2014
Marketing Communication in Service Process
WIDERA, ZbigniewBasic information
Original name
Marketing Communication in Service Process
Authors
WIDERA, Zbigniew
Edition
Praha, p. 82-88, 7 pp. 2014
Publisher
Vysoká škola finanční a správní
Other information
Language
English
Type of outcome
Proceedings paper
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Publication form
storage medium (CD, DVD, flash disk)
Organization unit
University of Finance and Administration
ISBN
978-80-7408-097-5
Keywords in English
marketing, media, mass communication, public relations, service process
Tags
Tags
Reviewed
Changed: 20/2/2017 12:05, Ing. Dominika Moravcová
