D 2014

Marketing Communication in Service Process

WIDERA, Zbigniew

Basic information

Original name

Marketing Communication in Service Process

Authors

WIDERA, Zbigniew

Edition

Praha, p. 82-88, 7 pp. 2014

Publisher

Vysoká škola finanční a správní

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

storage medium (CD, DVD, flash disk)

Organization unit

University of Finance and Administration

ISBN

978-80-7408-097-5

Keywords in English

marketing, media, mass communication, public relations, service process

Tags

Tags

Reviewed
Změněno: 20/2/2017 12:05, Ing. Dominika Moravcová

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