NA_SMC Sociology of Marketing Communication

Vysoká škola finanční a správní
léto 2015
Rozsah
2/0. 10 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Mgr. Zdeněk Sloboda (cvičící)
Garance
Vidhu Maggu, Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ivana Plačková
Rozvrh seminárních/paralelních skupin
NA_SMC/pMCPH: každé liché pondělí 10:30–11:14 S23, každé liché pondělí 11:15–12:00 S23, každé liché pondělí 12:15–12:59 S23, každé liché pondělí 13:00–13:45 S23, Z. Sloboda
Předpoklady
There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
In the course we will focus on the social context and impact of marketing communication, its social structure and main social groups. In broader sense we will focus on the communication, mainly its mediated form, on social values, their formation and change, on lifestyles etc. We will be interested also in globalizing tendencies of the marketing communication, in impact of mass media, popular culture, advertisement etc. on the society, therefore, noticing effects of marketing communication on our culture.
Important part of the course will be reading of scholarly texts. Each student will have to present his/her own lecture based on an article, book chapter or book that will be assigned to him/her, and prepare for others either handout, ppt or other form of presentation.
Osnova
  • Course content:
  • - specifics and content of the sociology of marketing communication
  • - sociological perspective on the marketing comm.
  • - individual agencies, motives and behaviour within interpretative sociology
  • - introduction to methodology: ethnomethodology, discoursive and qualitative media content analysis,
  • - the problem of individual and social identity
  • - value orientation(s), social norms and its shift, lifestyles
  • - specific social entity: family and households
  • - popular culture as social phenomenon
  • - marketing and globalization, multiculturalism and national specifics of marketing communication
  • - men, women and children as specific social groups targeted by marketing
Literatura
    povinná literatura
  • SPILLMAN, L.: Culture Sociology, Blackwell, 2001, ISBN 978-0631216537
  • ZAHRÁDKA, P., SEDLÁKOVÁ, R. : New Perspectives on Consumer Culture: Theory and Research. Cambridge Scholars Publishing, 2012.
  • HOFSTEDE, G.: Culture´s consequences: comparing values, behaviors, institutions, and organizations across nations, Thousand Oaks, Kalif: Sage Publications, 2001, ISBN 0-8039-7324-1
  • LURY, C. Consumer Culture. Cambridge Scholars Publishing, 1996.
    doporučená literatura
  • EDELS, L. D.: Cultural Sociology in Practice, Blackwell, 2001
  • ŠAFR, J.: Social Standing and Lifestyle in Czech Society, Praha: Sociologický ústav AV ČR, 2006
  • HALL, S., HELD, D., HUBER, D., THOMPSON, K. : Modernity : An Introduction to Modern Societies, Blackwell, 2000
  • GIDDENS, A. : Sociology, Polity Press, 2009, ISBN 978-0745643588
Výukové metody
Lecture, text reading and discussion, own presentation.
Metody hodnocení
1) Carry out a lecture on a specific scholarly article/chapter/book (incl. either powerpoint or handout)
2) Written exam/test based on knowledge acquired in the lectures and in the readings.
Note:
Own lecture is a condition for the test.
Students with an individual study plan will substitute lecture with detailed papers of assigned text and providing a handout or other form of presentation for others.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Bb0.
Předmět je zařazen také v obdobích léto 2012, léto 2013, léto 2014, léto 2016, zima 2016, léto 2017, zima 2017, zima 2018, zima 2019, zima 2020, zima 2021, zima 2022, zima 2023, zima 2024.