategic and operative management applicable to marketing, sales, quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess.
Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Student will be able to imagine and understand the factual role of managers necessary during crisis management.
The subject shall also be viewed as the necessary base for students who will continue with the MBA studies.
Osnova
  • 1/ Business management in hypercompetitive environment
  • 2/ Strategic management
  • 3/ Operational management
  • 4/ Marketing management
  • 5/ International marketing
  • 5/ Sales management
  • 7/ Financial management
  • 8/ Controlling
  • 9/ Crisis management
  • 10/ Quality management
  • 11/ Innovation management
  • 12/ Role of managers within team building
Literatura
    povinná literatura
  • HELLRIEGEL, Don, Susan E JACKSON, John W SLOCUM a Don HELLRIEGEL. Managing: a competency-based approach. 11th ed. Mason, OH: Thomson/South-Western, c2008, 1 v. (various pagings). ISBN 032454393XX.
  • HAVLÍČEK, Karel. Small Business Management & Controlling. Ukraine: Open University of Human development in collaboration with University of Finance and Administration, 2014. ISBN 978-966-388-494-3.
  • Havlicek, K : Management - Role of Managers in Company Management (professional texts).
Výukové metody
Lectures and seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.
The study will be performed in a form of lecturers, where the theory will be added with practical examples and real life experiences. Based on these practical examples, the student will be able to imagine and understand the factual role of managers necessary during crisis management.
Metody hodnocení
Students will be required to pass mid term written test with multiple choice and True/False questions. Such test will represent 50 % of final grade The course is completed with a verbal interview/exam. The so-called individual topics will be included in the final exam.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2012, léto 2013, léto 2014, léto 2015, léto 2016, léto 2017, léto 2018.
  • Statistika zápisu (nejnovější)
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