2014
Ako sa z krachujúcej značky stane značka olympijská
MATÚŠOVÁ, MarieBasic information
Original name
Ako sa z krachujúcej značky stane značka olympijská
Name (in English)
The change from failing brand to olympic brand
Authors
MATÚŠOVÁ, Marie
Edition
Praha, p. 111-124, 14 pp. 2014
Publisher
Vysoká škola finanční a správní
Other information
Language
Slovak
Type of outcome
Proceedings paper
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Publication form
storage medium (CD, DVD, flash disk)
Organization unit
University of Finance and Administration
ISBN
978-80-7408-097-5
Keywords (in Czech)
krizová komunikace, marketingová komunikace, redizajn, Sazka, značka
Tags
Tags
Reviewed
Changed: 22/2/2017 11:20, Ing. Dominika Moravcová
