Attitude to Advertising as its Social Effect

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Publications Přehled o publikaci

Přehled o publikaci

D 2011

Attitude to Advertising as its Social Effect

PETROVÁ, Iva

Basic information

Original name

Attitude to Advertising as its Social Effect

Authors

PETROVÁ, Iva

Edition

Praha, Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education, 14 pp. 2011

Publisher

Vysoká škola finanční a správní, o.p.s.

Other information

Language

English

Type of outcome

Proceedings paper

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University of Finance and Administration

ISBN

978-80-7408-055-5

PETROVÁ, Iva. Attitude to Advertising as its Social Effect. In Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education. Praha: Vysoká škola finanční a správní, o.p.s., 2011, 14 pp. ISBN 978-80-7408-055-5.

@inproceedings{3142,
   author = {Petrová, Iva},
   address = {Praha},
   booktitle = {Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education},
   language = {eng},
   location = {Praha},
   isbn = {978-80-7408-055-5},
   publisher = {Vysoká škola finanční a správní, o.p.s.},
   title = {Attitude to Advertising as its Social Effect},
   year = {2011}
}

TY  - CONF
ID  - 3142
AU  - Petrová, Iva
PY  - 2011
TI  - Attitude to Advertising as its Social Effect
PB  - Vysoká škola finanční a správní, o.p.s.
CY  - Praha
SN  - 9788074080555
ER  -

PETROVÁ, Iva. Attitude to Advertising as its Social Effect. In \textit{Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education}. Praha: Vysoká škola finanční a správní, o.p.s., 2011, 14 pp. ISBN~978-80-7408-055-5.

Přehled o publikaci

Attitude to Advertising as its Social Effect

Basic information

Original name

Authors

Edition

Publisher

Other information

Language

Type of outcome

Country of publisher

Confidentiality degree

Organization unit

ISBN

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