BA_BM Business model

Vysoká škola finanční a správní
léto 2023
Rozsah
2/1/0. 12 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Ing. Andrea Tomášková, Ph.D. (cvičící)
Garance
Ing. Andrea Tomášková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kamila Procházková
Rozvrh seminárních/paralelních skupin
BA_BM/cECPH: každé sudé úterý 8:45–9:29 E305, každé sudé úterý 9:30–10:15 E305, A. Tomášková
BA_BM/pECPH: každé sudé pondělí 14:00–14:44 E307, každé sudé pondělí 14:45–15:30 E307, každé sudé pondělí 15:45–16:29 E307, každé sudé pondělí 16:30–17:15 E307, kromě Po 6. 3. ; a Po 6. 3. 14:00–15:30 E224, 15:45–17:15 E224, A. Tomášková
Předpoklady
This subject requires a basic awareness of the business and activities of individual business units (business, marketing, human resource management, controlling, innovation and change management, risk management, financial management).
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The Business Model is a creative subject based on the interconnection of knowledge and abilities gained through the study of key subjects of this Bachelor Program. The aim is to bring students to the knowledge that a good Business Plan is the foundation of any long-term successful business and as such represents by far the most effective way to reduce business risk while its adequate presentation can lead to the acquisition of external financial resources, for realization. During the course, successful and functional start-ups will be presented, emphasis will be placed on the practical application of the acquired knowledge, the creation of a business plan in a coherent structure.
Výstupy z učení
The student will be able to use basic strategy and business analysis of opportunities and threats, audit of strengths and weaknesses of society and team members, acquire basic theoretical tools for creativity and innovation and have a basic awareness of the possibilities of appropriate financing of business investment, choose the appropriate solution business model, compile and present a basic investor pitch. The basic investor pitch with a simplified Lean Canvas Plan should be selected in a given context determined by the teacher.
Osnova
  • 1. Business Characteristics, Business Environment.
  • 2. Business model - how to make money on it. Differences between business plan and business model.
  • 3. Factors that affect the Business model.
  • 4. How to find a promising Business Idea. Business Opportunity.
  • 5. Strategic analysis and its importance for the formulation of business strategies.
  • 6. Marketing plan, communication plan.
  • 7. Business plan in three variants, facilities, operation plan.
  • 8. Organizational plan, human resources management, talent management.
  • 9. Financial plan - a startup budget, income and expenses.
  • 10. Resources, support, guarantees, investors, CSR.
  • 11. Risk management, security plan for IS / IT.
  • 12. Rhetoric - „Speech of mind“. Time schedule, presentation techniques.
Literatura
    povinná literatura
  • HAGUE Paul. The Business Models Handbook: Templates, Theory and Case Studies. London: Kogan Page Ltd. 2019. 336 p. ISNB 9780749481872.
  • STEENKAMP, Jan-Benedict E. M. Global Brand Strategy: World-wise Marketing in the Age of Branding. London: Palgrave Macmillan, 2017. 319 p. ISBN 9781349949939.
  • BARTH, Anthony L. a Wiaan DE BEER. Performance management success: a best practices and implementation guide for leaders and managers of all organizations. Charm, Switzerland: Springer, 2018. 160 p. ISBN 978-3-319-64936-8
    doporučená literatura
  • DOCKERY, Doug a Laureen KNUDSEN. Modern business management: creating a built-to-change organization. Berkley, CA: Apress, 2018. p. 156. ISBN 978-1-4842-3261-3.
Výukové metody
Lectures will include theory, new knowledge including practical examples and a practical part with student´s cooperation. Emphasis will be placed on individual development and team collaboration The exercises will be focused on learning to learn through their own judgment, based on economic and critical thinking oriented towards entrepreneurship, creativity, courage, presentation and communication. Active attitude to the world, open access to new forms of management. Emphasis will be placed accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. The Business Model will be presented as sequence of interconnected projects and processes. Combined study will take place in the form of a controlled consultation where, in addition to a condensed presentation of the topic, a previous self-study is also expected to allow for subsequent consultation. Full-time study: a cycle of 12 lectures in which the theory will be supplemented by practical examples for two main topics - Business Model and Business Environment. Combined study: a cycle of 6 controlled consultations (90 min.), In which the theory will be supplemented by practical examples, discussed and confronted with real examples. Will not be accepted late attendance and activities in the course of the course, devices (tablets, phones, etc.) that are not directly related to learning.
Metody hodnocení
The course is completed by seminar paper of business plan + oral exam (or presentation or 1 min recorded - based on the form of study) of the business plan. Mastering of BM course: "A,B,C,D,E,F,-" FULL-TIME study: 1. active attendance min. 75% for seminars (active participation in teaching, discussion, interaction, argumentation), + 2. 3 Assignment + 3. Business plan. Possible teamwork of 2-3 students. Students will present the business plan on D-Day. Presentation of the full time study will take place on the so-called Day D, which will be held in early May before a professional committee of potential investors. This presentation will no longer be a presentation of the entire business plan, but it will be ready for about 10 minutes to convince a potential investor to invest. COMBINED study: 1. active attendance (at least 50%) in managed consultations (active participation in teaching, discussion, interaction, argumentation) + 2. 3 Assignment + 3. Business plan. Possible teamwork of 2-3 students and the presentation of the Business plan will be recorded in one minute period and will be uploaded into IS). CSP students only - 3 Assignment + Business plan, work individually, and the presentation of the Business plan will be recorded in one minute period and will be uploaded into IS). DISTANCE study: Credit is tied to participation in tutorials (active participation during the tutorial, discussion, interaction, argumentation). Business plan, work individually, and the presentation of the Business plan will be recorded in one minute period and will be uploaded into IS). If the course will be taught via Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by the tutor. Note: Template for the Business plan is in IS, Business Model course
Vyučovací jazyk
Angličtina
Informace učitele
https://is.vsfs.cz/auth/el/vsfs/leto2023/BA_BM/
Please feel free to contact me if anything unclear.
Wishing you all the best in mastering the course,


Andrea Tomášková

Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2015, léto 2016, léto 2017, léto 2018, léto 2019, léto 2020, léto 2021, léto 2022, léto 2024, léto 2025.