NA_MC Media and Culture

Vysoká škola finanční a správní
zima 2022
Rozsah
2/1/0. 16 hodin KS/semestr. 7 kr. Ukončení: zk.
Vyučující
Mgr. Iva Baslarová, Ph.D. (cvičící)
Mgr. Dina Friedmannová (cvičící)
doc. Giuseppe Maiello, Ph.D. (cvičící)
Garance
doc. Giuseppe Maiello, Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kamila Procházková
Rozvrh seminárních/paralelních skupin
NA_MC/cMCPH: každou lichou středu 14:00–14:44 S13, každou lichou středu 14:45–15:30 S13, I. Baslarová
NA_MC/pMCPH: každý lichý čtvrtek 8:45–9:29 S22, každý lichý čtvrtek 9:30–10:15 S22, každý lichý čtvrtek 10:30–11:14 S22, každý lichý čtvrtek 11:15–12:00 S22, G. Maiello
Předpoklady
Basic knoledge of Media development
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
To understand in the deep the role of Media and Mass media in Western civilization and the possibility offered by the Media in the construction of golobal standards of perception of reality.
Výstupy z učení
- Student will be able to analyze in the deep the single Media nad choose which one has the best possibilities to connect to the off-line world of advertisements; - Student will be able to participate to debates and brainstormings with a higher level of cultural capital; -Student will be able to better understand specialized literature in Media, Philospophy of the language, and Global history.
Osnova
  • The first part of the course acquaints students with a historical overview of the more general development of communication media, their roles and the cultural significance of the civilization process. It monitors the genesis of forms of communication in the environment of oral tribal cultures, as well as the cultural and social context of the origin and spread of writing and new forms of media in the form of plates, tables, silk or papyrus. It is followed by a reminder of the era of the press with the hitherto unsurpassed development of culture and education. This is followed by the description of the advent of electronic media, when radio and television broadcasting shaped new directions of communication with anonymous recipients, including the birth of effective methods of manipulation. The conclusion of the course belongs to the reflections on the relationship between digital technologies and the society of late modernity.
Literatura
    povinná literatura
  • Ludwig Jäger, Erika Linz, Irmela Schneider, Media, Culture, and Mediality, Bielefield, Transcript Verlag, 2014. ISBN 9783839413760
  • MCLUHAN, Marshall, The global village. Transformation on world life and media in the 21. century, New York, Oxford University Press, 1992. ISBN 0-19-507910-8
    doporučená literatura
  • BURKE, Peter. Cultural hybridity. Cambridge, Polity Press, 2009. ISBN 978-0-7456-4697-8 ISBN
  • ONG, Walter J., Orality and literacy, New York, Routledge, 2012. ISBN 978-0-415-53838-1
Výukové metody
Frontal lessons
Metody hodnocení
Grade: Elaboration of a professional study, which will be devoted to a more detailed analysis of a historical phenomenon from the lectured material in the range of 6 - 10 standard pages in electronic form as a Word document. Exam: Oral exam
Vyučovací jazyk
Angličtina
Informace učitele
All questions must be asked verbally and not in writing form. Consequently, no replies will be given either via e-mail or via text messages. The teacher's phone number is listed in his personal information in the IS.
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2020, zima 2021, zima 2023, zima 2024.