Social context of marketing communication – as subject matter of sociology

@inproceedings{3257,
   author = {Zich, František},
   address = {Praha},
   booktitle = {Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education},
   language = {eng},
   location = {Praha},
   isbn = {978-80-7408-055-5},
   publisher = {Vysoká škola finanční a správní, o.p.s.},
   title = {Social context of marketing communication – as subject matter of sociology},
   year = {2011}
}

TY  - JOUR
ID  - 3257
AU  - Zich, František
PY  - 2011
TI  - Social context of marketing communication – as subject matter of sociology
PB  - Vysoká škola finanční a správní, o.p.s.
CY  - Praha
SN  - 9788074080555
ER  - 

ZICH, František. Social context of marketing communication – as subject matter of sociology. In \textit{Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education}. Praha: Vysoká škola finanční a správní, o.p.s. 9 pp. ISBN~978-80-7408-055-5. 2011.