MATÚŠOVÁ, Marie. Ako sa z krachujúcej značky stane značka olympijská (The change from failing brand to olympic brand). Praha: Vysoká škola finanční a správní, 2014, p. 111-124. ISBN 978-80-7408-097-5.
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Original name Ako sa z krachujúcej značky stane značka olympijská
Name (in English) The change from failing brand to olympic brand
Authors MATÚŠOVÁ, Marie.
Edition Praha, p. 111-124, 14 pp. 2014.
Publisher Vysoká škola finanční a správní
Other information
Original language Slovak
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
Organization unit University of Finance and Administration
ISBN 978-80-7408-097-5
Keywords (in Czech) krizová komunikace, marketingová komunikace, redizajn, Sazka, značka
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