VSFS:NA_SMC Sociology of Marketing Comm. - Informace o předmětu
NA_SMC Sociology of Marketing Communication
Vysoká škola finanční a správníléto 2012
- Rozsah
- 2/0. 8 hodin KS/semestr. 6 kr. Ukončení: zk.
- Vyučující
- Mgr. Zdeněk Sloboda (cvičící)
- Garance
- Mgr. Zdeněk Sloboda
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Monika Kozlerová - Rozvrh seminárních/paralelních skupin
- NA_SMC/pMCPH: každý lichý čtvrtek 8:45–9:29 S21, každý lichý čtvrtek 9:30–10:15 S21, každý lichý čtvrtek 10:30–11:14 S21, každý lichý čtvrtek 11:15–12:00 S21, Z. Sloboda
- Předpoklady
- Introductory sociological course (within B.A.-study or the NA_StMS) is requiered for this course.
- Omezení zápisu do předmětu
- Předmět je otevřen studentům libovolného oboru.
- Cíle předmětu
- In the course we will focus on the social context and impact of marketing communication, its social structure and main social groups. In broader sense we will focus on the communication, mainly its mediated form, on social values, their formation and change, on lifestyles etc. We will be interested also in globalizing tendencies of the marketing communication, in impact of mass media, popular culture, advertisement etc. on the society, therefore, noticing effects of marketing communication on our culture.
Important part of the course will be reading of scholarly texts. Each student will have to present his/her own lecture based on an article, book chapter or book that will be assigned to him/her, and prepare for others either handout, ppt or other form of presentation. - Osnova
- Course content:
- - specifics and content of the sociology of marketing communication
- - sociological perspective on the marketing comm.
- - individual agencies, motives and behaviour within interpretative sociology
- - introduction to methodology: ethnomethodology, discoursive and qualitative media content analysis,
- - the problem of individual and social identity
- - value orientation(s), social norms and its shift, lifestyles
- - specific social entity: family and households
- - popular culture as social phenomenon
- - marketing and globalization, multiculturalism and national specifics of marketing communication
- Literatura
- povinná literatura
- ŠAFR, J.: Social Standing and Lifestyle in Czech Society, Praha: Sociologický ústav AV ČR, 2006
- HOFSTEDE, G.: Culture´s consequences: comparing values, behaviors, institutions, and organizations across nations, Thousand Oaks, Kalif: Sage Publications, 2001, ISBN 0-8039-7324-1
- SPILLMAN, L.: Culture Sociology, Blackwell, 2001, ISBN 978-0631216537
- doporučená literatura
- HALL, S., HELD, D., HUBER, D., THOMPSON, K. : Modernity : An Introduction to Modern Societies, Blackwell, 2000
- EDELS, L. D.: Cultural Sociology in Practice, Blackwell, 2001
- GIDDENS, A. : Sociology, Polity Press, 2009, ISBN 978-0745643588
- Výukové metody
- Lecture, text reading and discussion, own presentation.
- Metody hodnocení
- 1) Carry out a lecture on a specific scholarly article/chapter/book (incl. either powerpoint or handout)
2) Written exam/test based on knowledge acquired in the lectures and in the readings.
Note:
Own lecture is a condition for the test.
Students with an individual study plan will substitute lecture with detailed papers of assigned text and providing a handout or other form of presentation for others. - Vyučovací jazyk
- Angličtina
- Další komentáře
- Předmět je dovoleno ukončit i mimo zkouškové období.
- Statistika zápisu (léto 2012, nejnovější)
- Permalink: https://is.vsfs.cz/predmet/vsfs/leto2012/NA_SMC