Attitude to Advertising as its Social Effect

@inproceedings{3142,
   author = {Petrová, Iva},
   address = {Praha},
   booktitle = {Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education},
   language = {eng},
   location = {Praha},
   isbn = {978-80-7408-055-5},
   publisher = {Vysoká škola finanční a správní, o.p.s.},
   title = {Attitude to Advertising as its Social Effect},
   year = {2011}
}

TY  - JOUR
ID  - 3142
AU  - Petrová, Iva
PY  - 2011
TI  - Attitude to Advertising as its Social Effect
PB  - Vysoká škola finanční a správní, o.p.s.
CY  - Praha
SN  - 9788074080555
ER  - 

PETROVÁ, Iva. Attitude to Advertising as its Social Effect. In \textit{Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education}. Praha: Vysoká škola finanční a správní, o.p.s. 14 s. ISBN~978-80-7408-055-5. 2011.