NA_SM Strategic Management

Vysoká škola finanční a správní
zima 2011
Rozsah
2/2. 10hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Ing. Miloš Krejčí (cvičící)
doc. Ing. Alena Longauerová, Ph.D. (cvičící)
Jiří Vicek, MBA (cvičící)
Garance
Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Mgr. Kateřina Pittnerová
Rozvrh seminárních/paralelních skupin
NA_SM/cBMPH: každý lichý čtvrtek 8:45–9:29 S14, každý lichý čtvrtek 9:30–10:15 S14, každý lichý čtvrtek 10:30–11:14 S14, každý lichý čtvrtek 11:15–12:00 S14, J. Vicek
NA_SM/pBMPH: každý sudý čtvrtek 8:45–9:29 S14, každý sudý čtvrtek 9:30–10:15 S14, každý sudý čtvrtek 10:30–11:14 S14, každý sudý čtvrtek 11:15–12:00 S14, A. Longauerová
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
To acquaint students with the procedure of formulating and implementing a business strategy and with the basic tools of strategic analysis. Students gain knowledge about potential sources of competitive advantage and business strategy formulation. Upon successful completion, students will be able to: - understand basic concepts (strategy, strategic analysis, strategic position, PEST analysis, industry analysis, competitive advantage, strategy execution) - use different methods and procedures for strategic analysis, - understand the process of creating a strategy - formulate a business strategy.
Osnova
  • 1. Basic concepts: vision, mission, strategic goals, strategies. Understanding the process of creating a strategy. 2. Strategic analysis: macro-environment analysis, the meaning of the macro-environment. 3. Analysis of the competitive environment. Porter’s model and its five key strategic implications. 4. Critical success factors in the industry. 5. Firm resources and capabilities. Specific strengths. 6. Competitive advantage. 7. Strategic choices. 8. Strategies at the enterprise level and strategies of business units. 9. Implementation of the strategy. 10. Solving practical problems and case studies.
Literatura
    povinná literatura
  • David, F.R., Strategic Management, Macmillan Publishing, New York, 1993, ISBN 0-02-327841-2
    neurčeno
  • Kaplan, R.S., Norton, D.P. Strategy Maps, Harvard Business School Publishing, 2004, ISBN 1-59139-134-2
Výukové metody
The subject is delivered in full-time study by 12 lectures of theory and practical examples and 12 seminars of theory application.
Metody hodnocení
The subject is completed by credit and exam. Credit will be granted based on a business strategy according to the guidelines found in the IS and explained during the seminars using methods and procedures adopted in class. Grading will be based on an individual written test.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2010, léto 2011, zima 2012, zima 2013, zima 2014, zima 2015, zima 2016, zima 2017, zima 2018, zima 2019, zima 2020, zima 2021, zima 2022, zima 2023, zima 2024.