B_Soc_2 Sociology 2

University of Finance and Administration
Summer 2025
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Guaranteed by
doc. Mgr. Ondřej Roubal, Ph.D.
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Dita Egertová
Prerequisites
B_Soc_1 Sociology 1
The requirement for the completion of this course is completion of the course B_Soc 1 - Sociology B1.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Sociology 2 is the subject of a profiling foundation, oriented to the knowledge of methods and techniques of sociological research as well as more general principles of research work in the field of social sciences, including applied research in the field of marketing and consumer behavior. Students will understand the basic relationship between scientific and non-scientific approaches to knowledge of social reality, subjective and objective sources of knowledge, their strengths and limits. They will become familiar with the current topics of sociological research and ways of solving and interpreting them in renowned scientific journals, freely available through IS VŠFS in the ProQuest database. They will acquire the competence of independent search of professional sources and preparation of literature review in various areas of investigation of social problems and questions. Students will be explained the basic steps of research work, from the preparation of projects to their successful completion. Emphasis will be placed on the meaning and way of formulating the research topic, research objectives and hypotheses. Students will independently prepare a standardized questionnaire and, as part of the exercise, will be simultaneously involved in field data collection in the role of interviewers. Attention is also paid to modern approaches to data processing and their further evaluation, including the ability to critically interpret empirical data and their logical presentation
Learning outcomes
Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of professional activities. The learning outcomes are the support and development of the profile of the educated practitioner
Syllabus
  • 1. Research project - its basic phase: a general scheme for the preparation of a research project (research project), research focus, research questions and research issues, hypotheses and their role. 2. Role of theory and work with literature: definition of the topic, where and how to search literature, preparation of a literature review, inventory of concepts, formulation of questions with respect to existing knowledge. 3. The so-called "Desk research" - where to search for data sources, role routine statistics, other research, archives of sociological research data. 4. From problem to hypothesis. Research hypotheses: from research questions to hypotheses, types of hypotheses, rules of their formulation, preparation of hypotheses for own research. 5. Real Estate Reduction for Research Purposes and Empirical Research Logic: Open vs. closed systems, types of relationships and possible distortion, experiment in sociology. 6. Basic stages of quantitative / qualitative empirical research: deductive and inductive approach to research work. 7. Types of sampling and sample size determination, consequences of choice of type and size of selection on the next stage of research, and analysis of data from the conducted research, determination of the selection and its size with regard to representativeness. 8. Design a questionnaire for self-study, interviews. Questionnaire and its structure. 9. Basic classification of socio-demographic variables. 10. Preparation of data file in Excel and SPSS, primary data control. 11. Basic information on the codebook, variable distribution (SPSS), basic relationship identification, validity, reliability, and scale. 12. Basic data processing, plan of analyzes aimed at hypothesis testing.
Literature
    required literature
  • ROUBAL, Ondřej. Covid-19 as a Black Swan. University Education Adaptation to Online Learning in The Second Wave of the Coronavirus Pandemic from the Perspective of Students and Academics. Media Literacy and Academic Research. Trnava: FMK UCM, 2023, roč.
  • Roubal, Ondřej, Petrová, Iva, Zich, František. Metodologie marketingových výzkumů. 1. vydání. Praha: Vysoká škola finanční a správní, o.p.s. Edice Eupress, 2014. 184 s. Edice EUPRESS. ISBN 978-80-7408-092-0.
  • Zich, František, Roubal, Ondřej. Úvod do sociologického výzkumu. Druhé upravené a rozšířené vydání. Praha: Vysoká škola finanční a správní, o.p.s. 2014. 150 s. Edice EUPRESS. ISBN 978-80-7408-093-7.
    recommended literature
  • ROUBAL, O. Biografická identita v pohraničí. Teritoriální identita v životních příbězích poválečných osídlenců pohraničí severních Čech. Praha: Professional Publishing, 2013. 156 s. ISBN 978-80-7431-130-7
  • KUBÁTOVÁ, H. a kol. Mezigenerační proměny způsobu života na Hlučínsku. Praha: SLON, 2015, s. 63-74. ISBN 978-80-7419-190-9.
  • Disman, Miroslav. Jak se vyrábí sociologická znalost: příručka pro uživatele.Praha: Karolinum, 2011. ISBN 978-80-246-1966-8.
  • GLADWELL, M. Bod zlomu. Praha: Bizbooks, 2015.
  • ROUBAL, Ondřej. Older People and the Construction of Virtual Identities in the Digital Culture. OBM Geriatrics. USA, Ohio: LIDSEN Publishing, 2023, roč. 7, č. 2, s. 235-256. ISSN 2638-1311. doi:10.21926/obm.geriatr.2302235.
Teaching methods
Lectures and seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.
Assessment methods
This course is finished by coure credit and exam. Course credit: preparing of project of sociological research, including the theoretical, methodological and organisational parts. Exam: Written exam/test based on knowledge acquired in the lectures and in the readings. The condition for the test log is to obtain credit.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024.
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