Detailed Information on Publication Record
2014
Marketing Communication in Service Process
WIDERA, ZbigniewBasic information
Original name
Marketing Communication in Service Process
Authors
WIDERA, Zbigniew
Edition
Praha, p. 82-88, 7 pp. 2014
Publisher
Vysoká škola finanční a správní
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
storage medium (CD, DVD, flash disk)
Organization unit
University of Finance and Administration
ISBN
978-80-7408-097-5
Keywords in English
marketing, media, mass communication, public relations, service process
Tags
Tags
Reviewed
Změněno: 20/2/2017 12:05, Ing. Dominika Moravcová