Marketingová komunikace a image

@book{1274,
   author = {Pavlů, Dušan and et al., },
   address = {Zlín},
   language = {cze},
   location = {Zlín},
   isbn = {80-7318-394-3},
   publisher = {FMK UTB},
   title = {Marketingová komunikace a image},
   year = {2006}
}

TY  - BOOK
ID  - 1274
AU  - Pavlů, Dušan - et al.,
PY  - 2006
TI  - Marketingová komunikace a image
PB  - FMK UTB
CY  - Zlín
SN  - 8073183943
ER  - 

PAVLŮ, Dušan and ET AL. \textit{Marketingová komunikace a image}. Zlín: FMK UTB. 202 pp. ISBN~80-7318-394-3. 2006.