PAVLŮ, Dušan. Globální výzvy pro lokální marketingovou komunikaci. In Theory of Management 3 – The Selected Problems for the Development Support of Management Knowledge Base. Žilina: Žilinská univerzita v Žilině, Fakulta riadenia a informatiky, 2011, p. 144-150, 6 pp. ISBN 978-80-554-0419-6.
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Basic information
Original name Globální výzvy pro lokální marketingovou komunikaci
Authors PAVLŮ, Dušan.
Edition Žilina, Theory of Management 3 – The Selected Problems for the Development Support of Management Knowledge Base, p. 144-150, 6 pp. 2011.
Publisher Žilinská univerzita v Žilině, Fakulta riadenia a informatiky
Other information
Original language Czech
Type of outcome Proceedings paper
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Organization unit University of Finance and Administration
ISBN 978-80-554-0419-6
Tags AR 2010/2011, RIV_ne
Changed by Changed by: Mgr. Bc. Jan Gillern, učo 32242. Changed: 15/2/2017 14:26.
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