N_MK Media and culture

University of Finance and Administration
Winter 2020
Extent and Intensity
2/1/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Iva Baslarová, Ph.D. (seminar tutor)
doc. Giuseppe Maiello, Ph.D. (seminar tutor)
Guaranteed by
doc. Giuseppe Maiello, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Timetable of Seminar Groups
N_MK/cMPH: each even Thursday 14:00–14:44 S23, each even Thursday 14:45–15:30 S23, I. Baslarová
N_MK/pMPH: Mon 10:30–11:14 S26, Mon 11:15–12:00 S26, G. Maiello
N_MK/vMPH: Fri 30. 10. 14:00–15:30 S33, 15:45–17:15 S33, Fri 13. 11. 17:30–19:00 S33, 19:15–20:45 S33, Fri 27. 11. 14:00–15:30 S24, 15:45–17:15 S24, Fri 11. 12. 14:00–15:30 S33, 15:45–17:15 S33, I. Baslarová
Course Enrolment Limitations
The course is offered to students of any study field.
Syllabus
  • The first part of the course acquaints students with a historical overview of the more general development of communication media, their roles and the cultural significance of the civilization process. It monitors the genesis of forms of communication in the environment of oral tribal cultures, as well as the cultural and social context of the origin and spread of writing and new forms of media in the form of plates, tables, silk or papyrus. It is followed by a reminder of the era of the press with the hitherto unsurpassed development of culture and education. This is followed by the description of the advent of electronic media, when radio and television broadcasting shaped new directions of communication with anonymous recipients, including the birth of effective methods of manipulation. The conclusion of the course belongs to the reflections on the relationship between digital technologies and the society of late modernity.
Literature
    required literature
  • BURKE, Peter, Společnost a vědění II: Od Encyklopedie k Wikipedii. Praha, Karolinum, 2013. ISBN 978-80-246-2046-6
  • BURKE, Peter. Společnost a vědění: Od Gutenberga k Diderotovi, Praha, Karolinum, 2007. ISBN 978-80-246-1319-2
  • MAIELLO, Giuseppe and Ondřej ROUBAL. Média a kultura. Od primární orální kultury ke konstrukci kyber-prostorových identit v éře digitální komunikace (Media and culture. From primary oral culture to the construction of cyber-spatial identities in the era of digital communication). 1st ed. Praha: Vysoká škola finanční a správní, a. s., 2020, 126 pp. EUpress. ISBN 978-80-7408-179-8. info
    recommended literature
  • ONG, Walter J., Technologizace slova: Mluvená a psaná řeč, Praha, Karolinum, 2006. ISBN 80-246-1124-4
  • BURKE, Peter. Co je kulturní historie? Praha, Dokořán, 2011. ISBN 978-80-7363-302-8
Teaching methods
Traditional form of contact lessons and seminars
Assessment methods
Grade: Elaboration of a professional study, which will be devoted to a more detailed analysis of a historical phenomenon from the lectured material in the range of 6 - 10 standard pages in electronic form as a Word document. Exam: Oral exam
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
The course is also listed under the following terms Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2020, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2020/N_MK