NA_Cn Controlling

Vysoká škola finanční a správní
léto 2016
Rozsah
2/0. 8 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Jaromír Stemberg, MBA (cvičící)
Garance
doc. Ing. Karel Havlíček, Ph.D., MBA
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Edita Jerie, DiS.
Rozvrh seminárních/paralelních skupin
NA_Cn/pBMPH: každou sudou středu 8:45–9:29 S11, každou sudou středu 9:30–10:15 S11, každou sudou středu 10:30–11:14 S11, každou sudou středu 11:15–12:00 S11, kromě St 23. 3. ; a St 13. 4. 8:45–10:15 S36, 10:30–12:00 S36, J. Stemberg
Předpoklady
There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
Students will learn the fundations of controlling and bases of strategic and operational controlling applied to marketing, sales, quality, innovation, finances and personnel management. The course also outlines what knowledge, qualities and competencies ofcontrolling managers. Special attention will be paid to company budgetting and main controlling activities during the project. Theory will be enhanced with real life examples. Students who successfully complete the course will be able to describe fundamental business processes in strategic and operational controlling.
Osnova
  • 1. Controlling and business process management - Business process management - Role of controlling in business managememnt - Mission of controller
  • 2. Strategic and operational controlling - Role of strategic controlling in BM (Business management) - Methods and tools for strategic controlling - Role of operational controlling in BM - Methods and tools for operational controlling
  • 3. Strategic marketing controlling - Macro environment controlling - Internal environment controlling - Life cycle controlling - Image and brand controlling - Optimization of pricing strategies
  • 4. Operational marketing controlling - Micro environment controlling - Segmentation controlling - Product mix controlling - Optimization of distribution channels - Communication risks
  • 5. Strategic sales controlling - Key markets controlling - Key customers controlling
  • 6. Operational sales controlling - Sales plan controlling - Forecasts controlling - Trade receivebles controlling - Currency risks
  • 7. Strategic financial controlling - Balance sheet controlling - Ownership financial ratios - Debts controlling - Investment controlling - Fair market value controlling
  • 8. Operational financial controlling - Role of FCF in BM - Operating financial ratios - Liabilities and equity of shareholders controlling - Calculations and controlling - Financial risks
  • 9. Quality controlling - TQM/EFQM controlling - BSC controlling - QMS controlling - Cost of quality assurance controlling
  • 10. Innovation controlling - Strategic innovation risks - Strategic partnerships controlling (growth of the company) - Internal innovation links - Innovation financing controlling - Operational innovation risks
  • 11. Restructuring controlling - Business policy change - Strategic partnerships controlling (crisis of the company) - Breakeven point controlling - Crisis financing - Reduction – growth point controlling
  • 12. Perssonnel controlling - Organizational design controlling - Managerial assumptions controlling - Label productivity controlling - Personnel plans controlling
Literatura
    povinná literatura
  • HAVLÍČEK, Karel. Small Business Management & Controlling. Kyjev: Open International University of Human Development Ukraine, 2014. 178 s. ISBN 978-966-388-494-3.
Výukové metody
Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons of 50 %, compulsory tutorial participation is 50% in part-time study. Lectures will be based on presentations of individual topics by the lecturer with the possibility of a discussion.
Metody hodnocení
Credit (zápočet) = qualification for admition to the exam:
1) Attend 50% or more classes (if not able to contact your teacher; you will be given a special assignment).
2) Submit a seminar paper. Topic: Definition of controlling and characteristics of strategic and operational controlling. Two pages of text excluding the cover page and literature (500 words) due Apr 14 via email in the form of MS Word document.

Exam: oral interview covering topics in the textbook and topics discussed during classes. There might be offered a written pre-term exam accessible to the sutdents who fulfill the attendance and seminar paper requirements before the last lecture.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2014, léto 2015, léto 2017, léto 2018, léto 2019, léto 2020, léto 2021, léto 2022, léto 2023, léto 2024, léto 2025.