NA_MMIT Marketing Management of International Trade

University of Finance and Administration
Winter 2012
Extent and Intensity
2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mitchell R Young (seminar tutor)
Ing. Miloš Krejčí (assistant)
Guaranteed by
Mitchell R Young
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Mgr. Dina Riegerová
Timetable of Seminar Groups
NA_MMIT/pBMPH: each even Monday 14:00–14:44 S14, each even Monday 14:45–15:30 S14, each even Monday 15:45–16:29 S14, each even Monday 16:30–17:15 S14, M. Young
Prerequisites
There are no prerequisites for this course
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
At the end of the course students should be able to understand and explain an international trade aspects, forces and issues related to conducting business abroad. Students should be also able to understand strategic marketing activities and HR-related activities needed for managing international business operations.
Syllabus
  • 1/ International trade development
  • 2/ Dynamics and the influence of external forces
  • 3/ Entry modes for international business
  • 4/ Developing international strategies
  • 5/ International marketing
  • 6/ Marketing Research;
  • 7/ Creating and leveraging knowledge
  • 8/ Managing business plans;
  • 9 + 10/ Managing HR
Literature
  • GRIFFIN, Ricky W a Michael W PUSTAY. International business. 6th ed. Upper Saddle River, NJ: Prentice Hall, c2010, xxiv, 630 p. ISBN 978-013-7153-732.
  • PRIDE, William M a O FERRELL. Marketing. 16th ed., 2012 ed. Mason, OH: South-Western, Cengage Learning, c2012, 1 v. (various pagings). ISBN 11-115-2619-2.
  • CHRISTOPHER A. BARTLETT, Christopher A.Sumantra Ghoshal. Transnational management: text, cases, and readings in cross-border management. 4th ed. Boston, Mass: Irwin, 2004. ISBN 00-712-3228-1.
Teaching methods
Five seminars, lectures combined with group case study presentations. Students in part time study program should attend 50% of seminars as a minimum.
Assessment methods
Final exam based on test (60% points min) and individual assessment of readings (details in seminar).
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: b0.
The course is also listed under the following terms Winter 2011, Winter 2013, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022.
  • Enrolment Statistics (Winter 2012, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2012/NA_MMIT