KLIČKA, Pavel. Alternativní marketingové kampaně (ALTERNATIVE MARKETING CAMPAIGN). In PhDr. Dana Petranová. Quo Vadis masmedia/Quo Vadis marketing - II. časť: sekcia marketingovej komunikácie. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2012, p. 96-103, 7 pp. ISBN 978-80-8105-384-9.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Alternativní marketingové kampaně
Name (in English) ALTERNATIVE MARKETING CAMPAIGN
Authors KLIČKA, Pavel.
Edition Trnava, Quo Vadis masmedia/Quo Vadis marketing - II. časť: sekcia marketingovej komunikácie, p. 96-103, 7 pp. 2012.
Publisher Univerzita sv. Cyrila a Metoda v Trnave
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study Literature, mass media, audio-visual activities
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Organization unit University of Finance and Administration
ISBN 978-80-8105-384-9
Keywords (in Czech) dialog, ambientní média, astroturfing, gamifikace, engagement marketing, guerilla marketing
Tags AR 2011-2012, AR 2012-2013, RIV_ne
Changed by Changed by: Mgr. Eva Lebedová, učo 11465. Changed: 23/9/2013 10:33.
PrintDisplayed: 25/4/2024 00:49