NA_DSeMC Diploma seminar MC

Vysoká škola finanční a správní
léto 2021
Rozsah
0/1/0. 8 hodin KS/semestr. 3 kr. Ukončení: z.
Vyučující
Mgr. Jitka Cirklová, M.A., Ph.D. (cvičící)
Garance
Mgr. Jitka Cirklová, M.A., Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Lenka Pokorná
Rozvrh seminárních/paralelních skupin
NA_DSeMC/cMCPH: každé liché úterý 12:15–12:59 S35, každé liché úterý 13:00–13:45 S35, J. Cirklová
Předpoklady
There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
Goal of the subject: to set a knowledge base for broad understanding of a modern marketing theory and methodology (incl. state of-the-arts concepts of drafting/wording,quoting,etc.) , which reflects the magister level of their Marketing Communications Studies. Consequently students should be able to create and draft Diploma work set up ( so called Zadání DP) and rather independetly to draft and Research Project Proposal of their Diploma work (Theses).Further more student will obtain competencies to work under the guidance of his/her Thesis leader and to meet requirement of the Diploma project 1 and Diploma project 2 subjects, in order to accopmlish them during the closing year of his/her studies.
Výstupy z učení
Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of professional activities. The learning outcomes are the support and development of the profile of the educated practitioner which are necessary for successful work on final thesis.
Osnova
  • 1.Structure of the the Diploma work set up ( Theme selection/modification ,processes and wording). 2.Methodology and methods for Diploma work set up. 3.Information resources and datamining. 4.Language style and specific wording. 5.Author,s ethics and quotations principles. 6.How to present my findigs and to close the Theses.
Literatura
    povinná literatura
  • Relations, Appendix C of the Methodological Guideline of the Vice-Rector for Education and External see VŠFS IS/Documents,4p.
  • Adams,K.-Brace,I.:Market and social research.Planning and using research tools and techniques.London: Kogan Page Ltd.,2006.ISBN: 0-7494-4377-4.
    doporučená literatura
  • TICHÝ, J., NETOLICKÝ, V. Příprava, tvorba a hodnocení bakalářských a diplomových prací. (Studijní materiály IS VŠFS). Vyd. první. Praha : Vysoká škola finanční a správní, o.p.s., v edici EUPRESS, 2009. 219 s. ISBN 978-80-7408-001-2.
    neurčeno
  • Methodology of Compiling Bachelorś and Diploma Thesis for Students in Groups Bx/Nx.In:Methodological Guideline by the Vice-rector for Education and External Relations, Decision of the Rector No. 217/2017, Bachelor Theses and Dissertations.See:VŠFS IS/Do
Výukové metody
Seminars and group consultations(incl.individual student presenations).Minimal presence level is 75%.Students may get additional tasks, in order to prove their competencies during specific study period and to close successfully the above mentioned subject.
Metody hodnocení
Credit is being obtained against written OK from student,s Diploma work leader/supervisor ( based on his/her positive review/acceptance of the Diploma Thesis Assignement and further DT introduction provided)to seminar,s lecturer.
Vyučovací jazyk
Angličtina
Navazující předměty
Informace učitele
Subject may be accomplished during permanent exam period( if agreed).
Předmět je zařazen také v obdobích léto 2012, léto 2013, léto 2014, léto 2015, léto 2016, léto 2017, léto 2018, léto 2019, léto 2020, léto 2022, léto 2023, léto 2024, léto 2025.