c 2004

Podnikový marketing: Jak získat a udržet zákazníka

KAŠÍK, Milan and Karel HAVLÍČEK

Basic information

Original name

Podnikový marketing: Jak získat a udržet zákazníka

Authors

KAŠÍK, Milan and Karel HAVLÍČEK

Edition

Praha, 192 pp. 2004

Publisher

VŠFS

Other information

Language

Czech

Type of outcome

Teaching aids, texts (including individual chapters in textbooks)

Field of Study

Literature, mass media, audio-visual activities

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

ISBN

80-86754-31-6

Tags

Changed: 14/1/2010 12:22, Helena Sýkorová