VSFS:BA_BM Business model - Informace o předmětu

BA_BM Business model

Rozsah

2/1/0. 12 hodin KS/semestr. 6 kr. Ukončení: zk.

Garance

Ing. Tomáš Kremr, Ph.D., LL.M.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kateřina Konupková

Předpoklady

This subject requires a basic awareness of the business and activities of individual business units (business, marketing, human resource management, controlling, innovation and change management, risk management, financial management).

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

The Business Model is a creative subject based on the interconnection of knowledge and abilities gained through the study of key subjects of this Bachelor Program. The aim is to bring students to the knowledge that a good Business Plan is the foundation of any long-term successful business and as such represents by far the most effective way to reduce business risk while its adequate presentation can lead to the acquisition of external financial resources, for realization. During the course, successful and functional start-ups will be presented, emphasis will be placed on the practical application of the acquired knowledge, the creation of a business plan in a coherent structure.

Výstupy z učení

The student will be able to use basic strategy and business analysis of opportunities and threats, audit of strengths and weaknesses of society and team members, acquire basic theoretical tools for creativity and innovation and have a basic awareness of the possibilities of appropriate financing of business investment, choose the appropriate solution business model, compile and present a basic investor pitch. The basic investor pitch with a simplified Lean Canvas Plan should be selected in a given context determined by the teacher.

Osnova

• 1. Business Characteristics, Business Environment.
• 2. Business model - how to make money on it. Differences between business plan and business model.
• 3. Factors that affect the Business model.
• 4. How to find a promising Business Idea. Business Opportunity.
• 5. Strategic analysis and its importance for the formulation of business strategies.
• 6. Marketing plan, communication plan.
• 7. Business plan in three variants, facilities, operation plan.
• 8. Organizational plan, human resources management, talent management.
• 9. Financial plan - a startup budget, income and expenses.
• 10. Resources, support, guarantees, investors, CSR.
• 11. Risk management, security plan for IS / IT.
• 12. Rhetoric - „Speech of mind“. Time schedule, presentation techniques.

Literatura

povinná literatura
• HAGUE Paul. The Business Models Handbook: Templates, Theory and Case Studies. London: Kogan Page Ltd. 2019. 336 p. ISNB 9780749481872.
• STEENKAMP, Jan-Benedict E. M. Global Brand Strategy: World-wise Marketing in the Age of Branding. London: Palgrave Macmillan, 2017. 319 p. ISBN 9781349949939.
• BARTH, Anthony L. a Wiaan DE BEER. Performance management success: a best practices and implementation guide for leaders and managers of all organizations. Charm, Switzerland: Springer, 2018. 160 p. ISBN 978-3-319-64936-8

doporučená literatura
• DOCKERY, Doug a Laureen KNUDSEN. Modern business management: creating a built-to-change organization. Berkley, CA: Apress, 2018. p. 156. ISBN 978-1-4842-3261-3.

Výukové metody

Lectures will include theory, new knowledge including practical examples and a practical part with student´s cooperation. Emphasis will be placed on individual development and team collaboration The exercises will be focused on learning to learn through their own judgment, based on economic and critical thinking oriented towards entrepreneurship, creativity, courage, presentation and communication. Active attitude to the world, open access to new forms of management. Emphasis will be placed accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. The Business Model will be presented as sequence of interconnected projects and processes. Combined study will take place in the form of a controlled consultation where, in addition to a condensed presentation of the topic, a previous self-study is also expected to allow for subsequent consultation. Full-time study: a cycle of 12 lectures in which the theory will be supplemented by practical examples for two main topics - Business Model and Business Environment. Combined study: a cycle of 6 controlled consultations (90 min.), In which the theory will be supplemented by practical examples, discussed and confronted with real examples. Will not be accepted late attendance and activities in the course of the course, devices (tablets, phones, etc.) that are not directly related to learning.

Metody hodnocení

The course is completed by seminar paper of business plan + oral exam ( presentation) Mastering of BM course: "A,B,C,D,E,F,-" All students: Seminar paper + presentation of Business plan. Possible teamwork of 2-3 students. Students will present the business plan on D-Day. Presentation of the full time study will take place on the so-called Day D, which will be held in early May. This presentation will no longer be a presentation of the entire business plan, but it will be ready for about 10 minutes to convince a potential investor to invest.

Vyučovací jazyk

Angličtina

Informace učitele

https://is.vsfs.cz/auth/el/vsfs/leto2023/BA_BM/
Please feel free to contact me if anything unclear.
Wishing you all the best in mastering the course,

Tomas Kremr

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

• Statistika zápisu (nejnovější)
  
• Permalink: https://is.vsfs.cz/predmet/vsfs/leto2025/BA_BM