VSFS:B_AJA_1 English Language A 1 - Course Information

B_AJA_1 English Language A 1

Extent and Intensity

0/4/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
Mgr. Tibor Kapoun (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Martina Pagáčová (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

B_AJA_1/vMMO: Fri 7. 10. 19:15–20:45 M23, Fri 21. 10. 19:15–20:45 M23, Fri 4. 11. 19:15–20:45 M23, Fri 18. 11. 19:15–20:45 M23, Fri 2. 12. 19:15–20:45 M23, Fri 16. 12. 19:15–20:45 M23, T. Kapoun
B_AJA_1/vM1PH: Sat 8. 10. 9:45–11:15 E225, 11:30–13:00 E225, Sat 5. 11. 9:45–11:15 E124, 11:30–13:00 E124, Sat 3. 12. 9:45–11:15 E124, 11:30–13:00 E124, L. Knihová
B_AJA_1/vM2PH: Sat 8. 10. 9:45–11:15 E224, 11:30–13:00 E224, Sat 5. 11. 9:45–11:15 E122, 11:30–13:00 E122, Sat 3. 12. 9:45–11:15 E123, 11:30–13:00 E123, M. Pagáčová
B_AJA_1/1MPH: Tue 8:45–9:29 E228, Tue 9:30–10:15 E228, Wed 10:30–11:14 E224, Wed 11:15–12:00 E224, M. Pospíšilová
B_AJA_1/2MPH: Mon 8:45–9:29 E225, Mon 9:30–10:15 E225, Wed 12:15–12:59 E004, Wed 13:00–13:45 E004, Z. Šimonová
B_AJA_1/3MPH: Wed 12:15–12:59 E227, Wed 13:00–13:45 E227 and each odd Tuesday 12:15–12:59 E224, each odd Tuesday 13:00–13:45 E224, each odd Tuesday 14:00–14:44 E224, each odd Tuesday 14:45–15:30 E224, M. Pospíšilová
B_AJA_1/4MPH: Mon 10:30–11:14 E124, Mon 11:15–12:00 E124, Wed 10:30–11:14 E225, Wed 11:15–12:00 E225, Z. Šimonová
B_AJA_1/5MPH: Tue 14:00–14:44 E304, Tue 14:45–15:30 E304, Tue 15:45–16:29 E304, Tue 16:30–17:15 E304, except Tue 1. 11. ; and Tue 1. 11. 14:00–17:15 E124, E. Stamatová

Prerequisites

All students start at the pre-intermediate level.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives

Mastering professional language and its practical use is the main objective of the course with a special focus on lexical and fraseological units in professional and technical English, deeper fixing of grammar structures, comprehension of spoken language, both direct and recorded, communication in business environment and improvement in written English.
The key topics are the description of job position, writing emails, making calls, business meetings, presentation skills, giving opinions, agreeing and disagreeing, branding. Further on, the following technical topics are covered: the marketing mix, SWOT analysis, markeing strategy and the marketing plan.
The course objectives are valid for the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The requirements for part-time study programme are in "study materials" in the IS.
  
  Course books:
  International Express Pre-Intermediate: Units 1–4
  Professional English in Use - Marketing: Units 1-4
  
  Seminars´ content:
  
  1-2 IE-Pre-Int Unit 1 Getting started: Multimedia: Porsche; Grammar: Present Simple; do, be and question words.
  3-4 Introduction to the PEIU-M course, overview of the topics.
  5-6 IE-Pre-Int Unit 1: Vocabulary: Talking about companies; Work skills: Talking about your job.
  7-8 PEIU-M 1 vocabulary, The marketing mix 1: The Ps.
  9-10 IE-Pre-Int Unit 1: Functions: First meetings and greetings; UNIT 1 REVIEW.
  11-12 PEIU-M 1 The marketing mix 1: Marketing a new product, exercises. 13-14 IE-Pre-Int Unit 2 Celebrations: Multimedia: Queen's Day; Grammar: Present Continuous; Present Simple.
  15-16 PEIU-M 2 The marketing mix 2: The four Cs, As and Os, vocabulary.
  17-18 IE-Pre-Int Unit 2: Vocabulary: Jobs; make, do, have; Work skills: Emails 1; Parts of an e-mail.
  19-20 PEIU-M 2 The marketing mix 2: AIDA, exercises.
  21-22 IE-Pre-Int Unit 2: Functions: Talking about schedules and arrangements; going to; UNIT 2 REVIEW.
  23-24 Marketing workshop I: Over to you PEIU-M 1 and 2, presentations, group activities.
  25-26 IE-Pre-Int Unit 3 Travelling to work: Multimedia: Rio de Janeiro; Grammar: Past Simple.
  27-28 PEIU-M 3 vocabulary, SWOT analysis.
  29-30 IE-Pre-Int Unit 3: Vocabulary: Talking about travel; Work skills: Telephoning 1; Starting and ending a phone call.
  31-32 PEIU-M 3 SWOT analysis and marketing strategy, exercises.
  33-34 IE-Pre-Int Unit 3: Functions: Asking for and giving advice; UNIT 3 REVIEW.
  35-36 PEIU-M 4 vocabulary, Marketing strategy and the marketing plan.
  37-38 IE-Pre-Int Unit 4 Objects and designs: Multimedia: British Petroleum; Grammar: Passives: Present Simple, Past Simple; Vocabulary: Describing people and objects.
  39-40 PEIU-M 4 Developing the marketing plan, exercises.
  41-42 IE-Pre-Int Unit 4: Work skills: Meetings 1: Stages of a meeting; Functions: Asking for and giving opinions; agreeing and disagreeing; UNIT 4 REVIEW.
  43-44 Marketing workshop II: Over to you PEIU-M 3 and 4, presentations, group activities.
  45-46 Grammar and PEIU-M 1-4 (topics and vocabulary) revision.
  47-48 Final test.

Literature

required literature
• HARDING, Keith a Rachel APPLEBY. International Express Pre-Intermediate Third Edition: Student's Book with Pocket Book and DVD-Rom. Oxford: Oxford University Press, 2014. ISBN 9780194597852.
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. Essential grammar in use: a self-study reference and practice book for elementary students of English. 3rd ed. Cambridge: Cambridge University Press, 2007, 319 s. ISBN 978-0-521-67580-2
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2

Teaching methods

Seminars in full-time study; compulsory seminar participation is 75%.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations.
2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed).
3 INSUFFICIENT ATTENDANCE
In case of insufficient attendance between 75-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In this case the student will have to transfer the subject into the following term/academic year and pay the stipulated fees for the increased number of attempts in order to gain the credits within the particular academic year. Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).
4 STUDENTS WITH INDIVIDUAL STUDY PLAN
The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• B_AJA_2 English Language A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.

• Enrolment Statistics (Winter 2016, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/winter2016/B_AJA_1