BA_BM Business model

Vysoká škola finanční a správní
léto 2015
Rozsah
1/1. 6 hodin KS/semestr. 3 kr. Ukončení: z.
Vyučující
PhDr. Zbyněk Pejšek (cvičící)
Ing. Miloš Krejčí (pomocník)
Garance
PhDr. Zbyněk Pejšek
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Edita Jerie, DiS.
Rozvrh seminárních/paralelních skupin
BA_BM/cBMPH: každý sudý čtvrtek 14:00–14:44 E127, každý sudý čtvrtek 14:45–15:30 E127, Z. Pejšek
BA_BM/pBMPH: každý sudý čtvrtek 12:15–12:59 E127, každý sudý čtvrtek 13:00–13:45 E127, Z. Pejšek
Předpoklady
There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The aim of the unit is to view entrepreneurship as a desirable and feasible career option. The course assists students in the bridging process between their specific areas of study and the workplace through the creation of a viable entrepreneurial idea (for a new company, product or service) or a viable new solution to an existing problem having in mind from the start the European market. In this bridging process, it is anticipated that the importance of the creative process will be emphasised and that students will experience many of the factors involved in developing a new entrepreneurial concept of pan-European interest.
Osnova
  • 1. Introduction to course 2. Leadership, group dynamics and networks 3. The Significance of European Cultural Creativity 4. Creative problem solving and innovation 5. Entrepreneurial Models 6. Idea generation 1 7. Opportunity Recognition and the Screening Process 8. Market research 9. New Product Development process 10. Intercultural competencies and Euro-preneurship Strategies 11. Critical thought processes and the creative personality 12. Entrepreneurial personality & critical thinking CM 13. Presentation skills: making successful pitches 14. Entrepreneurial marketing strategies 15. Idea Check Up (2) 16. Student presentations
Literatura
    povinná literatura
  • KURATKO, Donald F. Entrepreneurship: theory, process, practice. 8th ed. Mason, Ohio: South-Western Cengage Learning, c2009, xxxii, 544 p. ISBN 03-245-9823-8
    doporučená literatura
  • VON STAMM, Bettina. Managing innovation, design and creativity. 2nd ed. Hoboken, NJ: John Wiley, c2008, xv, 572 p. ISBN 04-705-1066-8
  • WILSON, Alan M. Marketing research: an integrated approach. 2nd ed. Harlow: Financial Times /Prentice Hall, 2006, xviii, 432 s. New perspectives on the modern corporation. ISBN 02-736-9474-X
  • BURNS, Paul. Entrepreneurship and small business: start-up, growth and maturity. 3rd ed. New York: Palgrave Macmillan, 2011, xxviii, 516 p. ISBN 978-023-0247-802
  • COAD, Alex. The growth of firms: a survey of theories and empirical evidence. 3rd ed. Cheltenham: Edward Elgar, c2009, vii, 199 p. New perspectives on the modern corporation. ISBN 18-484-4327-7
  • FREEL, David Deakins and Mark. Entrepreneurship and small firms. 6th ed. London: McGraw-Hill Higher Education, c2008, xv, 572 p. ISBN 978-007-7136-451
Výukové metody
Individual Academic Model Interpretation The IDEA-BMC (Business Model Creator, http://idea-bmc.eu/) tool simulation. Team Presentation. A series of lectures will follow allowing all participating students to understand creative techniques and recognise the significance of the creative process, with recorded lectures provided from last years session to allow international students to access the same materials in their own locations. Students will arrange themselves into groups. The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. Part of the lessons may be also designed as a preparation of the team presentation project.
Metody hodnocení
The subject is completed by credit. Credit will be granted based on active participation in the course and Business Model group presentation in class.
Vyučovací jazyk
Angličtina
Informace učitele
Pre-requisites/Předpoklady:
1.Understand and analyse the nature of the entrepreneurial personality, in the context of relevant academic models 2.Recognise and negotiate or resolve issues potentially encountered by new enterprise starts within the European environment. 3.Identify opportunities and apply creative thinking through a set of creative techniques and an extended approach to solving problems. 4.Apply critical thought processes to the creative and developmental stages of entrepreneurial practice. 5.Evaluate and research an entrepreneurial idea. 6.Work effectively within an intercultural team.
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2016, léto 2017, léto 2018, léto 2019, léto 2020, léto 2021, léto 2022, léto 2023, léto 2024, léto 2025.