NA_SMC Sociology of Marketing Communication

Vysoká škola finanční a správní
zima 2022
Rozsah
2/1/0. 12 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Zuzana Bártová, Dr. (cvičící)
Garance
Zuzana Bártová, Dr.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kamila Procházková
Rozvrh seminárních/paralelních skupin
NA_SMC/cMCPH: každé sudé úterý 14:00–14:44 S26, každé sudé úterý 14:45–15:30 S26, Z. Bártová
NA_SMC/pMCPH: každé sudé úterý 10:30–11:14 S26, každé sudé úterý 11:15–12:00 S26, každé sudé úterý 12:15–12:59 S26, každé sudé úterý 13:00–13:45 S26, Z. Bártová
Předpoklady
There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The course will focus on the social context and impact of marketing communication, its social structure and the main social groups. In a broader sense, focus will be on communication, social values, their formation and change, on lifestyles etc. We will study how sociologist study consumption and the culture that has developped around it. We will also focus on the globalizing tendencies, impact of mass media, popular culture, advertisement etc., focussing on the sociological analysis of people, culture and society as a whole. Students will have three different assignements according to their previous knowledge of sociology. Then they will have a final exam at the end of the semester.
Výstupy z učení
Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of professional activities. The learning outcomes are the support and development of the profile of the educated practitioner.
Osnova
  • Thematic module 1: Introduction to the course. Sociology of Marketing Communication Thematic module 2: Integrated Marketing Communication Thematic module 3: Marketing communications as a strategic marketing tool Thematic module 4: Introducing Communication Thematic module 5: Brand Management Thematic module 6: Ethical issues and current challenges Thematic module 7: Buyer Behaviors: Consumption Status and Class Thematic module 8: IMC Planning Thematic module 9: Advertising Design and Management Thematic module 10: Social media Marketing Thematic module 11: Group Presentations Thematic module 12: Group Presentations
Literatura
    povinná literatura
  • Izberk-Bilgin, E. (2012) ʽInfidel Brands: unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and islamism », Journal of Consumer Research 39(4), pp. 663-687.
  • The sociology book: big ideas simply explained. London: Dorling Kindersley, 2015.
  • GIDDENS, A. : Sociology, Polity Press, 2009, ISBN 978-0745643588
  • Westover, T. (2018) Educated: a memoir. New York: Random House.
  • Lury, C., Consumer culture. (2011). Cambridge: Polity.
    doporučená literatura
  • Arnould, E. J., & Thomson, C. J. (2018). Consumer Culture Theory. Los Angeles: SAGE.
  • Kravets, O. et al. (eds.) (2018) The SAGE handbook of consumer culture. London: SAGE.
  • Wiedenhoft Murphy, W. (2017). Consumer culture and society. Los Angeles: SAGE.
  • ZAHRÁDKA, P., SEDLÁKOVÁ, R. : New Perspectives on Consumer Culture: Theory and Research. Cambridge Scholars Publishing, 2012.
  • MOOIJ, Marieke de. Global marketing and advertising: understanding cultural paradoxes. 4th ed. Thousand Oaks: Sage, 2013. ISBN 978-1-4522-5717-4
  • Slater, D. (1997) Consumer Culture and Modernity, Cambridge, Polity.
  • Sassatelli, R. (2007) Consumer culture: history, theory, politics, Los Angeles – London – New Delhi [etc.], Sage Publications.
  • LEFEBVRE, R. Craig, Social marketing and social change. San Francisco: Jossey-Bass, 2013. ISBN 978-1-118-22150-1
Výukové metody
Lecture, text reading and discussion, own presentation.
Metody hodnocení
An in-class written examination to ascertain the extent to which key terms and basic concepts have been understood - based on the reading of the sociological texts will take place during the last seminar. Class Participation (20%)- Active and meaningful participation is expected. In-class activities will be assessed on either individual basis or group basis and will be marked according to student’s ability to work together as a group and come up with a solution to the problem asked. General Requirements for the Seminar paper - the final requirement towards the credits. Your assignment should have a cover page indicating your names, title of your work and the name of this course. All papers should be word-processed, 1.5 spaced and in a 12-point font, from 10- 15 page long. Papers must follow appropriate format style with full bibliographies and notations. Papers in which the used sources are not stated will not be acceptable.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2012, léto 2013, léto 2014, léto 2015, léto 2016, zima 2016, léto 2017, zima 2017, zima 2018, zima 2019, zima 2020, zima 2021, zima 2023, zima 2024.