Marketing Communication in Service Process

@inproceedings{4712,
   author = {Widera, Zbigniew},
   address = {Praha},
   editor = {Pavlů, D.},
   keywords = {marketing, media, mass communication, public relations, service process},
   howpublished = {paměťový nosič},
   language = {eng},
   location = {Praha},
   isbn = {978-80-7408-097-5},
   pages = {82-88},
   publisher = {Vysoká škola finanční a správní},
   title = {Marketing Communication in Service Process},
   year = {2014}
}

TY  - JOUR
ID  - 4712
AU  - Widera, Zbigniew
PY  - 2014
TI  - Marketing Communication in Service Process
PB  - Vysoká škola finanční a správní
CY  - Praha
SN  - 9788074080975
KW  - marketing, media, mass communication, public relations, service process
ER  - 

WIDERA, Zbigniew. \textit{Marketing Communication in Service Process}. Praha: Vysoká škola finanční a správní, 2014, p.~82-88. ISBN~978-80-7408-097-5.