D 2011

Social context of marketing communication – as subject matter of sociology

ZICH, František

Basic information

Original name

Social context of marketing communication – as subject matter of sociology

Authors

Edition

Praha, Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education, 9 pp. 2011

Publisher

Vysoká škola finanční a správní, o.p.s.

Other information

Language

English

Type of outcome

Proceedings paper

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University of Finance and Administration

ISBN

978-80-7408-055-5

Tags

Tags

International impact

Links

OP 7728, plan (intention).
Changed: 31/7/2012 10:10, Šárka Kolouchová, DiS.