HES, Aleš and M. KOUBOVÁ. Význam komunikačních technik při prodeji potravin. In Čábyová, Ľ., Kusá, A. Marketing identity 2013: Design Identity & Generation Identity. Trnava: Univerzita sv. Cyrila a Metoda v Trnave. p. 50-66. ISBN 978-80-8105-553-9. 2014.
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Basic information
Original name Význam komunikačních technik při prodeji potravin
Authors HES, Aleš and M. KOUBOVÁ.
Edition Trnava, Marketing identity 2013: Design Identity & Generation Identity, p. 50-66, 17 pp. 2014.
Publisher Univerzita sv. Cyrila a Metoda v Trnave
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Organization unit University of Finance and Administration
ISBN 978-80-8105-553-9
Tags AR 2013-2014, D4, RIV_ne, xD2
Tags Reviewed
Changed by Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 15/2/2017 13:36.
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