VSFS:B_AJA_4 English Language A 4 - Course Information

B_AJA_4 English Language A 4

Extent and Intensity

0/4. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Marcel Ďurica (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Ivona Kuželíková (seminar tutor)
Mgr. Dana Langášková (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Alena Vacková (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

B_AJA_4/uM11PH: Tue 9. 2. 17:30–19:00 E123, 19:15–20:45 E123, Tue 23. 2. 17:30–19:00 E123, 19:15–20:45 E123, Tue 8. 3. 17:30–19:00 E123, 19:15–20:45 E123, M. Ďurica
B_AJA_4/vM21PH: Fri 19. 2. 12:00–13:30 E123, 13:45–15:15 E123, Fri 18. 3. 12:00–13:30 E124, 13:45–15:15 E124, Fri 15. 4. 13:45–15:15 E225, 15:30–17:00 E225, D. Langášková
B_AJA_4/vM22PH: Fri 19. 2. 12:00–13:30 E124, 13:45–15:15 E124, Fri 18. 3. 12:00–13:30 E127, 13:45–15:15 E127, Fri 15. 4. 13:45–15:15 E127, 15:30–17:00 E127, M. Ďurica
B_AJA_4/1MMO: Mon 14:00–14:44 M16, Mon 14:45–15:30 M16, Thu 15:45–16:29 M16, Thu 16:30–17:15 M16, Š. Hronová
B_AJA_4/1MPH: Tue 14:00–14:44 E223, Tue 14:45–15:30 E223, Thu 10:30–11:14 E129, Thu 11:15–12:00 E129, L. Knihová
B_AJA_4/2MPH: Thu 10:30–11:14 E222, Thu 11:15–12:00 E222 and each odd Monday 14:00–15:30 E127 and each even Monday 15:45–17:15 E223, I. Kuželíková
B_AJA_4/4MPH: Mon 10:30–11:14 E224, Mon 11:15–12:00 E224, Thu 10:30–11:14 E126, Thu 11:15–12:00 E126, except Thu 24. 3. ; and Thu 7. 4. 14:00–15:30 E230, M. Ďurica
B_AJA_4/5MPH: Mon 8:45–9:29 E224, Mon 9:30–10:15 E224 and each even Monday 14:00–14:44 E129, each even Monday 14:45–15:30 E129 and each odd Thursday 12:15–12:59 E024, each odd Thursday 13:00–13:45 E024, M. Ďurica

Prerequisites

Successful completion of B_AJA_3

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives

Mastering professional language and its practical use is the main objective of the course with a special focus on lexical and fraseological units in professional and technical English, deeper fixing of grammar structures, comprehension of spoken language, both direct and recorded, communication in business environment and improvement in written English.
The key topics are possible threats to our planet, the ageing future, city description, sales and cost, assets, liabilities and balance sheet, the bottom line. Technical English topics focus on research, new product development, and brainstorming.

The course objectives are valid for the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The requirements for part-time study programme are in "study materials" in the IS.
  
  Course book:
  International Express Intermediate: Units 1–4
  Professional English in Use - Marketing: Units 13-18
  
  Seminars' contents:
  
  1-2 IE-Int Unit 1 Making connections; Grammar: Present Simple and Present Continuous, Multimedia: Social media marketing
  3-4 PEiU-M 13 vocabulary, Product and service types
  5-6 IE-Int Unit 1: Vocabulary: Social networks and the internet; Work skills: Writing a professional profile
  7-8 PEiU-M 13 Product and service types, exercises
  9-10 IE-Int Unit 1: Functions: Networking; UNIT 1 REVIEW
  11-12 PEiU-M 14 vocabulary, Product life cycles
  13-14 IE-Int Unit 2 International design; Grammar: Past Simple, Present Perfect Simple and Present Perfect Continuous; Multimedia: The Empire State Building
  15-16 PEiU-M 14 Product life cycles, The Boston Box Matrix, exercises
  17-18 IE-Int Unit 2: Vocabulary: Starting a new business, phrasal verbs; Work skills: Team meetings
  19-20 Marketing workshop I: Over to you PEiU-M 13 and 14, students’ presentations, group activities
  21-22 IE-Int Unit 2: Functions: Checking progress, delegating tasks; UNIT 2 REVIEW
  23-24 PEiU-M 15 vocabulary, Selling products and services
  25-26 IE-Int Unit 3 Future lifestyles; Grammar: will, may, might, be likely / possible, Multimedia: Masdar - city of the future
  27-28 PEiU-M 15 Selling products and services, exercises
  29-30 IE-Int Unit 3: Vocabulary: The speed of change, describing cause and effect; Work skills: Emails 1, confirming arrangements
  31-32 PEiU-M 16 vocabulary, Branding 1
  33-34 IE-Int Unit 3: Functions: Making arrangements; UNIT 3 REVIEW
  5-36 PEiU-M 16 Branding, exercises
  37-38 IE-Int Unit 4 Heritage; Grammar: Making comparisons; Multimedia: Mercedes-Benz Museum; Vocabulary: City descriptions, -ing vs -ed adjectives
  39-40 Marketing workshop II: Over to you PEiU-M 15 and 16, students’ presentations, group activities
  41-42 IE-Int Unit 4: Work skills: Presentations 1: using visuals; Functions: Giving opinions; UNIT 4 REVIEW
  43-44 UNITS 1-2 Grammar and vocabulary revision I; PEiU-M 13 and 14 vocabulary revision
  45-46 UNITS 3-4 Grammar and vocabulary revision I; PEiU-M 15 and 16 vocabulary revision
  47-48 Final test
  
  

Literature

required literature
• HARDING, Keith a Alastair LANE. International Express: Intermediate: Student's Book with Pocket Book and DVD-ROM. 3rd edition. Oxford: Oxford University Press, 2014, 167 s. Oxford business English. ISBN 978-0-19-459786-9
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0

recommended literature
• English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
• MURPHY, Raymond. Essential grammar in use: a self-study reference and practice book for elementary students of English. 3rd ed. Cambridge: Cambridge University Press, 2007, 319 s. ISBN 978-0-521-67580-2

Teaching methods

Seminars in full-time study; compulsory seminar participation is 75%.

Assessment methods

The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations.

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students, and in the group instructor-led consultations in the part-time study programme it is stipulated at the level of 50%.
2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed).
3 INSUFFICIENT ATTENDANCE
In case of insufficient attendance between 75-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test).
4 STUDENTS WITH INDIVIDUAL STUDY PLAN
The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• B_AJ_5 English Language 5

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.

• Enrolment Statistics (Summer 2016, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2016/B_AJA_4